Like most online marketing methods, there's always more than one right way to get the job done. Article marketing is quickly being adopted as the preferred choice for gathering up targeted website traffic.
Use the following ideas to reach a wider and more diverse visitor base with your articles.
1) Submit to your top 10 article directories
How do you know which directories should be in your top 10 list? You have to research and rank them. You may wish to post to general as well as niche article directories depending on your topic.
Use a common set of criteria to rank each directory. A few important criteria that I use are site age, pagerank, friendly approval process, and ease of use.
I submit to several article directories which get spidered by search engines every few hours. These are the types of directories that search engines love and rank higher as a result.
2) Compile your 10 articles and create an ebook
After you've completed and submitted your articles to directories, compile your articles into a single ebook.
Add a cover page, title page, and resource section. Then submit your book to ebook directories. This will get you more exposure than submitting to article directories alone.
Be sure to include a link to your website on your ebook's title page and resource page.
3) Offer exclusive content to webmasters – for free
You won't be able to use your submitted articles, but you can write 5 to 10 additional articles. Offer them to a single webmaster for exclusive use.
Make sure you get a link back to your site from the bottom of each article. Check out each potential site using Alexa to gauge how many visitors the site receives. The more the better of course.
4) Use your blog to submit articles
Take each of your 10 articles you wrote initially, break them into smaller chunks. Post your article "chunks" on your blog.
The key to this technique is to put more personality into the articles. Spin the articles a little to make sure you catch your voice. This should be fairly easy if you keep each post to 200 words or less.
You should also change the title enough so it can get picked up by different syndication services and social networking sites.
5) Repeat steps 1-4 above
Article marketing should be repeated every month. It's the "feeding" of the search engines with fresh, new content that gets the search engines to love your site.
As you finish a batch of 10 articles, add it to your ebook. What would happen if you had an ebook that was 100+ pages long? Would you, as a site visitor, be willing to give out your name and email address if someone offered you a free resource that was over 100 pages? I would.
As you seek out more creative ways to market your site, don't neglect the methods you may already be applying. Make the most of each marketing technique to diversify your traffic and increase your sales.
http://www.articledashboard.com/Article/5-Ways-to-Market-Your-Article/314131
Thursday, October 4, 2007
Site Promotion Tools – A New Visual Experience
A great way to advance your strategies in site promotion is through the use of visual arts. Often this is accomplished through video, but it can be done with photography to great effect.
Following the Greensburg, Kansas tornado in the spring of 2007 a radio station known for their audio presence took their new web site design and demonstrated that a visual presence could be an effective means of enhancing the experience for online visitors.
Two different photo slide shows were developed with music. Thousands of individuals downloaded the moving presentations and sent others to do the same.
In this case the expectation was less about site promotion and more about information in an emotionally moving format, but the idea has applications for your website.
If you have an online business that deals in flowers you can take beautiful photos of your flowers in bloom, bouquets, corsages, etc. and fashion them into an elegant photo slide show that your visitors can download as the equivalent of a video site promotion tool.
Sometimes the standard photography used on a website is so fixed and immovable that the movement of a photo slide show can almost feel like your watching a television advertisement or visiting your shop. The end result can be astounding. The coding can be easy enough to copy and paste that you can replace a photo slide show whenever you want.
There are software packages you can purchase to develop these photo slide shows, but there are also online sources that make it available free of charge.
If you are a golf course, then help your visitor tour the course, if you are a business that allows customers to book trail rides, then help them see some of the beauty they can expect, if you sell cars, give us the opportunity to see your vehicles in a unique way.
The development of so many complimentary software tools for your website allows available site promotion tools to expand. The growth of visually stunning videos and photo slide shows make the status quo seem a bit obsolete.
If you have a digital camera you can go from photo shoot to finished photo slide show in less than an hour. You can offer your customers something unique that may have them willing to recommend your site to others.
If you can make your site something more than a visitor expects then you have found a key to effective site promotion.
http://www.articledashboard.com/Article/Site-Promotion-Tools---A-New-Visual-Experience/314879
Following the Greensburg, Kansas tornado in the spring of 2007 a radio station known for their audio presence took their new web site design and demonstrated that a visual presence could be an effective means of enhancing the experience for online visitors.
