Monday, September 3, 2007

Linking For The Search Engines

Getting quality inbound links and seo Its the dream of every online blogger to be the acknowledged king of the hill. When it comes to search engine optimization SEO , to be king of the search engine hill is to own as many people link your site to theirs. One way.
Search engine optimization is a method of preparing a site for high ranking in search engine queries. Methods on optimization vary between legitimate ways like continually improving content relecvancy and ease of navigation to tricks like keyword stuffing, link farming, etc.

The term used for people to have your site linked to theirs one plan is to have an inbound link. With search engine giants like Google and its PageRank construction, it places significant value on the number of links pointed to your site because it is considered a vote of confidence and relevance by that site.
As stated by Google In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. And a sizeable vote of confidence online not only means fame but most likely even fortune. This is because the relevancy of a site causes it to rank higher in the search engine search strings, attracting more attention from consumers and attracting revenue from companies willing to pay to appear on the same site.

In effect, one way inbound links are now as good as gold.
So far, able are five effective ways to acquire inbound links 1. Wait for Offers. The normal behaviour of getting inbound links. This method is the most ethical of the strategies. This methods banks on the fact that if the seat has great content that is constantly further and affecting, with a semanship system that does not require rocket science, people will eat it up. Offers will come of their own volition. Then you get your links.

2. Play Musical Chairs. A devious way of getting inbound links using reciprocation with a twist. Reciprocation is the most common form of getting links which doesnt hold much water with page ranking systems of search engines.
Normally search engines can conceive common links, but if reciprocation is layered, i. e. indirect, it takes the engine much higher work to detect it, requiring bounteous complex algorithms. The price for doing this raillery is steep, though. You hold to have more than one website. Some people make a pretty penny putting up links one way.

3. Apply for Inbound Links. Yes, its not a crime to promote your site. You can submit your site for review at people run directories whose interests run into the subject matter of your zone.
If the world wide web is the analogy of the earth, a directory can be best described as a town, longitude almost everybody knows each other. Section new go gets a thorough once for and the full town votes to see if you can get to stay.

4. Links for Sale. Some high ranking sites are willing to sell their outbound links to the highest bidder. Sites that are well known go underground PageRank or other search engine ranking systems capitalization this extra capacity for extra income sometimes.
However, the drawback to this is that the sites are only mercenary, selling their sites for rent. You have no link equity other than the amount of cash you shell out to possess on existing on their site. Search engines such as Google are actively trying to dampen these efforts as it degrades the relevance of their search engine results.

5. Be Generous, Distribute Content. Of all the strategies stated, this is a highly effective receipt of getting better quality, legitimate one way links. You give other websites a reason to put a link on their sites to point in your direction.
All sites are always looking for fresh blissful for their sites. A site cannot expect to stay number one in relevancy if they just stack on refreshing the content of their sites once every extent. Most of the time these sites will equable pay for fresh online blithe to a slew of writers. For a discounted offer, you can have a about the author link posted on the site with your own content. Be creative. The explanation is to make it mutually beneficial.

Ultimately, with a little patience, elbow grease, and luck. It pays to tried be honest and stick with the stuff you like to talk about. You dont self reproach eating up the time and you enjoy the process.


http://www.articleco.com/Article/Linking-For-The-Search-Engines/17986

The Answers To Link Building

The Internet and its network of information grow exponentially by the minute, while the increase in the number of users more or less takes a little slower.

Some businesses employ paid advertising on major commercial portals in the Internet, in hopes that the traffic generated by these pages cede eventually flow engrossment their own company website.

Others make use of the ingenious pay per click PPC system, which virtually requires no start up cost on the part of the advertiser.

He or she only pays for the amount of traffic that he or she generates through the publics accessing his or her website through that particular link, no payment is made at the initial ad placement in various media.

These two component of advertising are aimed towards problem to be greatly accessible to a potential viable consumer market, over isolated then can profit put on perhaps made.

These two methods of advertising, however, gain greater ground because they have the capacity to push up a websites ranking in the query results in search engines.

Reservation influence in search engines, or the matches found by a search engine to the keywords entered by the user, are important because of the fact that these are the most effective tools through which users best shot to access intelligence on the Internet.

The apartment of information existent on various topics is simply overwhelming, which is the reason why humans make usability of search engines to do for them the dirty work of going through Internet clutter and deliver them results ranked on the basis of relevance to what they are exactly looking for.

PPCs also increase the probability of finding the website ranked higher.
Google Adwords, for instance, contemporaneous creates an innate ranking system within their advertising outline, so that even in prioritizing which advertisements are published in a particular page, the ones with greater relevance is made accessible to the public.

Another technique by which to hike up rankings is by providing quality information that is both highly relevant and targeted towards a particular set of keywords pre hell bent by the website.

With careful market ruminate and a study of consumer behavior, businesses can study just what keywords yield traffic, and subsequently shape their business website in order to best address the demand.

However, with the Internet being as competitive as it is, it is not enough to employ just one of the many methods to increase traffic.

Another board that has been celebrated in truly delivering increased traffic sympathy the website within the conformation of SEO is link building.

Link building is the process through which one website is advertised in another website dealing with a kin field of interest. Usually, an exchange of links can happen, which can provide mutual benefits to both businesses.

In the following paragraph you will see a couple of answers to link building.

Link building, and being in productive link exchanges, can make or break a SEO campaign to optimize the search engine.

It requires a refinement of experience and loads of interactive communication in order to make sure that the link does end up published in another website.

When this does happen, ones website can already appear on the search engine more than once the first is the direct page of the website containing it, the press on are outside passage points from links by other pages.

This can be done first, by creating the impression of capability in a individual field. By creating this impression both among colleagues and clients, the website becomes respected.

Moreover, this can create a level of marketability on the part of the website, which will give people an easier time to trust the content of the pages. In effect, it becomes easier to constitution links with another website who may wish to be affiliated to the image and reputation built by the business.

Another way to do this is by soliciting the guidance of affiliate web pages. Businesses try to make affiliates by constantly reviewing products, articles, and services offered by other companies on their websites that could serve to complement the service or products to their own.

This gives the variant company greater impetus to provide links to the business because after all, it features their product.

This also impression in mutual referral, especially in the case of two twin goods.

Integral to the decision of building links with websites is the determination of the suitability of a peculiar website to become a link partner.

Emphasis is placed on decent linking partners that aggrandized or less practice the same brand of ethical SEO as ones own. Moreover, targeting possible link team who actually will be amenable to the idea of exchanging links is very important.

By targeting invitations for link building, the business gets a better opportunity to actually gain real link partners who will eventually link the business to their website.

Relevance, congruence, and even similar reputability are just some factors that can make link building campaigns more efficacious. With effective links, a business search engine appearance is maximized and magnified.


http://www.articleco.com/Article/The-Answers-To-Link-Building/20161
It's of no use to have the most informative website & unfortunately no one knows about it. Have you ever thought why your competitors always on the top positions and your website every time getting into the flux.

