Tuesday, November 13, 2007

Press Releases – The Secret to Search Engine Optimization Success

Search engine optimization through the Google search engine revolves around website links. The goal is to have links to your website from other websites that have a high Google page rank. One way to obtain these links is to contact high page rank websites so they will put your website link on their website.

Another method is to send out a press release that contains links to your website. This is a much easier way to set your website up for search engine optimization. Your press release should contain three links pointing to your website.

A great resource to create and send press releases is to use prweb.com and prewebdirect.com. Prwebdirect costs money, but is well worth it. You can find a package around $200 that optimizes your press release for search engines. Prwebdirect can turn your keywords and keyword phrases into hyperlinks for you. These links will point towards your website.

You should send press releases out every single week. Normally, the purpose of a press release is to gain the attention of media outlets such as newspapers and television. However, you are sending press releases out for a different reason. Your purpose is to optimize your website in the Google search engine. Therefore, don’t worry about getting a media response from your press release. The key is to put three different links to your website on your press release.

After your press release is sent out it will go to websites with a high page rank. Google sends a “spider” that sees that your press release is at a highly ranked website. This prompts Google to give your website a higher page rank. Google figures that if your website link is on a highly ranked page then your website must be worthy of a high page rank.

It is important to minimize the number of outbound links on your own website. You don’t want more than 20 links pointing out of your website. Google will lower your page rank if you have a great deal of outbound links. Essentially, Google doesn’t want you to set up links for the sole purpose of increasing the page rank of another website. Why? Google may think that you are spamming the search engines with a bunch of your own websites. Google does not want you to use gimmicks in order to create a search engine optimization scenario.



http://www.articlejoe.com/Article/Press-Releases---The-Secret-to-Search-Engine-Optimization-Success/30126

The Power of Testimonials in SEO

Search engine optimization should be at the top of your list when it comes to your website. You want to earn a high page rank in the Google search engine. Two ways to increase your page rank in Google is to have high page rank websites link to your website and to send out press releases that contain links to your website. Both of these search engine optimization options are effective, but they are not the only methods you can employ. It is critical to diversify your search engine optimization efforts.

Another option to add to your search engine portfolio is to give testimonials to other websites. Offer to give testimonials on websites that you value. Look for products and services that would benefit from your testimonial. Make sure that these websites are of high quality and have a high page rank. You want to ensure that your website information is posted on a top notch website.

Always make sure to put your name and website address at the bottom of each testimonial. Verify that your website address will be given has a hyperlink and not just text. This hyperlink points to your website, thus improving your placement in Google’s search engine results. Plus, if a visitor clicks on the hyperlink then they will be automatically directed to your website.

Another major benefit of providing testimonials on high page rank websites is that it will give you name and website recognition. Plus, your page rank will increase because you have created incoming links from quality websites. The key is that your website address is in the testimonial.

While it is beneficial for you to give testimonials on other websites, do not put testimonials on your own website. Having testimonials on your own website does not help you for two reasons. One reason is that if a customer clicks on the website address of a testimonial they may never come back to your website. Another reason is that the links from the testimonials will lower your page rank in Google.

Testimonials are a great way to promote your website. You will be amazed at how testimonials can shoot your search engine placement to the top spot on Google. Testimonials don’t cost you any money. They only cost you a little bit of time that will bring your much higher rewards in return.



http://www.articlejoe.com/Article/The-Power-of-Testimonials-in-SEO/30176

Keyword Research: Choosing the Right Keywords

Before starting any search engine optimization campaign it is crucial to target the right set of keyword phrases for your market. Often times the most obvious keywords aren’t always the best. This can be the case for a number of reasons. When choosing the right keyword phrases, it is important to remember three elements: popularity, competition, and relevance.

Keyword Popularity refers to the sheer number of people searching for a particular keyword phrase. This is often the concept that most people have no trouble understanding – if your website is optimized well for a keyword phrase that a lot of people are searching for, this will bring you more traffic. After all, what good is it to be ranked #1 in Google for a keyword phrase that nobody searches for?

Keyword Competition is an area that some newcomers to SEO fail to examine. When a particular keyword phrase is popular, this usually means that there are many other websites out there competing for top rankings of that phrase in the search engines. The number of competing websites is the number of results a search engine returns for a specific query. Optimizing for a competitive keyword phrase can make it much more difficult for you to achieve successful search engine rankings for these phrases.

So now you may be asking yourself, “Ok, great! Now how do I find popular keywords that aren’t very competitive?”. Many keyword research services, such as WordTracker.com, include an index that measures exactly this. The Keyword Effectiveness Index (KEI) is a qualitative measure of how easily it is to optimize for a particular keyword phrase. KEI is essentially a matter of ‘supply and demand’. Ideally, we want to select keywords that are extremely popular but aren’t very competitive. This would result in a very high KEI and take very little effort to achieve successful rankings.

But we can’t forget one other very important element when choosing the right keywords…relevance.

