Wednesday, July 4, 2007

Thinking of Creating Gateway or Doorway Pages?

How many of you think the best and/or only way to get top placements on the search engines is to create gateway pages (aka doorway pages or bridge pages)? If you raised your hand, you are certainly not alone, but you are also mistaken!

If you check out most search engine positioning companies' Web sites, you will find that most of them promise to get you high rankings by creating gateway pages for your site. These are pages that the positioning companies create independently of your current pages, which they load with keyword phrases then submit to the search engines.

Many of these companies use automated programs such as WebPosition Gold (WPG), which features a template that the company fills in with the "proper" amount of keywords and other text. The program's Page Generator function then generates a page that supposedly will rank high for a particular engine.

These positioning companies will even go to the trouble to create different gateway pages for each search engine, using the WPG Page Critic function. This tool tells Webmasters what keyword density each engine supposedly wants to see (based on past results), and how many times you should put particular keyword phrases into the text and meta tags of the gateway pages.

Are Doorway Pages and Gateways Pages Worth the Effort?
Sounds like a lot of unnecessary trouble, if you ask me. Consider this: Each and every search engine wants to see the same thing -- Web sites that are filled with good, useful content. All engines base their ranking algorithms on this.

For certain, there are slight variations in the number of times a keyword should appear and/or how many words should be on a page, as WPG's Page Critic tells us. But generally speaking, these numbers are not going to make or break your ranking.

If I paid attention to these automated programs, I'm sure I'd find out that most of my clients' sites have an "incorrect" keyword density for specific engines. The program would tell me that certain pages have too many keywords, and that others don't have enough. My answer to that is: hogwash!

In reality, these pages rank high for numerous keyword phrases regardless of the "proper" keyword density, because they are filled with great content.

If you already have a Web site, and it's more than one page, then you have your own built-in, natural gateway pages. Each and every page of your current site is a doorway to the rest of your site.

To be sure, there are sometimes technical reasons why each page of a site cannot be a gateway. However, there's no excuse for having your main page be so technically challenged that the search engines can't find it and read it.

With your main page as your jumping-off place, you simply create other informative (static HTML) pages that link from the main page to the rest of the site. These are not gateway pages in the original sense of the word, because you're linking to them from your main page, and you actually want people to visit them. These pages should give useful information about your site, your business, and the people who run it; and of course, these pages should be easy to navigate.

Gateways and Doorways can be a Costly Lesson
Creating gateway pages that are not linked to the rest of your site and don't provide important information about your site are not necessary, and may even harm your site's rankings.

The main thing typical gateway pages do is create clutter in the engines. What? A search engine optimization specialist who is worried about cluttering the engines? You bet!

I have to use the engines as much as the next person, and I'm as frustrated by the lack of good content and hard-to-find Web sites as everyone else is. There's no way that I want to contribute to that, and for this reason, I have always advocated against using gateway pages.

I'm probably one of the few search engine placement experts who is extremely happy that many search engines such as AltaVista are starting to take a stand against gateway pages by not allowing them and by deleting them from their databases. Believe it or not, this development has put a number of search engine placement companies suddenly out of business. However, if they were doing it "the right way" to begin with or were willing to learn the right way, they'd still have a lucrative business.

Repeating My Mantra ... Again!
Those who know me and my other articles on this subject know my mantra, which always bears repeating:

If your site has content that naturally uses your relevant keyword phrases, and you follow simple guidelines on how to create your titles and meta tags, your Web site will rank high.

No gateway pages necessary. No separate pages for separate engines. No keyword density percentage numbers to give you a headache. (They always give me one!) In the simplest terms possible: You do not need to reinvent the wheel! Use your current site's pages to the greatest advantage, and high rankings will come to you on a silver platter!

I'm sure some of you are shaking your heads and asking, "What if my site doesn't have much useful content or doesn't use my keyword phrases effectively? Shouldn't I create gateway pages that do this?"

The answer to this is quite simple. Fix your site! If your site doesn't have useful content that naturally utilizes the keyword phrases for which you should be ranking high, then it's missing the essential elements of a good Web site and needs to be altered accordingly. Not only is this a solid search engine strategy, but it's also important for getting people to click further into your site and ideally, for making some sales.

When it comes to providing good content for high rankings, you should focus mostly on your main page. However, all major inside pages should also be edited as necessary to ensure that each key area of your business is well represented in the search engines. If you design your Web pages with these things in mind, high rankings will be sure to follow.


http://www.articles-hub.com/Article/47381.html

How to Submit Your Site to Directories such as Yah

This article describes the basics of submitting to the human-edited Internet directories such as Yahoo!, dmoz.org, (the Open Directory Project) and Zeal. (For more information on submitting specifically to Zeal, please read: Submitting to LookSmart for Free Through Zeal.)