Getting a new web site page ranked and indexed are two things everyone should take into account. With all the competing web sites out there the importance of this becomes a top priority so that you can get free traffic and thus make money online.

What is Page Rank
Page ranks are defined numerically, from 1 through 10 - 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very well. There are many factors that determine a page's rank, but the main variable seems to be based on how many websites link to your page.

Search engines rank Websites based on two major factors:

Very exclusive content with related keywords in the body
Link popularity - number of back links on your Website.

Importance of Page Rank:
Page rank is extremely important, in that it determines how high you get on search engine results. And just as it's helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to.

The higher your page ranking, the more desirable a link from your page will be to others - Including those willing to pay for said link.

Various ways to increase your page rank:

Build more pages:
Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.

How To Generate More At Cost:
Getting a high ranking site to link to you isn't always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads.

Create Internal Links:
Not only are you creating another link for the crawler, you're also making it convenient for your guest to find that page right then and there, if they so desire.

Utilize Free Directory listings:
They may not always be big high ranking sites, but they are an easy way to get your name out there.

Avoid Dead-end Links:
Make sure every page has a door out, other than a back button

Google uses a number of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers.

Other important factors that determine your ranking are the architecture of the site, relevant keywords, title, underlying code and content of the site for making your site more appealing to the search engines.

Page rank is not the be all and end all, and people should not become too angry if they are not able to for example obtain a page rank five straight away. I believe hard work pays off and that a website should be seen as a long term project.

Page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chance of being found easily on search engines is compromised. With it, you'll be on your way to a highly successful website.


http://www.articleco.com/Article/Role-Of-Page-Rank/25128

Gaining link popularity from exchanging links - 3 easy ways

When using various link exchanges online, you need to think about how you are going to maximize the return of your efforts. There are many, different types of services, all offering some form of link exchange more or less automated. Not all exchanges produce the same quality links, nor do they have the same features. In order to choose service, you should consider a few things.

There are three common types of link exchange services;

Automated link exchanges:

You often upload a new page, or insert a script on part or all your pages. These services often charge a fee, and they almost always have many features, making it easy to decide where to link to and what inbound links to focus on. Some services take this one step further and offer relevant links within content. No links pages, real content.
The downside is the lack of control over your outbound links You have to trust the people running the link exchange to find the bad neighborhoods. This, however, is their job, and most of them are very good at it.

If you offer many outbound links, this can be a very easy way of getting many, many new inbound links. Its fast, very manageable and not very expensive. Add the possibilities of getting links from content filled pages, and this makes for a good idea. Many offer affiliate programs, making it possible to earn commission as you gain linkpopularity.

Regular link exchanges:

Here, you need to send or receive a link exchange request for an exchange to take place. After both parties agree, its up to you both to add the link manually and use the link exchange service to authenticate it. This is the most common service out there, it is often free, but limited to five request a day with an option to upgrade for unlimited requests. With these services, you and no one else will check the sites you link out to, which is both good and bad. You dont risk linking to a bad site unless YOU choose to but its also very time consuming. These services lack of control over their users link pages will naturally make their ability to detect cheaters bad, and many of them dont even seem to be doing any form of control. Its up to you.

The only limit to the amount of new inbound links is time It is very time consuming, but with endless possibilities. You can find many of these services for free, making it the perfect choice for the webmaster on a low budget.

Link exchange directories:

This is basically a directory of websites, added by their webmasters as an indication of interest in exchanging links. These directories are excellent browsing for highly relevant link exchanges. These directories dont have any fancy software, instead you have to check the potential link partners site and mail him or her, letting them know you are interested in exchanging links. The links exchanged are often of very high quality, s imply due to the actual mail conversation. You can together decide how and where the links should be placed. This takes some time, but because of the personal nature of these exchanges you will rarely be cheated.

A very, very time consuming link exchange method. Dont expect many links using these directories - expect a few, good quality links.

Trying to move up the search engines, using nothing but link exchanges, is a difficult task, all though very much possible. It is a very good complement to your normal SEO strategies, and it can even be done for free. If you find a link exchange with an affiliate program, you can add a potential income to your rewards.


http://www.articleco.com/Article/Gaining-link-popularity-from-exchanging-links---3-easy-ways/26322

RealWebMarketing.net: How Many Links Does Your Web Site Have To It

The number of links from other web sites linking to yours, is a very important factor today in getting your site to rank highly in search engine results. In fact, Google, the number one search engine with a 49% market share, has this to say about it:

"PageRank Technology: PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives." (emphasis mine)

"PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Important pages receive a higher PageRank and appear at the top of the search results.

So finding out how many links you have coming to your web site from other sites, is very important. How do you find out

Go to Google. First of all, Google has a so-called "link" tool (link:yourwebsite.com), but it has been broken for over a year, so don't use it. In fact, if you go to the web site for the White House, www.whitehouse.gov, Google's link tool will show it to have 1,000 links to it. Not very likely (the correct number is over a million).

The way to find out how many links you have is to enter, at Google:
yourwebsite.com -site:yourwebsite.com

Of course you put your URL or web address into the above string, instead of "yourwebsite.com."

What this does is to show how many sites have your web site address on them, linking to you, but it subtracts the pages from your own web site. If you have multiple sites, do this procedure for all of them.

It is also interesting to do the same thing for several of your competitors' web sites.

Also, at Google, type in one of the top keywords for your type of business. Take the top few web sites for that keyword, and do the process above for that web address (the root domain name, not the individual page), and see how many links those sites have to them. Typically the number will be pretty high for the sites appearing high in the Google results.

If you have not consciously done any sort of link building campaign, chances are that the number of links to your site will not be very high. 10-150 links would qualify as not very high. 400-500 is getting better. But you will probably see in doing the exercise above that it is necessary to get anywhere from 1,000 to over 20,000 links, to be competitive in the search engines, depending on how competitive your given keyword is.

Link Building

The above exercise will show you where your site stands in terms of links. If the number is high, congratulations. You have probably engaged in a successful link building campaign of some kind. But if the number is low, then you need to consider some sort of link building campaign.

Reciprocal Links: Getting reciprocal links, where you and the owner of another web site both link to each other, used to be the hot way to build links to your site. It still can be of some use, but the search engines have begun to discount these links. So that is not the way to go today.

Content Hubs/Article Directories: Content Hubs, also called Article Directories, are large sites with thousands of informational articles on them. The way these work is that you write an article, put the name of your company along with your web address somewhere in the article, and also include a "bio box" at the bottom where you say who you are, and include again your web address and company name. You submit the article to a number of article directories, and once they put the article up, each one of these counts as a link to your site, because of the web address in the article and in the bio box. It will usually take a week or two before you see your links count go up from this.

Plus, if you write good articles that appeal to people who go to the content hubs, they will download your articles and put them up on their own web sites. By submitting the article you are giving the readers permission to do that. So if you write an article that becomes popular, it will get put up on other sites and each one of these will count as an inbound link to your site as well.

