Whatever your online business, be it selling a product or offering any kind of service, it can end up being a dud if you don't get sufficient traffic. Sure, there are plenty of ways to direct traffic to your website, but if you’ve tried a few and are fed up with "trickling traffic", you need to stir things up a little and get moving.
Here are three surefire ways to open up the traffic gates to your site.
1) Write ten, 400 word articles about your topic
It’s your business and you know it best. When it comes to writing articles, there’s nobody more qualified than you. Spend some time and write 10 content rich, informative 400-word articles on diverse topics related to your business and submit them free of cost to various ezines and article directories.
You don't need to spend much time on research. These should be written from your existing "head" knowledge.
You can write how-to articles that provide guidelines and tips pertaining to your business. Articles that contain valuable information help you connect with your readers, who can connect back to you through your author resource box. A few good articles that pique the interest of those who are interested in your product will ensure a steady stream of traffic to your website.
2) Submit your site to DMOZ, Best of the Web, and Yahoo
Best of the Web, DMOZ, and Yahoo are reputed web directories, or reference libraries, for Internet resources. These directories are categorized by subject; from broad to specific and they have a huge range of topics to choose from.
Identify the most suitable category for your site and submit it. The criteria for these sites are rather stringent, and the very fact that you are listed will help establish you as a bona fide authority.
Before submitting your site to any of these directories, remember that it's most important you conform to globally accepted web standards and contain informative and unique content. Also, your viewers should be able to navigate your site easily, it should be running 24/7, and it should not contain any broken links or pictures.
3) Offer to write testimonials on any product you buy
Testimonials are the backbone of a good product and are much sought after by all site owners. They provide one of the few methods for online businesses to prove that their product offers good value.
Use this to your advantage. Whenever you come across a great website or if you are truly satisfied with a purchase, make it a practice to send a glowing testimonial to the site owner. What do you get in return? Site owners who get positive testimonials would be more than happy to publish the testimonial on their site and accompany it with a link back to your site. In time, these links add up and lead to a significant increase in traffic.
Use your creativity to master these three traffic techniques and you'll be sure to pick up other traffic generating techniques. Search out online as well as offline marketing methods. You never know when you'll hit on something that starts a traffic snowball to your site.
Solid one way link services provided by LinkAcquire.com. Download our latest report, The Little Linking Instruction Book for free.
Source: http://www.a1articles.com/article_218052_62.html
Wednesday, October 10, 2007
NetWave Interactive’s SEO Tactics to Ensure Success
Do you have a company website that is not generating leads? Do you feel as though your website is lost in internet oblivion? Search Engine Optimization is the focus on improving your site to gain higher rankings among search results.
When your web site is optimized, you will be receiving valuable business leads. Netwave Interactive Marketing has put in countless hours on different Search Engine Optimizing tactics to improve websites. Netwave has boiled down the many myths and ideas to focus on several different tactics that have the greatest ROI on SEO. The investment that takes place in SEO would be your valuable time.
When a company takes the time or spends the money on building a website, they plan on getting results from it. This can be better explained as if you pay for 2000 brochures to be designed and printed, however you never pass them along for distribution. The internet can be a black hole which you do not want your website to get sucked into. This is whey Optimization is such a key component to the effectiveness of your site.
Netwave Interactive knows the importance of using your website as a key marketing tool. Once the site is created and optimized, the costs are to maintain minimal. Some key tactics that Netwave Interactive uses to optimize your website are as follows:
• Edit copy for keyword insertion
• Internal Linking throughout site
• Reciprocal Linking distribution
• Newsletter or Press Release distribution
• Metatag editing
• Email Blasts
• Paid Online Advertising
Netwave associates have evaluated various search engine optimization tactics. The several listed above have received the greatest results for our Online Marketing clients. The effectiveness of your website rests solely on the search engine optimization tactics you use. If you do not want those brochures to be sitting without distribution, optimize your site to get the results you deserve.
Source: http://www.a1articles.com/article_218366_62.html
When your web site is optimized, you will be receiving valuable business leads. Netwave Interactive Marketing has put in countless hours on different Search Engine Optimizing tactics to improve websites. Netwave has boiled down the many myths and ideas to focus on several different tactics that have the greatest ROI on SEO. The investment that takes place in SEO would be your valuable time.
When a company takes the time or spends the money on building a website, they plan on getting results from it. This can be better explained as if you pay for 2000 brochures to be designed and printed, however you never pass them along for distribution. The internet can be a black hole which you do not want your website to get sucked into. This is whey Optimization is such a key component to the effectiveness of your site.