Keyword Relevance has to do with how much a keyword phrase relates to your products or services. If you rank well for a popular search phrase and receive a lot of traffic from it, this still doesn’t help you if the traffic doesn’t translate to sales or leads. For instance, let’s say you’ve found a good niche phrase that is fairly popular and has a high KEI index – “free keyword ranking report”. So you optimize for this keyword phrase, rank well, and receive more traffic. However, if your website doesn’t offer a free keyword ranking report or have any information on how to receive a free keyword ranking report, these extra visitors will not actually convert to customers. It is important to remember not to get too caught up in the popularity and KEI of a keyword phrase. You must also think about keyword relevance when conducting your keyword research.

Choosing the right keyword phrases to target can be the deciding factor between a successful and unsuccessful search engine optimization campaign. When doing your research, remember to keep in mind your business goals and the three factors discussed above. Is it always easier to work with the market trends instead of against them.


http://www.articlejoe.com/Article/Keyword-Research--Choosing-the-Right-Keywords/30208

Increase your Page Rank by Using EBay

Did you know that you can increase your Google page rank by using EBay? You can do this by actually buying a link off a website. You can purchase website links from the popular auction website of Ebay.com. Essentially, you are buying your way to a higher Google page rank.

How do you purchase a website link at EBay? First, go to ebay.com. Next, type in the words “Page rank” in the search bar in EBay. Hit search. EBay will provide information that contains the words “page rank”.

What page rank should you buy? Only buy page ranks of 5, 6, or 7. How much should you pay for each page rank? How can you determine the value of each page rank? Multiply the page rank times ten. For example, you would be willing to page $50 +/-10 for a page rank of 5. The +/-$10 allows you to have flexibility. It gives you a range that you are willing to pay. This payment amount is how much you are willing to pay per month.

Why not buy page ranks of 8, 9, or 10? Purchasing page ranks this high is like buying a multimillion dollar home. It is difficult to figure out how much to pay for these links. There are much fewer websites that have page ranks of 8, 9, or 10. Therefore, it is hard to ascertain their true value. In other words, one page ranked at 9 may be a five million dollar house while another page ranked at 9 might be worth a one hundred million dollar house. However, you won’t know which “house” you picked.

Only buy page ranks that have the “Buy Now” option. Do not deal with bidding. You don’t want to waste time in negotiations with the seller. The “Buy Now” feature allows you to instantly purchase the link and not worry about a changing price.

Examine the page rank deals on EBay. Look for a page rank deal that has a page rank that is 5, 6, or 7 and fits in your price range. Take your time and explore the various page rank deals. You may find deals that are undervalued. For example, you may find a “Buy Now” deal with a page rank of 7 for only $20. This would be a great deal because it costs much less than what you are willing to pay for a page rank of 7. Take advantage of these deals.

Now it’s time to purchase the link with the high page rank on EBay. Make sure that you only purchase from sellers that have positive feedback. Do not purchase from sellers that have negative feedback no matter how great the deal may be.

Find out where your website link will be placed on their website. You want to purchase text links. Examine how they will deal with your website. What type of what website is it? What are the terms of the deal?

Don’t forget to look at their maximum number of ads. Remember, each ad on their website has a link pointing to another website. You want to make sure that their maximum number of ads is less than twenty. Otherwise they are just creating links for anyone who will pay. This will lower the page rank of their website.

It is important to note that when you buy a page rank link off EBay, they most often will not tell you the actual name of the website where your link will be placed. The seller will also specify the maximum length of your ads.



http://www.articlejoe.com/Article/Increase-your-Page-Rank-by-Using-EBay/30212

Search Engines, Keywords and Dictionaries

Using the right keywords is crucial, for searchers and webmasters alike. Here are two sites with definitions and translations of hundreds of thousands of words, in a wide variety of languages.

Most webmasters quickly learn the importance of using the right keywords when they start to "optimize" web pages for search engines. Using the right words in the right ways can mean the difference between pages being found in search results and being lost among a sea of millions of other web pages.

Similarly, seasoned searchers know that using the "right" keywords in queries can often mean the difference between great results and total garbage.

While there are many techniques for selecting the appropriate keywords for both search engine optimization and searching, dictionaries and glossaries are the most fundamental tools for both processes. And while there are many word-oriented web sites, Xlation and OneLook Dictionaries provide a wealth of resources largely unmatched elsewhere.

Xlation is a site primarily designed for translators. It features more than 1,600 dictionaries, which also serve as glossaries. Using the links on the Dictionaries page allows you to select both multilingual and single language dictionaries.

Xlation's Glossaries page lets you narrow your focus by selecting both category and language. Using drop down menus, you can select from a variety of categories rom Aerospace to Transportation (or all categories), and more than 60 languages from Afrikaans to Yiddish.

Although OneLook Dictionaries is somewhat smaller than Xlation, with "4,197,163 words in 746 online dictionaries" included in its index, it works differently enough, and provides enough variation that it's a worthy companion to Xlation.

OneLook Dictionaries also provides an answer to the niggling riddle that occasionally makes its way around listservs on the Net:

"There are three words in the English language that end in 'gry.' One is angry and one is hungry. Everyone knows what the third one means and what it stands for, and everyone uses them everyday. And if you listened carefully, I've given you the third word. Why can't I find the third one?"



http://searchenginewatch.com/showPage.html?page=2159951