From Leading Australian Professional - Anthony Parsons
Yahoo, the old superpower of the search engine world is now going to go head to head with the current superpower of the search engines, Google. Uh-Oh, look out, MSN is starting to play the game too! Ok, let me put it simpler, Google is the super search engine, Yahoo is the super directory and MSN, well, MSN is not much currently. Stay tuned though, Bill Gates is stirring the pot.
The speculation is rampant about Google becoming a public company. Google is in discussion with investment banks about possible offerings within the first quarter. If this is true, then get your cheque books ready, and prepare to spend when Google goes live on the stock exchange. It is speculated that it will be one of the biggest events in years on the global exchange. With a possible 1/3rd of the company going up for public investment. What does this mean? Well, unlike other public search engines, Google is all privately owned, which means you don't currently see advertisements on the homepage, etc. Once a public company, just like Yahoo, you may begin to see changes depending on what the public advise. This is exactly why Google has become so popular. It is private and delivers quality results, not quality advertisements. Well, did provide quality results until last November. See the impact. A new look Google that annoys you with a homepage just like Yahoo and MSN. Fight through the rubbish to get to search!
http://www.articles-hub.com/Article/47442.html
Thursday, June 21, 2007
Link Manipulation
From Leading Australian Professional - Anthony Parsons
Link popularity is a winning factor in many campaigns to achieve a substantial boost in your rankings, however; with all good can come over-inflated and out of control manipulation (BAD).
The search engines will not be defeated for long. Those who think they can get away with something in the short term will generally come unstuck in the long term. Google recently changed their algorithm (end 2003) which has upset many website owners who relied upon Google results to provide them business. To me, that is ineffective marketing, which ever way you look at it.
Websites who dominated the rankings because of link popularity suddenly became unstuck and are now, nowhere to be seen. Websites with minimal popularity but great content and even those with little content and medium popularity have begun to dominate the rankings for their given terms. Many people blame Google, blame SEO's and anyone else they can blame. These are free rankings that your contending within, which are constantly being manipulated to use every inch from the system structure.
Users are not going to tolerate this for long if they cannot find quality content and products when they search. With this sudden upset and some minor tweaking by Google, the results will eventually steady and those who once dominated will still not be seen.
http://www.articles-hub.com/Article/47443.html
Link popularity is a winning factor in many campaigns to achieve a substantial boost in your rankings, however; with all good can come over-inflated and out of control manipulation (BAD).
The search engines will not be defeated for long. Those who think they can get away with something in the short term will generally come unstuck in the long term. Google recently changed their algorithm (end 2003) which has upset many website owners who relied upon Google results to provide them business. To me, that is ineffective marketing, which ever way you look at it.
Websites who dominated the rankings because of link popularity suddenly became unstuck and are now, nowhere to be seen. Websites with minimal popularity but great content and even those with little content and medium popularity have begun to dominate the rankings for their given terms. Many people blame Google, blame SEO's and anyone else they can blame. These are free rankings that your contending within, which are constantly being manipulated to use every inch from the system structure.
Users are not going to tolerate this for long if they cannot find quality content and products when they search. With this sudden upset and some minor tweaking by Google, the results will eventually steady and those who once dominated will still not be seen.
http://www.articles-hub.com/Article/47443.html
Search Engine Optimization (SEO) Copywriting
From Leading Australian Professional - Anthony Parsons
Search engine optimization copywriting is easier explained as "writing for the search engines". Copywriting is not merely placing words anywhere on a page and loading it with keyword phrases in attempt to rank well. SEO copywriting is an acquired skill that takes experience and knowledge to perform. SEO copywriting is one very competent method of achieving high and stable rankings within search engines. Search engines require text in order to classify a webpage's content within its directory. These keyword phrases must be represented within specific places in a webpage to ensure it meets the search engine standards. Over emphasising a particular phrase (spamming) can lead a search engine to steer clear of your website or penalize you for your efforts.
SEO copywriting has realistically three main goals. The first is to solely gain a high ranking for non-competitive keyword phrases. "You can read more on competitive key phrases within search engine optimization" The second is to assist and stabilise rankings for competitive keyword phrases. "Targeting competitive keyword phrases requires more than just good copywriting" The third is to achieve broad results that do well across many engines, taking into consideration that no one page will do equally well in all engines. You will always achieve the third goal, utilising quality copywriting techniques in conjunction with other proven optimization methods..
http://www.articles-hub.com/Article/47444.html
Search engine optimization copywriting is easier explained as "writing for the search engines". Copywriting is not merely placing words anywhere on a page and loading it with keyword phrases in attempt to rank well. SEO copywriting is an acquired skill that takes experience and knowledge to perform. SEO copywriting is one very competent method of achieving high and stable rankings within search engines. Search engines require text in order to classify a webpage's content within its directory. These keyword phrases must be represented within specific places in a webpage to ensure it meets the search engine standards. Over emphasising a particular phrase (spamming) can lead a search engine to steer clear of your website or penalize you for your efforts.
