Internet is a living network as it is inevitably changing day by bay. That is the reason why strategies and tips that did well in past are not that effective in present circumstances. Today every business needs to stay on top to be able to understand and control the ever changing situation. Businesses need to analyze and adapt these changes so that they may walk shoulder to shoulder with their competitors. To help business with that task of analyzing and adapting changes search engine marketing firms provide them with affordable and power powerful solutions. It provides you guidance regarding safe proceedings of maze and makes your task easier. However, all strategic decisions will be yours as only you are the caption of your ship. Ultimately it is up to you that how efficient you are in doing wonders with the help of search engine marketing support.
A search engine marketing firm is paves your way to get top position in your field. In order to secure concrete positive results these firms do whatever they can to make you website noticeable on web but it can serve its purpose best if you are also ready to accompany it in every step. Accompanying the hired firm does not mean that you will also have to sit with them to discuss everything but it refers to the support that you may provide by entrusting them your site completely. Well you may have an excellent site with plenty of content and vibrant graphics but if you are not visible at search engine rankings then your site can never give desired results. Search engine marketing firm decides what content is needed to get identification among consumers. Though big traffic does not mean big profit but getting heavy traffic represents that people are taking interest in your product and a bit more convincing can turn them in to regular consumers.
Many products that are in mass demand, fails in touching estimated sales figure just because of unremarkable presence. To gain real visibility and trust of your online consumers you need to market it properly so that the real and steady traffic can move to your website. Whether you are going to sell product or offer services, analyze which section of society will be your chief consumer. It is going to be youngsters, housewives, professionals, businesses or students, your website must speak the language they understand means it should contain exact information they are looking for.
Using irrelevant and misleading keywords can affect the traffic. Search engine marketing firm emphasizes on correct usage of keywords and supportive keywords so that your site may solve it very purpose. If your website has plenty of meaningful content that cannot be replaced by keyword containing text then search engine marketing firm uses invisible text improve your search engine ranking. Such firms provide their clients with advanced methods that are helpful in increasing traffic and turning the visitors in to regular customers. They go beyond the regular search engine optimization and profit your business beyond your expectations.
http://www.articlebliss.com/Article/Stay-on-top-with-search-engine-marketing-firm/156277
Wednesday, October 24, 2007
Why Good Search Engine Optimization (SEO) is Important
Many people new to internet marketing wonder why search engine optimization, or SEO, is so important. In explaining why, this article could be very short or very long, according to how much of the topic I wish to write on, although the answer is basically a matter of common sense.
Anybody who uses search engines to find out information, which is the vast majority of internet users, uses phrases to find the information they are seeking. These phrases, to them, best describe the information they seek. Thus, if the are looking for information on what to look for when buying a second hand car they might use the term ‘buying second hand cars’, or ‘buying used cars’, or ‘how to buy used cars’ and so on. Each of these terms is commonly termed a ‘keyword’, and searching for the most used keywords, or even lesser used keywords, is big business on the internet.
If you have a website, or even just one web page, dealing with that topic, you can optimize it only for one of these keywords if you want the bets results. Many people make the mistake of trying to optimize a webpage for all the keywords they can think of, totally ignorant of the fact that if they have 20 keywords then they should have 20 web pages, each optimized for one keyword.
Some people make millions of dollars explaining to others how to find and use these keywords on their websites, even though it is historical information. Yesterdays most frequently used keyword could never be used again for the rest of the year. Let me give you an example of that.
When I was new to internet marketing, I wrote a website to sell my trivia quizzes. I run trivia quizzes in my local pub, and at that time also sold them to pubs in nearby towns and cities and wrote a book on how to go about it. I decided to advertise it online and also to sell my trivia quizzes. I paid $6,500 for a mentor from Corey Rudl’s Internet Marketing Center to teach me how to do it, and I was shown how to use keyword research to publicise my book.
My mentor ended up recommending I use the keyword ‘black american history quiz’ since it had a very high demand and low supply: so I did. Silly me! He was Canadian, and he didn’t know that the word ‘quiz’ in the USA can also apply to a school exam, and the ‘black american history quiz’ was in demand by American high school kids for an exam on the topic.
I spent a fortune and made zilch. That is the last time I paid for information, and I was ripped off by the late Corey Rudl and his so-called Internet Marketing Center. At least that is my experience. It was only later that I found I could have got the same information free by registering for a few newsletters from other marketers.
