The value of incoming links to a website can be almost incalculable. They assist in generating traffic, Google PageRank and can even help with search ranking and revenue generation. The problem most publishers run into is figuring out how to get these links placed.
The reality is there are a variety of good methods that can be used to generate incoming links. Some methods work a little better than other options, but they can all help increase traffic in their own way.
Reciprocal linking is one method that many publishers employ. This simply involves putting another site's link up on your page and giving them yours to do the same with. This can be done manually through e-mail conversations or there are even services that can help.
Services that specialize in reciprocal links offer all types of options. Some services offer a fully automated plan that puts your links up on other sites and puts others on yours. Other services hook up publishers to arrange for link swaps and there are even companies that continue to track links after they've been placed to ensure they remain active. Which one of the linking services is the best really hinges on what a publisher is looking for and how much effort they want to put into the process of generating reciprocal links.
Swapping services can very much help to increase incoming links. They have a propensity to drop the ball a bit. Many of these service simply do not check to make sure links are in places where they can be easily found. There are many reports out there about links that exist on pages that cannot be jumped to from sites' home pages and so on. A link lost in the ether won't help a site boost traffic. To avoid this, it is often recommended that publishers check their links involved in exchanges. If they have lousy placement, contact the publisher of the offending site. If no action is taken, just remove their link from yours.
When it comes to increasing traffic and rankings, reciprocal links can help. It is not, however, the only game going. There are many other options publishers can try to increase the number of incoming links their sites enjoy. Perhaps the most solid route to take is creating good, old fashion content. The more engaging, balanced, interesting or even funny the content, the better. The notion here is to actually build a site that's useful so others really want to link to it.
Creating content that is high quality and has purpose is the ultimate key to gaining incoming links. It doesn't matter whether the content is a funny cartoon series, news articles, rants or even reviews, if it's of decent quality and visitors don't feel like they've wasted their time reading or viewing it, natural links are likely to come all on their own. Do make sure content is SEO optimized in key spots, such as the title. Don't go overboard with keyword stuffing though.
Publishers have many other ways to go beyond straight content to boost links. Things like hiring others to write about one's site, posting on forums with URL signatures attached, running contests and more can all help. The trick is to be creative and think outside of the box.
When it comes to generating incoming links, there's more than one way to skin a cat. Exchange programs can help, but they shouldn't be the only tool used.
http://www.content.onlypunjab.com/Article/Reciprocal-Links-Aren-t-The-Only-Way-To-Boost-Traffic/4200320092003391623
Tuesday, September 18, 2007
Latent Semantic Indexing Explained
There's a new game in town when it comes to how websites can gain search engine attention. The old ways of keyword stuffing, using single phrases to optimize and concentrating heavily on incoming links are fading away as a newer, more holistic system for judging content comes into its own. This system is Latent Semantic Indexing and it has webmasters scrambling to keep up.
Google is behind the creation of latent semantic indexing. This system, which basically means hidden meaning indexing, was designed to enable the search engine to better scan pages for their overall themes. It boils down to being a system that offers a more sophisticated way for the search engine to measure sites for their relevance in regard to individual searches. While latent semantic indexing doesn't require a complete redo of websites, it does mean that webmasters who focus on high quality content are more likely to get ahead.
Latent semantic indexing is an advancement of Google's designed to push it towards its mission to make its search results more relevant. The company has always stated it wanted to provide high quality, relevant results. Latent semantic indexing is meant to help make this happen. While Google's original system scanned pages for relevancy in regard to keywords, it also put a very heavy reliance on incoming links. The system overlooked sites that were new or had too much content added too quickly. Unfortunately, in the process of trying to weed out sites that were loaded with keyword stuffed, nonsensical content, the system overlooked good ones, too.
Google wanted a better way, and it was found. Latent semantic indexing is meant to scan the overall theme of a site so as not to penalize those sites that have fresh, relevant and good content even if they do happen to pop up over night.
Under latent semantic indexing, sites that want to gain ranking need to make sure they have content that's fresh, updated, keyword rich and relevant. The system is meant to give those who use keyword searches pages that better represent what it is they were looking for instead of those that happen to have bunches of incoming links. All in all, the system is a more fair way of measuring what's on the Internet in regard to relevancy and quality. It also fits Google's mission better.
The old days of Google putting 80 percent of its emphasis on incoming links and 20 percent on the actual site itself are coming to an end. Incoming links will always have relevance, especially in regard to breaking search "ties," but they may not carry the same weight as before. This can make it a bit easier for those who work on their sites with an emphasis on quality to see real results.
What all of this means to web publishers is that those who have done and continue to do their jobs correctly will have a better chance of shining with latent semantic indexing. Those who keyword stuff, create nonsensical content and spend a lot of time using link farms likely will not.
The key to getting ahead in the new age of Google search falls on quality. Sites that provide useful and relevant information in regard to their content will be likely to do better on searches. Those that cut corners could find themselves at the bottom of the search totem pole.
About the author:
Jeff Alderson specializes in boosting traffic and profits. He is also the inventor of numerous PPC and SEO tools. Jeff suggests using a keywords analyzer like Ad Word Analyzer to find keywords for your site.Don't reprint this article. Instead, reprint a free unique content version of this same article.
Google is behind the creation of latent semantic indexing. This system, which basically means hidden meaning indexing, was designed to enable the search engine to better scan pages for their overall themes. It boils down to being a system that offers a more sophisticated way for the search engine to measure sites for their relevance in regard to individual searches. While latent semantic indexing doesn't require a complete redo of websites, it does mean that webmasters who focus on high quality content are more likely to get ahead.
Latent semantic indexing is an advancement of Google's designed to push it towards its mission to make its search results more relevant. The company has always stated it wanted to provide high quality, relevant results. Latent semantic indexing is meant to help make this happen. While Google's original system scanned pages for relevancy in regard to keywords, it also put a very heavy reliance on incoming links. The system overlooked sites that were new or had too much content added too quickly. Unfortunately, in the process of trying to weed out sites that were loaded with keyword stuffed, nonsensical content, the system overlooked good ones, too.