Netwave Interactive knows the importance of using your website as a key marketing tool. Once the site is created and optimized, the costs are to maintain minimal. Some key tactics that Netwave Interactive uses to optimize your website are as follows:
• Edit copy for keyword insertion
• Internal Linking throughout site
• Reciprocal Linking distribution
• Newsletter or Press Release distribution
• Metatag editing
• Email Blasts
• Paid Online Advertising
Netwave associates have evaluated various search engine optimization tactics. The several listed above have received the greatest results for our Online Marketing clients. The effectiveness of your website rests solely on the search engine optimization tactics you use. If you do not want those brochures to be sitting without distribution, optimize your site to get the results you deserve.
Source: http://www.a1articles.com/article_218366_62.html
Alternative method of competitive sites semantic kernel definition.
At market analysis conducting, seo-experts should investigate market activity of competitors without fail. It is necessary to correctly build own promotion strategy, to borrow successful competitors decisions and to avoid appreciable errors.
However, those company competitors who are known according to offline environment, not always will be the competitors for a web-site in the electronic environment. For example, for the manufacturer having his own web-site, it is easy to find a rival between Internet stores, but they could not interact at all in offline environment. Thus, in online it is necessary to carry out additional researches to reveal direct web-site competitors.
One of the revealing methods, whether the site is competitive or not, is definition of its semantic kernel. I.e. on what keywords executed its promotion. There are different ways of a competitors key inquiries set definition. In particular, seo-experts can see meta-tag «keywords», in that way having learned, on what keyphrases web-developers positioning themselves. Also exists an opportunity to define the anchor-texts of rival’s links by means of various seo services. And on the basis of it to add the data on its semantic kernel. However, applying the above-stated ways, there is an opportunity to make a mistake. Because the web-site promotion attempts for the certain keywords can not mean their success at all. And this site can be at the first places of SERP by absolutely other inquiries. Probably, more low-frequently. And exactly they will be that semantic kernel which actually works at present.
To define a realistic state of affairs is rather difficult. It is almost impossible to foresee all variants of inquiries to check up their position in SERP. But there is an opportunity to do it automatically, and thus it is very easy. Using service Seodigger.com, having tape-in into a search field the address of analyzed web-sites, in some seconds it is possible to receive the list of those inquiries, on which a web-sites are within the limits of the first 20 positions under Google versions.
For example, if we want to define by what inquiries for Google a site www.audi.com is on the lead positions, it is possible to instantly receive this statistics and to see, that at the top20 of this web-site are 1105 search inquiries, from which 74 - on the first position of SERP, 76 on the second and 78 on the third by results of check of all domain
And 133 search inquiries, from which 40 - on the first position of SERP, 13 on the second and 27 on the third by results of the main page.
Obtained these data, it is possible to compare them with received earlier and being guided on these data, go on to build the competitive strategy.
Not registered user can look only separate pages of web-sites. To check out the all domain (including all internal pages of a web-site), it is necessary to be registered. Also not registered user has a restriction no more than 5 viewings at an o'clock.
Source: http://www.a1articles.com/article_218640_62.html
However, those company competitors who are known according to offline environment, not always will be the competitors for a web-site in the electronic environment. For example, for the manufacturer having his own web-site, it is easy to find a rival between Internet stores, but they could not interact at all in offline environment. Thus, in online it is necessary to carry out additional researches to reveal direct web-site competitors.
One of the revealing methods, whether the site is competitive or not, is definition of its semantic kernel. I.e. on what keywords executed its promotion. There are different ways of a competitors key inquiries set definition. In particular, seo-experts can see meta-tag «keywords», in that way having learned, on what keyphrases web-developers positioning themselves. Also exists an opportunity to define the anchor-texts of rival’s links by means of various seo services. And on the basis of it to add the data on its semantic kernel. However, applying the above-stated ways, there is an opportunity to make a mistake. Because the web-site promotion attempts for the certain keywords can not mean their success at all. And this site can be at the first places of SERP by absolutely other inquiries. Probably, more low-frequently. And exactly they will be that semantic kernel which actually works at present.
To define a realistic state of affairs is rather difficult. It is almost impossible to foresee all variants of inquiries to check up their position in SERP. But there is an opportunity to do it automatically, and thus it is very easy. Using service Seodigger.com, having tape-in into a search field the address of analyzed web-sites, in some seconds it is possible to receive the list of those inquiries, on which a web-sites are within the limits of the first 20 positions under Google versions.
For example, if we want to define by what inquiries for Google a site www.audi.com is on the lead positions, it is possible to instantly receive this statistics and to see, that at the top20 of this web-site are 1105 search inquiries, from which 74 - on the first position of SERP, 76 on the second and 78 on the third by results of check of all domain
And 133 search inquiries, from which 40 - on the first position of SERP, 13 on the second and 27 on the third by results of the main page.
Obtained these data, it is possible to compare them with received earlier and being guided on these data, go on to build the competitive strategy.
Not registered user can look only separate pages of web-sites. To check out the all domain (including all internal pages of a web-site), it is necessary to be registered. Also not registered user has a restriction no more than 5 viewings at an o'clock.
