Wednesday, September 26, 2007

Linguistic Search Engine Introduction

Cognition Technologies has launched CognitionSearch, a linguistic search engine supporting synonymy, morphology and ontology, and at the same time, tapping one of the world's largest computational dictionaries known to man. With this approach, Cognition has become the advanced search engine for the LexisNexis Concordance service, a software service that is currently used today on 65,000+ desktops.

The combination of formal linguistic algorithms with semantic representations is at the core of Cognition's patented technology and combine to create a fast semantics via computational parsing. What makes this works is the use of 4.000.000 semantic representations, 350,000 word stems, 376,000 word senses or concepts, 17,000 ambiguous word definitions, 100,000 phrases, 7,000 nodes for the ontology or tree structure of the taxonomy, and 50,000 thesaural concept groups. Cognition's clients using the software are provided with tools to add their own specialized terminology. In the case of very large term expansions, Cognition will also supply them with a consulting service to augment the CognitionSearch service.

The Advanced Search mode will seem familiar to professional searchers with a lot of experience dealing with database services. The Advanced Search mode offers five basic search approaches: plain English search, linguistic Boolean search, quoted search, pattern search, and fuzzy search.


http://www.articlecube.com/Article/Linguistic-Search-Engine-Introduction/160182

Finding An Ethical SEO Consultant

Search engine optimization, popularly known as SEO, is a technique that optimizes a website in order to make it very search-engine-friendly. SEO can be performed at the programming as well as at the content end – the programming aspect of SEO tunes the website to the requirements of the latest search engines algorithms, while the content aspect of SEO involves strategically embedding sought-after keywords in the website content. There are other methods as well – e.g., link building, article submission and directory submission.

If you want your website to register its presence in the competitive world of Internet, you've got to resort to SEO techniques. Otherwise, a website fails to get noticed amongst millions of them. But the bad news is that there are many unethical outfits out there who promise you great SEO, but all they do to get your website a high page rank on the results page is employ a variety of unethical techniques (the so called black-hat techniques) to fool the search engines. If caught by search engines, your website can be blacklisted and banned for adopting unethical SEO techniques. It is, therefore, absolutely important that a website owner works along with an ethical SEO consultant, and here's how you must choose one.

Guide To Choosing An Ethical SEO Consultant

The Internet has made the world a smaller place and a website owner can work with SEO consultants based in any part of the world – there are many SEO consultants' websites all over the Internet, and tracking down one is not all that difficult a task. And here's how you must choose one:

1. If the SEO consultant is a professional, then he must be accredited by many reputed organizations such as Google AdWords, Web CEO University, and SEO Pros. If the SEO consultant has more accreditations, well, the more the merrier. A certified SEO professional is ethical by default – ethics are inbuilt into their work code.

2. He must have an impressive roster of clients who speak highly of him. And he must not be hesitant to give out a few references.

3. If the SEO consultant is professional and ethical then it automatically follows he will have a successful track record. So, go ahead and check the websites he has performed SEO on, and check if they rank high on search engines results pages.

4. The SEO consultant needs to be versatile and he must offer services such as website analysis, content writing, keyword research, link building, SEO and, of course, adequate reporting back to the client.

5. The SEO consultant must have a clean track record, in the sense that he must never have been blacklisted for adopting unethical SEO techniques. Such techniques include spamming search engines, trading links with websites that are part of link farms, or cloaking, which means coating keywords with the same color as the website's background and stuffing a whole lot of them on all the pages. You can find out if the SEO consultant has resorted to dubious means by running a check on him on search engines and on message boards. Plus, you can always check with his references too.

That was a small guide on how to go about selecting an ethical SEO consultant. True, finding an ethical SEO consultant will take a little bit of time and effort, but it is well worth it. Because an unethical SEO consultant can kill a website, while an ethical consultant can help you build your fortune.


http://www.articlecube.com/Article/Finding-An-Ethical-SEO-Consultant/160460

New Search Engine Intelligence

With all the advances and artificial intelligence applications Google has done in the last years, it is agreed they have set the standard to follow by other companies, in the challenge of developing the smartest search engine. So... What is next? Were do we go from here? The application of new techniques of Artificial Intelligence such as query expansions, object recognitions, and new natural language selections, will definitely impact how searches are performed and the capacity of the retrieval engines of learning even more based on stats info, therefore improving even further the machine learning process.

Keyword reliance on text based content ranking is not the only indexable content new comers are targeting. Images and video are areas were recognition, classification and scoring are maturing, opening many new optimization opportunities levels we didn't think possible in the past. So there is going to be more in the future of search results than just clusters of words in a document connected by links to other clusters. Also in the applications, object recognition like images would invaluable just to give an example to law enforcement, to find positive matches on open cases.