Google wanted a better way, and it was found. Latent semantic indexing is meant to scan the overall theme of a site so as not to penalize those sites that have fresh, relevant and good content even if they do happen to pop up over night.
Under latent semantic indexing, sites that want to gain ranking need to make sure they have content that's fresh, updated, keyword rich and relevant. The system is meant to give those who use keyword searches pages that better represent what it is they were looking for instead of those that happen to have bunches of incoming links. All in all, the system is a more fair way of measuring what's on the Internet in regard to relevancy and quality. It also fits Google's mission better.
The old days of Google putting 80 percent of its emphasis on incoming links and 20 percent on the actual site itself are coming to an end. Incoming links will always have relevance, especially in regard to breaking search "ties," but they may not carry the same weight as before. This can make it a bit easier for those who work on their sites with an emphasis on quality to see real results.
What all of this means to web publishers is that those who have done and continue to do their jobs correctly will have a better chance of shining with latent semantic indexing. Those who keyword stuff, create nonsensical content and spend a lot of time using link farms likely will not.
The key to getting ahead in the new age of Google search falls on quality. Sites that provide useful and relevant information in regard to their content will be likely to do better on searches. Those that cut corners could find themselves at the bottom of the search totem pole.
About the author:
Jeff Alderson specializes in boosting traffic and profits. He is also the inventor of numerous PPC and SEO tools. Jeff suggests using a keywords analyzer like Ad Word Analyzer to find keywords for your site.Don't reprint this article. Instead, reprint a free unique content version of this same article.
Latent Semantic Indexing Changes The Face Of Optimization
There's a new system that's shaking up how websites garner search engine ranking. The former quick ways of keyword stuffing, link farming and so on are no longer the best route to go. Latent Semantic Indexing is changing the way searches happen. As a result, this new system is also altering the necessary strategies for getting traffic and ranking.
Google is behind the creation of latent semantic indexing. This system, which basically means hidden meaning indexing, was designed to enable the search engine to better scan pages for their overall themes. It boils down to being a system that offers a more sophisticated way for the search engine to measure sites for their relevance in regard to individual searches. While latent semantic indexing doesn't require a complete redo of websites, it does mean that webmasters who focus on high quality content are more likely to get ahead.
The history of latent semantic indexing is a continuation of Google's mission to make its search engine produce relevant, high-quality results. The initial ranking system relied heavily on incoming links and keywords alone to scan pages for their relevancy in regard to searches. Unfortunately, this system had a propensity to penalize some very good and relevant sites. It would overlook sites that were too new or added content too quickly. Although there are plenty of new sites that aren't necessarily loaded with good content, some are.
The old way wasn't working, so Google sought out to fix it. Latent semantic indexing was the answer. While a lot of the old measures do matter (i.e. incoming links), they don't as much with latent semantic indexing.
This new focus puts an emphasis on quality and freshness of content to help sites gain ranking position. In essence, latent semantic indexing is meant to give a search the best possible site to meet their needs based on relevant keywords and comprehensive coverage and not just incoming links. This system basically presents a more fair way to give search engine users the pages they really want. It does what Google has always tried to do - provide higher quality, more relevant results.
The days of Google placing a bigger emphasis on incoming links or votes to rank sites for searches are coming to a close. Although incoming links will still be important, particularly if two sites tie on a search, these links don't carry the same weight. This simply makes it easier for webmasters who do their jobs well to gain opportunity for ranking.
What all of this means to web publishers is that those who have done and continue to do their jobs correctly will have a better chance of shining with latent semantic indexing. Those who keyword stuff, create nonsensical content and spend a lot of time using link farms likely will not.
The real key to getting ahead with latent semantic indexing is to produce useful pages that follow themes and stick to them. Webmasters that do this will likely rank better on searches. Sites that don't, might have some issues to contend with.
About Author:
Jeff Alderson specializes in maximizing traffic and sales. He is also the developer of numerous PPC and SEO software. Jeff suggests using a keywords analyzer like Ad Word Analyzer to find keywords for your site.Click here for other unique seo articles.
Google is behind the creation of latent semantic indexing. This system, which basically means hidden meaning indexing, was designed to enable the search engine to better scan pages for their overall themes. It boils down to being a system that offers a more sophisticated way for the search engine to measure sites for their relevance in regard to individual searches. While latent semantic indexing doesn't require a complete redo of websites, it does mean that webmasters who focus on high quality content are more likely to get ahead.
The history of latent semantic indexing is a continuation of Google's mission to make its search engine produce relevant, high-quality results. The initial ranking system relied heavily on incoming links and keywords alone to scan pages for their relevancy in regard to searches. Unfortunately, this system had a propensity to penalize some very good and relevant sites. It would overlook sites that were too new or added content too quickly. Although there are plenty of new sites that aren't necessarily loaded with good content, some are.
The old way wasn't working, so Google sought out to fix it. Latent semantic indexing was the answer. While a lot of the old measures do matter (i.e. incoming links), they don't as much with latent semantic indexing.
This new focus puts an emphasis on quality and freshness of content to help sites gain ranking position. In essence, latent semantic indexing is meant to give a search the best possible site to meet their needs based on relevant keywords and comprehensive coverage and not just incoming links. This system basically presents a more fair way to give search engine users the pages they really want. It does what Google has always tried to do - provide higher quality, more relevant results.
The days of Google placing a bigger emphasis on incoming links or votes to rank sites for searches are coming to a close. Although incoming links will still be important, particularly if two sites tie on a search, these links don't carry the same weight. This simply makes it easier for webmasters who do their jobs well to gain opportunity for ranking.
What all of this means to web publishers is that those who have done and continue to do their jobs correctly will have a better chance of shining with latent semantic indexing. Those who keyword stuff, create nonsensical content and spend a lot of time using link farms likely will not.