Source: http://www.a1articles.com/article_218640_62.html
Top Vancouver Internet Marketing Consultant Advises on SEO Mistakes You Must Avoid!
By now, you may already realize that SEO is an ongoing process for every business that chooses to be online. According to Think Profits.com Inc., a top-rated Vancouver Internet marketing consultant firm, this continuous process is due to many factors such as the market changing constantly, search engines changing their ranking methods, new players entering the market, site rankings fluctuating, and so on. With the never-ending change of SEO events on the Internet, could you be making costly SEO mistakes you don’t even know about?
There’s a simple solution to knowing where your online business stands at all times. But I will share that with you at the end of the article. Right now, I want to alert you to a few major SEO mistakes made by many business owners, and even web design professionals, which our leading Vancouver Internet marketing consultant points out are common mistakes working against your website and SEO efforts.
Displaying Your Text and Content as Graphics
When you put your words into graphic format (JPEG or GIF) or Flash format, you effectively render those words invisible to search engines. Sure, there may be times when it’s necessary to do this, like when designing a logo. But if you use keyword-rich titles and sub-titles in graphic format, you’re wasting a good SEO opportunity. You can always find ways to achieve a similar look with regular text formatted by a style sheet.
You will also want to make note of SEO-friendly PDF rendering techniques. For instance, a PDF generated by scanning a document—like a newspaper article—would not get indexed because the scan is image based. However, if you typed out an article and generated the PDF using PDF rendering software, then some search engines (including Google) will be able to read and index that content, using today’s technology.
An alternative approach would be to create regular text-based web pages for your article. For instance, if the article were ten pages long, then you could conceivably create ten additional web pages on your web site for search engines to crawl through and evaluate.
Non-Descriptive Hyperlinks
From an SEO perspective, on page text hyperlinks act like road signs. They tell people and search engines where they're going, and what they’ll find when they get there. If most of the internal text links on your site use phrases like “read more” or “click here,” you're missing another SEO opportunity.
For example, when you have a text link that goes to a page containing useful tips from a “Vancouver Internet marketing consultant,” don’t label it “read more”—rather, label it “Vancouver Internet marketing consultant useful tips” (or whatever is applicable). This helps people navigate more efficiently, and gives search engines plenty of clues as to what your site’s content is all about.
Search engine developers know that hyperlinks on a site can say a lot about the site’s theme or topic, so they’ve kept this in mind while developing their algorithms.
Keep in mind, even if you already know about the common SEO mistakes shared in this article, they are just a small sample of many more SEO mistakes that you may not even be aware of.
Our leading Vancouver Internet marketing consultant advises that it’s crucial you find out about any SEO mistakes you may be inadvertently making on your web site, and eliminate them before it affects your business in ways that are too complicated and costly to correct. So how do you do this? Well, one simple way of finding out exactly where your online business stands is to get a professional web site audit. This is an opportunity for you to have an experienced industry professional research your industry online, analyze your web site, diagnose why your web site is failing to meet your online objectives and business goals, and give you specific, actionable feedback in order to correct your web site’s problems.
Highly credible web site audit and web development companies, such as our Vancouver Internet marketing consultant firm, spend a ridiculous amount of time and money figuring out how to make the Internet profitable for your business, so that you don’t have to. So it’s time you take advantage of their web site audit and development expertise to eliminate any crucial SEO mistakes that could cost you your online business!
Here’s your chance to visit Think Profits.com, a top rated Vancouver Internet Marketing Consultant Firm. Take advantage of the company’s highly sought-after web site audit that can give you answers you’re looking for to succeed online. Its solid reputation, established since 1997, was built around helping companies like yours make their mark online. To date, Think Profits.com has helped clients build well over 1,100 web sites, which have generated hundreds of millions of dollars in revenue over the years. Read the overwhelming number of testimonials and discover how you, too, can make use of its risk-free web site audit and put your web site on track to succeed!
Source: http://www.a1articles.com/article_218684_62.html
There’s a simple solution to knowing where your online business stands at all times. But I will share that with you at the end of the article. Right now, I want to alert you to a few major SEO mistakes made by many business owners, and even web design professionals, which our leading Vancouver Internet marketing consultant points out are common mistakes working against your website and SEO efforts.
Displaying Your Text and Content as Graphics
When you put your words into graphic format (JPEG or GIF) or Flash format, you effectively render those words invisible to search engines. Sure, there may be times when it’s necessary to do this, like when designing a logo. But if you use keyword-rich titles and sub-titles in graphic format, you’re wasting a good SEO opportunity. You can always find ways to achieve a similar look with regular text formatted by a style sheet.
You will also want to make note of SEO-friendly PDF rendering techniques. For instance, a PDF generated by scanning a document—like a newspaper article—would not get indexed because the scan is image based. However, if you typed out an article and generated the PDF using PDF rendering software, then some search engines (including Google) will be able to read and index that content, using today’s technology.