Two different photo slide shows were developed with music. Thousands of individuals downloaded the moving presentations and sent others to do the same.
In this case the expectation was less about site promotion and more about information in an emotionally moving format, but the idea has applications for your website.
If you have an online business that deals in flowers you can take beautiful photos of your flowers in bloom, bouquets, corsages, etc. and fashion them into an elegant photo slide show that your visitors can download as the equivalent of a video site promotion tool.
Sometimes the standard photography used on a website is so fixed and immovable that the movement of a photo slide show can almost feel like your watching a television advertisement or visiting your shop. The end result can be astounding. The coding can be easy enough to copy and paste that you can replace a photo slide show whenever you want.
There are software packages you can purchase to develop these photo slide shows, but there are also online sources that make it available free of charge.
If you are a golf course, then help your visitor tour the course, if you are a business that allows customers to book trail rides, then help them see some of the beauty they can expect, if you sell cars, give us the opportunity to see your vehicles in a unique way.
The development of so many complimentary software tools for your website allows available site promotion tools to expand. The growth of visually stunning videos and photo slide shows make the status quo seem a bit obsolete.
If you have a digital camera you can go from photo shoot to finished photo slide show in less than an hour. You can offer your customers something unique that may have them willing to recommend your site to others.
If you can make your site something more than a visitor expects then you have found a key to effective site promotion.
http://www.articledashboard.com/Article/Site-Promotion-Tools---A-New-Visual-Experience/314879
How Much Is Too Much With Your Direct Mail Postcards?
When do you stop sending your postcard printing project to your prospective clients? Is frequency important or is it more effective to send a postcard printing content that has value to your target readers once or twice? How often should you mail your postcard printing project to your target clients? How much is too much when doing your direct mail postcards?
Some would say that the more frequent you send your postcard printing project to your target readers, the more it will generate leads for your business. Especially with a shorter postcard printing text, mailing your PrintPlace.com postcards would eventually be more effective than a longer newsletter full of details about your products and services. A brief postcard printing content is easier and quicker to read. Moreover, in as much as you have valuable information in your postcard printing project, only a few would more than likely read what you have to say in detail because they are already considering to purchase a product or avail of a service in the first place.
On the other hand, some would also argue that your postcard printing content is also important in getting you more business leads rather than the frequency of your mailings. Sending your postcard printing project every 2-4 weeks, for example, would not only make your target readers annoyed, especially if they have no need for your business in the first place; it would also be a waste of time and money on your part because it doesn’t target prospective buyers at all. Your PrintPlace.com postcards would only be considered as junk mail and be thrown out. That would be money down the drain for you.
One way to make your postcard printing project more effective even if you mail them out every 3-4 weeks is to coincide it with your target clients’ special days, like a birthday, or an anniversary. It is during these times that a person often decides to buy or sell a product or a service that they need in their lives. This way, you’ll have a much greater chance of effectively marketing your business to your prospective clients.
Second, it doesn’t hurt to also put effort in writing your postcard printing content. Along with your design and layout, your postcard printing content is up there in the priority list. In order to get more response to your postcard printing message, why not consider offering something that your target readers will find valuable, like a product or a service that solves a problem and provide quality results. Combine it with a free gift or a special discount when they get in touch with you would certainly bring more clients knocking at your door.
Telling your target clients what they should do next after they receive your postcard printing project would get you more response especially when there’s a benefit to be had.
http://www.articledashboard.com/Article/How-Much-Is-Too-Much-With-Your-Direct-Mail-Postcards-/316473
Some would say that the more frequent you send your postcard printing project to your target readers, the more it will generate leads for your business. Especially with a shorter postcard printing text, mailing your PrintPlace.com postcards would eventually be more effective than a longer newsletter full of details about your products and services. A brief postcard printing content is easier and quicker to read. Moreover, in as much as you have valuable information in your postcard printing project, only a few would more than likely read what you have to say in detail because they are already considering to purchase a product or avail of a service in the first place.
On the other hand, some would also argue that your postcard printing content is also important in getting you more business leads rather than the frequency of your mailings. Sending your postcard printing project every 2-4 weeks, for example, would not only make your target readers annoyed, especially if they have no need for your business in the first place; it would also be a waste of time and money on your part because it doesn’t target prospective buyers at all. Your PrintPlace.com postcards would only be considered as junk mail and be thrown out. That would be money down the drain for you.