The real key to getting ahead with latent semantic indexing is to produce useful pages that follow themes and stick to them. Webmasters that do this will likely rank better on searches. Sites that don't, might have some issues to contend with.
About Author:
Jeff Alderson specializes in maximizing traffic and sales. He is also the developer of numerous PPC and SEO software. Jeff suggests using a keywords analyzer like Ad Word Analyzer to find keywords for your site.Click here for other unique seo articles.
Triple your website traffic in 30 days.
So you want to triple your traffic? Actually I used these techniques to rocket my website from 80 uniques a day to 800 in just a month. I purposely reduced my claims in this article because I like to under-promise and over-deliver.
Would you like to legitimately multiply the number of webpages on your by 9 and get about 3x your traffic overnight? (well not quite because the search engines take a few days to index the new pages) Just search for "translation script" in google and you will find a free one you can easily install. There are also paid ones too. I used a free translation script without a problem. I found this increased my traffic by 3x once the translated pages were indexed. I also found visitors from other languages seemed to be quite happy to click on my ads!
Get some incoming links that search engines value. Search engines are currently evaluating social bookmarking sites highly. Now if you have tried social bookmarking, you know that you will get a sudden boost in traffic but it drops off after a few weeks. Your problem is that you have been going to the wrong social bookmarking sites. Most social bookmarking sites use a NOFOLLOW tag rendering the link useless from a search engine standpoint. You see the secret is to go to sites like searchallinone.com where you can help yourself to free PR6 links. I personally know the owner of searchallinone and he doesn't mind if you signup a few times and vote for yourself! I have found it takes 5 votes to make the homepage. . Here is a list of sites giving away real links: . searchallinone.com tagne.ws clipmarks.com corank.com searchles.com clipclip.org marktd.com mister-wong.de plugim.com riffs.com butterflyproject.nl Uvouch.com www.rawsugar.com www.barksbookmarks.com www.clipfire.com linkarena.com yigg.de unrumor.com
Write some articles about your site's subject and submit them to article directories. You can do it manually or buy some software to do it but I recently found a service that has saved me hundreds of hours because they create the accounts at each for you! The software I bought never worked for me because it was always out of date. This site is a monthly subscription type service but well worth the money because they continually maintain their system to make sure all the submissions are being accepted. Let me say it again. They create the user ID for you! Anyone who has travelled this road knows this is one of the most painful part of submissions. Oh and the most important feature of all. They make every article you submit unique and completely human readable. This drives webmasters wild because they always want unique content. They submit to 741 article repositories as of this writing and are adding all the time. This is probably the most powerful technique out there today. Oh, I almost forgot, their article creation wizard shows you how to create articles that will drive traffic to your website, and go after long tail search phrases first, etc. (If you don't understand what I have wrote just go ahead and try it for yourself. You'll thank me I assure you.) Their signup is here: articlewiz.radpages.com
http://www.content.onlypunjab.com/Article/Triple-your-website-traffic-in-30-days-/4200320092003392498
Would you like to legitimately multiply the number of webpages on your by 9 and get about 3x your traffic overnight? (well not quite because the search engines take a few days to index the new pages) Just search for "translation script" in google and you will find a free one you can easily install. There are also paid ones too. I used a free translation script without a problem. I found this increased my traffic by 3x once the translated pages were indexed. I also found visitors from other languages seemed to be quite happy to click on my ads!
Get some incoming links that search engines value. Search engines are currently evaluating social bookmarking sites highly. Now if you have tried social bookmarking, you know that you will get a sudden boost in traffic but it drops off after a few weeks. Your problem is that you have been going to the wrong social bookmarking sites. Most social bookmarking sites use a NOFOLLOW tag rendering the link useless from a search engine standpoint. You see the secret is to go to sites like searchallinone.com where you can help yourself to free PR6 links. I personally know the owner of searchallinone and he doesn't mind if you signup a few times and vote for yourself! I have found it takes 5 votes to make the homepage. . Here is a list of sites giving away real links: . searchallinone.com tagne.ws clipmarks.com corank.com searchles.com clipclip.org marktd.com mister-wong.de plugim.com riffs.com butterflyproject.nl Uvouch.com www.rawsugar.com www.barksbookmarks.com www.clipfire.com linkarena.com yigg.de unrumor.com
Write some articles about your site's subject and submit them to article directories. You can do it manually or buy some software to do it but I recently found a service that has saved me hundreds of hours because they create the accounts at each for you! The software I bought never worked for me because it was always out of date. This site is a monthly subscription type service but well worth the money because they continually maintain their system to make sure all the submissions are being accepted. Let me say it again. They create the user ID for you! Anyone who has travelled this road knows this is one of the most painful part of submissions. Oh and the most important feature of all. They make every article you submit unique and completely human readable. This drives webmasters wild because they always want unique content. They submit to 741 article repositories as of this writing and are adding all the time. This is probably the most powerful technique out there today. Oh, I almost forgot, their article creation wizard shows you how to create articles that will drive traffic to your website, and go after long tail search phrases first, etc. (If you don't understand what I have wrote just go ahead and try it for yourself. You'll thank me I assure you.) Their signup is here: articlewiz.radpages.com
http://www.content.onlypunjab.com/Article/Triple-your-website-traffic-in-30-days-/4200320092003392498
What if you could triple your website traffic in just 30 days?
Every webmaster wants more traffic. What ever you are promoting will do much better with 3x the traffic. I want you to know that I personally use these techniques and have actually got better results than the title would indicate. In fact, my site went from 80 unique visitors a day to over 800!
Its no secret. More indexed pages = more traffic. I was able to triple my traffic in a week (the time it took for the search engines to include the newly translated pages). Someone once told me this was a blackhat technique, but that is ridiculous since it is only good customer service to offer your website in all the languages possible. To find a free translation script just search in google for "translation script".
