Friday, June 29, 2007

Link Building Basics

Search Engine Optimizers are constantly looking for new and effective ways to build links both for the users and search engines. Link Building has been the important task ever since Google places great emphasis on links popularity. This article discusses some of the commonly used link building strategies and highlights their respective effectiveness.

Most webmasters submit their sites to countless of directories for backlinks. This method may not be useful anymore as it brings little or no traffic to the sites. Unless sites are submitted to popular directories like Yahoo Directory, other directories simply not worth the effort and money.

A better alternative to directories submission is article submission services. Article writing has becoming more and more popular nowadays as these articles will also help to bring in more targeted traffic and quality backlinks. If done probably, articles is a very cost effective way of marketing tool as well.

Some domain experts also publish their sites in their signatures in popular forums like DigitalPoint and NamePros. These signatures not only attract highly targeted traffic but they are also classified as backlinks by the seares.

Moving into the new link popularity era, search engines are looking more than just pure backlinks. Relevant linking is far more important as this will benefit the users ultimately. Next, we will take a look at those new linking techniques that will emerge useful in near future.

Several websites have been published recently to promote the awareness of some great sites. Stumble, Digg and del.icio.us are the most popular ones till date. Although most of the links from them are not classified as backlinks by the search engines at the moment, they bring in great traffic and help in viral marketing. If we could build links directly to attract potential customers while bypassing search engines, is it not a good way?

One of the latest trend in link popularity is Link Investment. There are already some premier entrepreneurs looking into the possibility of creating a link investment opportunity that will benefit the site by directing traffic to them and at the same time, earn profits by selling these links themselves.

Steve Buchanan writes articles on many topics including Website Submission Services, Article Submission Services, and Honda Generators.


http://www.articles-hub.com/Article/140453.html

How to Hunt Backlinks Efficiently

Backlinks popularity has become so ‘popular’ – for lack of a better word – online lately. The more backlinks one has from similarly themed websites, the more the search engines tend to favor them in the search engine rankings.

So how do you develop the links that help you develop strong link popularity?

1) Exchange links with other web masters. There are plenty of web masters online, many in your niche or market area, who would love to exchange links with you, just as you want to exchange links with them.

So how do you do it? Type in your keyword to the search engines, and send a letter to each of the top-fifty web masters for that keyword. Many of them will ignore your email, others will respond favorably.

One warning: place your links on links page containing no more than 20 links each, and link to that page from your main page. NEVER put your links on your main page – you will bleed away too much of your search engine rankings when they come from your main page.

Second warning: Web sites to which you link that have a Google pagerank of 0 can negatively impact you, so it is critical that you check the pr of your outbound links periodically, or especially if your search engine rankings fall.

2) Submit your web site to web directories online. There are several lists online of up to 500 web directories; sort them by pagerank and submit to the top 100.

3) Write articles, put text anchor links in the articles, linking back to your web pages, and submit them to them top 100 web directories online. Again, there are lists of up to 900 online; sort them according to pagerank; helpful hint: there are about 120 with pagerank of at least 4.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘.

Steve Buchanan writes articles on many topics including Website Submission Services, Article Submission Services, and Honda Generators.

http://www.articles-hub.com/Article/140454.html

Building Link Popularity From Exchanging Links

In order to choose service, you should consider a few things. When considering various link exchange methods, you need to think about how you are going to maximize the return of your efforts. There are many, different types of services, all offering some form of link exchange – more or less automated. Not all exchanges produce the same quality links, nor do they have the same features.

There are three common types of link exchange services;

Automated link exchanges:

You often upload a new page, or insert a script on part – or all – your pages. These services often charge a fee, and they almost always have many features, making it easy to decide where to link to and what inbound links to focus on. Some services take this one step further and offer relevant links within content. No links pages, real content. The downside is the lack of control over your outbound links – You have to trust the people running the link exchange to find the bad neighborhoods. This, however, is their job, and most of them are very good at it.

If you offer many outbound links, this can be a very easy way of getting many, many new inbound links. It’s fast, very manageable and not very expensive. Add the possibilities of getting links from content filled pages, and this makes for a good idea. Many offer affiliate programs, making it possible to earn commission as you gain link popularity.