To get listed on a directory, you submit your front page URL using the directory's submission (add URL) form. Your submission is then reviewed by an editor and ranked according to the description provided on the form. Reviewers check every submission to decide if it belongs in the directory, and if it was submitted to the most appropriate category.

Only Human
When submitting to any directory, be sure to keep your reviewer in mind and treat your submission with kid gloves. Always read the submission guidelines before submitting, and follow them closely. As with everything in life, being polite and following the rules will get you far. Being rude and arrogant will most likely result in unfavorable alteration of your description -- or a completely ignored submission. Reviewers can change the content of submissions at will, so think about your Web site as objectively as possible and prepare accordingly.

Choosing the best category must be done judiciously. One good method involves doing a search using the most relevant keyword phrases for your site, and noting which categories pop up. Look for the most appropriate category, analyzing your site as an outside observer would. Choose the category your site truly belongs in, not the one where you'd prefer to see it.

Choose subcategories over top-level categories. If you submit to a top-level category even though appropriate subcategories are available, there's a good chance your submission will be denied. Similarly, if your site is local in nature, be sure to submit it to the appropriate geographic region.

Once you've decided upon the most appropriate category, find and click the "add a site" (or submit URL) link. Now you're ready to begin the submission process.

Steps to Success
In choosing a title, most directories do not allow you much leeway. To be safe, a good rule of thumb is to use your company name or the official name of your Web site. Adherence to this rule varies by directory, however. Yahoo! is very strict and allows company or Web site names only. Zeal and dmoz are more lenient, but they are beginning to crack down.

Occasionally, these directories will allow you to slip some keywords into the title, but do so at your own risk. This practice could raise a red flag for your submission and subject it to additional scrutiny.

The Web site description posted with your URL is a big factor in how your site will rank once it's listed in the directory. It is very important to do this right the first time. If you put too much promotional jargon in your description or make it too long, for example, the editors are sure to change it. When they do, you can bet your keywords won't appear in the final listing. Be concise, be sensible, and, most of all, include your most important keywords whenever possible.

If you've created a good meta description tag for your site, start with that. Copy and paste it into the submission form, then start deleting extraneous words. Move words around until you have the shortest yet most descriptive sentence possible. If you do this correctly, chances are the editors won't change it. They'll appreciate the fact that you saved them editing time.

Be sure the words you're using in your description appear on the pages of your Web site. If they don't, and the site appears to be about subjects other than what you described in your form, your description might be edited. If you don't have a good grasp on how to do this, you might want to have a professional do it for you. I say this only because it's very difficult to change a site description once it's listed in most Internet directories.

Once you've taken the steps I've described, your submission should be successful. Each directory has its unique procedure, but the basics of choosing the most appropriate category and creating the best description apply across the board.

http://www.articles-hub.com/Article/47382.html

Submitting to the Spidering Search Engines

I'm often asked how often one should submit or resubmit their site to the spidering search engines. Many people believe they should submit their site on a periodic basis to keep their site in the search engines' "faces." Submitting URLs that are already in a search engine's database, which hasn't had any significant content changes, is not a good idea.

A general rule of thumb for submitting and resubmitting pages is to first check each engine to see if the new page has been indexed. There is no reason to resubmit a page to an engine if the updated page is already in the database.

Submitting to Google
Google is the best engine for spidering through sites. It's only necessary to add your main URL and Google will eventually spider the rest of your site. You can check if Google has indexed your site by typing your URL into their search box. They currently take about one-to-two months to index and reindex pages. Representatives from Google have warned that they prefer to find sites and pages on their own, rather than you submitting them through their form. However, they also state that there is no penalty for submitting to them through their form. Google has no immediate plans to start a pay-for-inclusion program. Google's Add URL form can be found here.

Submitting to Hotbot/Inktomi
At HotBot, you can typehttp://www.yoursite.com into their search box and see if it shows up. Since HotBot uses the Inktomi database for its search results, you can simply wait for the Inktomi spider to find your site. If you've been listed in the LookSmart directory, the Inktomi spider should easily find you in no time. You can also submit to them through any Inktomi partner site. As with most of the search engines, HotBot/Inktomi does not guarantee that they will list all sites that are submitted to them for free. For guaranteed inclusion in their database, you might want to use the Inktomi Paid Inclusion Program. Basically, Inktomi has partnered with some submission companies that, for a fee, guarantee the Inktomi spider will crawl your submitted pages every 48 hours. This will also keep your URL in their database for a year. You won't get any boost in rankings, but you'll have peace of mind knowing your site is listed.