You need links to rank highly in the search engines. The search engines have changed their algorithms but you still need links. One of the most powerful ways to get links and instant traffic is through social bookmarking sites. You might have heard of digg and others. If you tried using them you may have discovered you got a boost of traffic for a week or two which then trailed off. That is the nature of these types of sites, but that is NOT what I am suggesting you do here. Digg and the other big sites do NOT give you real links. They give you links with a NOFOLLOW tag which tells the search engine to ignore them for all purposes you care about. What if I was to show you a way to help yourself to a real PR6 link? Visit searchallinone.com and post an article. Signup with 5 different ID's and vote for your article 5x and presto you have a link from a PR6 page. What I have found more powerful though, is that your article also gets its own page and often ranks in the top 10 for the title in about 3 days. Now you have succeeded in getting a top 10 placement without even getting your website to the top of the engines, and you even got several valid links (PR6 homepage + a link from every tag page + a custom page with your posting on it). Nice. Now what if I was to give you a list of lots more sites like that. Here they are: . searchallinone.com tagne.ws clipmarks.com corank.com searchles.com clipclip.org marktd.com mister-wong.de plugim.com riffs.com butterflyproject.nl Uvouch.com www.rawsugar.com www.barksbookmarks.com www.clipfire.com linkarena.com yigg.de unrumor.com . Don't believe me? Just try this. Create an article on your website. Post it to searchallinone.com and all the others on the list above. Wait 3 days. Now go to google and type in the title. You might be surprised that you now dominate the top 10 listings for that title (unless it is competitive of course - try this using at least a 5 or 6 longtail keyword type title first).
I am sure you have heard of article submissions before and how they can get you a lot of backlinks. And if you have done it, you may have discovered its a lot of work because you have to submit your article to hundreds of article directories. You have probably even searched out software to help you and found it is no good because the signups change on the article sites and the software maker doesn't bother updating the software. In addition, you have to create an ID on every article directory. Well I have bad news and better news. Good News: This technique works fantastically. Better News: I recently stumbled upon a service that does this for you but with a twist. Every article submitted is unique! To a webmaster this is pure gold. Webmasters always want unique content. The articles aren't rubbish either. They don't do it by replacing phrases or words making the text unreadable. Its a monthly service, so they keep all their interfaces with the article sites up to date. To date they send your article to 741 sites! Ok, now get this, they create the ID's to submit the articles for you! So all you do is write the article and get hundreds of backlinks. This service actually works. In fact this article you are reading is done on that system! Here is their signup page: articlewiz.radpages.com . The fact that you are reading this means that you are lucky. I consider the above technique so powerful I almost removed it from this article.
http://www.content.onlypunjab.com/Article/What-if-you-could-triple-your-website-traffic-in-just-30-days-/4200320092003392502
Its no secret. More indexed pages = more traffic. I was able to triple my traffic in a week (the time it took for the search engines to include the newly translated pages). Someone once told me this was a blackhat technique, but that is ridiculous since it is only good customer service to offer your website in all the languages possible. To find a free translation script just search in google for "translation script".
You need links to rank highly in the search engines. The search engines have changed their algorithms but you still need links. One of the most powerful ways to get links and instant traffic is through social bookmarking sites. You might have heard of digg and others. If you tried using them you may have discovered you got a boost of traffic for a week or two which then trailed off. That is the nature of these types of sites, but that is NOT what I am suggesting you do here. Digg and the other big sites do NOT give you real links. They give you links with a NOFOLLOW tag which tells the search engine to ignore them for all purposes you care about. What if I was to show you a way to help yourself to a real PR6 link? Visit searchallinone.com and post an article. Signup with 5 different ID's and vote for your article 5x and presto you have a link from a PR6 page. What I have found more powerful though, is that your article also gets its own page and often ranks in the top 10 for the title in about 3 days. Now you have succeeded in getting a top 10 placement without even getting your website to the top of the engines, and you even got several valid links (PR6 homepage + a link from every tag page + a custom page with your posting on it). Nice. Now what if I was to give you a list of lots more sites like that. Here they are: . searchallinone.com tagne.ws clipmarks.com corank.com searchles.com clipclip.org marktd.com mister-wong.de plugim.com riffs.com butterflyproject.nl Uvouch.com www.rawsugar.com www.barksbookmarks.com www.clipfire.com linkarena.com yigg.de unrumor.com . Don't believe me? Just try this. Create an article on your website. Post it to searchallinone.com and all the others on the list above. Wait 3 days. Now go to google and type in the title. You might be surprised that you now dominate the top 10 listings for that title (unless it is competitive of course - try this using at least a 5 or 6 longtail keyword type title first).
I am sure you have heard of article submissions before and how they can get you a lot of backlinks. And if you have done it, you may have discovered its a lot of work because you have to submit your article to hundreds of article directories. You have probably even searched out software to help you and found it is no good because the signups change on the article sites and the software maker doesn't bother updating the software. In addition, you have to create an ID on every article directory. Well I have bad news and better news. Good News: This technique works fantastically. Better News: I recently stumbled upon a service that does this for you but with a twist. Every article submitted is unique! To a webmaster this is pure gold. Webmasters always want unique content. The articles aren't rubbish either. They don't do it by replacing phrases or words making the text unreadable. Its a monthly service, so they keep all their interfaces with the article sites up to date. To date they send your article to 741 sites! Ok, now get this, they create the ID's to submit the articles for you! So all you do is write the article and get hundreds of backlinks. This service actually works. In fact this article you are reading is done on that system! Here is their signup page: articlewiz.radpages.com . The fact that you are reading this means that you are lucky. I consider the above technique so powerful I almost removed it from this article.
http://www.content.onlypunjab.com/Article/What-if-you-could-triple-your-website-traffic-in-just-30-days-/4200320092003392502
The Top 10 Tools For Monitoring The Success Of Your Website
1 Google Analytics
Google Analytics has become the preferred option among frëe statistics programs. Like any other stats program, Google Analytics provides data on the number of visitors, and page views, referral sources, entry and exit pages, and more. Unlike most other programs, Google Analytics includes the ability to track and monitor pay-per-clÃck (PPC) campaigns. Other useful information includes the geographic location of your visitors, their internet connection speed, and their screen resolutions. You can sign up for Google Analytics at:
2 Google Webmaster Tools
Want to know how the largest search engine in the world sees your website? Google's Webmaster Tools will give you loads of information such as the pages that are indexed, errors found by the Googlebot (dead links), your search engine rankings for specific search phrases, your anchor text on inbound links, internal and external link data, and robots.txt and sitemap data.