I ended up losing many thousands of dollars through that experience, and using the bad information I was given, and am only now making up for it. That is the importance of knowing how to use SEO in your website. Learn how to select and use proper keywords, and do not be mislead by trends or spikes due to high school exams or current news as I was.
There are techniques to use to ensure that your website gets traffic from people browsing the web for information. If you know these techniques, you can make money from any topic, or niche, even if you personally know nothing about it. I have many websites on a number of topics, each of which makes me money in many different ways. There is no reason why you should do the same.
However, to do that, you must learn how to optimize each of the pages on your website. Stop regarding the site as an entity. It is the collection of pages that is important, each of those of which has to be treated as a separate entity. Every page will be listed separately in the search engines, and you need to know how to treat each differently, and how to optimize each so that every one will be listed in the search results when somebody uses your keyword to find the information they are seeking.
Good search engine optimization is very important, and without a good understanding of SEO, your internet business will have less a chance of success.
http://www.articlebliss.com/Article/Why-Good-Search-Engine-Optimization--SEO--is-Important/156357
Anybody who uses search engines to find out information, which is the vast majority of internet users, uses phrases to find the information they are seeking. These phrases, to them, best describe the information they seek. Thus, if the are looking for information on what to look for when buying a second hand car they might use the term ‘buying second hand cars’, or ‘buying used cars’, or ‘how to buy used cars’ and so on. Each of these terms is commonly termed a ‘keyword’, and searching for the most used keywords, or even lesser used keywords, is big business on the internet.
If you have a website, or even just one web page, dealing with that topic, you can optimize it only for one of these keywords if you want the bets results. Many people make the mistake of trying to optimize a webpage for all the keywords they can think of, totally ignorant of the fact that if they have 20 keywords then they should have 20 web pages, each optimized for one keyword.
Some people make millions of dollars explaining to others how to find and use these keywords on their websites, even though it is historical information. Yesterdays most frequently used keyword could never be used again for the rest of the year. Let me give you an example of that.
When I was new to internet marketing, I wrote a website to sell my trivia quizzes. I run trivia quizzes in my local pub, and at that time also sold them to pubs in nearby towns and cities and wrote a book on how to go about it. I decided to advertise it online and also to sell my trivia quizzes. I paid $6,500 for a mentor from Corey Rudl’s Internet Marketing Center to teach me how to do it, and I was shown how to use keyword research to publicise my book.
My mentor ended up recommending I use the keyword ‘black american history quiz’ since it had a very high demand and low supply: so I did. Silly me! He was Canadian, and he didn’t know that the word ‘quiz’ in the USA can also apply to a school exam, and the ‘black american history quiz’ was in demand by American high school kids for an exam on the topic.
I spent a fortune and made zilch. That is the last time I paid for information, and I was ripped off by the late Corey Rudl and his so-called Internet Marketing Center. At least that is my experience. It was only later that I found I could have got the same information free by registering for a few newsletters from other marketers.
I ended up losing many thousands of dollars through that experience, and using the bad information I was given, and am only now making up for it. That is the importance of knowing how to use SEO in your website. Learn how to select and use proper keywords, and do not be mislead by trends or spikes due to high school exams or current news as I was.
There are techniques to use to ensure that your website gets traffic from people browsing the web for information. If you know these techniques, you can make money from any topic, or niche, even if you personally know nothing about it. I have many websites on a number of topics, each of which makes me money in many different ways. There is no reason why you should do the same.
However, to do that, you must learn how to optimize each of the pages on your website. Stop regarding the site as an entity. It is the collection of pages that is important, each of those of which has to be treated as a separate entity. Every page will be listed separately in the search engines, and you need to know how to treat each differently, and how to optimize each so that every one will be listed in the search results when somebody uses your keyword to find the information they are seeking.
Good search engine optimization is very important, and without a good understanding of SEO, your internet business will have less a chance of success.
http://www.articlebliss.com/Article/Why-Good-Search-Engine-Optimization--SEO--is-Important/156357
Friday, October 19, 2007
Why Google is so popular?
Nowadays everyone seems to talk about Google. What makes Google so popular and great? Well the answer lies in these facts. Only this search engine has the capability to search more than 9 million urls. Google is able to crawl and index multiple pages at the same time and increase the chances of getting what you have been looking for. This returns more relevant results for your website. On the basis of a query Google returns the result that most likely match with your query and criteria. So you are able to get information on the top.