One way to make your postcard printing project more effective even if you mail them out every 3-4 weeks is to coincide it with your target clients’ special days, like a birthday, or an anniversary. It is during these times that a person often decides to buy or sell a product or a service that they need in their lives. This way, you’ll have a much greater chance of effectively marketing your business to your prospective clients.
Second, it doesn’t hurt to also put effort in writing your postcard printing content. Along with your design and layout, your postcard printing content is up there in the priority list. In order to get more response to your postcard printing message, why not consider offering something that your target readers will find valuable, like a product or a service that solves a problem and provide quality results. Combine it with a free gift or a special discount when they get in touch with you would certainly bring more clients knocking at your door.
Telling your target clients what they should do next after they receive your postcard printing project would get you more response especially when there’s a benefit to be had.
http://www.articledashboard.com/Article/How-Much-Is-Too-Much-With-Your-Direct-Mail-Postcards-/316473
Building Your Authority Site
Content is king in Authority Sites, they have more pages of quality content and more links to reference information. Content should be topic relevant, original and definitely up-to-date. Your goal is to make the website such a high quality destination for the niche that other sites will refer to it vial links to the content pages.
Let's get right to it. If your intent is to build an Authority site it is vital that your knowledge of the niche you intend to cover is broad and well researched. You need to know the market conditions and the readers you are targeting so you can have a full understanding of the content you need to provide your visitors. You should be in contact with other quality sites within your niche for networking opportunities.
Here are the steps to making an Authority Resource.
Research your Niche or Product. You need to know everything about what you are selling or the topic your site will be addressing. So get all the data you can on it. This research will give you content for your website. Arrange the information in a concise and easy to follow format. The more you know about what you are providing will make it easier to write good content.
You know about your niche so now Research the Market. Most large corporations that conduct market research will hire researchers for the task. It takes a systematic approach to a large quantity of statistics and market knowledge. You need to identify and know your competition along with the current market situation within the industry. Use this information to customize the content of your website. Use your knowledge of the market to set goals for yourself and your research will give you valuable links to off site content you can link to as resources from yours.
Now get to Know your Visitors. Identify the readers within your market that you intend to target. Knowing your visitors will allow you to use your knowledge to shape the content to your targeted traffic. To attract and keep the audience you want trafficking your site, you will need to give them valuable content to keep them returning.
Next use your knowledge of the niche and the demographics of the targeted traffic to Plan your Authority Resource. This is absolutely the most vital of all steps. During planning keep your keyword and link strategies in mind. Consider adding link baiting ideas you may have from networking with other webmasters in the niche. Blogs are a nice addition since it makes the addition of fresh content easier. Visitors should feel at ease on your site and tempted to come back for more.
In the Design and Development phase is when your project starts to come together. This is where you find web hosting, register domain names and design the final product to be uploaded to the server. The look and design of your website should help to define who you are to the web community.
So you have the knowledge, your Authority Resource has been researched, planned, designed and uploaded. Now what? Now you need to let everyone know about it and that means a Marketing Plan.
A thorough online Marketing Plan will involve Search Engine Optimization with a comprehensive link building campaign, online marketing on websites within the same nice or via pay per click advertising. Keep your website current with content and software updates and track your traffic statistics to make marketing adjustments as needed.
Following these steps will get you on the path to making a real Authority Resource your visitors will value. Think about them as you are planning your website. Do you want your website to be just another of the millions out there or do you want to provide an Authority Resource that is truly unique?
http://www.articledashboard.com/Article/Building-Your-Authority-Site/316703
Let's get right to it. If your intent is to build an Authority site it is vital that your knowledge of the niche you intend to cover is broad and well researched. You need to know the market conditions and the readers you are targeting so you can have a full understanding of the content you need to provide your visitors. You should be in contact with other quality sites within your niche for networking opportunities.
Here are the steps to making an Authority Resource.
Research your Niche or Product. You need to know everything about what you are selling or the topic your site will be addressing. So get all the data you can on it. This research will give you content for your website. Arrange the information in a concise and easy to follow format. The more you know about what you are providing will make it easier to write good content.
