Article marketing has become one of the most popular methods by which webmasters are promoting their website or building a link campaign for their SEO activities. Loads of webmasters to save time turned to automatic article submission services or automatic article submission software to submit their articles. But there are a few who still prefer to either manual submit to each and every article directory or use a manual article submission service.
Now, why would anyone do this? This is quite a common question especially since there are many automatic article submission services out there and very few manual article submission services. Well automatic article submissions are generally faster and manual article submissions, well because they are manual take much more time :-)
But there are big advantages of manual article submissions. Lets take a look at few of the advantages:-
1) First its manual and not done by some software which means if an article directory changes anything on their website, the person manually submitting the article will just see the changes and act accordingly. Automatic article submission robots can't do that.
2) Many article directories want you to manually submit the article and can even consider automatically submitted articles as spam.
3) If there are any errors or you need to change anything, its easier to make changes in manually submitted articles since for manually submitting articles you always maintain an account with the article directories where one can physically login and edit anything we want.
4) Each article directory is unique. Some accept links in the main article body, some don't. Some accept links only in the author box. Some have policies of having not more than 3 links in an article, some don't. Some allow HTML tags, some don't. The person manually submitting the articles can simply check what are the terms and conditions and submission guidelines of that article directory and submit the articles accordingly. Automatic article submission softwares cant do that.
5) Your article always needs to be put in the right directory. Placing an article in a wrong directory could lead to the administrator of the article directory to reject your article submission. In fact the categories in each article directory could differ from the ones in another article directory. It needs human intelligence and human touch to put the article in the right directory in each of the article directories.
Always remember the fact that each article directory is different from the other. They have their own rules and regulations. Their moderators or editors have their own set of guidelines which can be changed anytime. Any changes can be viewed by manual article submitters. Its no use spending so much money and then finding that your article got rejected from most of the article directories because some guideline was not followed.
Also don’t get fooled by the number of article directories that automatic article submission software submits your article to. Most of the article directories are PR0 and don’t get any traffic and having an article there with your link could actually hurt your search engine optimization efforts.
A lot of webmasters are realizing the above and choosing to manually submit their articles to the article directories that actually matter. Or you can simply hire a manual articles submission service to do all the submissions for you. Just make sure that they are 100% manual and not using any software.
About the Author
Sattik Ghosh is a web services consultant and works with several companies from all over the world in their web & SEO requirements. For more details on Manual Article Submission Services please visit ArticleArtistry.com
Thursday, April 19, 2007
Enhance Web Site Promotion Efforts by Writing Compelling Articles
Publishing articles that relate to the content of your website can be a terrific way to boost your search engine rankings and increase traffic. Unfortunately, poorly written articles end up buried in the article directory junkyards getting narrow visibility. On the other hand, compelling articles retain visibility, broaden your online visibility and radically expand your back link popularity. Read on to learn how you can write more gripping articles.
Article promotion is an proficient marketing strategy that generates web site traffic and is virtually cost free. There is massive growth in the use of this technique to improve search engine rankings, establish credibility and to create backlinks for search engine optimization purposes. This is one of the best ways to drive web site traffic to any new or existing small business web site.
No matter what your article is about, as an author you must absorb the reader. Remember, you are publishing articles to elevate your website and get one-way back links. With a poorly written article you’ll get back links from the article repositories you submit to, but you’ll miss out on the key reason to write articles. The key goal is to get publishers and webmasters to use your content; not just to get your article home's list in the directories. You want your articles to proliferate. Only then, will your embedded links get maximum exposure.
The Style - How do you encourage others to use your articles? First and foremost, the article has to be well written. If you think diagramming a sentence is simply drawing a box around it, you may want to spend some time researching creative writing techniques. Nothing turns off a reader more than poor grammar or sentence structure. On the other hand, good copy writers take advantage of short or incomplete sentences to create emphasis and vary rhythm. Optimize your rhythm. Irregular rhythm encourages your reader to pause and reflect. Be conversational. It makes the article personal. To strengthen your writing technique, read more. As you do, pay particular attention to writing style. Learn from good authors and adapt.