By knowing how Google sees your site you will find some basic items that you'll need to change in order to reach your maximum potential in search engine traffÃc. You can sign up for Google Webmaster Tools at:
3 SEOmoz's Page Strength Tool
SEOmoz is one of the leading search engine optimization (SEO) firms and their website provides a wealth of information through their blog, articles and tools. Their Page Strength Tool shows you the "relative importance and visibility" and the "potential strength and ability of a page to rank in the search engines." SEOmoz provides a quick way to get a basic look at the strength of your page. The Page Strength Tool can be used at:
4 Sitening.com's SEO Analyzer
Sitening is another leading SEO firm with several valuable tools on their website. The SEO Analyzer differs from SEOmoz's Page Strength Tool in that it checks the internal structure of your site to determine how well it is constructed (in terms of search engine optimization). The structure of a website is the framework for a good SEO campaign, and Sitening.com's SEO Analyzer will help you to build the right framework. Sitening.com's SEO Analyzer can be found at:
5 Mike's Marketing Tools
MikesMarketingTools.com has two tools that every webmaster should use regularly. The Search Engine Rankings Tool will show you where your site ranks in several of the top search engines for a specific word or phrase. You can save time by using this tool instead of visiting each search engine and clicking through the search engine results pages to find your website.
The Link Popularity Tool will quickly show you how many inbound links each search engine recognizes for your site. Inbound links are a major factor in search engine rankings and each search engine recognizes a different number of links. From this tool you can also clÃck through to see the specific pages that are linking to you. To use these tools visit:
6 Summit Media's Spider Simulator
The spider simulator shows you "how a search engine reacts to your pages and what can be done to boost your usability." Search engine spiders see web pages much differently than human visitors do. A page may look attractive and well-designed to a human visitor, but a search engine spider may not be able to find what it is looking for. This page is a great tool to assure you that your site is built for maximum search engine results. The spider simulator can be used at:
7 SelfSEO Page Speed Checker
Your average website visitor will have a very short attention span. To have the best chance of making a positive first impression on new visitors your page must load quickly enough that they do not leave right away. SelfSEO has a Page Speed Tool that shows you how long your page takes to load. The tool allows you to enter multiple pages to chëck at one time. It is a good idea to compare the load time of your page against pages from several other websites. Try entering your homepage and the homepage of several of your competitors. If your page loads considerably slower than the others, try to make the file smaller by reducing the number and size of images or by cleaning up the coding. The Page Speed Tool can be used at:
8 Dead Links Checker
Having dead links on your website can frustrate visitors and damage your search engine rankings. However, checking all the links on your site manually is not realistic. Fortunately there are a number of tools online that will automate the process. The W3 Link Checker will crawl through your pages and report which links are broken. To use this tool visit:
9 GoogleRankings.com
GoogleRankings.com will show you which words and phrases appear most frequently on your website throughout the text of the page, title, headings and meta tags. This is a useful tool to be certain that your pages are optimized for the words and phrases that you are targeting.
10 FeedBurner
If you publish a blog, FeedBurner's service is a must have. Feedburner will provide you with statistics regarding your blog's feed and you can give your readers the option to subscribe by email instead of RSS. There are a number of other features that you can read about at FeedBurner. With FeedBurner you can always see how many subscribers you have and how many of them are clicking through from your feed to your site.
http://www.content.onlypunjab.com/Article/The-Top-10-Tools-For-Monitoring-The-Success-Of-Your-Website/4200320092003392588
Google Analytics has become the preferred option among frëe statistics programs. Like any other stats program, Google Analytics provides data on the number of visitors, and page views, referral sources, entry and exit pages, and more. Unlike most other programs, Google Analytics includes the ability to track and monitor pay-per-clÃck (PPC) campaigns. Other useful information includes the geographic location of your visitors, their internet connection speed, and their screen resolutions. You can sign up for Google Analytics at:
2 Google Webmaster Tools
Want to know how the largest search engine in the world sees your website? Google's Webmaster Tools will give you loads of information such as the pages that are indexed, errors found by the Googlebot (dead links), your search engine rankings for specific search phrases, your anchor text on inbound links, internal and external link data, and robots.txt and sitemap data.
By knowing how Google sees your site you will find some basic items that you'll need to change in order to reach your maximum potential in search engine traffÃc. You can sign up for Google Webmaster Tools at:
3 SEOmoz's Page Strength Tool
SEOmoz is one of the leading search engine optimization (SEO) firms and their website provides a wealth of information through their blog, articles and tools. Their Page Strength Tool shows you the "relative importance and visibility" and the "potential strength and ability of a page to rank in the search engines." SEOmoz provides a quick way to get a basic look at the strength of your page. The Page Strength Tool can be used at:
4 Sitening.com's SEO Analyzer
Sitening is another leading SEO firm with several valuable tools on their website. The SEO Analyzer differs from SEOmoz's Page Strength Tool in that it checks the internal structure of your site to determine how well it is constructed (in terms of search engine optimization). The structure of a website is the framework for a good SEO campaign, and Sitening.com's SEO Analyzer will help you to build the right framework. Sitening.com's SEO Analyzer can be found at:
5 Mike's Marketing Tools
MikesMarketingTools.com has two tools that every webmaster should use regularly. The Search Engine Rankings Tool will show you where your site ranks in several of the top search engines for a specific word or phrase. You can save time by using this tool instead of visiting each search engine and clicking through the search engine results pages to find your website.