An alternative approach would be to create regular text-based web pages for your article. For instance, if the article were ten pages long, then you could conceivably create ten additional web pages on your web site for search engines to crawl through and evaluate.
Non-Descriptive Hyperlinks
From an SEO perspective, on page text hyperlinks act like road signs. They tell people and search engines where they're going, and what they’ll find when they get there. If most of the internal text links on your site use phrases like “read more” or “click here,” you're missing another SEO opportunity.
For example, when you have a text link that goes to a page containing useful tips from a “Vancouver Internet marketing consultant,” don’t label it “read more”—rather, label it “Vancouver Internet marketing consultant useful tips” (or whatever is applicable). This helps people navigate more efficiently, and gives search engines plenty of clues as to what your site’s content is all about.
Search engine developers know that hyperlinks on a site can say a lot about the site’s theme or topic, so they’ve kept this in mind while developing their algorithms.
Keep in mind, even if you already know about the common SEO mistakes shared in this article, they are just a small sample of many more SEO mistakes that you may not even be aware of.
Our leading Vancouver Internet marketing consultant advises that it’s crucial you find out about any SEO mistakes you may be inadvertently making on your web site, and eliminate them before it affects your business in ways that are too complicated and costly to correct. So how do you do this? Well, one simple way of finding out exactly where your online business stands is to get a professional web site audit. This is an opportunity for you to have an experienced industry professional research your industry online, analyze your web site, diagnose why your web site is failing to meet your online objectives and business goals, and give you specific, actionable feedback in order to correct your web site’s problems.
Highly credible web site audit and web development companies, such as our Vancouver Internet marketing consultant firm, spend a ridiculous amount of time and money figuring out how to make the Internet profitable for your business, so that you don’t have to. So it’s time you take advantage of their web site audit and development expertise to eliminate any crucial SEO mistakes that could cost you your online business!
Here’s your chance to visit Think Profits.com, a top rated Vancouver Internet Marketing Consultant Firm. Take advantage of the company’s highly sought-after web site audit that can give you answers you’re looking for to succeed online. Its solid reputation, established since 1997, was built around helping companies like yours make their mark online. To date, Think Profits.com has helped clients build well over 1,100 web sites, which have generated hundreds of millions of dollars in revenue over the years. Read the overwhelming number of testimonials and discover how you, too, can make use of its risk-free web site audit and put your web site on track to succeed!
Source: http://www.a1articles.com/article_218684_62.html
The Simple Truth To Achieving Major Online Success!
So what is the “big secret” to making your web site highly profitable for your business? Millions of people are already generating huge revenues online everyday, but are you one of them? If not, here’s your chance to get familiar with the simple truth to achieving online success!
Think Profits.com Inc., a leading Vancouver search engine optimization company points out that most business are aware that in order to generate online sales, the business must first generate a significant amount of qualified traffic to the site. So what is the key factor you need to know in order to generate the high volume of relevant traffic needed to garner the sales?
Hopefully by now, you are already familiar with the term Search Engine Optimization. Search engine optimization (SEO) is defined, simply as the process of improving volume & quality of traffic to a web site from search engines by search results. The higher a web site is in the search results (or “ranks”) the more traffic or “searchers” will visit that site.
Our leading Vancouver search engine optimization company continues to remind us, “Search engine users can be highly receptive and targeted audience because you’re trying to sell them on the type of product or service they’re already looking for when they come to your site. They usually type in specific keywords for what it is they’re searching for, and if your site is optimized effectively, you’ll appear on the first page of search engine results. Getting top search engine rankings will give you major visibility, and therefore, a profitable flow of traffic.”
“No other form of marketing or advertising can deliver laser focus results like organic search engine optimization,” continues our leading Vancouver search engine optimization company. “Prospects are searching for you! With over 3 billion web pages publicly available and competition growing daily, chances are your web site won’t be found unless you’re optimized, and highly ranked on major search engines such as Google, MSN and Yahoo.”
As you explore your options in search of a highly effective, result-driven SEO company, try to find one that offers a range of SEO service levels such as our leading Vancouver search engine optimization company which offers introductory packaged pricing on base SEO services, as well as more comprehensive packages to meet higher level optimization demands that include a combination of Organic Search Engine Optimization, Pay Per Click, and Link Management Strategies. This way, you have the option to first experience before you fully commit with a larger more dedicated marketing budget.
Once you experience the positive revenue potential of an optimized web site, and the proven results from your SEO company, you can then take advantage of a more comprehensive SEO program, which usually includes a customized solution to meet your business’s entire range of marketing goals, and to tailor a strategy to meet all your objectives. Our leading Vancouver search engine optimization company adds, “Since the simple truth to achieving major online success is to make sure your web site is effectively optimized, it’s imperative that you choose the right SEO company to drive your online business.”