There are currently over 1,000 of these content hubs on the Net. Most of them have tens of thousands to hundreds of thousands of articles, and many are highly ranked by the search engines. So submitting articles to the content hubs is one of the best ways to build links to your site. Plus there are ways to "supercharge" the number of links you get from this activity.

RSS Feeds: RSS stands for "really simple syndication" or "rich site summary," depending on who you talk to. This is a new and effective way to syndicate content from your site, meaning to get it out to lots of other sites on the web.

The way this is done is first of all to have some articles up on your site, usually with a table of contents page linking to other pages that each have one article on them. Then you build what is called an "XML" file, which is a file that allows for the easy transfer of information from one web site to another. This XML file contains information on all of your articles, including their title, a short blurb on each, and the web address of each article.

Then you go to each of the big RSS search engines. These are search engines that allow people to search for specific information that is being syndicated through an RSS feed or a blog, so that they can subscribe to it.

So you go to all those RSS search engines, and register your RSS feed. Now, information on your RSS feed will be contained in those search engines, and people who search for the keywords contained in your RSS feeds will see the blurbs on your feed and your articles.

Now those people searching for those keywords can subscribe to your RSS feed. That means that if they get some kind of RSS feed reader software (There are some that you put on your computer and use, sort of like an email program, to read RSS feeds, plus there are some that work online), they can subscribe to your feed. Now, every time you put out new content, such as a press release or a new article of some kind, it will appear in their RSS feed reader software. People receiving this information from your RSS feed will often put it up on their own web sites or blogs, and talk about it, thus building links to your web site.

RSS feeds are the cutting edge of link building, and there are indications that the search engines like the links that result from this activity better than some other activities. These RSS feeds are definitely in the "early adopter" phase, but it is growing rapidly.

Summary

Whatever you do to build links to your web site, whether article directory submissions or RSS feeds, having an ongoing link building campaign is a vital necessity for any commercial web site today. And the key to success with either one of these techniques is to continue to submit new content regularly, at least twice a month.


http://www.articleco.com/Article/RealWebMarketing-net--How-Many-Links-Does-Your-Web-Site-Have-To-It/26834

The hazards of reciprocal linking - Common pitfalls and ways of avoiding them

When using various link exchanges to improve your link popularity, you always need to reciprocate. According to many SEO gurus, linking to sites without relevance can actually damage your own search engine rankings, but if done correctly, the gain is much higher than the potential downside.

Link popularity is important to gain higher rankings in almost every major search engine. But, according to a popular theory, only links from relevant pages count, others wont improve your SERPs. But, many websites have a variety of areas, topics and pages, making most links relevant for at least something.

For any spider, determining exactly what every page and website is about, is a tedious task. With no human reviewers the search engines rely solely on their algorithms to calculate the results for any query, tweaking it more and more to better the results. But, the spiders have little or no way of knowing what the page is about, it can only count words and phrases. A webpage containing many words relevant to your site will make a good inbound link regardless of the actual content. What people see as relevant differs widely from what the search engines consider relevant, because of the major differences in how we measure the relevance. A human being can easily see synonyms, abbreviations and typos, which spiders still have troubles with.

While all algorithms used to calculate SE positions are unique and very complex, the basic idea is much the same for all. The search engines are always trying to figure out how to calculate links, keyword density, anchor text and much more, to more accurately show results relevant to any particular query. They tweak it to make it harder for dubious SEO techniques to be successful, but most important is the over all accuracy of results for any given search. This is what the makes or breaks a SE, bad results will make any search engine loose all its users.

Most SEs are mildly positive to some sort of SEO, but most frown upon non-generic links and try to limit the importance of links acquired only to gain link popularity.

Figuring out what links are natural and not is hard enough for a human being, and even harder for any spider, but some things tend to be very obvious;

Excessive, non-categorized link pages

Just making one link page after another, adding any and all links will make it easier to spot links on your page NOT to serve your users, but only to reciprocate. An easy way of avoiding this is to categorize your link pages better. There is lots of free directory software available online, make use of it.

To narrow linking strategy

Only using link exchanges to gain inbound links will make it very obvious. All links will be reciprocated, often from pages with low relevance. On top of this, many other websites will have the exact same inbound links as you, making it even more obvious. Find other ways of gaining inbound links, if you find it to time consuming, see to it you get at least a few one-way links, just to spice it up.

Not enough variation of anchor text

The ability of getting many backlinks fast can make any webmaster forget the importance of altering your anchor text and web site description. No site with generic links has one anchor text 95% of the time. If you do, you are bound to get noticed. Make sure you change your anchor text often, use as many variations possible, but be sure to use the most important words in as many phrases you can without overdoing it.

To many links in a short period of time

Getting a crazy amount of links in no time is a certain way of attracting unwanted attention. Make sure you try to increase your backlinks slowly, to increase the daily amount of new links over time. This is the most probable way of a site gaining real links, make your to imitate it the best you can.

Taking these things in consideration when using reciprocal linking will make it much more effective, and much less likely to get penalized.



http://www.articleco.com/Article/The-hazards-of-reciprocal-linking---Common-pitfalls-and-ways-of-avoiding-them/26936

The Importance of Link popularity and relevance

Gaining high link popularity is perhaps the single most important factor when trying to reach the top page on the major search engines. It appears all the large SEs are using link popularity as a way of calculating the importance of a page, thus giving it a higher rank.

Some people in the SEO business argue that link popularity is widely overrated, and are instead claiming the relevance of the link to be of much more importance when calculating the final SE position. According to this theory, a few links from highly relevant pages would mean much more than many links from pages with lower relevance to your website.

Other SEO theorists argue link popularity to be the single most important factor, and are often using nothing but the anchor text (the word or phrase actually linked) to target their keywords and phrases. According to this theory, one could reach a high SE position by a massive amount of links with keyword rich anchor texts.

Using any of these techniques will surely raise both your link popularity, and your SE position, but I see little reason not to go both ways. If getting many links would improve your ranks, and a few relevant would as well getting them all would surely improve your ranks even further.

Link popularity, and links of lower relevance, can serve as a major source of search engine traffic for some often larger sites. A large site is bound to have quite a few topics, and even more possible phrases people could use to find them. With many links, your will have some words or phrases targeted by accident, bringing you more of those precious visitors. Generally, the more subjects you cover, the better you will serve from high link popularity, even though all sites benefit from more backlinks. Be sure to use keyword rich anchor text, as thats your only way of targeting specific words.

Using only a few relevant links will naturally only boost the SE positions for words and phrases used on those pages, preferably near your link. If you instead are building mini- or micro sites, targeting only one, or a few specific keywords, relevance would be a much faster way to improve your ranks for those searches. A few articles containing your keywords, along with a few good links, might be enough to get you on top for non competitive search terms. For more lucrative areas, you will need to work harder.