Google is fast and simple to use. In less than a second you are able to find the most results. Google also shows the cached version of the web page. Day by day Google is improving their results continuously. It provides results with information and links related to your query. Google helps to make and quickly find what you are searching for.
Lot of people trusts Google and this is the biggest search engine. People in good companies want to use it and put ads in these. There are also many choices in Google. There can be different results for different countries. So you can have a variety of choice and information forms all other world. Besides these Google are most dominant search engines in web. It is hard to think about web without Google. Google has entered in almost every aspect our our life.
Google marketing feature have covered various products like Google analytics, Google alerts, Google checkout, Google eblogger, Google toolbar-enterprise version. Google groups, Google adsense etc. and continuously research is going on these products to enhance it further.
The most popular online advertising tool these days has been Google AdWords. People are moving towards Google ad words that have something to offer by the way of products and services. Some people generally loose money through fraud clicks and bad techniques adopted by them. Google adword has become one of the top ways of money earning program and you can also implement ways to use get and use this program free of cost.
Adsense has been vital part of Google marketing. This has allowed webmasters to put content relevant advertisements on their websites. If a visitor clicks one of the adsense ads served to the website, the owner is credited for referral
Thus Google on its 9th birthday has become online electronic hub of human knowledge as it hold the distinction of indexing around billions of web pages as well as images ,books and vides . Google was registered in 1997 and it was officially launched one year later. People faith on Google has been growing as they are able to get the most exact and reliable information. Happy birth day Google. Go ahead with more innovations in the near future.
http://www.articlebase.info/Article/Why-Google-is-so-popular-/1816
Google is fast and simple to use. In less than a second you are able to find the most results. Google also shows the cached version of the web page. Day by day Google is improving their results continuously. It provides results with information and links related to your query. Google helps to make and quickly find what you are searching for.
Lot of people trusts Google and this is the biggest search engine. People in good companies want to use it and put ads in these. There are also many choices in Google. There can be different results for different countries. So you can have a variety of choice and information forms all other world. Besides these Google are most dominant search engines in web. It is hard to think about web without Google. Google has entered in almost every aspect our our life.
Google marketing feature have covered various products like Google analytics, Google alerts, Google checkout, Google eblogger, Google toolbar-enterprise version. Google groups, Google adsense etc. and continuously research is going on these products to enhance it further.
The most popular online advertising tool these days has been Google AdWords. People are moving towards Google ad words that have something to offer by the way of products and services. Some people generally loose money through fraud clicks and bad techniques adopted by them. Google adword has become one of the top ways of money earning program and you can also implement ways to use get and use this program free of cost.
Adsense has been vital part of Google marketing. This has allowed webmasters to put content relevant advertisements on their websites. If a visitor clicks one of the adsense ads served to the website, the owner is credited for referral
Thus Google on its 9th birthday has become online electronic hub of human knowledge as it hold the distinction of indexing around billions of web pages as well as images ,books and vides . Google was registered in 1997 and it was officially launched one year later. People faith on Google has been growing as they are able to get the most exact and reliable information. Happy birth day Google. Go ahead with more innovations in the near future.
http://www.articlebase.info/Article/Why-Google-is-so-popular-/1816
What is Google pagerank?
Everyone will have heard of the phrase ‘Google pagerank’ being mentioned from time to time, most people don’t even know what it is or how much of an important role is plays on the performance of your website. By learning basic methods that can increase your page rank you will be able to get the full potential out of your website. The scale goes from 0 – 10 with each step being harder to achieve, it doesn’t necessarily go up one level at a time, you could be page rank (pr for short) 0 when you first do your site and then after the first update, it could jump to pr 4. It depends solely on how much work you put into it, there are no set periods when Google decides to update but it’s generally around every 3 months or so. Basically Google page rank is the method of which Google uses to establish where in the search engine you will be place and your sites authority.
This does not mean if you have a pr 5 site you will outrank every competing page below you. There are a lot of factors that decide where you will actually rank which is why it’s important you do your research to ensure you don’t miss anything out that could severely affect your ranking. The pr of your website doesn’t really alter the search engine results that much compared to the content level and link building you will of performed, but if there are two or more identical pages, Google would place the one with highest pr above the rest.
