Most people have heard of one way links and reciprocal links but there is another way to improve your rankings in the search engines by using an advanced strategy called deep linking, but how do you implement it?
The more natural your linking strategy is the better your results will be. To achieve this you need to combine both inbound links and deep links in your overall campaign. In simple terms, you need incoming one way links to not only your home page but also individual pages on your website.
For instance, if a visitor liked an article or report on your website and wanted to recommend it they would link to the specific page. This is a more natural way of linking and this is one of the factors that search engines use to rank websites.
Its best to aim for a minimum of 30% of the overall inbound links to be deep links. If your website has unique quality content the number of deep links will increase over time. If there are no articles or reports on your website or if the quality of your content is extremely bad you will not receive any deep links. People are only going to link to a specific page if it has unique quality content or if it offers a free gift (such as ebooks or software).
Unfortunately, people rarely link to a website on a voluntary basis. Most links are reciprocal meaning that two websites partner together and link to each other so you will need to find link partners by searching for related websites in the search engines. The results pages should contain thousands of websites related to the keyword.
Its far better to have a link from a specific page that is related to your website than just the home page so you will need to find a page that has relevant content and ask for a link back to your page. You are getting a link from a specific page that is related to a specific page on your website. Both deep links should be reciprocal and point to each other for best results.
You should also use anchor text within each link instead of just inserting the website address. This attracts visitors to click on the link and also improves the ranking of your website in the search engines for that keyword phrase. Website owners will be more likely to give you a link if you tell them that you are limiting the number of links on your page to five or ten to prevent over saturation.
There are many benefits of using deep links:
1. You will increase the link popularity of pages within your website other than your home page (index page).
2. The value of the links on your page will increase because each one is highly targeted and related to the content.
3. Because people actually visit these pages the links will generate traffic for each of the partners (everybody wins).
4. You have more chance of getting a link from a website that receives more traffic because its from a relevant page.
Don't underestimate the power of deep linking as it can work extremely well and consistently generate free traffic. This is a real traffic exchange and not just a link dump. By linking to specific pages you will stand out from the crowd and other website owners will regard you as a pro and not a novice who is just sending out generic emails and accepting any link on any subject for their link directory.
Because deep linking is advanced and different, some website owners will not understand its power and refuse to exchange links. If this happens, try to explain the benefits to them and if they still refuse just move on to the next person.
Article Source: http://EzineArticles.com/?expert=Simon_Akers