The biggest obstacle commercial search engines need to overcome is scaling given all the computational requirements of these technologies. That is why Latent Semantic Indexing (LSI) and other methods are simply impractical to implement, despite the incorrect believe of many SEOs outhere that they are actually in effect today.


http://www.articlecube.com/Article/New-Search-Engine-Intelligence/160662

SEO Company

The amount of web traffic coming from the search engines is increasing day by day and its increasing very rapidly. Many websites are launched every day due to which SEO faces very tuff competition to increase its site’s ranking on top search engines. Every web master need first position on search engines for their web sites, but they don’t know the correct way. They search for SEO Company who can optimize their site and can increase their website’s rank on search engines. Many SEO companies offer their services, but Dobhal Technologies is one of the best SEO Company in India. SEO Guys at Dobhal Technologies knows basics of SEO process. They know the search engine optimization method to achieve high rankings on major search engines listing for a particular website in relative keywords. This company follows ethical SEO techniques to get guaranteed and fast first page placement. They work with search engine algorithm and regular update their SEO process with latest update on search engine algorithm.

Search engines classify SEO method in “White Hat” and “Black Hat”. Both methods can increase website ranking on search engines. But the right way to working under the search engine algorithm is White Hat SEO or Ethical SEO. It depends on your SEO Company what type of methods they are using. If they use Black hat techniques which can easily increase keyword position in minimum time. But if search engine got to know about your black hat techniques, immediately they will ban your website. In that case your website will not come in search engine ranking. So, be careful while choosing any SEO company or SEO services providers. Dobhal Technologies is a SEO company in India, using only white hat techniques because they know search engine algorithm. They provide high quality reliable work to their customers. Customer satisfaction is the main motive of this company.

Good optimization of a site can increase the website’s rank on search engines for specific keywords and thus increasing the traffic to the site. Good SEO increases your site’s ranking on highly searched and relevant keywords and not on other irrelevant keywords.

At Dobhal Technologies, you will get every thing related to SEO. They analyze your site and compare it with your competitors. They target highly searched and relevant keywords and increase site’s position for those keywords in search engine ranking results.


http://www.articlecube.com/Article/SEO-Company/160894

Tuesday, September 25, 2007

Great SEO Tips That Work

When it comes to Search Engine Optimization also known as SEO almost all website technicians have heard of it and wish that they could do it as well. Well guess what, SEO is possible to do to your website, you just have to keep in mind that SEO isn’t all the website is made up of. You will also have to keep up with the website in general and not focus too much on the SEO where the web page gets outdated.

First you have to focus on the keywords. A keyword is the word that you will be using a lot in the Web page text. In 250 word texts on your web page use the keyword about 5-15%, You may think that there is no such thing as using a keyword in your web page text too many times, but the truth is that you can. Using the keyword in your web page text too many time can create the negative effect from what you are wanting. You may discourage people away from your web page and they may not be able to find it if you use that keyword too many times.

When it comes to great SEO tips that work something else to concentrate on is maybe to find someone who will compose the SEO text for your website for you, you could pay a friend or family member a little bit of extra money to write the SEO text for you, make sure you tell them exactly what you want and what you are looking for and if the first time they mess up, or perhaps even the second time isn’t quit what you want, don’t discourage them away from it because at least you have the base of some type of SEO script to go by. Nothing will be the way you want it unless you do it, so of course there will be a bit of editing to do to an SEO if you have someone else do it.



Source: http://www.articlealley.com/article_215606_62.html

Great SEO Tips To Keep In Mind

Perhaps you have just created a web page and you have found that it is not creating enough hits that you thought it would have created by now. This may be because you are not using enough SEO scripts on your web page.

When you using Search Engine Optimization you will want to have about 5% of 250 words in your article focused on the keyword. The keyword would be what you are wanting to search engine to find on your website. You will have to find the time to calculate how much keyword density is used throughout your site, you can do this easily by finding a keyword density calculator, or maybe you could do this by looks.

If you are not able to include the exact phrase in part of your text you will at least want to try and aim to get the word close to what your keyword is. Your keywords will not be picked up at all if you don’t at least aim close to it. Try not to bury your keyword text at the bottom of your page as well, always try to include it in the top and also, when you are using the keyword try not to use it TOO many times in your text, this can create a negative effect from what you are looking for.

Keywords are the main source when it comes to the text on your web page being found more often in a website. If you are looking for your web page counter to rack up in hits then you may want to try SEO and put a lot of those keywords on your page. Also remember that when you are focusing on your SEO you may be taking the time away from your regular web page usability, so watch out and keep your web page up to date as well.


Source: http://www.articlealley.com/article_215607_62.html

Web Analytics Solutions

In this global arena websites are mushrooming and its analysis and monitoring would be a burning issue if technology and WWW had not gifted us with free online web analytics tools.

Web Analytics is a measuring tool, a metric that measures all the activities on a website, tracks visitors and monitors them. Getting a figure and statistics of your web site will help you promote your online business.

The two main technologies accepted these days are: Web server log file analysis and Page-tagging. Irrespective of technologies used the web statistics serves the same, difference lies in some extra added flexibility and rich interactivity.