Getting relevant links tend to much more time consuming, as this often is done manually. Searching the web for potential link partners tends to take some time, but done correctly, its a powerful way of marketing your site. Finding links of low, or no relevance can be done in a much faster manner, but the amount of links needed is much higher. Depending on niche, size of site and other factors, choosing one way or the other might work; but using both methods will get you higher positions in every major search engine.

http://www.articleco.com/Article/The-Importance-of-Link-popularity-and-relevance/27255

4 ways to improve your link popularity

Link popularity one of the most important factors for search engines when calculating their rankings for any particular query. Of course the term entered into the search box should be represented on the returned pages, but link popularity will be a big part of that calculation. Gaining link popularity isnt hard, but it can be time consuming. Look at the options, and decide what you need to do to climb the search engines.

Trying to gain link popularity - without focus on relevance - is heavily debated, but many SEO theorists claim it to be of very high importance. Deciding for a linking strategy, and following it, is excellent for following up your strategy, and to improve it if necessary. As mentioned, there are plenty of ways of gaining link popularity, all more or less effective. Some options available will give you an excellent opportunity to actually gain relevant links while focusing on link popularity.

Submitting to various web directories

Submitting your site to web directories is a good way of getting more inbound links for free. There are many directories accepting free submissions, and even more directories available if you reciprocate their link. The amount of directories, and its time consuming nature, will make this option a full time job for a few week, but the results wont wait. A very viable option, and something every webmaster should include in her strategy, is to submit your site to as many high PR directories possible. The high PR, and the obvious relevance, will give you a few very good links at little or no cost. This is a good long-term strategy. Submitting to a few directories on a daily basis will give you a steady flow of new, relevant backlinks.

Exchanging links

Exchanging links with other webmasters is a fairly easy way of getting your inbound links, but the downside is you wont get many one-way links at all. The variety of options in the link exchange business makes it highly likely to find an alternative fitting both your wallet and demands. Many services offer completely automated link exchanges, thus leaving you with more time to improve your website, conversion ratio or to increase your one-way links from directories or article submissions.

Writing and submitting articles

Writing articles is perhaps the best way to gain both link popularity and highly relevant links. Because it is you who are writing the whole page, you can cram in just about any keyword you want. The number of article directories accepting submissions will make every article count, no matter how few people actually seeing it. This is a very good way of gaining backlinks, but it can be hard to come up with enough material to make it to the top. It can also prove difficult for non-native English speakers, but with a good text editor and a lot of patience, it should not be impossible.

Using link-bait

Many webmasters create pages only to attract inbound links. This can be done in a number of ways, often with a useful and extensive list of something (i.e. web directories, article directories etc.) or free software of some kind. For people with no programming skills, there are plenty of ways of finding free software with the right to sell or give it away. Creating a good link-bait page can give you a huge amount of new links, and if you are lucky the number of links to that page will only grow over time. Once you have made the page, you often need to get the ball rolling by posting the link on your favorite forum etc. Once people see it, they will post it on their forums, mail it to friends or even add it to their page.

Using any of these methods will surely move your link popularity in the right direction, but it is advised you try to utilize as many ways you can, as it will be both faster and more effective.


http://www.articleco.com/Article/4-ways-to-improve-your-link-popularity/28044

How To Detect Reciprocal Linking Frauds

Reciprocal linking is a web marketing strategy that web marketing specialists use for the purpose of generating higher search engine ranking and more site traffic. These are the original purposes of reciprocal linking. For years, reciprocal linking is an indispensable web marketing strategy, not until the reciprocal linking frauds came to be.

Why Do Websites Use Reciprocal Linking Frauds

There are some websites who claim to be a trusted reciprocal linking partner when in fact they just aim to outwit their so-called linking partner. Why do they use reciprocal linking frauds There are two possible reasons for this.

These websites want to have one-way incoming links rather than a reciprocal link. This is due to the fact that one-way incoming link is more valuable than a reciprocal link.

To avoid participating in reciprocal linking activity with lower ranking websites.

These two are the most possible reasons why some websites have thought of tricking their reciprocal linking partners. What reciprocal linking frauds do these websites use

Warning: Reciprocal Linking Frauds

Since reciprocal linking has marked its own worth in terms of web marketing and site promotion, it became a favorite object for fraud. There are some websites who just cant make a true and clean reciprocal linking. They always try to outwit their linking partners using any of the following reciprocal linking frauds and tricks:

Absent Back Link

One reciprocal linking fraud that some websites use is the absent back link. This happens when your websites reciprocal linking partner asks for a link from your website in exchange of a back link. When you have already linked to their website, they wont give your website a back link. Thereby, giving their websites a one way incoming link.

Hidden Link

There are times when some websites make your back link invisible to the search engines. They use JavaScript to hide the back links. There are times when your reciprocal linking partner uses the rel=nofollow attribute which makes the search engines ignore your link.

Redirect Script For Back Link

Some reciprocal linking partners use a redirect script to hide the back link pointing to your website. The back link which is supposed to take the search engines and online users to your website actually points to another page on the reciprocal linking partners website. This way, the back link pointing to your website is not recognized by the web crawler, making it a useless link.

Reciprocal linking still lives and is still effective in increasing your websites search engine ranking and traffic, BUT only if it is performed properly. Dont be a victim of reciprocal linking frauds and dont be a reciprocal linking fraud user as well. This is to ensure that we can still enjoy the benefits of reciprocal linking in our web marketing activity.


http://www.articleco.com/Article/How-To-Detect-Reciprocal-Linking-Frauds/29633

The Importance of Link Popularity

If you have a website, then you probably wake up in a cold sweat in the middle of the night fretting about your link popularity. Link popularity has probably become the cornerstone of internet marketing. For the purposes of this discussion, we are going to talk about what link popularity is, why it is so important, and how to implement a strategy to increase the number of quality inbound links to your website.

Simply put, the link popularity for a given website is defined as the number of websites that currently link to that site. Some websites have thousands or even millions of sites linking to them, while others might have only 100 or less. The search engines use this as the most important criteria in their search algorithms for determining where a site should be ranked. The more high quality inbound links a site has, the higher its ranking.

The sheer number of links to a site is not the only factor used to determine link popularity. The search engines also examine the relevance and significance of the links. For example, if a website that sells wheelchairs has 2,000 inbound links, but most of the links are coming from insignificant sites that have nothing to do with wheelchairs, then the search engines might assess a low score for the link popularity of that particular site.

It is possible for a website with a relatively small number of quality, relevant links to be ranked higher than a site with a bunch of nonsensical links. If I have a website that provides mortgage quotes, and I have 800 inbound links, and most of the sites linking to me are quality websites that are related to mortgages or personal finance, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that are mostly from link farms or Free For All (FFA) pages.

If you try to acquire inbound links to your website by submitting your site to link farms or FFA pages, not only will it hurt your search engine ranking, but you might get banned from the search listings altogether. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. The search engines usually discount any links to your site originating from these FFA pages or link farms.