The Hook - Your title will determine if your article is successful or not. Think about it. For a book, the first thing a prospective purchaser sees is the title. People commonly judge the whole book from its title. The same is true for online articles. To turn a casual search engine browser into an engaged article reader, you must first entice them with your title. Otherwise, they will never get to the first paragraph. To write better titles, spend some time reading. Browse your favorite article directory site and look at titles used by others. Learn and adapt. Be creative and use something catchy. Always include targeted keywords that relate to your website.
The Angle - Start with a topic you are passionate about that relates to your website. Your eagerness for the topic will show through in the content. Develop an idea around the topic, but with a different spin. Lead off with this angle. Attract the reader. Once you have his/her attention, expand on your angle. Explain how your angle benefits the reader or solves a problem they face. Loosely speaking, this is your value proposition. Accentuate how your article is different than other articles on the topic. This entices people to read the second paragraph. Use the remainder of the article to expand your key milestones.
The Close - Your closing paragraph should place emphasis on what the reader should do after reading your article. This is your call to action. Remember the importance of the resource box at the end of your article. This is usually the only place you can place a link to your website. Show your experience on the article topic. Include your name, web address and any actions you want the reader to take related to the article.
The motivation of this article is to offer instructions on writing compelling content. An article written for the web should be informative and hold the reader's attention. To do this it should be relevant to the title, well written and contain at least some advice not readily available to the reader. Find an angle on your subject matter and focus on developing it in your article. Don't write articles just to elevate your resource box. Your content will suffer and the article will probably be of little interest to anyone.
About the Author
Marcus Pore is a search engine optimization expert and article directory webmaster at www.articlecache.com
Webmasters and publishers, please feel free to use this article provided this reference is included and all links remain active
Article promotion is an proficient marketing strategy that generates web site traffic and is virtually cost free. There is massive growth in the use of this technique to improve search engine rankings, establish credibility and to create backlinks for search engine optimization purposes. This is one of the best ways to drive web site traffic to any new or existing small business web site.
No matter what your article is about, as an author you must absorb the reader. Remember, you are publishing articles to elevate your website and get one-way back links. With a poorly written article you’ll get back links from the article repositories you submit to, but you’ll miss out on the key reason to write articles. The key goal is to get publishers and webmasters to use your content; not just to get your article home's list in the directories. You want your articles to proliferate. Only then, will your embedded links get maximum exposure.
The Style - How do you encourage others to use your articles? First and foremost, the article has to be well written. If you think diagramming a sentence is simply drawing a box around it, you may want to spend some time researching creative writing techniques. Nothing turns off a reader more than poor grammar or sentence structure. On the other hand, good copy writers take advantage of short or incomplete sentences to create emphasis and vary rhythm. Optimize your rhythm. Irregular rhythm encourages your reader to pause and reflect. Be conversational. It makes the article personal. To strengthen your writing technique, read more. As you do, pay particular attention to writing style. Learn from good authors and adapt.
The Hook - Your title will determine if your article is successful or not. Think about it. For a book, the first thing a prospective purchaser sees is the title. People commonly judge the whole book from its title. The same is true for online articles. To turn a casual search engine browser into an engaged article reader, you must first entice them with your title. Otherwise, they will never get to the first paragraph. To write better titles, spend some time reading. Browse your favorite article directory site and look at titles used by others. Learn and adapt. Be creative and use something catchy. Always include targeted keywords that relate to your website.
The Angle - Start with a topic you are passionate about that relates to your website. Your eagerness for the topic will show through in the content. Develop an idea around the topic, but with a different spin. Lead off with this angle. Attract the reader. Once you have his/her attention, expand on your angle. Explain how your angle benefits the reader or solves a problem they face. Loosely speaking, this is your value proposition. Accentuate how your article is different than other articles on the topic. This entices people to read the second paragraph. Use the remainder of the article to expand your key milestones.
The Close - Your closing paragraph should place emphasis on what the reader should do after reading your article. This is your call to action. Remember the importance of the resource box at the end of your article. This is usually the only place you can place a link to your website. Show your experience on the article topic. Include your name, web address and any actions you want the reader to take related to the article.