You know about your niche so now Research the Market. Most large corporations that conduct market research will hire researchers for the task. It takes a systematic approach to a large quantity of statistics and market knowledge. You need to identify and know your competition along with the current market situation within the industry. Use this information to customize the content of your website. Use your knowledge of the market to set goals for yourself and your research will give you valuable links to off site content you can link to as resources from yours.
Now get to Know your Visitors. Identify the readers within your market that you intend to target. Knowing your visitors will allow you to use your knowledge to shape the content to your targeted traffic. To attract and keep the audience you want trafficking your site, you will need to give them valuable content to keep them returning.
Next use your knowledge of the niche and the demographics of the targeted traffic to Plan your Authority Resource. This is absolutely the most vital of all steps. During planning keep your keyword and link strategies in mind. Consider adding link baiting ideas you may have from networking with other webmasters in the niche. Blogs are a nice addition since it makes the addition of fresh content easier. Visitors should feel at ease on your site and tempted to come back for more.
In the Design and Development phase is when your project starts to come together. This is where you find web hosting, register domain names and design the final product to be uploaded to the server. The look and design of your website should help to define who you are to the web community.
So you have the knowledge, your Authority Resource has been researched, planned, designed and uploaded. Now what? Now you need to let everyone know about it and that means a Marketing Plan.
A thorough online Marketing Plan will involve Search Engine Optimization with a comprehensive link building campaign, online marketing on websites within the same nice or via pay per click advertising. Keep your website current with content and software updates and track your traffic statistics to make marketing adjustments as needed.
Following these steps will get you on the path to making a real Authority Resource your visitors will value. Think about them as you are planning your website. Do you want your website to be just another of the millions out there or do you want to provide an Authority Resource that is truly unique?
http://www.articledashboard.com/Article/Building-Your-Authority-Site/316703
Site Promotion Tools – How Many Sites Do You Need?
Site promotion tools are an important element in making sure you give online users the greatest opportunity to visit your website. It is likely you have infused your site with Search Engine Optimization (SEO) strategies, and you have included site link information in any forum posts and blogs. You might have gone so far as to develop Pay Per Click (PPC) advertising. You are relatively comfortable with the conversion rate based on site visitation. You may even believe you’ve done all you can do, but there may be a strategy you haven’t considered.
Some innovative site promotional experts are discovering the effective use of multiple websites that are effectively driving traffic to their primary site. This strategy is NOT a more common ‘mirror site’ that simply mimics the original site. When using this strategy website owners find sub niches they can develop a unique website presence around.
The site should be well developed with quality content and can stand alone in relation to the content it provides, but it is also a highly specialized mechanism for driving potential customers to your main site.
The one thing that does not work with this strategy is to simply develop these secondary websites and then leave them alone in the belief that they will effectively do the job as a site promotion tool.
Both visitors and search engines will loose interest if you fail to keep updating information. Search engines are designed to have an appreciation for new content. If you never change content you can expect your site rankings to slip.
The idea behind this strategy is to maximize the overall keyword and key phrase strategies you have in place. This is important because the ownership of multiple sites can allow you to maximize the impact of the various key words or phrases you want to develop with an eye toward overall sight rankings.
For instance if you specialize in imported shoes your main site would contain an online catalogue and targeted information about imported shoes. You might have a secondary site dedicated to various types of imported shoe leather. Another site could be dedicated to the benefits of imported shoes. Still another might deal specifically with the elegance and style associated with imported shoes.
You get the idea. This approach allows you to explore each area in depth with an eye toward moving each interested niche group to your primary site for purchase.
If your business is multifaceted, the use of multiple sites that are very specific in their goal and presentation could provide an impressive site promotion tool that may signal improved online sales results.
http://www.articledashboard.com/Article/Site-Promotion-Tools---How-Many-Sites-Do-You-Need-/316860
Some innovative site promotional experts are discovering the effective use of multiple websites that are effectively driving traffic to their primary site. This strategy is NOT a more common ‘mirror site’ that simply mimics the original site. When using this strategy website owners find sub niches they can develop a unique website presence around.
The site should be well developed with quality content and can stand alone in relation to the content it provides, but it is also a highly specialized mechanism for driving potential customers to your main site.
The one thing that does not work with this strategy is to simply develop these secondary websites and then leave them alone in the belief that they will effectively do the job as a site promotion tool.