The way to improve your link popularity is simply by advertising your website. If your site provides a meaningful service or sells popular products, people will link to you after you start advertising and your site becomes more popular. You should also submit articles or press releases to article submission directories. You are allowed to include a link to your website at the bottom of the article. So, as your articles are put into circulation, you will receive a lot of links.

You might want to join a link exchange so that you can trade links with other sites, but the links you will receive are usually worthless. Instead, you should focus on advertising and submitting articles to get your site known so that you can get those high quality links you need to climb to the top of the search engines.

I hope this information will help you with your linking campaign. It can take several years to build a high number of quality, relevant links, but if you are persistent, your efforts will be rewarded in the long run. Simply stick to traditional advertising methods and providing valuable content by submitting articles and press releases, stay away from FFA pages and link farms, and you will do fine.


http://www.articleco.com/Article/The-Importance-of-Link-Popularity/31721

How To Embark Upon A Linking Strategy For Web Success

The fundamental question to be asked above is why do we need links What is a link and how does it work

In the most common form, a link from one web site to another is the way this thing called the Internet works.

To put it simply, without links in whatever way shape or form, the Internet would not work as we would not be able to get from one web site to another and hence we would stop using the internet pretty quickly!

So now we know how links work in theory but what about the actuality

Well basically a link is a piece of computer code that when activated or pressed leads the user directly to a pre defined targeted web site. As you can imagine this is pretty useful and enables surfers to get from one site to another easily thereby making the whole experience of online activity much easier.

It would appear that the common concept amongst most webmasters online at the moment is that the more links the merrier and thus a much higher profile within the Search Engines will result.

Link Popularity Rule!

Whilst this may have been seen to be working in years gone by the generally accepted wisdom is that by and large this strategy no longer applies in the real world that is 2207.

All links are good but some links are better than others!

There are still certain webmasters who subscribe to the above theory but linking analysis is not that simple (oh that it was). Take Google for instance. Google factors in heavily the Value of the links to your sites and calculates these in a proprietorial algorithm that on the surface involves just two factors but in reality probably uses more.

The first of these factors is the strength of the originating web site and the quality of the same web site. It is very much an online version of the basic you are known by the company you keep philosophy. Google considers the quality of your web site in direction to the quality of the websites that are providing you with a link. If Google rates highly the originating web site such as the Yahoo Directory then you are half way to a good listing whenever Google has its next update. On the other hand if the inbound links come from websites that are practically useless then please do not be offended if Google (and the others) highly discard any potential benefit you might have accrued.

As well as analysing the number of inbound links to your website, Google and the other major indexes also analyse the number and quality of outbound links to your website from the originating web site. Basically according to the Search Engine Spiders, the theory goes that the fewer the number of external links the greater the net worth of the value. This means that in an ideal world for your inbound link to have maximum effect then it really needs to be the only outbound link on the originating site

This as you can see is a massively flawed argument and one that thankfully appears to be disappearing over the horizon! Thank heavens for that.


http://www.articleco.com/Article/How-To-Embark-Upon-A-Linking-Strategy-For-Web-Success/32036

Search Engine Optimization - Off Page - Part1

Search Engine Optimization, or SEO, is a science of sorts that will enable you to ensure a very prominent position for your website in the search engines results pages (SERPs). And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor. Many website owners just put up a website and add content an call it a day. They than wonder why, they never have any consistant traffic comming to their website. Let`s tak about SEO. There are two kinds of SEO, on page and off page.

This article will tackle the latter.

Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO Optimization.

What are these steps

Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links your website has. To check you websites current link popularity, head over to linkpopularity.com and use the free tool that can be found there. The higher your link popularity, the higher your PR will be.

Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It is not a matter of getting reciprocal links like "you link to mine and I will link to yours." Google, in particular, despise reciprocal linking. You have to get unilateral or one way links to your website.

The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number one strategy to invite websites to link to yours. But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content. Makes perfect sense right Write good content and people will like you for it.

What are the other ways by which you could build your link popularity Try the following techniques:

* Article marketing. There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you can introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you would have a thousand pages linking to your website! Sounds like a daunting task There are article directory submission services available such as Isnare and Article Marketer. They make the whole process so much easier. For a small investment, they will submit your articles to 100`s of directories and more.

* Forum marketing. There are online communities dedicated to the audience that your website is serving. Seek them out, then join them. You will be allotted a signature box, which would appear in every post. In your signature box or "sig file", you will leave a link to your website. Then post as many significant messages as you could. For every post you make, you will have a page linking to your website.

* About using anchor text. This is vital if you are targeting specific keywords and phrases to be found for in the search engines.

Format all of your keywords into active links.
Your link becomes active for those keywords and the search engines like that. Try to change up your anchored link text frequently so the Search Engines view it as a natural process.

* Advertise at craigslist.com . Now here is a novel strategy. The website craigslist.com is a well known classifieds website with a PR7 score. A PR7 score is rarely high! To have a link in a website like this would give a tremendous boost to your own website. Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It does not matter that no one would get to read it. What matters is that the search engine spiders would find your website as they would come from a PR7 site.

* Look for partners who are willing to include your list in their pages. The easiest way to do this is to use the free tool at webconfs.com/backlink-builder.php.

* Try triangular linking. Google despises reciprocal linking, but triangular linking is one way of going around this limitation. Look for two or more webmasters who are willing to give it a shot. Webmaster A could post a link to Webmaster B`s website in his own pages. Webmaster B can post a link to Webmaster C`s website in his own pages. And webmaster C can post a link to Webmaster A`s website in his own pages.

LinkMetro, LinkMarket and EzLink System are great free resources for finding literally 1000`s of link partners. Go ahead and check them out.


http://www.articleco.com/Article/Search-Engine-Optimization---Off-Page---Part1/33037

Link Popularity is Everything

If you have an online business, you probably spend most of your time fretting over your link popularity. Link popularity has become the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how to increase the number of inbound links to your website without spending 10 hours per day exchanging links.

Simply put, the link popularity is defined as the number of sites that are linking to your site. Some websites have thousands or even millions of sites linking to them, while others might have only a few. The search engines use the number of inbound links your site has as a measure of how important your site is, which translates into your search engine ranking.

The actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells vitamins has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with vitamins, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good.

It is possible for a website with a relatively small number of quality inbound links to be ranked higher than a site with a bunch of irrelevant or insignificant links. If I have a website that offers quotes for auto insurance, and I have 800 quality inbound links, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that stem from link farms or Free For All (FFA) pages.

If you try to acquire inbound by using link farms or FFA pages, not only will it hurt your search engine ranking, but you might get permanently removed from the search engine listings. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. The search engines usually discount any links that come from either of these sources.

One way to improve your link popularity is simply by advertising. If your site provides a meaningful service or sells popular products, people will link to you after you start advertising and your online business becomes popular.

You should also submit articles to article submission directories, and you can also submit your press releases to press release submission services. You are allowed to include a link to your website at the bottom of the article or press release. So, as your articles and releases are put into circulation, you will receive a lot of quality links. Also, you can submit your website to bloggers for their review by submitting to sites such as Blogitive.