Submitting to AltaVista
AltaVista used to be one the quickest to index new pages. However, those days are long gone, unless you use their paid inclusion program. In order to keep the amount of spam submittals in check, AV has instituted an interesting submittal procedure. When you submit a URL to AV's free "Add-URL form," you'll see a graphical image of some strange- looking letters. You are instructed to type those letters into a box in order to continue the submission. Once you do that, you can then submit up to five URLs. I think it's a neat idea, to thwart automatic submission programs. Since I hand submit anyway, it's not a problem for me. As long as it means that my submissions get added in a relatively short time period, I'm all for it!

To see if your pages are in AltaVista, type in "URL:www.yoursite.com" into their search box (substituting your own domain name for yoursite.com). Your indexed pages will show up. Compare the title and description AV lists, with the Title tag and Meta description tag on your actual pages. If AV shows your old title and/or description, then they haven't yet indexed your new page. If they show your new stuff, then you're all set! Links to AltaVista's various submission programs can be viewed here.

Submitting to Lycos/FAST
Sites have been getting added fairly quickly and flawlessly as of late to Lycos. You can usually type your URL into their search box to see if it's in their database. Lycos has partnered with FAST, whose spider crawls through pages on a regular basis. Very often FAST will find your inner pages without you needing to submit them at all. Lycos/FAST also recently instituted a new pay-for-inclusion program called, InSite Select which will guarantee your pages regular 48 hour spidering. Lycos' add URL programs can be reached here.

Excite, Webcrawler and GO are Dead
Excite and its sister engine, Webcrawler, along with Disney's Go (formerly Infoseek) are all basically dead. They currently use Overture pay-per-click ad links, and have no database of their own.

Patience is a Virtue
Once you've submitted your URL to the engines, the next thing for you to do is practice the fine art of P-A-T-I-E-N-C-E!!! Unless you've paid for inclusion, your best bet is to submit and then forget about it for awhile. Wait for three months, then do a reality check of all the engines as noted above. I know that three months is probably too long for most of you to wait, but if you don't like to be driven crazy, it's a good strategy. I admit that I do check at least once a month after submission, but for the average Web site owner, waiting three months is a smart idea. After three months, you'll probably be pleasantly surprised to find that your site has been indexed by all of the search engines. And better yet…if you optimized them correctly they should be bringing in tons of highly targeted traffic!


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Search Engine Submission Services

After getting a website ready according to SEO, Search Engine Submission is the next crucial step. Submitting your website means that the search engine knows your pages exist. It is better to rely on professional companies who provide search engine services.
There are three ways of search engine submission to get your website listed in the search engines. Firstly, you can submit your site directly to the search engine using a free submit form. Secondly, you can let the search engine find your site through the links to your site from other sites such as directories or thirdly, pay the search engine to index your site.
Most of the search engines have a free submission form that needs to be filled. You will have to submit the URL of your homepage. Once the search engine submission is done, you just need to wait. It will be pointless to waste time in re-submitting your website as it will not help to improve your ranking in any way. You may find that all search engines do not provide a form. There is no need to worry as your links will be found on other sites thus making your website easy to locate. It is therefore important to get your site listed in the major directories.
Search engine submission should not be done blindly. It is important to take out time to find the best category that suits your site. Each directory provides submission guidelines which should be read properly. If you follow the guidelines, the chances of being listed will increase and the amount of time it takes to get listed will be decrease.
After you've submitted to major directories, you can begin submitting to other directories as well. It is also very important to submit to local or thematic directories that are relevant to the content of your site. It will take time for the search engines to index your site after it has been listed in the major directories. So patience is the keyword. It may take a couple of weeks before your site may start appearing in the index of the major search engines.
After the search engine submission service providers have submitted your URL to a search engine, it will be placed for their search engine robots to review. It will review the contents thoroughly judging if the links are properly used. Once you submit your homepage, all the other pages of your website will be automatically reviewed. The review process can take anything from a few days to a few weeks.
If you decide to go for the pay for search engine submission, you will save a lot of time. You will not have the need to wait for the search engine to find and index the pages of your site on its own.
Once the process of search engine submission is complete and accepted, it is time for results for all the labor that has been put in. The traffic and the clicks on your web site will increase. Be sure to watch your search engine referrals over a period of time to make sure that all search engines that you have submitted to are still sending traffic back to you.


http://www.articles-hub.com/Article/122904.html

Search Engine Submission Tools Open Traffic Floodgates To Websites

Search engine submission tools are excellent tools when it comes to getting our websites indexed in the search engines. Such tools can either be provided by search engine submission services or in the form of software. What they can do for us is rather straightforward - submitting our website details for inclusion in the search engines. Why is it so crucial that we make use of these search engine submission tools?