SEO copywriting has realistically three main goals. The first is to solely gain a high ranking for non-competitive keyword phrases. "You can read more on competitive key phrases within search engine optimization" The second is to assist and stabilise rankings for competitive keyword phrases. "Targeting competitive keyword phrases requires more than just good copywriting" The third is to achieve broad results that do well across many engines, taking into consideration that no one page will do equally well in all engines. You will always achieve the third goal, utilising quality copywriting techniques in conjunction with other proven optimization methods..
http://www.articles-hub.com/Article/47444.html
New features in Google Sitemaps
The Google Sitemap program has brought a high level of assistance to web developers, web designers and business owners who want to optimize how their website’s web pages are seen by the Google search engine. We all know how important page ranking is for a web page. The higher your page rank in Google, the more chances that it will be clicked and visited by visitors. Increased internet traffic is what drives sales and awareness for products and services.
The Google Sitemap program has become very popular because it made the task of submitting web pages to Google so much easier. A web developer or designer does not even have to worry about making frequent changes to the web pages because it is more easily known by Google. By presenting a constantly fresh index of web pages for your web site you are assured that what is presented in Google is the latest pages that you are maintaining.
The very high popularity of Google Sitemap has encouraged Google’s team of engineers to develop and add more features to the program. These additions seek to make Google Sitemaps more intuitive and effective in its functions.
Google recently announced that it has again added a bevy of new features for the Google Sitemap program that just made certain aspects of the program so much easier to understand and maintain.
Here are the latest new features of the Google Sitemap program:
Query Stats. Knowing the top position of your website is important. With Google’s Query Stats, you will now know the top search queries where the results included your website as well as those that Google searchers actually clicked on. The position given is the average statistic posted over the last three weeks.
Top mobile search queries. Google acknowledges that there is a growing number of people who use mobile devices for browsing the internet and also consider it as a separate “demographicâ€. For this reason, the top mobile search queries feature shows web designers and developers the top search queries made from mobile devices in which the results showed their website. Web designers and web developers will see both the mobile searches of all web sites as well as the mobile searches of mobile-specific web sites. The results given by this feature will only appear if it is available in your web site. At this point of the development of this feature, Google only shows the top search queries and not the clicks made for those queries.
Downloading Sitemap details, statistics, and errors. Your Sitemap account now also contain additional information. You can now download information in the form of a comma separated value file. This type of file can be opened by using any text editor or spreadsheet program. You can decide to download the information on a per table basis, or you can opt to download Sitemap details, errors or statistics for all of the web sites in your Google Sitemaps account in one convenient file.
Philip Nicosia is the webmaster of XML-Sitemaps.com which provides a free site map generator which produces sitemaps in XML format for Google together with Yahoo site maps and HTML sitemaps for human visitors.
http://www.articles-hub.com/Article/48584.html
The Google Sitemap program has become very popular because it made the task of submitting web pages to Google so much easier. A web developer or designer does not even have to worry about making frequent changes to the web pages because it is more easily known by Google. By presenting a constantly fresh index of web pages for your web site you are assured that what is presented in Google is the latest pages that you are maintaining.
The very high popularity of Google Sitemap has encouraged Google’s team of engineers to develop and add more features to the program. These additions seek to make Google Sitemaps more intuitive and effective in its functions.
Google recently announced that it has again added a bevy of new features for the Google Sitemap program that just made certain aspects of the program so much easier to understand and maintain.
Here are the latest new features of the Google Sitemap program:
Query Stats. Knowing the top position of your website is important. With Google’s Query Stats, you will now know the top search queries where the results included your website as well as those that Google searchers actually clicked on. The position given is the average statistic posted over the last three weeks.
Top mobile search queries. Google acknowledges that there is a growing number of people who use mobile devices for browsing the internet and also consider it as a separate “demographicâ€. For this reason, the top mobile search queries feature shows web designers and developers the top search queries made from mobile devices in which the results showed their website. Web designers and web developers will see both the mobile searches of all web sites as well as the mobile searches of mobile-specific web sites. The results given by this feature will only appear if it is available in your web site. At this point of the development of this feature, Google only shows the top search queries and not the clicks made for those queries.
Downloading Sitemap details, statistics, and errors. Your Sitemap account now also contain additional information. You can now download information in the form of a comma separated value file. This type of file can be opened by using any text editor or spreadsheet program. You can decide to download the information on a per table basis, or you can opt to download Sitemap details, errors or statistics for all of the web sites in your Google Sitemaps account in one convenient file.
Philip Nicosia is the webmaster of XML-Sitemaps.com which provides a free site map generator which produces sitemaps in XML format for Google together with Yahoo site maps and HTML sitemaps for human visitors.
http://www.articles-hub.com/Article/48584.html
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