A great way of increasing your page rank is to get other sites with high pr linking to your site, this will show to Google that highly respected sites think that you have a quality site which in turn will boost your pr. You need to put a lot of thought into your link building campaign, try to go for quality over quantity. Many people waste time grabbing thousands of pr0 sites which won’t have that much of an effect, Google may even penalise you for spamming. If you can get 10 pr5 links to your site it would give a better result than the thousands of pr0 would, if you get them on targeted sites you will have more chance of targeted traffic coming through to your website which has more chance of converting.
http://www.articlebase.info/Article/What-is-Google-pagerank-/2353
This does not mean if you have a pr 5 site you will outrank every competing page below you. There are a lot of factors that decide where you will actually rank which is why it’s important you do your research to ensure you don’t miss anything out that could severely affect your ranking. The pr of your website doesn’t really alter the search engine results that much compared to the content level and link building you will of performed, but if there are two or more identical pages, Google would place the one with highest pr above the rest.
A great way of increasing your page rank is to get other sites with high pr linking to your site, this will show to Google that highly respected sites think that you have a quality site which in turn will boost your pr. You need to put a lot of thought into your link building campaign, try to go for quality over quantity. Many people waste time grabbing thousands of pr0 sites which won’t have that much of an effect, Google may even penalise you for spamming. If you can get 10 pr5 links to your site it would give a better result than the thousands of pr0 would, if you get them on targeted sites you will have more chance of targeted traffic coming through to your website which has more chance of converting.
http://www.articlebase.info/Article/What-is-Google-pagerank-/2353
Optimize PDFs for search engines
As competitive as the online world becomes, it also is crucial that a website is noticed online.
As repetitive as this might be, Search Engine Optimization ensures that your web content appears when a user is searching for it. It is essential that search engines can read the content from a website therefore optimizing PDF files as well as normal HTML/ XHTML web content would be an excellent step to take.
Search Engines rate websites based on their relevancy to content and keywords, but also on many quality links the sites has - outgoing and incoming. The same way Search Engine Optimization specialists can optimize websites, PDF documents can be optimized too.
How to optimize a PDF file:
* Make all PDF's in text format, so that the search engine can read it;
* Complete the document's properties, (especially the title) - what usually happens is that people forget to set a title, that way the search engine will pick content from the PDF file and it might not be exactly what you would want.
* Optimize text, by making sure that selected keywords are there and can easily be identified;
* Add links to PDF files, so that readers can always be redirected to your website;
* Save files at the lowest possible Acrobat version, so that readers can easily open it, and search engines can find it;
* Sizes should be kept as small as possible, if files take too long to download users will abandon the site;
* Place links to your files on your web page where it can easily be found, i.e. closer to the root level of the site’s file structure.
* Specify reading order, in terms of text and headlines;
* Publish articles in different directories that directly link to your PDF documents
In order to achieve a higher ranking, it is important to use a set of well chosen keywords and relevant content, by optimizing PDF files. They can achieve a higher number of links and the opportunity to have more content associated with your website and your business, which would ultimately affect one's ranking on the most popular search engines.
http://www.articlebase.info/Article/Optimize-PDFs-for-search-engines/2540
As repetitive as this might be, Search Engine Optimization ensures that your web content appears when a user is searching for it. It is essential that search engines can read the content from a website therefore optimizing PDF files as well as normal HTML/ XHTML web content would be an excellent step to take.
Search Engines rate websites based on their relevancy to content and keywords, but also on many quality links the sites has - outgoing and incoming. The same way Search Engine Optimization specialists can optimize websites, PDF documents can be optimized too.
How to optimize a PDF file:
* Make all PDF's in text format, so that the search engine can read it;
* Complete the document's properties, (especially the title) - what usually happens is that people forget to set a title, that way the search engine will pick content from the PDF file and it might not be exactly what you would want.
* Optimize text, by making sure that selected keywords are there and can easily be identified;
* Add links to PDF files, so that readers can always be redirected to your website;
* Save files at the lowest possible Acrobat version, so that readers can easily open it, and search engines can find it;
* Sizes should be kept as small as possible, if files take too long to download users will abandon the site;
* Place links to your files on your web page where it can easily be found, i.e. closer to the root level of the site’s file structure.