So how do you choose the right SEO company for your business? How well is your SEO company performing for you? Don’t waste another minute wondering! Start with some simple due diligence to make sure your online business is on track to succeed. Refer to the benchmark standards set in place by leading Vancouver search engine optimization company, Think Profits.com, and use the site to learn how to make smarter decisions to fully leverage your business’s online potential!
Do your due diligence to see if your SEO company is on par with the benchmark standards of leading Vancouver search engine optimization company, Think Profits.com. Take advantage of the company’s risk-free web site audit evaluation, and drive your online business to profitable heights. Its solid reputation, established since 1997, was built around helping companies like yours make their mark online. To date, Think Profits.com has helped clients build well over 1,100 web sites, which have generated hundreds of millions of dollars in revenue over the years. Request a risk-free web site audit today.
http://www.a1articles.com/article_218686_62.html
Think Profits.com Inc., a leading Vancouver search engine optimization company points out that most business are aware that in order to generate online sales, the business must first generate a significant amount of qualified traffic to the site. So what is the key factor you need to know in order to generate the high volume of relevant traffic needed to garner the sales?
Hopefully by now, you are already familiar with the term Search Engine Optimization. Search engine optimization (SEO) is defined, simply as the process of improving volume & quality of traffic to a web site from search engines by search results. The higher a web site is in the search results (or “ranks”) the more traffic or “searchers” will visit that site.
Our leading Vancouver search engine optimization company continues to remind us, “Search engine users can be highly receptive and targeted audience because you’re trying to sell them on the type of product or service they’re already looking for when they come to your site. They usually type in specific keywords for what it is they’re searching for, and if your site is optimized effectively, you’ll appear on the first page of search engine results. Getting top search engine rankings will give you major visibility, and therefore, a profitable flow of traffic.”
“No other form of marketing or advertising can deliver laser focus results like organic search engine optimization,” continues our leading Vancouver search engine optimization company. “Prospects are searching for you! With over 3 billion web pages publicly available and competition growing daily, chances are your web site won’t be found unless you’re optimized, and highly ranked on major search engines such as Google, MSN and Yahoo.”
As you explore your options in search of a highly effective, result-driven SEO company, try to find one that offers a range of SEO service levels such as our leading Vancouver search engine optimization company which offers introductory packaged pricing on base SEO services, as well as more comprehensive packages to meet higher level optimization demands that include a combination of Organic Search Engine Optimization, Pay Per Click, and Link Management Strategies. This way, you have the option to first experience before you fully commit with a larger more dedicated marketing budget.
Once you experience the positive revenue potential of an optimized web site, and the proven results from your SEO company, you can then take advantage of a more comprehensive SEO program, which usually includes a customized solution to meet your business’s entire range of marketing goals, and to tailor a strategy to meet all your objectives. Our leading Vancouver search engine optimization company adds, “Since the simple truth to achieving major online success is to make sure your web site is effectively optimized, it’s imperative that you choose the right SEO company to drive your online business.”
So how do you choose the right SEO company for your business? How well is your SEO company performing for you? Don’t waste another minute wondering! Start with some simple due diligence to make sure your online business is on track to succeed. Refer to the benchmark standards set in place by leading Vancouver search engine optimization company, Think Profits.com, and use the site to learn how to make smarter decisions to fully leverage your business’s online potential!
Do your due diligence to see if your SEO company is on par with the benchmark standards of leading Vancouver search engine optimization company, Think Profits.com. Take advantage of the company’s risk-free web site audit evaluation, and drive your online business to profitable heights. Its solid reputation, established since 1997, was built around helping companies like yours make their mark online. To date, Think Profits.com has helped clients build well over 1,100 web sites, which have generated hundreds of millions of dollars in revenue over the years. Request a risk-free web site audit today.
http://www.a1articles.com/article_218686_62.html
Monday, October 8, 2007
How to Optimize for MSN!
Last week I discussed the best tactics for achieving rankings in Yahoo, the web’s number 2 most popular search engine. Now it is time to pick on the third most used search property – MSN, which has 6.6% of the search market (src: Hitwise) and is currently found at www.live.com. MSN’s ranking algorithm has its own nuances which will be noted in this article but in many cases the rules of optimization may be the same as Yahoo’s in which case I will occasionally duplicate information from my “How to Optimize for Yahoo” article or source it for more information.
WEB SITE OPTIMIZATION
Except for the following elements, optimizing for MSN is identical to optimizing for Yahoo.
Fresh Content is King: I suppose technically this is not an element of ‘optimization’, however, this article would not be worth its salt if I didn’t express how highly MSN regards fresh content. If your site is in a competitive marketplace and you are finding it difficult to get a leg up on your competitors in MSN then write original content in order to build up your site and reputation. MSN appears to elevate websites that regularly update their content and a blog is a great way to post this content for others to read and favour you with links. If you would like some information on how to get a blog up and running from start to finish then I suggest reading Blogs 101.
