Saturday, November 10, 2007

Where Can I Learn Search Engine Optimization?

Over the years I've read so many books about Search Engine Optimization that I can't even guess the number... 50? 100? Somewhere around those numbers.

But I've also read thousands of articles, thousands of forum posts, hundreds of blogs...if not thousands. I've done more reading about SEO than I care to think about, to be quite honest with you.

So why do I expect you to read what I'm saying about reading SEO information?

Because I wanted to let you in on a little secret... there are VIDEOS on Search Engine Optimization these days. I've seen quite a few over the past year or so and there's a few that really peaked my interest. One in particular will be mentioned at the end of this article.

Aaron Walls, Author of SEOBook, has even started creating SEO Videos and posted them to YouTube. There's new videos with other SEO "rock stars" (not THE SEO Rockstars - do a search on google for that!) that speak on SEO. There's even WebMasterRadio that has lots of MP3's ready for download.

But what's the BEST way for a newbie to learn? I would definitely say by Video and practice. Books are great for reference and so are blogs, articles, etc. But you should at least learn by Video as well. It gives you more clarification, more visible evidence.

Below I have posted a great video tutorial series on my Blog. I think this Video Tutorial is fantastic and I would recommend it to ANYONE who is serious about learning SEO quickly. I've seen Video Tutorials but this is, by far, the best series I've watched myself.

Just remember that knowledge is only "know-how" and not "know-how-to-do" until you have put forth the actual physical effort to learn by doing. Learning by doing is the ONLY way you're ever going to truly learn anything in life... we've learned this, even as kids.



Article Source: http://EzineArticles.com/?expert=Clint_Lenard

How To Use A Search Engine As Reverse Cell Phone Directory

The biggest databases of phone numbers are free... and you use them all the time... they are - simply - the very search engines that likely brought you to this page!

Though most think of using search engines when searching for information, they may not think to do so when they are searching out a person. Don't skip this source of information if you are trying to find a person, or the owner of a particular phone number.

The search engines are often the only ways to have access to almost anything online that you would not find otherwise. You do have to make sure you know how to search before you start, and you have to be willing to put some time into your endeavor.

You are probably aware of the major search engines like Google, MSN, and Yahoo, but there are many more out there. You should try as many as you can find time for, as sometimes each comes up with different information, even when using the exact same search terms.

Some lesser known, but very useful, engines to try are AltaVista and Ask.com. Don't forget to use all of the options each one offers. The news, image, blog, and video searches on each one can be useful as well.

When searching with just a phone number, you have to know a few things to get the best results. If you have a number and wish to do a search on it with Google's search, you have to be sure to format the number correctly to get results, if there are any. You should always type in ‘phonebook:' and than add the number in the search box.

When you add the number, you should leave out the dashes. Use spaces instead for better results. This formula will give you any results they have on their phonebook page.

A big problem with searching is that most search terms will result in thousands of different hits or results. When you only have one thing to go on, this might mean you have to sift through those. If you have any other type of information, be sure to use it in your search to help narrow down what comes up as relevant.

For example, if you know a name, but you also have a good idea about a state of residence, put the name with a comma, and then the state. If you know the name of a city or town, add that to the mix as well. You will find you have fewer and more relevant results.

There are times when using a search engine that the results don't seem to be relevant to what you are searching. When that happens, there are a few tricks you can use to be sure you aren't getting junk hits that don't have anything to do with what you are looking for. When you search for a name, first and last, put quotes around the names. That way, only results where those two names are side by side will appear.

You can use the same principle when searching for words that you want to appear together within the text. This often helps find more relevant links, and will make finding information much simpler.

Terry Taggert writes informational articles about people search, privacy, reverse phone lookups, and other similar topics. Conduct an instant reverse cell phone lookup at http://reverse-cell-phone.weebly.com


Article Source: http://EzineArticles.com/?expert=Terry_Taggert

Search Engine Marketing - Just Do It, Now

Have You Started Your Internet Marketing Campaign Yet? You Can Bet Your Competitors Have! With respect to the brilliant ad people who created Nike's unforgettable mantra "Just do it", I would like to add a caveat..."Now!"

Why now? Because time is slipping away for you to begin your Search Engine Marketing campaign! You see, just like affordable beachfront property, keywords are a valuable commodity, and once someone lays claim to them, they're gone.

In the fight for domination in the search engines, keywords are the virtual real estate of the Internet. Keywords are valuable because they are what people use to find your industry, company, products, or services. How valuable are the right keywords? Well, sex.com sold for $12 million in 2006. Even the more mainstream, Business.com sold for $7.5 million in 1999. (Domain names show up as results for keyword searches).

Other domain names, possibly even those in your industry, are being snapped up in the popular social sites used by Search Engine Marketers. These are found as extensions to the site's URL. Example: "www.EzineArticles.com/yourindustry." The keywords are also being used as meta tags in videos on YouTube and the like.

Obviously, the sooner you start the more virtual real estate you can amass over the Internet. The more times your keywords show up and point back to you, the higher your site goes up in the page rankings on Google.

The trouble is, unless you are doing nothing but Pay Per Click advertising, Search Engine Marketing takes time to establish and populate throughout the Internet. The good news is, unlike Pay Per Click advertising, the articles, videos, blogs, and forum entries you make stay active, compounding on themselves, working for you long after your original efforts to put them out there. Pay Per Click stops working the minute you stop paying.

What if your competitors have already started their Search Engine Marketing programs? You just have to work a little harder to catch up, and be a little more creative with the keywords. A good Search Engine Marketer will find a way to promote your company, but to make it easier (a.k.a. cheaper). It's time for you to start your Search Engine Marketing campaigns now and get a jump start building your online empire of virtual "real estate."

Want to know how to pull customers to your site like it was a magnet? Send an email to hotsheet@getresponse.com to get your free copy of the Hot Sheet newsletter, full of gotta-know, super effective, results-oriented, tips, tactics and strategies on dominating the search engines using organic search engine marketing methods.

Brian Woeller is a marketing expert with years of proven, practical experience. You can exploit his knowledge and get many great search engine marketing ideas at his website, http://www.WildfireSEM.com



Article Source: http://EzineArticles.com/?expert=Brian_Woeller