* Specify reading order, in terms of text and headlines;
* Publish articles in different directories that directly link to your PDF documents
In order to achieve a higher ranking, it is important to use a set of well chosen keywords and relevant content, by optimizing PDF files. They can achieve a higher number of links and the opportunity to have more content associated with your website and your business, which would ultimately affect one's ranking on the most popular search engines.
http://www.articlebase.info/Article/Optimize-PDFs-for-search-engines/2540
Thursday, October 18, 2007
Organic SEO methods ensure your success on the web
Does the term sound confusing? Well don’t be, as this is nothing drastically different from the usual methods that are implemented by online business owners for search engine optimization of their site on the web. Organic SEO are the simple natural methods that are used for promoting a site on the web. The web is populated with numerous sites that provide different kinds of services to clients. Visitors always look out for information and if you manage to reach out to such visitors, you can surely do good business. After all, this is exactly what all online business owners aim to do through their online business sites.
To be successful on the web, you have to understand search engines really well. So understanding search engines is very crucial, if you want to be successful in this business. Search engines work very differently and they do not view and receive a site like we do. Search engines have certain criteria and guidelines, and if a site fulfills those requirements search engines receive those sites very favorably. It is very important for you to understand what search engines like to see and what they do not like to see on a site. Taking care of all these factors will ensure that the organic SEO methods that you use for your site will be successful.
Search engines change their algorithms very frequently. There are several reasons behind this, and the most obvious among them is the fact that they want to improve their results. The results are concluded after making a study of the users who are active on the web. Organic search engine optimization methods involve using all the legal and white hat methods for the optimization of a site on the web. If you make use of all the legal methods, it will ensure that you will never be tangled in any kind of legal mess.
It is not humanely possible for search engines to crawl the huge number of websites on the web. So it is not a person rather automated software called spiders or bots used to crawl the sites. The relevance and importance of a site is determined based on the results of the crawling done by the software. Since search engines keep on changing their algorithm and criteria for giving rankings to sites, you must be fully aware of what is needed to attract the attention of all the major search engines.
There are several methods and technique that can be used for optimizing your site on the web. The idea is to announce to everyone that you have entered the market and are interested in doing serious business on the web. Well if you do not tell anyone about you, how do you expect others to know and find out about your business? Ultimately, it is your call to determine what methods you feel will be the best for your site. However, it can be safely said that organic SEO are one of the best methods that can be used for the promotion of your online business site.
http://www.articlejoe.com/Article/Organic-SEO-methods-ensure-your-success-on-the-web/35014
To be successful on the web, you have to understand search engines really well. So understanding search engines is very crucial, if you want to be successful in this business. Search engines work very differently and they do not view and receive a site like we do. Search engines have certain criteria and guidelines, and if a site fulfills those requirements search engines receive those sites very favorably. It is very important for you to understand what search engines like to see and what they do not like to see on a site. Taking care of all these factors will ensure that the organic SEO methods that you use for your site will be successful.
Search engines change their algorithms very frequently. There are several reasons behind this, and the most obvious among them is the fact that they want to improve their results. The results are concluded after making a study of the users who are active on the web. Organic search engine optimization methods involve using all the legal and white hat methods for the optimization of a site on the web. If you make use of all the legal methods, it will ensure that you will never be tangled in any kind of legal mess.
It is not humanely possible for search engines to crawl the huge number of websites on the web. So it is not a person rather automated software called spiders or bots used to crawl the sites. The relevance and importance of a site is determined based on the results of the crawling done by the software. Since search engines keep on changing their algorithm and criteria for giving rankings to sites, you must be fully aware of what is needed to attract the attention of all the major search engines.
There are several methods and technique that can be used for optimizing your site on the web. The idea is to announce to everyone that you have entered the market and are interested in doing serious business on the web. Well if you do not tell anyone about you, how do you expect others to know and find out about your business? Ultimately, it is your call to determine what methods you feel will be the best for your site. However, it can be safely said that organic SEO are one of the best methods that can be used for the promotion of your online business site.
http://www.articlejoe.com/Article/Organic-SEO-methods-ensure-your-success-on-the-web/35014
SEO: Proving Your Keywords Are Worth Investing Search Engine Optimisation Time
One of the key skills you must develop when undertaking Search Engine Optimisation is the ability to identify and choose keywords that your clients are going to use, or I should say, most likely going to use to visit your website or to search for in a search engine. There are lots of great tools out there that will help you find the right keywords but be warned always test the results you get because there are anomalies in some of these tools that can cost you time and money. I want to examine a number of steps to follow to test that you have the right keywords.