Themed structure: this topic is identical to that of my Yahoo article, however, it is vital enough to mention it again. Construct your website using a themed structure where core site topics (themes) have their own unique section of the website to themselves. When the search engine spiders index the content within this section they will be given absolute clarity as to what the section is about. For more information see the example within the Yahoo Optimization article.
Basic optimization principles hold true: take out your SEO basics handbook and follow the rules when optimizing fo
r MSN and you have done the best you can. Specifically focus on inline links (links to pages within sentences) and the use of heading tags to fortify rankings at MSN.
Navigation: pages with text navigation which lends itself to simpler and more relevant indexing are performing well.
WEB SITE SUBMISSION
Unlike Google and Yahoo, MSN does not yet have a fully operational Webmaster Central for webmasters to submit sitemaps and to acquire insight into their website profile on MSN; it is currently in private beta so it is not available yet. That said I feel that submitting a website sitemap is extremely important. Fortunately there are two known ways to get your sitemap submitted to MSN:
Option 1) The best method for submitting your sitemap is by adding a sitemap reference in your Robots.txt file using the following format:
Sitemap: http://www.xyzname.com/sitemap.xml
Option 2) A back-door strategy can be used to submit your sitemap to MSN through the news aggregation service called Moreover. To submit your sitemap substitute the bolded text with your own information in the following URL:
http://api.moreover.com/ping?u=http://www.xyzname.com/sitemap.xml
LINK BUILDING
MSN places a great deal of weight on incoming links and does not appear to apply as many filters to the links that Google or Yahoo do. As a result, ethical or not, many link building strategies such as reciprocal link building and paid links appear to pay dividends.
It is also noteworthy that MSN’s spider is very active so any incoming links that you receive will often be spidered within a week. Furthermore, MSN’s link filtering systems are not as bogged down as the other search engines (less traffic perhaps?) so incoming links appear to affect rankings faster which tends to help when tweaking a campaign and measuring the value of links.
CONCLUSION
As you can see there is little to report on the intricacies of optimizing for MSN because, quite frankly, MSN is fairly predictable and by the book; write good original content, optimize it well using the techniques outlined in the Yahoo optimization tutorial and ensure to submit your sitemap to MSN. If you combine those elements with a solid link building campaign then you are sure to move into a ranking where you can continue to tweak your optimization until you reach the top
http://www.isedb.com/db/articles/1716/1/How-to-Optimize-for-MSN/Page1.html
WEB SITE OPTIMIZATION
Except for the following elements, optimizing for MSN is identical to optimizing for Yahoo.
Fresh Content is King: I suppose technically this is not an element of ‘optimization’, however, this article would not be worth its salt if I didn’t express how highly MSN regards fresh content. If your site is in a competitive marketplace and you are finding it difficult to get a leg up on your competitors in MSN then write original content in order to build up your site and reputation. MSN appears to elevate websites that regularly update their content and a blog is a great way to post this content for others to read and favour you with links. If you would like some information on how to get a blog up and running from start to finish then I suggest reading Blogs 101.
Themed structure: this topic is identical to that of my Yahoo article, however, it is vital enough to mention it again. Construct your website using a themed structure where core site topics (themes) have their own unique section of the website to themselves. When the search engine spiders index the content within this section they will be given absolute clarity as to what the section is about. For more information see the example within the Yahoo Optimization article.
Basic optimization principles hold true: take out your SEO basics handbook and follow the rules when optimizing fo
r MSN and you have done the best you can. Specifically focus on inline links (links to pages within sentences) and the use of heading tags to fortify rankings at MSN.
Navigation: pages with text navigation which lends itself to simpler and more relevant indexing are performing well.
WEB SITE SUBMISSION
Unlike Google and Yahoo, MSN does not yet have a fully operational Webmaster Central for webmasters to submit sitemaps and to acquire insight into their website profile on MSN; it is currently in private beta so it is not available yet. That said I feel that submitting a website sitemap is extremely important. Fortunately there are two known ways to get your sitemap submitted to MSN:
Option 1) The best method for submitting your sitemap is by adding a sitemap reference in your Robots.txt file using the following format:
Sitemap: http://www.xyzname.com/sitemap.xml
Option 2) A back-door strategy can be used to submit your sitemap to MSN through the news aggregation service called Moreover. To submit your sitemap substitute the bolded text with your own information in the following URL:
http://api.moreover.com/ping?u=http://www.xyzname.com/sitemap.xml
LINK BUILDING
MSN places a great deal of weight on incoming links and does not appear to apply as many filters to the links that Google or Yahoo do. As a result, ethical or not, many link building strategies such as reciprocal link building and paid links appear to pay dividends.