The Link Popularity Tool will quickly show you how many inbound links each search engine recognizes for your site. Inbound links are a major factor in search engine rankings and each search engine recognizes a different number of links. From this tool you can also clÃck through to see the specific pages that are linking to you. To use these tools visit:
6 Summit Media's Spider Simulator
The spider simulator shows you "how a search engine reacts to your pages and what can be done to boost your usability." Search engine spiders see web pages much differently than human visitors do. A page may look attractive and well-designed to a human visitor, but a search engine spider may not be able to find what it is looking for. This page is a great tool to assure you that your site is built for maximum search engine results. The spider simulator can be used at:
7 SelfSEO Page Speed Checker
Your average website visitor will have a very short attention span. To have the best chance of making a positive first impression on new visitors your page must load quickly enough that they do not leave right away. SelfSEO has a Page Speed Tool that shows you how long your page takes to load. The tool allows you to enter multiple pages to chëck at one time. It is a good idea to compare the load time of your page against pages from several other websites. Try entering your homepage and the homepage of several of your competitors. If your page loads considerably slower than the others, try to make the file smaller by reducing the number and size of images or by cleaning up the coding. The Page Speed Tool can be used at:
8 Dead Links Checker
Having dead links on your website can frustrate visitors and damage your search engine rankings. However, checking all the links on your site manually is not realistic. Fortunately there are a number of tools online that will automate the process. The W3 Link Checker will crawl through your pages and report which links are broken. To use this tool visit:
9 GoogleRankings.com
GoogleRankings.com will show you which words and phrases appear most frequently on your website throughout the text of the page, title, headings and meta tags. This is a useful tool to be certain that your pages are optimized for the words and phrases that you are targeting.
10 FeedBurner
If you publish a blog, FeedBurner's service is a must have. Feedburner will provide you with statistics regarding your blog's feed and you can give your readers the option to subscribe by email instead of RSS. There are a number of other features that you can read about at FeedBurner. With FeedBurner you can always see how many subscribers you have and how many of them are clicking through from your feed to your site.
http://www.content.onlypunjab.com/Article/The-Top-10-Tools-For-Monitoring-The-Success-Of-Your-Website/4200320092003392588
Google PR Explained
PR is a measure of how ‘important’ a page is (according to Google). For the purpose of this article, I will only discuss PR in the SEO context – what it means and how to use it. First things first: PR is not the cause or the result of high rankings. PR depends mainly on 2 things: Incoming links and traffic. Some SEOs make the mistake of assuming high rankings come as a result of high PR, when in fact high PR is one natural outcome of high rankings. Better SEO = higher rankings = more traffic = Higher PR However, the concept behind Google’s PR is crucial when working with External Links (i.e.: incoming) and Internal Links (i.e.: the website’s structure). Every link from A to B is considered as a ‘vote of confidence/credibility’ from A to B. We can use PR as a physical measurement of how this credibility travels from one URL to the next. The role of SEO in this case is…
1. Off-site: to maximise incoming PR by increasing the number of incoming links and the quality of incoming links.
2. On-site: to harness incoming PR so that none of it is wasted (on broken links) and that most of it is channelled to the most important pages of the website (i.e.: the homepage, main category pages)
To sum up, PR isn’t a factor in SEO, neither is it a direct result of SEO. But the makings of a high-PR website are very similar to those of a high-ranking website. And because of that, the concept of PR can be used to...
* properly apply linking techniques
* measure the effectiveness of these techniques
http://www.content.onlypunjab.com/Article/Google-PR-Explained/4200320092003393000
1. Off-site: to maximise incoming PR by increasing the number of incoming links and the quality of incoming links.
2. On-site: to harness incoming PR so that none of it is wasted (on broken links) and that most of it is channelled to the most important pages of the website (i.e.: the homepage, main category pages)
To sum up, PR isn’t a factor in SEO, neither is it a direct result of SEO. But the makings of a high-PR website are very similar to those of a high-ranking website. And because of that, the concept of PR can be used to...
* properly apply linking techniques
* measure the effectiveness of these techniques
http://www.content.onlypunjab.com/Article/Google-PR-Explained/4200320092003393000
Internet Marketing Course Reveals All Secrets
The information age has brought new horizon to many by allowing many business's to increase their sales by utilizing the internet. To be able to use these skills, one must take an internet marketing training course.
The type of information that should be found in such a course should be easy enough for even a beginner to understand. They should also be fast methods and easily applicable.
If you want to start marketing online, you need to first learn how to do article marketing. This step is easy because all you have to do is write an article, or hire someone to write one for you. Then all you have to do is submit your article to an article directory.
The next step would be finding a great blog to join and to comment upon. You want to make sure that you are not spamming the blog, but merely just joining the conversation. You also want to make sure that it is directly relevant to your niche.
A third way to get targeted traffic to your site would be to get reciprocal links from other websites in your niche. Reciprocal linking is the method in which one website trades links with another website in hopes to increase the page rank!
Most of these steps will increase your page rank as you naturally increase the amount of times you repeat the cycle. This also depends on how fast you find high pr sites that are linking back to your site.
If you Find a Niche that has hardly any competition in it, then you would easily be able to rank highly for many keywords. This type of teachings would be found in a great internet marketing course.
Article Source: http://www.content.onlypunjab.com
About the author:
Richard Grimes will help you conquer your niche. For free information visit hisinternet marketing course.Don't reprint the same version as everyone else. Get your own unique content internet marketing article here.
The type of information that should be found in such a course should be easy enough for even a beginner to understand. They should also be fast methods and easily applicable.
If you want to start marketing online, you need to first learn how to do article marketing. This step is easy because all you have to do is write an article, or hire someone to write one for you. Then all you have to do is submit your article to an article directory.
The next step would be finding a great blog to join and to comment upon. You want to make sure that you are not spamming the blog, but merely just joining the conversation. You also want to make sure that it is directly relevant to your niche.