The motivation of this article is to offer instructions on writing compelling content. An article written for the web should be informative and hold the reader's attention. To do this it should be relevant to the title, well written and contain at least some advice not readily available to the reader. Find an angle on your subject matter and focus on developing it in your article. Don't write articles just to elevate your resource box. Your content will suffer and the article will probably be of little interest to anyone.
About the Author
Marcus Pore is a search engine optimization expert and article directory webmaster at www.articlecache.com
Webmasters and publishers, please feel free to use this article provided this reference is included and all links remain active
massive publicity through press releases
The press release method
If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.
Most people don’t know how to write them, distribute them, or use them to their advantage in general. I’m not going to describe how to write them in this article, that’s for another day. However, I will outline the plan that I have used to generate literally millions of dollars in free publicity and advertising for my clients. It is a special program that I call the “24 week total publicity plan”.
This plan works by using publicity to get your clicks and links, which will also boost your standing in most search engines. Furthermore, by sending out enough press releases, you are virtually guaranteeing that you will get a fair amount published and get some awesome publicity.
If you haven’t guessed how the plan works, it works like this. The first week, you look over articles from your industry on e-zines, websites and trade publications. You then come up with 26 different ideas for articles and press releases. You then write them in batches of 5 and start submitting one each week.
You will want to plan ahead for certain seasonal ideas. For example, if you are in the construction business, put out an article or press release describing winter care for your house in the late fall and one on air conditioning as summer starts to come. Timeliness will ensure getting more articles and press releases published and will help your publicity plan in general.
If you have a problem with writing, you’re not alone. There are many people who want to use public relations to their advantage but they simply cannot write for the job, or don’t have the time. The Internet is coming to the rescue, though, because there are many people that are happy to ghostwrite your articles or press releases for a reasonable fee.
Sometimes in publicity and search engine optimization, quantity beats quality. In this case, you may want to write the articles yourself, but you may also want to hire a professional writer to draft the most important ones for you.
Good luck on your quest for great publicity!
About the Author
Bryan Thompson is a young entrepreneur and founder of Press Release Writing Online ( Http://www.prwritingonline.com). In his experience as a freelance publicist, writer and entrepreneur, he has worked with dozens of small, medium and large companies. He is also writing a book on the basics of publicity for small businesses and is also managing several other online businesses at the same time. You may contact him at info@prwritingonline.com
If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.
Most people don’t know how to write them, distribute them, or use them to their advantage in general. I’m not going to describe how to write them in this article, that’s for another day. However, I will outline the plan that I have used to generate literally millions of dollars in free publicity and advertising for my clients. It is a special program that I call the “24 week total publicity plan”.
This plan works by using publicity to get your clicks and links, which will also boost your standing in most search engines. Furthermore, by sending out enough press releases, you are virtually guaranteeing that you will get a fair amount published and get some awesome publicity.
If you haven’t guessed how the plan works, it works like this. The first week, you look over articles from your industry on e-zines, websites and trade publications. You then come up with 26 different ideas for articles and press releases. You then write them in batches of 5 and start submitting one each week.
You will want to plan ahead for certain seasonal ideas. For example, if you are in the construction business, put out an article or press release describing winter care for your house in the late fall and one on air conditioning as summer starts to come. Timeliness will ensure getting more articles and press releases published and will help your publicity plan in general.
If you have a problem with writing, you’re not alone. There are many people who want to use public relations to their advantage but they simply cannot write for the job, or don’t have the time. The Internet is coming to the rescue, though, because there are many people that are happy to ghostwrite your articles or press releases for a reasonable fee.
Sometimes in publicity and search engine optimization, quantity beats quality. In this case, you may want to write the articles yourself, but you may also want to hire a professional writer to draft the most important ones for you.
Good luck on your quest for great publicity!
About the Author
Bryan Thompson is a young entrepreneur and founder of Press Release Writing Online ( Http://www.prwritingonline.com). In his experience as a freelance publicist, writer and entrepreneur, he has worked with dozens of small, medium and large companies. He is also writing a book on the basics of publicity for small businesses and is also managing several other online businesses at the same time. You may contact him at info@prwritingonline.com
A Beginner's Guide to Search Engine Optimization
What is SEO?