In general, web log file analysis lets you generate statistics report in your desirable format, import the report and save on your system. We can view the complete website stats from the first day of visit to last day website is accessed. These stats will include number of unique visitors, number of visits, clicks, pages, hits and bandwidth.

First understand what log analysis is?? Web Log analyzer parses web server (apache, IIS) log files (web transactions i.e. when visitors are on your site) and generates report of how and when websites are accessed by the unique visitors.

Starting from website history which may span from an hour record to years record, you can view these statistics record in different graphical form. The stat also gives you information about the geographical locations from where visitors are coming to your website. Not only visits but visit duration can also be measured. For which keyword your website is searched the most, website bandwidth consumed, web browser through which visitors are coming, referring sites, HTTP status code are various statistical segments covered. You can filter this report for specific country, region or cities. You can also check from which IP address clicks are coming, filter out traffic from your own IP. You can give access to different users; can filter result by eliminating user from specific IP address.
Web server log file analysis technology produces detail stats in ASCII or HTML format. Web log files are generated on the server where your site hosts, these log file may be in plain text format or in zip format, user can download it on local host and with the help of analytics tool it can be converted in form of organized report and can be easily readable. With the help of these tools log reports can be generated offline also if you have web log files. Various tools are used to convert log files into organized reports, few of them are:

123 Log Analyzer: this does not require any set for configuration, supports logs from server farms; visitor’s geographical statistics, powerful data mining filter are its important features.

Absolute Log Analyzer: This tool is most suited for large websites with unlimited domains. This tool helps you generate 160 detailed reports, instant customization filter, parsing filter and combine several log files into single log file are its important features.

Affinium NetInsight: This log analysis tool is used in large enterprises across channels supported by hosting solutions.

AlterWind Log Analyzer: This tool analyzes web log files of any format and can produce separate report for SEO, Web Promotion and PPC by gathering information from its extensive database covering almost all countries and these reports can also be customized.

Analog: This tool can analyze files from major servers. It is one of the most widely used web log file analyzer because of its several unique features; it can work on any operating system, report can be generated in 32 languages and is highly scalable.

AWFFull: This is also a free web log file analysis tool and mostly used to generate simple reports. No additional set is required but requires additional libraries.

AWStats: This log analysis tool can be used to analyze log files and generate web stats, FTP and email statistics reports in graphical format.

ClickTracks: This tool also uses web log files to visually analyze website visitor’s behavior. You can see instant stats of ROI, PPC, SEO and campaigns.

FastStats:This tool is basically used for health websites.

Sawmill: Sawmill is very old and most reliable universal web log file analyzer that analysis web server, mail server and monitors security and provides most scalable and flexible solutions.

Visitors: Very fast web log file analyzer tool that is designed to be executed by the command line, output html and text reports and can process more than lakhs of lines per second.

WebAbacus: This tool provides detailed analysis of visitor’s behavior and browser usage.

Webalizer: This software also generates analysis report based on web log files generated by web servers. The stats can be viewed at different time frames geographically.

W3Perl: This is also free tool for website analysis, ftp and mail analysis and record statistics.

Xlogan: Website statistics and analysis is done using web log files.

SurfStats: If you are looking for web server, proxy server or media logs analysis tools – surfStats can generate web statistics and web analytics reports.

But these tools have their own limitation: you can only check but cannot track or monitor these stats figure. Emergence of search engine spiders, dynamic IP addresses, web proxies, web caches made it very difficult to identify unique visitors. Log file accuracy was topic of concern with page cache running in parallel. Example, if you wish to see the landing page, complete path from where and how visitors reached your website it is not possible with web log file analysis technology.

Web Analytics tool based on Page-tagging technology:

MatrixStats: Online web analyzer that is based on page-tagging technique. It is a comprehensive approach to generate a graphical web analysis report. This tool tries to minimize traffic volume just by accounting for sessions not hits and monitor your website performance.
Tracking will help to see who is currently on your website and track visitor’s behavior. A complete report based on the history of sessions, page usage, browser usage, OS usage can be generated.

PHP Web Statistik: Again, this is online web analytics tool based on page-tagging technology and uses php script with other modular web stats. The log function works with java script image or native php. This tool can cache file pages, can handle cookie, review code, protect password. This is free online tool and can supports linux, windows, freebsd, osx, sun.

Urchin: Urchin analyzes traffic to your website from various other websites and generates reports that are very easy to understand and tracks and extracts contents behind the firewall. But Urchin 6 that will be soon released will be paid.

www.onestatfree.com: Password protected web analytic tool that analyzes, tracks and generates analytics reports, just inserting a piece of code is added in the source code that tracks website activities.

clickbench.com: This is one of the most reliable web traffic measuring tool that provides demographic metrics and statistics, hosted web analytics, online site analytics, visitor click analysis, of your website.
The need to monitor, track activities and filter statistics result lead to adoption of new technology of Page-Tagging.

WebTrends: It is used to provide web statistics and leading web analytics solutions. This tool lets you improve your conversion rate and maximize your ROI.


Source: http://www.articlealley.com/article_215619_62.html