A third way to get targeted traffic to your site would be to get reciprocal links from other websites in your niche. Reciprocal linking is the method in which one website trades links with another website in hopes to increase the page rank!
Most of these steps will increase your page rank as you naturally increase the amount of times you repeat the cycle. This also depends on how fast you find high pr sites that are linking back to your site.
If you Find a Niche that has hardly any competition in it, then you would easily be able to rank highly for many keywords. This type of teachings would be found in a great internet marketing course.
Article Source: http://www.content.onlypunjab.com
About the author:
Richard Grimes will help you conquer your niche. For free information visit hisinternet marketing course.Don't reprint the same version as everyone else. Get your own unique content internet marketing article here.
Tips to Crank Up Your Web Marketing
If you are trying to make money on the web, you have probably learned a few painful lessons. Web marketing is a beast unto its own. Here are some tips that will help you tame it.
1. Update Your Site often - Not only does this encourage people to return to your site, but search engine spiders as well. Frequently updated sites also tend to have better search engine rankings than those that sit static with few updates.
2. New Customers vs Old Customers – Many sites focus all there marketing efforts on getting new clients. While this is natural, it should not be done to the exclusion of old customers. Drip market on old customers by sending them discount and sale offers.
3. Keywords in Your Published Articles – If you publish articles to promote your site, be careful! If you put your main keyword phrases in the articles, the listings in the article directory may outrank you site!
4. SEO Conflict of Interest – When it comes to SEO firms such as ours, it is important to understand that have a conflict of interest. Simply put, they double dip by taking clients competing for the same keywords.
5. The Boring Site Map – Site maps may seem like a boring, unnecessary page of your site. In truth, they are critical. The site map is your safety page if you are doing search engine optimization. It is the page where search engine spiders can find everything.
6. Paying Search Engines for Traffic – Search engines sell traffic through something known as pay-per-click marketing. For most new sites, it is a good way to get immediate traffic. Just make sure you are making more money than you are spending.
7. Your Business Domain Name – Using your business name as your domain is a no brainer for most people. Just make sure it is easy to remember and type in. Avoid using it if you have multiple words that end and start with the same letter.
8. Google vs Yahoo - Google and Yahoo are the two biggest search engines out there by traffic. There is really know competition, however. Focus your marketing on Google. Yahoo should be a secondary concern.
9. Optimal Conversion Rates – Traffic to your site is nice, but you need to convert it into sales. Your conversion rate is the number of sales you have per visitor. Anything over 1 in 400 is a bad sign.
10. Spam versus Email Marketing – Everyone hates spam, but online sites love email marketing. If you are considering it, you need to make sure you are in compliance with the CAN-SPAM Act or risk going to jail.
Obviously, not all of these tips will apply to your site. Still, even a few can make a big difference, so try them out.
http://www.content.onlypunjab.com/Article/Tips-to-Crank-Up-Your-Web-Marketing/4200320092003393523
1. Update Your Site often - Not only does this encourage people to return to your site, but search engine spiders as well. Frequently updated sites also tend to have better search engine rankings than those that sit static with few updates.
2. New Customers vs Old Customers – Many sites focus all there marketing efforts on getting new clients. While this is natural, it should not be done to the exclusion of old customers. Drip market on old customers by sending them discount and sale offers.
3. Keywords in Your Published Articles – If you publish articles to promote your site, be careful! If you put your main keyword phrases in the articles, the listings in the article directory may outrank you site!
4. SEO Conflict of Interest – When it comes to SEO firms such as ours, it is important to understand that have a conflict of interest. Simply put, they double dip by taking clients competing for the same keywords.
5. The Boring Site Map – Site maps may seem like a boring, unnecessary page of your site. In truth, they are critical. The site map is your safety page if you are doing search engine optimization. It is the page where search engine spiders can find everything.
6. Paying Search Engines for Traffic – Search engines sell traffic through something known as pay-per-click marketing. For most new sites, it is a good way to get immediate traffic. Just make sure you are making more money than you are spending.
7. Your Business Domain Name – Using your business name as your domain is a no brainer for most people. Just make sure it is easy to remember and type in. Avoid using it if you have multiple words that end and start with the same letter.
8. Google vs Yahoo - Google and Yahoo are the two biggest search engines out there by traffic. There is really know competition, however. Focus your marketing on Google. Yahoo should be a secondary concern.
9. Optimal Conversion Rates – Traffic to your site is nice, but you need to convert it into sales. Your conversion rate is the number of sales you have per visitor. Anything over 1 in 400 is a bad sign.
10. Spam versus Email Marketing – Everyone hates spam, but online sites love email marketing. If you are considering it, you need to make sure you are in compliance with the CAN-SPAM Act or risk going to jail.
Obviously, not all of these tips will apply to your site. Still, even a few can make a big difference, so try them out.
http://www.content.onlypunjab.com/Article/Tips-to-Crank-Up-Your-Web-Marketing/4200320092003393523
Google Golden Triangle and Lsi
In this article I will explain the importance of this study, and how it does affect natural search engine optimization, in combination with paid search.
What is the golden triangle?
Eye tracking firm Eyetools, with help from search engine marketing firms Enquiro and Did-it, have done a Google study showing a "golden triangle". This is created by the areas of maximum interest among searchers. During a search, eye tracking activity happens in a triangle at the top of the search results page. This triangular viewing pattern reaches out from the top left of the search results. Searchers normally scan the rest of the listings in "F pattern", looking laterally at the top results, then vertically, with less lateral scanning the further down the list.
What are the main numbers?
According to the study, the top three results had 100 percent visibility, the fourth had 85 percent, the fifth had 60 percent and sixth dropped down to 50 percent. Overall, 72 percent of users clicked on the first link of interest, only 50 percent of searchers move to the second page of results after making the initial query.
What do the numbers mean?
