Relevancy.
Here's the scoop. The number of back links you have will be taking a back seat to the relevancy of those back links. In other words, you could have thousands of links pointing to your site, but only those links relative to your keywords will count towards your site's link popularity.
We've seen this before however, when the link farms took a nose dive due to being a totally irrelevant mass of unstructured linkings. And any SEO expert who's worth his or her weight have been telling you that the best way to control your off site SEO is with relevancy.
Now before anyone calls this another Google Slap, you need to know why this is really a good thing for article marketing.
Article directories are set up so that each category, sub-category, and sub-sub-category are considered by the search engines as separate entities from the directory as a whole. This means that when you place your article into an appropriate and relevant category to your article's keywords, the back link you'll receive once its posted will be considered legitimate and will count toward your link's popularity.
So as long as you're submitting your articles into the right categories, this algorithm change will only help you build strong back links and get your articles into the listings for relevant searches.
On the other hand, frivolous article placement, or generalized category selection will turn your article submissions into a total waste of time.
Not only do you run the risk of not getting your articles approved for posting by the directory owners, but even if they did post them, they won't count and if anything will actually hurt both you and them.
As this new algorithm is applied, you'll begin seeing the article directories scrambling to find ways to keep irrelevant content out of their categories. And your only way in would be to follow suit and submit relevant material. But again, if you're following any of the tips from the top SEO experts pertaining to off site optimization, then you'll want to comply willingly.
Here's something to think about . . .
When you submit an article, consider yourself part of a huge machine. The search engines are, of course the engine driving the machine. The destination this machine wants the engine to drive it to is a place called "Absolute Relevancy."
Your content is the fuel for the engine that keeps it going. Supply the wrong fuel and it'll gum things up and seize the engine.
However, the engines keep getting redesigned to assure that improper fuel doesn't clog them up so they can reach their destination point safely. Thus each new algorithm is just another filter to push the bad fuel out through the exhaust and away from the working parts.
It's that simple!
Provide good quality, highly relevant content and you'll be helping the huge machine, and in turn, you'll be rewarded with legitimate back links, your readers will be able to easily find you, and you'll be able to maintain a lasting presence on the web.
Remember, good SEO isn't about finding the latest "black hat" techniques to dupe the search engines. Rather, it's about legitimacy, relevancy, working with and benefiting from what the search engines are doing to provide the very best content available for any search query.
Follow suit, and you're an instant SEO Expert!
About the Author
For more information about article submission tips, go to our Article Submission blog.
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