SEO stands for Search Engine Optimization. This term is used to explain the marketing technique of developing a website to boost up its chances of being ranked in the top results of a search engine once an appropriate search is undertaken. There are lot many important factors while optimizing a website, which include its content and structure of the website’s copy and page design/layout, the HTML meta-tags and the submission process.
What is SEM?
SEM stands for Search engine marketing which provides an effective method of highly targeted visitors to the web site. The search engine marketing pages make available access to the collective understanding of all the top search engine marketing experts with frequently updated articles, links to resources, and announcements of new tools and services.
Why SEO?
SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.
This makes the site and its content eye-catching, appropriate and observable to search engines and web searchers.
It can happen with your web site if people cannot easily locate it. Traffic volume, if it is not existed at all, slows to a crawl. Potentially valuable customers never even know you are there.
Conclusion:
It’s a need to do SEO for your web site as if you wish to increase the traffic volume on your site & get it crawl easily and soon.
articletrader.com/internet/seo
SEO stands for Search Engine Optimization. This term is used to explain the marketing technique of developing a website to boost up its chances of being ranked in the top results of a search engine once an appropriate search is undertaken. There are lot many important factors while optimizing a website, which include its content and structure of the website’s copy and page design/layout, the HTML meta-tags and the submission process.
What is SEM?
SEM stands for Search engine marketing which provides an effective method of highly targeted visitors to the web site. The search engine marketing pages make available access to the collective understanding of all the top search engine marketing experts with frequently updated articles, links to resources, and announcements of new tools and services.
Why SEO?
SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.
This makes the site and its content eye-catching, appropriate and observable to search engines and web searchers.
It can happen with your web site if people cannot easily locate it. Traffic volume, if it is not existed at all, slows to a crawl. Potentially valuable customers never even know you are there.
Conclusion:
It’s a need to do SEO for your web site as if you wish to increase the traffic volume on your site & get it crawl easily and soon.
articletrader.com/internet/seo
Wednesday, April 18, 2007
What to do when a hot engine is hard to start
Although usually engines exposed to cold weather is the most known problem related to car starting difficulties, hot engines might bring obstacles as well. Many people realize that the car do not start as easily as it should when the engine is hot and do not know what to do about it. In order to be able to overcome this problem, it is important to start by learning why it happens.
Most of the reasons by which a hot engine would be hard to start are based on problems related to the fuel. When the engine is too hot, fuel can't circulate properly due to the way in which vapor obstructs it and therefore the engine wouldn't start as easily as it should or it wouldn't start at all.
A car engine would keep on gaining temperature until a while after it was shut off. During this period of time is when the highest amount of vapor would be circulating around and therefore that is when the chances it obstructs the engine are bigger as well. This way, if you are driving in hot weather and you have just turned off the car in which you experience start problems, you should wait for a few minutes until starting it back.
Fuel injected engines do not experience this problem as much as others do due to the fact that the fuel remains inside the injectors by being under a very high pressure. This way, fuel injected engines would not become so easily obtruded by vapors as other engines would and therefore the car would not have the same problems to start as another would.
Also, engines might become hard to start while being hot if it coincides with the season in which refiners change from a fuel blend to another. Sometimes gasoline refiners change from a higher volatility fuel to a lower one when summer approaches due to the way in which hot weather causes fuel to evaporate easier. If refiners change back to a higher volatility fuel while the engine is still exposed to days of high temperatures, this could cause the fuel to evaporate too much creating too much vapor and therefore obtruding the engine.
About the Author
Jakob Jelling is the founder of http://www.autorized.comPlease visit his website to learn about auto maintenance, auto insurance, auto safety and much more!
Most of the reasons by which a hot engine would be hard to start are based on problems related to the fuel. When the engine is too hot, fuel can't circulate properly due to the way in which vapor obstructs it and therefore the engine wouldn't start as easily as it should or it wouldn't start at all.
