Monday, April 30, 2007

How to Boost Your Traffic and Profits with Content!

Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available. Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!... 1. Boost your search engine ranking and daily visitor count by posting keyword rich articles and content on your web-site. For example, if your business involves offering products and services related to fitness, posting fitness related articles and content will attract unlimited prospective customers on a regular basis! 2. Generate double or even triple the number of newsletter subscribers you do currently, simply by offering content in the form of "special reports" or manuals as bonuses for subscribing to your publication. People love freebies, so give them what they want and watch as your results increase! 3. Create an automated cashflow by using content to formulate multi-part email training courses with related web-site or affiliate links "sprinkled" throughout each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period). Training courses can also serve as excellent bonus offers for your prospective newsletter subscribers. 4. One of the most important keys to a successful online business is not JUST having a list of mailing list or newsletter subscribers... It's about building a trusting relationship with your subscribers (ie, "cultivating" your list)... By sending informative articles (content) to your list on a regular basis you will establish yourself as an expert on your topic of business, as well as gain the trust of your subscribers over time. As a result, your subscribers will be EAGER to take advantage of your "paid" product and service offers. (Just make sure that you NEVER take advantage of the relationship you develop with your list by offering products or services of poor quality just to make a quick buck!) If there is one "constant" in Internet marketing, it's this: A cultivated list of subscribers is as good as money in the bank. Write that down and never forget it! 5. Another excellent way to generate no cost traffic is by submitting ready-made articles to "content hungry" web-site and newsletter publishers with your "resource box" attached. A resource box is nothing more than a little 3-6 line "bio" about you and/or your web-site - including a link to your site (or even instructions on how to subscribe to your newsletter)... When submitting or offering your article(s) for reprint purposes, just make sure to specify that each article is to be reprinted "as is" with your resource box attached. ...Even one article can go a LONG way towards generating no cost traffic and visitors for you. Just imagine your article being sent out to a newsletter subscriber base of 100,000 individuals - many of whom will be reading YOUR included resource box and clicking on your URL to learn more about what you have to offer! Well there you have it, 5 sure ways to build your online business exponentially with the help of articles and content... With the declining effectiveness of many of the online advertising methods that we've relied on in past years, content is only strengthening its position as the ultimate KEY to generating unlimited traffic, subscribers, and customers!

About the Author

www.pluginprofitsitebiz.info Complete Money Making Site Setup FREE!
Whether you are looking for renewed strength, energy and vitality in your life, drug-free relief from arthritis and joint pain, or wanting to make a difference in your financial future by becoming a MonaVie distributor, www.mymonavie.com &
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Mike Law is a distributor of some the highest grade health and beauty products available. Rich in antioxidants and anti-aging nutrients, look and feel younger. Contact me or visit my sites to learn how to become a distributor yourself or simply to find out more about the products. www.wealthontap.usana.com
Mike Law is also CEO of www.wealthontap.com whose mission is to better people’s lifestyles by substantially improving their health and or their financial status.

Improving your search engine ranking

In today’s world of Internet, it doesn’t matter much whether you are a small business or a large enterprise, you need to have a strong online presence. If not, you would be loosing heavily to your competitors. However, having a website only is not going to do a lot of good to your business. You should be able to generate quality traffic to your website, you have to convert that traffic as consumers for your business and you have to make them loyal for a long time. Then only, the online presence is going to add to your business.

Research tells that more than seventy five percent of web traffic comes from search engines like Google, MSN and so on. So, it is very important for your website to have higher rankings on these search engines for the keywords with which your potential customers search on the Internet for information. Hence, improving search engine ranking is very important for your business. And also, maintaining that search engine raking for at least the chosen keywords is also very important.

There are lots of things that have to be done by any web master if he wants to have a very good search engine ranking. First the content should be quality content and you should be updating it quite regularly. You should have keyword rich content. You should first do a lot of research in finding out keywords, which your prospective customers will be using while searching on the Internet. Then you have to get content accordingly. This can immensely help in improving search engine ranking. But, never use content, which is only focusing on keywords, and have no substance. You have to strike a good balance between the both.