There are a few reasons why we submit to search engines. One reason is to get our websites indexed as quickly as possible. Indexing is important so that people can locate our websites in the search engines. Websites that are not indexed cannot be found at all, so it doesn't matter even if we have built a 1000 page website. Indexing in search engines is powerful because search engines network with one another. Once it is picked up by one search engine, the rest would slowly catch up. One trick is to submit your website to MSN, as they allow you to suggest websites for their search engine spiders to explore. MSN tend to index websites faster than Yahoo and Google. Once your website is accepted and indexed in MSN, the rest would follow shortly.

Another reason why we submit to search engines is to optimize exposure of our websites. There are literally hundreds to thousands of small search engines which you may not have heard of. Some of them are in collective partnership with the major search engines, so there is an intricate network of search engines that interact with one another. Pitting yourself against big-timers or established websites in the major search engines can be a draining and most of the time, unrewarding journey. Submitting to the small search engines and getting them indexed gives you greater opportunities to rank high in them.

While submitting to smaller search engines is an excellent idea, webmasters also understand it is a chore to submit to the search engines one by one. It feels like eternity to submit to hundreds of them. People by nature don't like repetitive tasks especially you are one of those who hate to perform data-entry tasks. The solution is therefore to employ the services of search engine submission tools like search engine submission services or software.

There are many choices in the internet but unfortunately, some of them charge an exorbitant fee to submit your website. Unless your pockets are deep or your returns from search engine submissions far exceed your expenses, you would find using search engine submission tools barely a good investment or website promotion method. Naturally, there are also some unscrupulous services that employ unorthodox or blackhat search engine submission tools to spam the search engines and their network partners with your website details, getting you banned rather ranking well. Discover what the cheap yet effective options are at my blog if you are looking for affordable search engine submission tools.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author's name, bio and website links must remain intact and be included with every reproduction.


About the Author
Davion is a successful webmaster and author. Read more about search engine submission and reviews of search engine submission tools and find out how these tools can automate search engine submission for faster indexing, instant traffic and more sales at Search-Engine-Submission-Tools.blogspot.com.

Search Engine Optimization And Web Site Promotion In Canada

Web site promotion in Canada is different from website promotion in the US. Not only do you have to have a website optimized for the main keywords worldwide, but you also have to be able to show up when a searcher looks for "Canadian Sites Only" on the search engine or directory.

Many Canadian websites do not show up as being in Canada! Just putting your address on your site is not enough. The website optimization process must take into account how a search engine decides where your website is and what it is about automatically.

It is generally accepted that 85% of website traffic in Canada is generated from nine major search engines. These include Google, Yahoo, MSN Search, AltaVista, Lycos, Hot Bot, Excite, AOL and Dmoz.

Clients dealing with the Canadian marketplace should also include Sympatico search. The majority of these search engines are accessed through versions 4, 5 and 6 of Internet Explorer web browser search assistant. Internet Explorer is used by 94% of all Internet surfers.

These search engines are considered the most important as they generate in excess of 93% of all searches. The other 1,400 (and growing) minor search engines usually pull their databases from the above listed majors.

In Canada, web site promotion can take many forms, including search engine optimization ( SEO ), directory and search engine submission, opt-in email campaigns and other web site promotion techniques.

Web site promotion in Canada has changed considerably over the past years. A few years ago, search engine "robots" crawled the net looking for websites to fill their content.

With the increase of websites on the Internet, it's harder to get listed and rank high in the search engines. It is critical for web site owners to consider having an online marketing strategy that will increase visibility and drive targeted traffic to their web site.

For Canadian businesses, having a website and not employing website promotion is like having a sale but not advertising it. Who's going to come? Very few people! It's exactly the same with a website.

Competition on the Internet is fierce. To get the most out of their websites, Canadian businesses need to use effective web site promotion and Internet marketing services to gain maximum website exposure.

Website promotion in Canada is not an exact science but an art, and because the search engines are always making changes to the algorithms they use to rank web pages, there is no one solution that fits one and all sites.

But if done properly, it can have a profound impact on profits... there are many, many successful businesses out there whose only source of income is their web site.

These businesses know and understand what Internet Marketing is all about. They are committed to implementing successful strategies for the long-term... your business has to start thinking the same way.

Clients doing Website Promotion in Canada see dramatic increases in their web traffic. It is wise to remember that this is also very targeted traffic that is coming from people looking for specific information in canada about the client's area of products or services.

Consequently clients can expect to see a corresponding increase in related Internet inquiries.

Web site promotion in Canada is an ongoing process. Rather than just recreating a site, we offer long term services that will maintain your site and optimize it for search engines, so that you will always be in the eye of your customers.

Web site promotion in Canada can considerably boost your business by increasing your online visibility, driving quality traffic to your website and converting traffic into sales.

I hope this helps in your future advertising decisions.

About the Author

Michael Biehn, SEO Consultant.

Affordable Search Engine Optimization Services.com