Regular link exchanges:

Here, you need to send – or receive – a link exchange request for an exchange to take place. After both parties agree, it’s up to you both to add the link manually – and use the link exchange service to authenticate it. This is the most common service out there, it is often free, but limited to five request a day – with an option to upgrade for unlimited requests. With these services, you and no one else will check the sites you link out to, which is both good and bad. You don’t risk linking to a bad site – unless YOU choose to – but it’s also very time consuming. These services’ lack of control over their users link pages will naturally make their ability to detect cheaters bad, and many of them don’t even seem to be doing any form of control. It’s up to you.

The only limit to the amount of new inbound links is time – It is very time consuming, but with endless possibilities. You can find many of these services for free, making it the perfect choice for the webmaster on a low budget.

Link exchange directories:

This is basically a directory of websites, added by their webmasters as an indication of interest in exchanging links. These directories are excellent browsing for highly relevant link exchanges. These directories don’t have any fancy software, instead you have to check the potential link partner’s site and mail him or her, letting them know you are interested in exchanging links. The links exchanged are often of very high quality, s imply due to the actual mail conversation. You can together decide how and where the links should be placed. This takes some time, but because of the personal nature of these exchanges you will rarely be cheated.

A very, very time consuming link exchange method. Don’t expect many links using these directories - expect a few, good quality links.

Trying to move up the search engines, using nothing but link exchanges, is a difficult task, all though very much possible. It is a very good complement to your normal SEO strategies, and it can even be done for free. If you find a link exchange with an affiliate program, you can add a potential income to your rewards.

Steve Buchanan writes articles on many topics including Website Submission Services, Article Submission Services, and Honda Generators.

http://www.articles-hub.com/Article/140455.html

SEO Friendly Web Directories Submissions and Link Buidling Services

SEO friendly web directories are web pages consisting of categorized links to other quality websites. They specialize in linking to other websites and categorizing those links. SEO Web directories and Article Web Directories and often allow website owners to submit their website for inclusion. One such Free Web Directory is http://directory.google.com/. Some sites may offer up to 30,000 different categories. Links provided may be pure HTML- no CGI or PHP. SEO (search engine optimization), friendly links are considered better then other links and help you increase the popularity of your page, in terms of the page rank. The most critical factor effecting the success or failure of a site is its link building. Most well known sites have an exhaustive list of categories and allow for the best category fit.

What these web sites follow is the most effective way of online marketing- Link Building and Website Submission Services. Quality Link Building Services is somewhat like word of mouth internet marketing. When a trusted site links itself to yours, it sure acts as a positive recommendation for your site. This is the way linking works. A well synchronized and linking strategy will surely bring in a regular stream of qualified prospects to your site. This not only raises your profile but also boosts your search engine ratings. Linking is another avenue in online marketing, capable of boosting your business without costing you a fortune. SEO Link Buidling can be started from any site, portal, blog etc, and all have a tremendous potential of driving your business to new heights. Though linking can be started through individual efforts, but those looking for sure results in real quick time for their business, they can help themselves by taking the services of professional link building. Linking is not only about having the maximum number of links on the World Wide Web, but rather about the maximum number of effective links, Links that shall bring in more business.

The following categories are the most common for any directory catering to people in general by means of providing links:

Arts (television, music, movies), Business (investing, real estate, employment), Computers (software, hardware n internet), Games (Video games, gambling, role-playing), Health (fitness, medicine, alternatives), Home (consumer information, Family, cooking), Kids and Teens (teen life, school time, arts), News(weather, newspaper, media) Recreation (humor outdoors, food, travel etc), Reference (libraries, maps, education) Regional (Europe, Canada, UK, US…), Science (biology, physics psychology), Shopping (clothing, gifts, autos), Society (people, issues, religion, and spirituality etc), Sports (basketball, baseball, golf etc).

The working for the FREE Web Directories is not very complex. Users are guided through a series of options pertaining to every option as given on the main page. For e.g.: Business: News and media: Book Reviews if as a typical line of search you follow, you shall be taken to the sites short-listed sites, according to the preferences you have. The above e.g. shall give you results like the following

• XYZ News Business Index - Business news and commentary article submissions.
• 123 Asset Management - Information about various asset management categories.
• ABC Business - Information on setting up in business, managing your money, personal finances and making the right career move.

The above three results shall be links to the sites which the directory feels is most appropriate for you search. Thus similarly, other searches aid you in short listing or reaching the sites for your search.


http://www.articles-hub.com/Article/149274.html