Google uses Page rank concept to rank the websites. Hence, you should have quality links that are referring to your website. Getting loads and loads of reciprocal links can do this. You should do a lot of research to find the companies, which will be interested in participating in the reciprocal link programs of yours. Even though, this consumes a lot of time, as a web master you should do it to improve search engine ranking.

It’s not a better idea to concentrate only on tier-1 search engines. Try and get into top ten rankings of other search engines also. For example, if your site is a career site then it is advisable to get good ranking on search engines which are mainly dedicated for job portals like bixee.com in INDIA. This helps quite a lot in improving your search engine ranking.

About the Author

Ricky Pointing is the author of this article on Search
Engine Marketing Firm
. Find more information on the subject at www.the-content-writers.com

Search engines and Internet directories

For successful on-line business or Internet marketing and advertising, one of the key factors is to get to your web site as many visitors as possible . In order to make it happen, the first and the basic step is to list your web site in the biggest web search engines and Internet directories. The second step would be to optimize the web pages for the search engines, to get higher ranking and to list it on the first pages of the generic serch engine results.
Many search engine and directory submition services exists in Internet. Most of them offer URL submition to hundreds of internet directories and search engines. But do you realy need it?

In fact there are just only three big search engines, for that it is realy worth to spend some time to get your site listed in their data base.
According to SearchEngineWotch.com in July 2006 the US web surfers have done 43.7% of all searches in Google, 28.8% of the searches are made in Yahoo, 12.8% in MSN and the rest 14.7% are done in AOL, Ask and other servers.
Checking my web site log files, I can also see that more than 60% of the first time visitors arrive in my web sites after a click in the Google’s generic search result. The other hits are generated mainly by direct visits from returning visitors, signatures in forum posts, from lisings in DMOZ, yahoo and MSN searches and from listings in local directories.

Hence, for one web site it is important to:
* Add its URL to Google , Yahoo and MSN
* Register in DMOZ
* Register in local internet directories and portals

The following links will direct to:
* Add URL to Google
* Add URL to Yahoo
* Add URL to MSN
* Add URL to DMOZ

For the first three search engines, it is enough to submit your index page only. Once they visit it, the next time when search engines bots crawl Internet, all links under the main page shall be visited. This way the search engines collect information about the links locaten in the internal web pages, so on the next crawl these new links shall be included too. Every time the search engine visit one web page (URL) it collects information about the links listed there and add them to its database for futher indexing.
Note that it might take from one to three monts after submitting your first URL to one search engine before appearing in its search results.

To help search engines collect more links from one web site at once, site maps are implemented. The site map can be created as a separate web page or it could be search engine specific.

Regarding DMOZ, it is a human edited directory. To successfully add a URL to DMOZ, it is important to have a quality web site and to have contact details listed on the web site. First locate a suitable category in DMOZ and then use the link ”Sugest URL”. It will be added in their data base and will be verified by an editor, who may accept ot reject it. However, this may take a month or more.
Tips for quick inclusion in the main search engines.

As soon as domein name is registered, it is best to host it and create one or more web pages that will represend the basic web site structure. Let say the web site is about selling products. Then it would be worth to create the main index page, the about us web page and the products web page. Put a couple of words only.
For example:
On the web site index page write “Here will be the XYZ company web site. We sell XYZ products. Please visit us again next month when we expect to open this web site for you.”
On the about us web page “We are XYZ company. We provide XYZ services/products. Please visit us next month to read the complete information.”
On the products page “Our product catalog includes XYZ products. We are working hard to prepare this web catalog for your reference. Please visit us again next month to find more information about our products and the special offers that we have for our first visitors.”

On each of the pages above create also links to the other pages - a simple navigation menu. Then just add each of the pages to the above mentioned search engines, but do not submit to DMOZ yet. When one URL is submitted to Google for example, it might take a few weeks while the URL is visited by the search engine. Use this time to prepare your web site and to add more contents on its web pages. When the web site is ready, it will be already inxed by the search engines. It might take a few months more to start generating good traffic from the generic search engine results.

http://www.topwebsite.info/seo_guide.php