There are a range of tools that you can use to work out what keywords are going to be most appropriate for your market, some of them are free, some of them you need to register and some you have to pay for. The tools include -
1. Wordtracker
2. Google Adwords
3. Overture
4. Free Keywords
5. Your Website Session Logs
6. Yahoo Advertising
7. Keyword Locator
8. Keyword Elite
9. Good Keywords
10. Competitors Websites
Before investing in the keywords you have found always check to see if the keyword is in fact as popular as the resources tell you in that search.
Why?
I recently had a situation recently where one keyword we found "advanced wealth planning techniques" was supposed to have 250 hits a day coming in from Google. We garnered this information from a range of different sources however what we found was that this was not the case, in fact those keywords prior to writing this article actually only get between 2 and 5 hits per day.
One of the most important lessons both I and my team learned from this was to ensure that you run a trial of the keywords in pay-per-click programs before you actually purchase any domains that use the keywords to ensure that the keywords really do get the traffic the keyword tools tell you. The way my team achieves this, is we will create the sales pages for the product or service that we want to sell and trial it on the key search engine we want to optimize the new website for using one of our existing websites.
For example, if we know that a certain keyword will get the most traffic on Google, then we will certainly use Adwords to prove that the traffic really is there. If we new that Yahoo was the major source of traffic for the keywords then we would use Overture.
Generally we will test the keywords for 2 to 3 days. Longer tests maybe necessary but two to three days is normally a good indicator. Once we are confident that the keywords get the volume of traffic we are looking for, we will then stop the advertising, secure the domain name and then implement our products onto that domain and optimize the webpages for that product or service. This ensures we are not caught in a situation, which we have been in the past, where we have domain name which contains keywords that are totally useless.
The best tool I have found for quick testing your keywords is Google Adwords. One of the core reasons I like using this resource is that you can immediately test your keywords rather than waiting anywhere up to 5 days for the other Pay-Per-Click engines like Overture.
One of the other ways that we look to see if the keywords we have chosen are in fact worthwhile is to look at what our competitors are doing. However, use this technique merely as a guide because they could be making the same mistakes as you. We know of a few people who copied what we were doing with the keywords mentioned before and they would have been achieving no traffic off those keywords just as we were.
The key to success in any business whether it be online or in the traditional world is to test and measure. The way we test to make sure that the keywords are being used is to check our logs and see who is actually referring traffic to our site. In ASP code there are a number of Session Values that will contain this information. We check our sites each day to ensure that the traffic is coming from our target keywords.
If they are not coming from the keywords we are targeting and the customers are buying our products we will then look at the keywords that are being used and find out how competitive they are and whether we should be optimizing our site for those keywords. Search Engine Optimisation and Internet marketing is really a science and like all science, you need facts and figures to make decisions so the better quality statistics you can collect the easier it is to make a direction change.
For example, we recently had a situation where we started getting a couple of hundred hits per day for a 5 word statement that was being used in both Google and Yahoo to find our site. Whilst a couple of hundred hits per day may not seem very many our conversion rate on that key statement was running around 70% which is huge for any Internet business. The bizarre part was that our website was actually place at number 97 in the search engine results for both Google and Yahoo.
What we did at this point was to simply write a number of articles on the keyword topics. Submit the articles to related sites, including article directories and then ensured in the Author Bio Section we included Hypertext that included the Key Word Statement back to the associated page. The result was that we increased our ranking from 97 to the top 5 and we gained a 70% conversion rate on all people who visited that webpage.
The key issue though is to make sure that the keywords you are using are what your buyers associate with. Sometimes I find that a client's perception of what keywords a person would use to search for a product is far more different to what their clients are actually using. Whenever we are looking at that issue, we simply go back to the client's logs for the last 6 months and troll through the data and find out how their clients are finding them.
The secret to search engine optimization for any website is in the logs because it will tell you very clearly what people are using to get to your site and more so which search engines they are using.
When you are looking at buying a new domain or building a new site, make sure that you really do your homework to identify the right keywords that people will use to find your products or services. Before committing to buying a new domain that contains your keywords always test to see that the keywords are actually being used and that there is sufficient volume to justify the purchase.
Remember, the reason why we test and measure is to ensure that you are making a sound investment. If you get it wrong, you are going to have to spend more money to correct your mistake and nobody likes having to spend their own hard earned money.
http://www.articlejoe.com/Article/SEO--Proving-Your-Keywords-Are-Worth-Investing-Search-Engine-Optimisation-Time/35030
There are a range of tools that you can use to work out what keywords are going to be most appropriate for your market, some of them are free, some of them you need to register and some you have to pay for. The tools include -
1. Wordtracker
2. Google Adwords
3. Overture
4. Free Keywords
5. Your Website Session Logs
6. Yahoo Advertising
7. Keyword Locator
8. Keyword Elite
9. Good Keywords
10. Competitors Websites
Before investing in the keywords you have found always check to see if the keyword is in fact as popular as the resources tell you in that search.