It is also noteworthy that MSN’s spider is very active so any incoming links that you receive will often be spidered within a week. Furthermore, MSN’s link filtering systems are not as bogged down as the other search engines (less traffic perhaps?) so incoming links appear to affect rankings faster which tends to help when tweaking a campaign and measuring the value of links.
CONCLUSION
As you can see there is little to report on the intricacies of optimizing for MSN because, quite frankly, MSN is fairly predictable and by the book; write good original content, optimize it well using the techniques outlined in the Yahoo optimization tutorial and ensure to submit your sitemap to MSN. If you combine those elements with a solid link building campaign then you are sure to move into a ranking where you can continue to tweak your optimization until you reach the top
http://www.isedb.com/db/articles/1716/1/How-to-Optimize-for-MSN/Page1.html
Saturday, October 6, 2007
Website Promotion On A Tight Budget!
Website Promotion On A Tight Budget! by Denny Karas
Nowadays, website promotion can be a daunting, time consuming and quite expensive affair. What can the average webmaster do to get targeted traffic to their site without having to go broke? Well, if the answer was so evident we would all be considered webmaster "Gurus"! Before you embark on any website promotion campaign you need to be clear on what you are selling or offering as a service.Start by having a clear vision of the type of visitor you wish to attract to your site because these visitors are your potential customers and you only get 1 chance to impress them. In the website promotion game quality traffic is the key to your success. Therefore, you need to stay away from autosurf and manual traffic exchanges. All you will do is waste your time by clicking or leaving your computer running in order to get visitors to your site who are completely worthless. Yes, you will notice that your stat counter will be on fire but how many of those visitors will be actualy interested in your website! Most probably a very small percentage. No need to get discouraged because there are ways of being able to attract targeted traffic to your site and staying on budget.Before you get out that credit card, let's understand a bit more where website traffic originates from. Close to 70% of all traffic worldwide comes from search engines, with the most popular being Google ( of course), Yahoo, Msn and many others. Therefore, you need to get search engine traffic to your site in order to have any sort of success online. That is the plain truth!!! You need to remember that an online business is just like any other business venture, if you don't advertise the right way you are destined to fail. Ok, how do we go about getting targeted search engine traffic to your site. Well, below we will look at the 2 most effective methods any webmaster can apply at the moment.1) PPC ( Pay per click) You begin by setting up an advertising campaign by briefly describing what your site is all about. There will be a link on this ad linking to your website. You will be asked to deposit money in order to get your campaign off the ground, in most cases by credit card. I suggest that you begin with $20.00. At the beginning you need to start slow and then when you get the hang of it you can start using a larger budget. Now comes the most important part. How to choose your keywords or keyword phrases in order to get the right visitor to your site. For example, if you're selling jewelry you don't want someone that is looking to buy an airline ticket stumbling on your site. By using the example before, you can use "cheap jewelry" or "cheap diamonds" as possible keywors.Basically, your keywords need to match the content of your site and that is the key to getting targeted traffic. To see which keyword phrases are popular I suggest you visit www.overture.com (Yahoo) and use their keyword search tool online. When you type in a keyword or keyword phrase you will be able to see how many searches were done the previous month. This will give you a better idea as to which keywords you should choose. Ok, you have your keywords what next? When you choose your keywords with the various PPC providers (displayed below), you will notice a bid amount attached to each keyword. The bid amount tells you how much you need spend per click in order to be in the top position for that specific keyword. You can bid a bit lower of course but you need to keep in mind that if your ad appears in the 1st page of the specific search, then you're likely to receive more traffic. You need to calculate your budget wisely in accordance to your keywords. Some keywords might cost $0.15 and others $2.00. Therefore, calculate how much each click will cost and choose wisely.Most PPC providers offer assistance throughout the advertising set-up process. Below I have compiled a list of a few PPC providers. I suggest you begin the lesser known of the group and when you feel more comfortable move up to the top ones. - adwords.google.com - overture.com - adcenter.microsoft.com (recommended and offer a sign up bonus) - mamma.com - clicksor. com - goclick.com (recommended and offer a sign up bonus) - adbrite.com2) Paid Inclusion The paid inclusion concept is similar to PPC, whereas you set up an advertising campaign and you choose the keywords to match your site content but with a twist. Instead of having to bid for keywords and paying a per click fee as mentioned above, you pay a flat fee for 1 keyword and you have your ad displayed for a few months or 1 whole year depending on how much you're willing to pay. Obviously, this is much more cost effective than PPC but you will receive less traffic because this type of service does not place your ad on the msot popular search engines like Google or Yahoo. However, it doesn't mean that you will not be receiving targeted traffic. Of course, you can choose to pay for more than 1 keyword and have your chances of getting more traffic increased. Normally, 1 keyword will cost anywhere from $12.00-$15.00 for 3 months and $30.00-$50.00 for 1 year. One thing is for sure this type of service helps those with a very tight budget. The most popular of the paid inclusion companies is www.exactseek.com and I highly recommend them as I've being using their services for a few years now.If all this seems very confusing you can always try using the services of SEO professionals. They can help you with your PPC and paid inclusion campaigns. They normally charge a small fee but at least you will have experts assisting you at all times. My recommendation is www.engineseeker.com.Best of luck to all!!