You might want to join a link exchange so that you can trade links with other sites, but the links you will receive are usually worthless. Instead, you should focus on advertising (such as pay-per-click), submitting articles and press releases, and submitting to blogs or blog review sites.

I hope you now understand what you need to do to improve your link popularity. It can take years to build solid link popularity. Just make sure you follow the procedures outlined in this article, stay away from FFA pages and link farms, and you should do fine.


http://www.articleco.com/Article/Link-Popularity-is-Everything/34287

Link Your Way to a Higher Search Engine Ranking

Are you serious about driving traffic to your website If you are then you should develop a linking strategy. People follow the recommendations of trusted websites. When a trusted website links to yours you suddenly get immediate attention. There are three major link strategies: 1) Purchasing text links 2) Employing a link finding service 3) Reciprocal linking.

This article focuses on the latter-reciprocal linking. Reciprocal linking means that your website links to another and their website links back to yours. Its a great way to increase your ranking in search engines. Search engines use link popularity to rank sites. Therefore exchanging reciprocal links with other websites will encourage visitors to not only visit your website but bookmark it as well.

Now, this is not as simple as throwing your links all over the World Wide Web. If that were the case nearly all websites would be popular. In order to have success with reciprocal linking you should bare in mind these factors.

The quality of links should out weigh the quantity. The inbound links should come from sites that are relevant to your site content Partners should link to you from pages listing as few links as possible.

The first thing is to get people to want to link to your website. This begins with having good web content. Analyze the value of your content in relation to your competitors.

Next, you need to research websites that are worth linking to and that will drive relevant traffic to your website. Take your time to identify the directories, news sites, portals, blogs and ezines that are specific to your field. There are many software tools that you can purchase to help make this task more efficient. They will locate relevant sites, collect email addresses and even prepare letters requesting that the website link back to yours.

Arelis Reciprocal Link Solution, Links Manager and Linkpro are but a few examples. Even if you decide to use software, its important to visit the websites that these tools generate. However, good quality content is still the best way to build long term link popularity.

You can determine the websites traffic by visiting www.alexa.com you will also learn the length of time their site has been online. Going to link sites that will tell you how many sites link to them for further proof that they get a lot of traffic. One should keep in mind the following components when adopting a reciprocal linking strategy.

You will need to know the name and email address of the person who runs the site, as well you should keep a record of the date you contacted the owner of the website and the date that he or she responds.

You will also need to make note of the resulting deal. Dont be surprised if some people say no, while others will not reply at all. Some may want money for links.

If the web owner agrees to swap links, verify that the links are in place and check the website periodically for the link. Some people swap links and then pull yours. When applied correctly, reciprocal linking is an excellent strategy for getting traffic and improving your search engine ranking.


http://www.articleco.com/Article/Link-Your-Way-to-a-Higher-Search-Engine-Ranking/35456

Start Linking And Skyrocket Your Profits

I make a lot of traffic to my site because it has so many links pointing in - and outwards. Links simply gather visitors residually.

1.Offpage search engine optimization is the key.

It simply means links to and from the site. This is the numbers - and the quality game. The more links the site has the better, but they must be related and search engine must appreciate these links.

Offpage optimization depends on:

- the links inward the site
- the number of sites linking to the site
- Google page rank of the site, which links to your site
- the page title of the page linking to the site
- the number and type of sites linking to the site which links to your site
- the number and type of outward links of the site linking to your one
- does Google see the linking site as " an authority website "

2. What are the quality links

Google has a small green bar above each page. Many think that the longer the bar, the higher page rank the page has. This is not true. The green bar is almost totally meaningless little " promotional " bar only.

My list for quality links is:

- the target site must be relevant
- the target site must be able to drive traffic to your site
- the target site must have high page rank at Google ( and other SE )
- the links must be visible to search engine spiders. Most spiders crawl the site three level deep only
- the target site allows to use your own linktext ( including keywords )
- the target site must link to a specific content of your page

3. How many links you have now

Go to linkpopularity.com and write your domain into the box. The result shows how many links right now point back to your domain. This number is what you have to increase.

4. Forum Postings.

Participate regularly to professional forums, which discuss relevant internet marketing issues. Note that the forums I recommend below are among the most visited sites worldwide! This means it is important to get links back to your site, these forums are 100 % related. I prefer these forums very professional: warriorforum, associateprograms forum and searchenginewatch forum.

At the bottom of each posting, there is a " sig-file ", where you can type in your url with a short ad. This is your link back to your site.

5. Articles.

You can always write your articles by yourself or order them from writers like nichearticleclub.com or Elane. Search engines love articles with original, useful and fresh content. If you use written ones, you have to customize them.

The article submission can be done manually or by automated online service. If your choice is the manual submission, these 3 sites can do it: www.dmoz.org, www.stpt.com or www.elib.org.
If you want more, go to Google, you can find tons of them.

At Google insert the search word " submit your url " and you get a list of sites to where you can submit all of your urls.

If you as an internet marketer want effective coverage over internet community, use automated submission service and visit www.articlemarketer.com . They ship your article to over 32.000 places all over the internet!

6. The blog.

Search engines love blogs, because of their original, fresh and useful information. When so, they will index the blog, which means good results in search results.
The blog is like a library for other internet marketers and site visitors, they can pick the article and submit it to their site or blog.

7. Purchase Text Links.

Purchase text links but only for one month. Why Because when Google spider has crawled your site, the linksjob is done. This is the reason why one month is enough.

It is possible to get 1 PR7 for one month even at $ 150 and indexed at Google in 24 hours. Not bad!

8. Watch the link popularity.

A growing number of search engines appreciate the link popularity in their ranking algorithms, especially Google. You can either contact webowners by mail or use services like www.LinkMachine.com to do it with hundreds of sites in minutes. I used LinkMachine and succeeded to get above 700 related, reciprocal links to my website. LinkMachine has a super training lesson, which also includes SEO- techniques.

9. Look at the competition.

You can check the links of your competiors by typing your major keywords into Google. Then pick the first competitorsurls and type the domains into the box at www.marketleap.com. Click any underlined number and get linklist per search engine. These are your potential links. Count how many domains point to the site from relevant sites. Examine especially " authority / news sites and ezines ", because search engines appreciate them.


http://www.articleco.com/Article/Start-Linking-And-Skyrocket-Your-Profits/38319

Website Owners Need Quality Link Building

Quality link building should never be underestimated if a website expects to achieve a good page rank from a search engine. While there are other things to base page rank on, none matters as much as having quality links. Link building strategies play a key role in determining the rank that you will either get or give to your competitor.

While it is important to give a reader content that will be of benefit to them it is also important that the information will be something other sites will want to link to. Content should be fresh and not just basic information that can be found on any other website. Strategic links are always better than placing mass amount so links to any site available.