Once again, they show that Natural Search Optimization rules, as 75 percent of all clicks are made on organic listings. Because only the top three results get 100 percent visibility, that is where you want to be. The top listings are trusted or deemed most relevant, most often. Searchers have a collection of words in their heads that they subconsciously look for in search results. Therefore, understanding the semantic map in your searchers minds as they search for your site is key. The study found searchers tend to respond to search results that do the best job of matching the concept in their minds, regardless of the position of the search result on the page. There are two important behavioral events: Searchers eyes are jumping around on the results looking for direct matches, but they are also using peripheral vision which can indirectly help them find information on the page. Clear branding and visibility advantage is offered by gaining top positions, especially on Google’s top sponsored links above natural results. It is very clear, according to this and other studies, that it is a mistake to rely solely on paid listings for traffic. Both, properly done SEO and paid listings should be used to capture the full range of searchers behavior in a well balanced search marketing campaign.
http://www.content.onlypunjab.com/Article/Google-Golden-Triangle-and-Lsi/4200320092003395310
What is the golden triangle?
Eye tracking firm Eyetools, with help from search engine marketing firms Enquiro and Did-it, have done a Google study showing a "golden triangle". This is created by the areas of maximum interest among searchers. During a search, eye tracking activity happens in a triangle at the top of the search results page. This triangular viewing pattern reaches out from the top left of the search results. Searchers normally scan the rest of the listings in "F pattern", looking laterally at the top results, then vertically, with less lateral scanning the further down the list.
What are the main numbers?
According to the study, the top three results had 100 percent visibility, the fourth had 85 percent, the fifth had 60 percent and sixth dropped down to 50 percent. Overall, 72 percent of users clicked on the first link of interest, only 50 percent of searchers move to the second page of results after making the initial query.
What do the numbers mean?
Once again, they show that Natural Search Optimization rules, as 75 percent of all clicks are made on organic listings. Because only the top three results get 100 percent visibility, that is where you want to be. The top listings are trusted or deemed most relevant, most often. Searchers have a collection of words in their heads that they subconsciously look for in search results. Therefore, understanding the semantic map in your searchers minds as they search for your site is key. The study found searchers tend to respond to search results that do the best job of matching the concept in their minds, regardless of the position of the search result on the page. There are two important behavioral events: Searchers eyes are jumping around on the results looking for direct matches, but they are also using peripheral vision which can indirectly help them find information on the page. Clear branding and visibility advantage is offered by gaining top positions, especially on Google’s top sponsored links above natural results. It is very clear, according to this and other studies, that it is a mistake to rely solely on paid listings for traffic. Both, properly done SEO and paid listings should be used to capture the full range of searchers behavior in a well balanced search marketing campaign.
http://www.content.onlypunjab.com/Article/Google-Golden-Triangle-and-Lsi/4200320092003395310
Themed Based Relevancy and LSI
In the past 2 years, a very important factor in web content writing was keyword density, with the recommended 2 to 7% agreed by most seo experts. Well, that has changed for 2007, at least as far as Google goes. Their new patent clearly indicates the massive role that Latent Semantic Indexing is going to play in how they evaluate the relevancy of any given page and therefore its rank by closely considering co-occurrence rates and semantically related phrases, especially focusing the attention on the first one.
Here is an excerpt of the patent filling:
"The system is further adapted to identify phrases that are related to each other, based on a phrase's ability to predict the presence of other phrases in a document. More specifically, a prediction measure is used that relates to the co-occurrence rate of two phrases to an expected co-occurrence rate of the two phrases. Info gain, as the ratio of actual co-occurrence rate to expected co-occurrence rate, is one such prediction measure. Two phrases are then related where the prediction measure exceeds a predetermined threshold. In that case, the second phrase has significant information gain with respect to the first phrase. Semantically, related phrases will be those that are commonly used to discuss or describe a given topic or concept, such as "President of the United States" and "White House." For a given phrase, the related phrases can be ordered according to their relevance or significance based on their respective prediction measures."
So basically, anything that help determine the topics, contexts and themes of a given page, like industry terms, synonyms, buzz words, acronyms, etc, will be more than ever, very useful and impact the way your page gets ranked. The relevancy of theme based words will be playing a key role this year and beyond. New factors such as LSI and theme based relevancy were not even discussed two years ago.
On a final note, on-page optimization will become as critical as the off-page, which will have to be properly implemented so they complement each other in a new way that satisfies both your visitors and the search engines. Every person interested in achieving top ten rankings under the new LSI-driven environment should understand the basics of this methodoogy, and how to comply to its requirements.
http://www.content.onlypunjab.com/Article/Themed-Based-Relevancy-and-LSI/4200320092003395497
Here is an excerpt of the patent filling:
"The system is further adapted to identify phrases that are related to each other, based on a phrase's ability to predict the presence of other phrases in a document. More specifically, a prediction measure is used that relates to the co-occurrence rate of two phrases to an expected co-occurrence rate of the two phrases. Info gain, as the ratio of actual co-occurrence rate to expected co-occurrence rate, is one such prediction measure. Two phrases are then related where the prediction measure exceeds a predetermined threshold. In that case, the second phrase has significant information gain with respect to the first phrase. Semantically, related phrases will be those that are commonly used to discuss or describe a given topic or concept, such as "President of the United States" and "White House." For a given phrase, the related phrases can be ordered according to their relevance or significance based on their respective prediction measures."
So basically, anything that help determine the topics, contexts and themes of a given page, like industry terms, synonyms, buzz words, acronyms, etc, will be more than ever, very useful and impact the way your page gets ranked. The relevancy of theme based words will be playing a key role this year and beyond. New factors such as LSI and theme based relevancy were not even discussed two years ago.
On a final note, on-page optimization will become as critical as the off-page, which will have to be properly implemented so they complement each other in a new way that satisfies both your visitors and the search engines. Every person interested in achieving top ten rankings under the new LSI-driven environment should understand the basics of this methodoogy, and how to comply to its requirements.
http://www.content.onlypunjab.com/Article/Themed-Based-Relevancy-and-LSI/4200320092003395497
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