http://www.articlefair.com/Article/Website-Promotion-On-A-Tight-Budget---/32696
Nowadays, website promotion can be a daunting, time consuming and quite expensive affair. What can the average webmaster do to get targeted traffic to their site without having to go broke? Well, if the answer was so evident we would all be considered webmaster "Gurus"! Before you embark on any website promotion campaign you need to be clear on what you are selling or offering as a service.Start by having a clear vision of the type of visitor you wish to attract to your site because these visitors are your potential customers and you only get 1 chance to impress them. In the website promotion game quality traffic is the key to your success. Therefore, you need to stay away from autosurf and manual traffic exchanges. All you will do is waste your time by clicking or leaving your computer running in order to get visitors to your site who are completely worthless. Yes, you will notice that your stat counter will be on fire but how many of those visitors will be actualy interested in your website! Most probably a very small percentage. No need to get discouraged because there are ways of being able to attract targeted traffic to your site and staying on budget.Before you get out that credit card, let's understand a bit more where website traffic originates from. Close to 70% of all traffic worldwide comes from search engines, with the most popular being Google ( of course), Yahoo, Msn and many others. Therefore, you need to get search engine traffic to your site in order to have any sort of success online. That is the plain truth!!! You need to remember that an online business is just like any other business venture, if you don't advertise the right way you are destined to fail. Ok, how do we go about getting targeted search engine traffic to your site. Well, below we will look at the 2 most effective methods any webmaster can apply at the moment.1) PPC ( Pay per click) You begin by setting up an advertising campaign by briefly describing what your site is all about. There will be a link on this ad linking to your website. You will be asked to deposit money in order to get your campaign off the ground, in most cases by credit card. I suggest that you begin with $20.00. At the beginning you need to start slow and then when you get the hang of it you can start using a larger budget. Now comes the most important part. How to choose your keywords or keyword phrases in order to get the right visitor to your site. For example, if you're selling jewelry you don't want someone that is looking to buy an airline ticket stumbling on your site. By using the example before, you can use "cheap jewelry" or "cheap diamonds" as possible keywors.Basically, your keywords need to match the content of your site and that is the key to getting targeted traffic. To see which keyword phrases are popular I suggest you visit www.overture.com (Yahoo) and use their keyword search tool online. When you type in a keyword or keyword phrase you will be able to see how many searches were done the previous month. This will give you a better idea as to which keywords you should choose. Ok, you have your keywords what next? When you choose your keywords with the various PPC providers (displayed below), you will notice a bid amount attached to each keyword. The bid amount tells you how much you need spend per click in order to be in the top position for that specific keyword. You can bid a bit lower of course but you need to keep in mind that if your ad appears in the 1st page of the specific search, then you're likely to receive more traffic. You need to calculate your budget wisely in accordance to your keywords. Some keywords might cost $0.15 and others $2.00. Therefore, calculate how much each click will cost and choose wisely.Most PPC providers offer assistance throughout the advertising set-up process. Below I have compiled a list of a few PPC providers. I suggest you begin the lesser known of the group and when you feel more comfortable move up to the top ones. - adwords.google.com - overture.com - adcenter.microsoft.com (recommended and offer a sign up bonus) - mamma.com - clicksor. com - goclick.com (recommended and offer a sign up bonus) - adbrite.com2) Paid Inclusion The paid inclusion concept is similar to PPC, whereas you set up an advertising campaign and you choose the keywords to match your site content but with a twist. Instead of having to bid for keywords and paying a per click fee as mentioned above, you pay a flat fee for 1 keyword and you have your ad displayed for a few months or 1 whole year depending on how much you're willing to pay. Obviously, this is much more cost effective than PPC but you will receive less traffic because this type of service does not place your ad on the msot popular search engines like Google or Yahoo. However, it doesn't mean that you will not be receiving targeted traffic. Of course, you can choose to pay for more than 1 keyword and have your chances of getting more traffic increased. Normally, 1 keyword will cost anywhere from $12.00-$15.00 for 3 months and $30.00-$50.00 for 1 year. One thing is for sure this type of service helps those with a very tight budget. The most popular of the paid inclusion companies is www.exactseek.com and I highly recommend them as I've being using their services for a few years now.If all this seems very confusing you can always try using the services of SEO professionals. They can help you with your PPC and paid inclusion campaigns. They normally charge a small fee but at least you will have experts assisting you at all times. My recommendation is www.engineseeker.com.Best of luck to all!!
http://www.articlefair.com/Article/Website-Promotion-On-A-Tight-Budget---/32696
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