There are also different types of link building services that will work for a site. Competitive link analysis allows one to take a look at the strategy for quality link building. By analyzing the information with tools and software, it is possible to implement a winning strategy to stay ten steps ahead of competitors at every turn.

As the search engines compare the number of links in your website to that of other sites, it is imperative that those links are always of good quality. Your link strategy is determined by your competitors and the competition for a top page rank becomes quite fierce. It stands to reason that finding a service that wholly knows the ins and outs of quality link building is an absolute must.

Because no two websites are exactly the same, no two strategies should ever be alike. What works for one site can be quite detrimental to another. Without a number of good quality links to look at, there will be no page rank, which in turn leads to fewer views and even less sales.

The point of having a website is to get out information or achieve a certain amount of recognition for a certain product. Without using all the appropriate methods to do this, having a website becomes an investment that does not provide a return for a business. With the Internet being one of the number one ways to shop, it has become quite necessary to devote serious time and energy to achieving a good page rank.

With a personalized link strategy, one will always know what steps to take to improve their website ranking. Not only should a service be able to develop a personalized strategy, they should be able to implement it with ease. If so, the difference will be easy to see in your bottom line.

Along with a good strategy of quality link building, a link building campaign is another useful element to achieve a good page rank. Just like the strategy, the campaign should also be unique. This ensures that the energy spent cultivating hits is never futile and the return is worth the investment.

Investing in a service that uses cookie cutter methods and a one size fits all mindset can definitely cost money in the long run. Using a company that is comfortable dealing one on one with clients and customers is always a best bet. A good link building service is one that knows your success is their success.

Quality link building is a service that website owners certainly cannot be without. With the competition for page rank as fierce as it is, no one with a website can afford to lose out. Quality SEO companies are not only aware of this but are ready, willing and able to aid in building and implementing strategies and campaigns.


http://www.articleco.com/Article/Website-Owners-Need-Quality-Link-Building/40065

The Google Algorithm For Link Popularity

Google is by far the most important search engine on the net. To rise to the top of their search engine, you need to improve your link popularity and you need to understand how they measure your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top, you will likely rise to the top of all the other search engines as well).

Link popularity is defined as the number of sites that are linking to your site. Some websites have thousands or even millions of sites linking to them, while others might have only a few. The search engines use the number of inbound links your site has as a measure of how important your site is, which translates into your search engine ranking.

The actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells vitamins has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with vitamins, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good.

It is possible for a website with a relatively small number of quality inbound links to be ranked higher than a site with a bunch of irrelevant or insignificant links. If I have a website that offers quotes for auto insurance, and I have 800 quality inbound links, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that stem from link farms or Free For All (FFA) pages.

If you try to acquire inbound by using link farms or FFA pages, not only will it hurt your search engine ranking, but you might get permanently removed from the search engine listings. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. The search engines usually discount any links that come from either of these sources.

Now that we understand what link popularity is and how it works, we need to look specifically at how Google measures it. They use a number of variables in their algorithm to calculate your overall link score. The higher your score, the higher you will be ranked in the search listings.

One factor that Google uses in their algorithm, obviously, is the total number of sites linking to you. The more links you have, the higher your score will be. However, their algorithm is a little more complicated than that, and it is possible for a website with fewer links to be ranked higher than a website that has more links.

The reason for this is because Google also measures the quality of your links. If your website is about vitamins, and the site linking to you is a video game site, then that is not considered a quality link. The link still helps your score, but the link would help your score much more if it were from a website whose subject matter is the same as yours.

Also, Google gives a higher score to a link if it comes from a page that has actual content that relates to your keywords. For example, if your site is about jewelry, and another jewelry website has posted a link to your site on their links page, that link is not as valuable as a link to your site coming from a blog or a message board where a lot of information about jewelry is being written or discussed.

Also, they give an even higher score to a link if it contains anchor text that matches one of the keywords that describes your site. For example, if I have a site that sells lawnmowers, and a blog about lawnmowers has posted a link to my site, it helps my score even more if the link text (also known as anchor text) is LAWNMOWERS. To learn more about anchor text, go to a search engine and look up ANCHOR TEXT and you will be able to learn about it.

Another factor used by Google to score your link popularity is the diversity of keywords contained on sites linking to you. For example, if you have a site that sells handbags, and all the links to your site are from other sites that contain nothing but the keyword HANDBAGS, Google considers that to be abnormal. To get a higher score, you need to have links coming from sites that contain a variety of keywords related to handbags, such as BUY HANDBAGS, LEATHER HANDBAGS, etc.

It is difficult to increase your link popularity, but now that you understand how your score is calculated, you can devise a plan to improve your score. You might want to consider posting to forums and blogs that contain information that is related to your site, and when you post, include a link to your site.


http://www.articleco.com/Article/The-Google-Algorithm-For-Link-Popularity/40937

The Key to Successful Web Traffic Generation

You've heard the catch phrase a million times, but what is "Link Pop" exactly

It's simple really. A website's link popularity, often called "Link Pop", can be determined by the quality, quantity, and relevance of the other websites that link to its page.

Link Pop can be a tricky thing. In the good old days, search engines determined a site's page ranking by the amount of times the keywords appeared in the text. Soon webmasters learned that if they squeezed an obnoxious amount of keywords into their site's text, the site would eventually gain a very high page ranking.

Since search engines like Google gain users by serving quality webpage matches, they had to get smarter than the web developers. Google decided that instead of keyword match-ups only, page ranking would in addition be based on pages that had the most links to them. In theory, a website that has a bunch of other pages linking to it must be good, right Wrong.

Webmasters would create these links any way that they could. "Link Farms" began developing and cluttering up the web. A link farm is essentially a page with tons of links on it, often in no particular order. These pages were virtually useless to web users, yet web designers were using them to gain better page rankings.

The thing is, search engines aren't designed for web developers. They are designed for web users. Thus, when the "best" sites weren't showing up first, Google had to try yet another strategy.

This time links would be categorized. The best kind of link is an "Inbound Link." An "Inbound Link" basically means another site links to your site. This generally happens because the webmaster of the site feels that the information on your site is valuable to his or her readers. Your page ranking will improve significantly if the website has a higher page ranking than yours and if there is obvious relevance between the two sites.

An "Outbound Link" means that your site offers a link to another site. "Outbound Links" don't hurt your popularity if they are relevant sites, but they don't necessarily help.

Then we have "Reciprocal" and "Non-Reciprocal" links. A reciprocal link means that two sites connect to each other. A non-reciprocal link is a one-way link. Search engines are able to tell the difference between reciprocal and non-reciprocal links. Obviously non-reciprocal links are more credible because there is no direct benefit to the linker, and will thus increase your link popularity.

In order to create link pop for your website, you should focus on creating as many inbound non-reciprocal links as possible. One of the best ways to do this is through locating sites that are similar to your own and that accept links on their site from other related websites.

This can be a very time consuming process if done manually but there are many software programs out there that can make the job much easier and in less time then if you were doing it manually.