A car engine would keep on gaining temperature until a while after it was shut off. During this period of time is when the highest amount of vapor would be circulating around and therefore that is when the chances it obstructs the engine are bigger as well. This way, if you are driving in hot weather and you have just turned off the car in which you experience start problems, you should wait for a few minutes until starting it back.
Fuel injected engines do not experience this problem as much as others do due to the fact that the fuel remains inside the injectors by being under a very high pressure. This way, fuel injected engines would not become so easily obtruded by vapors as other engines would and therefore the car would not have the same problems to start as another would.
Also, engines might become hard to start while being hot if it coincides with the season in which refiners change from a fuel blend to another. Sometimes gasoline refiners change from a higher volatility fuel to a lower one when summer approaches due to the way in which hot weather causes fuel to evaporate easier. If refiners change back to a higher volatility fuel while the engine is still exposed to days of high temperatures, this could cause the fuel to evaporate too much creating too much vapor and therefore obtruding the engine.
About the Author
Jakob Jelling is the founder of http://www.autorized.comPlease visit his website to learn about auto maintenance, auto insurance, auto safety and much more!
3 Things You Must Do Before You Submit To Article Directories
3 Things You Must Do Before You Submit To Article Directories
To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.
2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.
If you have any questions please contact us www.Amintas.com or mail@amintas.com.
About the Author
Olga Bakk
Visit US http://www.amintas.com/
To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.
2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.
If you have any questions please contact us www.Amintas.com or mail@amintas.com.
About the Author
Olga Bakk
Visit US http://www.amintas.com/
Why You Should Archive Your Ezines and Newsletters Online
As a publisher of ezines and newsletters, you know that customers always want more from your services. One way to provide customers a good service while increasing your search engine rankings is to place your ezine archives online. By placing these online you are giving your readers a value added service that will set you apart from other ezines and newsletters. Not only will this provide value to your customers, but also by placing your archives online, the search engine spiders are able to "see" your unique combination of content. Ultimately, having your ezine archives online will give you higher search rankings and additional keyword phrase variations that everyone so desperately wants.
There are some things to consider when putting your archives online. The first consideration is whether or not your ezine model is a paid subscription or a free subscription. If your ezine is a pay subscription, you probably do not want to place all of your archives online where someone can access them for free. If you were to do this there would be no need for readers to actually pay for a subscription. However, you may want to consider placing a couple of archived issues on a website so that potential customers and advertisers can see what it is your publication has to offer them. Then you can keep the remaining archives in a member's only website that is only accessible to your paying subscribers.
If you offer a free ezine or newsletter, there is little reason not to offer all of your archives for free online. The reason that people will want to go ahead and subscribe to your ezine or newsletter is that they can get the issue as soon as it comes out. You may want to consider only offering archives online that are at least a few months old. In other words, do not offer this month's issue in the archive for a few more months, so that people will still want to subscribe to your publication to see it when it is first made available.
Search engine spiders love content on websites. Not only do spiders like the generic content, but they really like valuable content such as articles. Quality content is one of the primary things that search engines look for when providing rankings and the level of importance of a website. The articles that are included in your archive will boost your search engine ranking. Having a higher search engine ranking means that potential subscribers are able to find you much easier. Being easy to find and offering a service such as free ezine with archives gives potential subscribers many reasons to choose your ezine or newsletter to land in their email box over your competitors.
Having your publications placed in an online archive will automatically provide you with a good amount of keyword optimization. For example, if you are publishing an ezine that mainly talks about home improvement, there is a high likelihood that many of the articles in your publication will contain the words "home improvement". Now when a potential subscriber searches on the Internet for "home improvement," they are much more likely to be directed to your website and learn that you provide a valuable subscription on this very topic. If you do not have your archives online, chances of picking up these new visitors and subscribers are greatly diminished.
Simply put, having your ezine archives online is probably the easiest way to increase your search engine optimization and the easiest way to increase your ezine's subscriber base for free. It is very inexpensive to provide your archives online, and it can improve your subscriber's experience letting him or her feel good about the service that you are providing to them.