Both visitors and search engines will loose interest if you fail to keep updating information. Search engines are designed to have an appreciation for new content. If you never change content you can expect your site rankings to slip.
The idea behind this strategy is to maximize the overall keyword and key phrase strategies you have in place. This is important because the ownership of multiple sites can allow you to maximize the impact of the various key words or phrases you want to develop with an eye toward overall sight rankings.
For instance if you specialize in imported shoes your main site would contain an online catalogue and targeted information about imported shoes. You might have a secondary site dedicated to various types of imported shoe leather. Another site could be dedicated to the benefits of imported shoes. Still another might deal specifically with the elegance and style associated with imported shoes.
You get the idea. This approach allows you to explore each area in depth with an eye toward moving each interested niche group to your primary site for purchase.
If your business is multifaceted, the use of multiple sites that are very specific in their goal and presentation could provide an impressive site promotion tool that may signal improved online sales results.
http://www.articledashboard.com/Article/Site-Promotion-Tools---How-Many-Sites-Do-You-Need-/316860
Site Promotion Tools – Never Stop Learning
Site promotion for your online business is something that takes on a life of its own. Site promotion is not relegated to one specific site promotion tool. If you find one tool that seems to work for you it may not be long before it is not as effective as it once was.
The best answer to which site promotion tool to use is – all of them.
Try not to settle simply for whatever Site Promotion tools you already know. This can be an easy habit to fall into, but it is rarely beneficial to the overall health of your online business.
Bold New Worlds in Site Promotion Tools
Take the time to get a broad overview of some of the most common site promotion tools available. For instance there are free article directories you can explore. You might also investigate business blogs, forums and various Search Engine Optimization strategies.
There are plenty of additional site promotion tools you can explore, but the point I want to stress is – EXPLORE.
If you can take one site promotion tool each month over the next year and invest time in learning, developing and implementing the tool you will likely see dramatic improvements in site visitation.
You will also be surprised at how soon you will begin to see how the various tools work together and have mutually beneficial qualities.
In all cases the site promotion tool you use should help you connect with people, provide your expertise and point people to your website. If you can’t find a way to subtly or overtly point people to your site you may want to eliminate the strategy form your arsenal of tools.
Don’t Just Think ‘Online’
Turn your attention away from the computer screen from time to time. You will find many site promotion tools that have no connection to the Internet. You might find a magnetized sign to be a benefit on the doors of your company vehicle. You can also look at placing site information on business cards, promotional items, bumper or window stickers, catalogues, and all invoices.
You can also include information about your online store in print, audio and video advertising. Make sure any promotional item you give to customers has site information in a conspicuous location.
Never Stop Learning
Make time to explore new site promotion tools. The end result is improved site visitation and multiple impressions on those you most want to impress – potential customers.
http://www.articledashboard.com/Article/Site-Promotion-Tools---Never-Stop-Learning/317388
The best answer to which site promotion tool to use is – all of them.
Try not to settle simply for whatever Site Promotion tools you already know. This can be an easy habit to fall into, but it is rarely beneficial to the overall health of your online business.
Bold New Worlds in Site Promotion Tools
Take the time to get a broad overview of some of the most common site promotion tools available. For instance there are free article directories you can explore. You might also investigate business blogs, forums and various Search Engine Optimization strategies.
There are plenty of additional site promotion tools you can explore, but the point I want to stress is – EXPLORE.
If you can take one site promotion tool each month over the next year and invest time in learning, developing and implementing the tool you will likely see dramatic improvements in site visitation.
You will also be surprised at how soon you will begin to see how the various tools work together and have mutually beneficial qualities.
In all cases the site promotion tool you use should help you connect with people, provide your expertise and point people to your website. If you can’t find a way to subtly or overtly point people to your site you may want to eliminate the strategy form your arsenal of tools.
Don’t Just Think ‘Online’
Turn your attention away from the computer screen from time to time. You will find many site promotion tools that have no connection to the Internet. You might find a magnetized sign to be a benefit on the doors of your company vehicle. You can also look at placing site information on business cards, promotional items, bumper or window stickers, catalogues, and all invoices.
You can also include information about your online store in print, audio and video advertising. Make sure any promotional item you give to customers has site information in a conspicuous location.