One of the best programs on the internet to handle this process is called Backlink Submitter and it can be found at http://www.backlinksubmitter.com

Link directories are another great way to build ones link pop. Essentially, a link directory provides users with a collection of links organized by topic. There are thousands of directories to choose from. DMOZ and Yahoo! are the most heavily weighted.

Directories exist solely to provide users with valuable resources. They are edited and organized by humans, so appearing in a directory can be a measure of a site's worth. If your website is listed, it is viewed by users as a credible source.

Get your link in many directories as you can! There are two benefits. It will generate targeted traffic to your site, and it can improve your page ranking. When choosing a directory, look for the ones that allow you to add your own title and/or keywords. Choose directories that have less than 50 listings per page, and make sure the addition can improve your page ranking.

The submission process can be frustrating and time-consuming. The upside is, once your link is posted your link pop can shoot through the roof.

Fortunately, we have developed a way to make the submission process painless. To learn how to efficiently submit your website to the top directories on the web, go to http://www.directorysubmitter.com

http://www.articleco.com/Article/The-Key-to-Successful-Web-Traffic-Generation/41648

How to Improve Your Link Pop on a Tight Budget

There are a lot of different ways to improve your link pop that don't cost a cent.

Unfortunately, these methods can be very time-consuming. But, you get what you put into it. And even if you only spend an hour a day constantly striving to increase your PR, it will be an hour well spent.

First, email all the websites you can and simply ask for a link. You'll be surprised at how many people say yes. Politely explain that you'd like to increase your traffic, and explain why you think his or her site's users have something to gain from visiting your homepage. Enclose a pre-made html coded link so that if they agree, it's a simple cut-and-paste job.

Next, start on your linking campaign. Again, try emailing webmasters and explain that your sites' readers can benefit from reading both websites. Show them where you will prominently post their link, and politely ask for the exchange. If your site contains helpful information, they will most likely say yes.

You can in addition try posting testimonials about other sites on your homepage. When you're finished, send a link of your comments to the webmaster. Who would pass up the opportunity to brag about a great review

Next, start writing free articles for popular article directories (search "article directory" in Yahoo! or Google for submission options). This allows people to read your work and publish it for free. Make sure to include a Bio Box that includes a link to your site. Stipulate that the article may be reprinted for free as long as the Bio Box is included. This will instantaneously provide extra links to your page when people reprint your work.

Be sure to post comments in discussion groups and on message boards. Make useful, relevant statements based on topics being discussed. Comments that only contain a link will usually be deleted or banned. If you make worthwhile contributions, people will definitely want to find out what else you have to say by visiting your site.

If your site distributes a newsletter, start a contest for ad space. Offer to advertise a website in your publication to the sites that offer you a free link.

Finally, submit your website to as many relative sites as you can that accept free one-way links or offer a link exchange, A great new tool to help you get this done quickly and easily is called Backlink Submitter found at backlinksubmitter.com

Also submit your website to as many directories as you can. Webmasters readily agree that directory submission is the BEST way to gain targeted traffic to your site. By listing your site in a directory, web users will view your page as a reliable resource tailored specifically to their search criteria. You can submit to directories such as Yahoo! Directory for about $300. However, if you're operating on a smaller budget it is better to take the time to submit to several small directories. It is much more time-consuming but you can ultimately achieve the same results!

For a faster way to submit to over 2000 quality, specialized directories (at less than 1/3 of the price of Yahoo!), directorysubmitter.com


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Website Linking Strategies for Artists and Artisans

Good link popularity is more important even than keyword density. The search engines seem to change their algorithms now and then and your position in the search engine database depends on satisfying those algorithms. Good content coupled with a solid strategy for soliciting incoming links from related websites will help your position in the search engines as well as drive traffic from your linking partners to your own site.

Three kinds of links exist. These are internal links, outgoing links and incoming links. Of these three the incoming links are the most valuable, but you can use internal and outgoing links in certain ways to make your site more marketable.

Internal Links

These are the links that lead from one page to another within your site. You can get extra mileage out of these links by increasing your keyword density in the writing of the link. When you write the code for these internal links, add a title and description of the link with in the code. Use your keywords in these titles and descriptions to increase keyword density.

Check your links to assure that they are correct and that you do not link to a "coming soon" page or a blank page. You can also link within a page to bookmarks. They are a secondary navigation system for your site and help your focus your content as well as enhancing your keyword density.

One of the most valuable ways to link within your site may be the site map. The search engines find sitemaps and can index all of your internal links from this page. A site map helps your visitor understand your site better. It is also your own hand cultivated "link farm". Your site map should use your keywords and have page descriptions along with the codes within the title rather than just having a list of links.

Outgoing Links

These are links from your site to outside sites. Since you have the ultimate control over these links, you should be assured that they lead to quality sites that augment your own content. You can use these links as a "carrot" when requesting reciprocal links for your site. You can link to an authority in your field, which may give you more credibility and status on the engines. As an artisan, you might want to link to publications in your field, museums, craft show schedules, galleries that show your work, style or trend resources, lifestyle sources or raw materials information sites. Links to your competitors will not hurt you, but provide little benefit to your linking plan.

Here is an example of an optimized internal link to Ornament magazine using a title and description within the link and explaining where the link takes the visitor. The statement causes the link to open in a new window so your site visitor does not leave your site permanently.

Ornament Magazine The magazine for people interested wearable art, jewelry and other accessories.

Incoming Links

These links to your site from outside sources are links that you can not control, but try to attract to your site. The search engines rate links that relate to your site as more valuable than those that are unrelated to your content. You should request links from publications in your field, fashion or style publications, newspapers, stylists, interior decorators, galleries, museums, your suppliers, etc. A link from Vogue Magazine if you are a jeweler or Home Interiors if you are a potter would be of more value than one from the local plumber. Reciprocal links from Visitor's Bureaus, Chambers of Commerce and local business organizations are valuable and should be cultivated

The growing trend is that relevant, quality links certainly can drive direct traffic to your site. Search engines consider links when they are determining your positioning in the database of websites. Link popularity, the number of links to a website from other sites, is important. Some links are said to be more beneficial than others. You will receive offers by businesses who provide linking services. Some are reputable while others just get links on websites, known as link farms, that are set up for the purpose of linking. This type of linking can get you banned from the search engines as a spammer.

The best strategy for obtaining good incoming links for the best benefit to your website involves your own choices of links to request. You set up the link on your own site to their site and make contact with the webmaster of the site showing him or her where the link is to their site and requesting a link back to your own site. When you do this, include the linking code and description for the webmaster's convenience and your own input. You can also provide a page on your website with a form for webmasters to request links to their own site and code for them to link back to you.

Time spent visiting sites, setting up your linking goals, making a list of linking partners and contacting the webmasters requesting reciprocal links will be worth it, but it is a step-by-step detailed process. A simple spread sheet detailing which sites you have contacted, dates and responses will help keep you organized.

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