People may have a desire to read your publication, but your ezine can easily get overlooked due to the excessive number of publications currently arriving in the subscriber's email box. A day will come when an individual feels overwhelmed by the number of publications arriving in their mailbox each day or week. When this starts to happen, they start canceling subscriptions because it is simply too much hassle to go through and delete these newsletters and ezines every week or every month. I have found myself in that position, so I eliminated the ones that bored me and only kept one or two subscriptions that really seemed to offer me the quality content that I wanted in an easy to read format. It was getting to be annoying to go through my email on a regular basis to filter out the excess ezines and newsletters that I did not read anyway.
So if you want to set yourself apart from your competitors and offer a value added service to your customers, you seriously need to consider placing your archives online. It is likely that you will be surprised at the change in your search engine rankings as well. Again, if you provide a pay subscription consider offering a few issues in a free archive so that you can show potential subscribers and advertisers the quality of the product you provide.
About the Author
There are some things to consider when putting your archives online. The first consideration is whether or not your ezine model is a paid subscription or a free subscription. If your ezine is a pay subscription, you probably do not want to place all of your archives online where someone can access them for free. If you were to do this there would be no need for readers to actually pay for a subscription. However, you may want to consider placing a couple of archived issues on a website so that potential customers and advertisers can see what it is your publication has to offer them. Then you can keep the remaining archives in a member's only website that is only accessible to your paying subscribers.
If you offer a free ezine or newsletter, there is little reason not to offer all of your archives for free online. The reason that people will want to go ahead and subscribe to your ezine or newsletter is that they can get the issue as soon as it comes out. You may want to consider only offering archives online that are at least a few months old. In other words, do not offer this month's issue in the archive for a few more months, so that people will still want to subscribe to your publication to see it when it is first made available.
Search engine spiders love content on websites. Not only do spiders like the generic content, but they really like valuable content such as articles. Quality content is one of the primary things that search engines look for when providing rankings and the level of importance of a website. The articles that are included in your archive will boost your search engine ranking. Having a higher search engine ranking means that potential subscribers are able to find you much easier. Being easy to find and offering a service such as free ezine with archives gives potential subscribers many reasons to choose your ezine or newsletter to land in their email box over your competitors.
Having your publications placed in an online archive will automatically provide you with a good amount of keyword optimization. For example, if you are publishing an ezine that mainly talks about home improvement, there is a high likelihood that many of the articles in your publication will contain the words "home improvement". Now when a potential subscriber searches on the Internet for "home improvement," they are much more likely to be directed to your website and learn that you provide a valuable subscription on this very topic. If you do not have your archives online, chances of picking up these new visitors and subscribers are greatly diminished.
Simply put, having your ezine archives online is probably the easiest way to increase your search engine optimization and the easiest way to increase your ezine's subscriber base for free. It is very inexpensive to provide your archives online, and it can improve your subscriber's experience letting him or her feel good about the service that you are providing to them.
People may have a desire to read your publication, but your ezine can easily get overlooked due to the excessive number of publications currently arriving in the subscriber's email box. A day will come when an individual feels overwhelmed by the number of publications arriving in their mailbox each day or week. When this starts to happen, they start canceling subscriptions because it is simply too much hassle to go through and delete these newsletters and ezines every week or every month. I have found myself in that position, so I eliminated the ones that bored me and only kept one or two subscriptions that really seemed to offer me the quality content that I wanted in an easy to read format. It was getting to be annoying to go through my email on a regular basis to filter out the excess ezines and newsletters that I did not read anyway.
So if you want to set yourself apart from your competitors and offer a value added service to your customers, you seriously need to consider placing your archives online. It is likely that you will be surprised at the change in your search engine rankings as well. Again, if you provide a pay subscription consider offering a few issues in a free archive so that you can show potential subscribers and advertisers the quality of the product you provide.
About the Author
Trey Pennewell is one of several ghost writers making his work available at: http://thePhantomWriters.com. thePhantomWriters is known for their ability to get your reprint articles distributed to 17.000+ publishers and webmasters looking for quality content. Now, they have a program available that allows you to purchase the rights to use an article for the promotion of your online business, from their Catalog of Pre-Written Ghost Articles. http://thephantomwriters.com/x.pl/tpw/forsale/articles/index.html
Subscribe to:
Posts (Atom)