Never Stop Learning
Make time to explore new site promotion tools. The end result is improved site visitation and multiple impressions on those you most want to impress – potential customers.
http://www.articledashboard.com/Article/Site-Promotion-Tools---Never-Stop-Learning/317388
A Web Site Promotion Paradigm Is Underway. Are You Ready?
Link popularity and link quality can be viewed as the yin and yang of offpage search engine optimization. While not necessary opposing factors, they are absolutely complementary. A paradigm shift is underway in how search engines view link popularity. While quantity of inbound links is still important, it's more than just a numbers game. Read on to learn more about offpage SEO factors and why your website promotion efforts must be highly targeted.
Offpage search engine optimization refers to factors that are not on your web site that impact your search engine ranking and the amount of traffic you receive. Believe it or not, offpage optimization ultimately decides whether you appear on page one in the search engines or on page one hundred. Offpage SEO factors include factors such as which sites link to you, the number of sites that link to you, the significance of the web sites that link to you and the anchor text of the link pointing to your web site. Of these offpage factors, the two most significant are link popularity and link quality. Focus your energy on these two factors for the most efficient and effective results.
Link Popularity
Simply stated, link popularity is the number of links that point to your web site. Search engines count each link as a vote for your site. Some votes are considered more important than others, but we will come back to that in a moment. You can have the best site on the internet with hundreds of pages of unique content, but if you have limited link popularity nobody will find your website. Bottom line, to overhaul your rankings in the search engines you need to improve the number of links pointing to your website. Like a sniper, use a very targeted and focused approach. To do this right, you should focus on building links from authority web sites that are related to your content - slowly. You do this by link exchange programs, buying one-way text links, through article marketing or by posting your link in blogs, newsletters or forums. Just be careful and use each of these techniques sparingly and intelligently. Search engines are very sophisticated and frown on abusive attempts to inflate link popularity. Inbound links appearing too fast - especially from unrelated websites - can drop your ranking or get you banned completely.
Link Quality
While link popularity is material, link quality is even more noteworthy. Simply stated, link quality is the reputation of the site linking to you. This reputation includes the significance, relevance, key phrase density, anchor text and several other factors of the referrer. The remainder of this article will focus on these key elements of building link quality.
Significance - The significance of a website refers its prominence, presence or authority. To clarify, think of which is more significant: a backlink from www.microsoft.com or a backlink from www.someunknownwebsite.com. Be aware, significance should not be measured in terms of Google PageRank. PageRank is outdated and has little to do with significance. Looking for proof? Analyze the top ranking sites for your primary keyword phrase on one of the search engines. You will find high ranking websites that have little or no PageRank. Focus your backlink building efforts on significant websites.
Relevance - Spend your time building links on sites that are related to your website theme. A handful of links from highly ranked websites with related content weigh considerably more than hundreds of links from unrelated insignificant websites. Whether you are exchanging links or buying one-way links from a text link broker, focus only on sites that are relevant to your theme. This author favors the self policing nature of article marketing when it comes to relevance. Here is why. Suppose your web site relates to rock climbing. If you publish an article about the health benefits of rock climbing, only webmasters with fitness or rock climbing web sites are likely to republish your article. Those are exactly the webmasters you want to use your article so you get a related site backlink. It is doubtful that webmasters running car insurance web sites will republish your article. No reason for alarm. Their insurance web site is unrelated and a backlink would have little value. Whichever method you use to build backlinks, focus on relevant sites to get best results.
Anchor Text - Anchor text is the part of a link that people click to get where the link goes. Essentially, it is a way to tell visitors and search engine spiders why the link was made. It describes the target web site. For demonstration, the HTML code for a typical link may look like this:
SEO Instructions
The anchor text in this explanation is the 'SEO Instructions' portion of the code. It indicates that the target web site has something to do with SEO information. Search engines pay attention to anchor text and the text surrounding the anchor text. Fortunately, you have some control over this factor when building backlinks. Be sure backlinks pointing to your web site use key phrase rich anchor text. Vary the keywords in the anchor text, keep them descriptive and ensure they are related to the theme of your site.