Why?
I recently had a situation recently where one keyword we found "advanced wealth planning techniques" was supposed to have 250 hits a day coming in from Google. We garnered this information from a range of different sources however what we found was that this was not the case, in fact those keywords prior to writing this article actually only get between 2 and 5 hits per day.
One of the most important lessons both I and my team learned from this was to ensure that you run a trial of the keywords in pay-per-click programs before you actually purchase any domains that use the keywords to ensure that the keywords really do get the traffic the keyword tools tell you. The way my team achieves this, is we will create the sales pages for the product or service that we want to sell and trial it on the key search engine we want to optimize the new website for using one of our existing websites.
For example, if we know that a certain keyword will get the most traffic on Google, then we will certainly use Adwords to prove that the traffic really is there. If we new that Yahoo was the major source of traffic for the keywords then we would use Overture.
Generally we will test the keywords for 2 to 3 days. Longer tests maybe necessary but two to three days is normally a good indicator. Once we are confident that the keywords get the volume of traffic we are looking for, we will then stop the advertising, secure the domain name and then implement our products onto that domain and optimize the webpages for that product or service. This ensures we are not caught in a situation, which we have been in the past, where we have domain name which contains keywords that are totally useless.
The best tool I have found for quick testing your keywords is Google Adwords. One of the core reasons I like using this resource is that you can immediately test your keywords rather than waiting anywhere up to 5 days for the other Pay-Per-Click engines like Overture.
One of the other ways that we look to see if the keywords we have chosen are in fact worthwhile is to look at what our competitors are doing. However, use this technique merely as a guide because they could be making the same mistakes as you. We know of a few people who copied what we were doing with the keywords mentioned before and they would have been achieving no traffic off those keywords just as we were.
The key to success in any business whether it be online or in the traditional world is to test and measure. The way we test to make sure that the keywords are being used is to check our logs and see who is actually referring traffic to our site. In ASP code there are a number of Session Values that will contain this information. We check our sites each day to ensure that the traffic is coming from our target keywords.
If they are not coming from the keywords we are targeting and the customers are buying our products we will then look at the keywords that are being used and find out how competitive they are and whether we should be optimizing our site for those keywords. Search Engine Optimisation and Internet marketing is really a science and like all science, you need facts and figures to make decisions so the better quality statistics you can collect the easier it is to make a direction change.
For example, we recently had a situation where we started getting a couple of hundred hits per day for a 5 word statement that was being used in both Google and Yahoo to find our site. Whilst a couple of hundred hits per day may not seem very many our conversion rate on that key statement was running around 70% which is huge for any Internet business. The bizarre part was that our website was actually place at number 97 in the search engine results for both Google and Yahoo.
What we did at this point was to simply write a number of articles on the keyword topics. Submit the articles to related sites, including article directories and then ensured in the Author Bio Section we included Hypertext that included the Key Word Statement back to the associated page. The result was that we increased our ranking from 97 to the top 5 and we gained a 70% conversion rate on all people who visited that webpage.
The key issue though is to make sure that the keywords you are using are what your buyers associate with. Sometimes I find that a client's perception of what keywords a person would use to search for a product is far more different to what their clients are actually using. Whenever we are looking at that issue, we simply go back to the client's logs for the last 6 months and troll through the data and find out how their clients are finding them.
The secret to search engine optimization for any website is in the logs because it will tell you very clearly what people are using to get to your site and more so which search engines they are using.
When you are looking at buying a new domain or building a new site, make sure that you really do your homework to identify the right keywords that people will use to find your products or services. Before committing to buying a new domain that contains your keywords always test to see that the keywords are actually being used and that there is sufficient volume to justify the purchase.
Remember, the reason why we test and measure is to ensure that you are making a sound investment. If you get it wrong, you are going to have to spend more money to correct your mistake and nobody likes having to spend their own hard earned money.
http://www.articlejoe.com/Article/SEO--Proving-Your-Keywords-Are-Worth-Investing-Search-Engine-Optimisation-Time/35030
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