Once you have optimized your web site, to achieve a top search engine ranking your web site promotion efforts must shift towards optimization of offpage factors. This essentially means boosting your link popularity. You can do this yourself or hire an SEO consulting firm to help. In either case, just be sure you spend your time and money wisely. Focus on getting quality backlinks from high ranking web sites related to your theme. When offpage factors are being optimized, concentrate on quality over quantity.
http://www.articledashboard.com/Article/A-Web-Site-Promotion-Paradigm-is-Underway---Are-You-Ready-/317863
Offpage search engine optimization refers to factors that are not on your web site that impact your search engine ranking and the amount of traffic you receive. Believe it or not, offpage optimization ultimately decides whether you appear on page one in the search engines or on page one hundred. Offpage SEO factors include factors such as which sites link to you, the number of sites that link to you, the significance of the web sites that link to you and the anchor text of the link pointing to your web site. Of these offpage factors, the two most significant are link popularity and link quality. Focus your energy on these two factors for the most efficient and effective results.
Link Popularity
Simply stated, link popularity is the number of links that point to your web site. Search engines count each link as a vote for your site. Some votes are considered more important than others, but we will come back to that in a moment. You can have the best site on the internet with hundreds of pages of unique content, but if you have limited link popularity nobody will find your website. Bottom line, to overhaul your rankings in the search engines you need to improve the number of links pointing to your website. Like a sniper, use a very targeted and focused approach. To do this right, you should focus on building links from authority web sites that are related to your content - slowly. You do this by link exchange programs, buying one-way text links, through article marketing or by posting your link in blogs, newsletters or forums. Just be careful and use each of these techniques sparingly and intelligently. Search engines are very sophisticated and frown on abusive attempts to inflate link popularity. Inbound links appearing too fast - especially from unrelated websites - can drop your ranking or get you banned completely.
Link Quality
While link popularity is material, link quality is even more noteworthy. Simply stated, link quality is the reputation of the site linking to you. This reputation includes the significance, relevance, key phrase density, anchor text and several other factors of the referrer. The remainder of this article will focus on these key elements of building link quality.
Significance - The significance of a website refers its prominence, presence or authority. To clarify, think of which is more significant: a backlink from www.microsoft.com or a backlink from www.someunknownwebsite.com. Be aware, significance should not be measured in terms of Google PageRank. PageRank is outdated and has little to do with significance. Looking for proof? Analyze the top ranking sites for your primary keyword phrase on one of the search engines. You will find high ranking websites that have little or no PageRank. Focus your backlink building efforts on significant websites.
Relevance - Spend your time building links on sites that are related to your website theme. A handful of links from highly ranked websites with related content weigh considerably more than hundreds of links from unrelated insignificant websites. Whether you are exchanging links or buying one-way links from a text link broker, focus only on sites that are relevant to your theme. This author favors the self policing nature of article marketing when it comes to relevance. Here is why. Suppose your web site relates to rock climbing. If you publish an article about the health benefits of rock climbing, only webmasters with fitness or rock climbing web sites are likely to republish your article. Those are exactly the webmasters you want to use your article so you get a related site backlink. It is doubtful that webmasters running car insurance web sites will republish your article. No reason for alarm. Their insurance web site is unrelated and a backlink would have little value. Whichever method you use to build backlinks, focus on relevant sites to get best results.
Anchor Text - Anchor text is the part of a link that people click to get where the link goes. Essentially, it is a way to tell visitors and search engine spiders why the link was made. It describes the target web site. For demonstration, the HTML code for a typical link may look like this:
SEO Instructions
The anchor text in this explanation is the 'SEO Instructions' portion of the code. It indicates that the target web site has something to do with SEO information. Search engines pay attention to anchor text and the text surrounding the anchor text. Fortunately, you have some control over this factor when building backlinks. Be sure backlinks pointing to your web site use key phrase rich anchor text. Vary the keywords in the anchor text, keep them descriptive and ensure they are related to the theme of your site.
Once you have optimized your web site, to achieve a top search engine ranking your web site promotion efforts must shift towards optimization of offpage factors. This essentially means boosting your link popularity. You can do this yourself or hire an SEO consulting firm to help. In either case, just be sure you spend your time and money wisely. Focus on getting quality backlinks from high ranking web sites related to your theme. When offpage factors are being optimized, concentrate on quality over quantity.
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