This article will show you the main components for Search Engine Optimization and how they influence any campaign. I review the 5 key components.
Keyword Research.
The first step of any SEO campaign is to research your keywords, and even more important, is to get them right. You cannot skip this step. And why would you?
You may think you know what keywords to target, and you may be right about them, but what keywords are your potential visitors searching for? One example: You could have a travel site wanting to optimize for "discount tickets" when actually your visitors are searching for "cheap tickets". Another thing is the timeline to achieve results, like in the short, mid, or long-term. No unrealistic expectations here. One way I like to approach this is to optimize by levels. For example, I will choose 3 levels of difficulty and select the according keywords.
As I achieve the easiest level, I move on to the next and so on. Results diferr
per competition volume and markets, but overall results prove it does work.
On-Page Factors.
The most important elements in the page are the Title, Headings within the copy and keyword focused content. Keeping your code compliant is also beneficial. On-page optimization a very important part of the process, but it is almost indirectly proportional with the competition levels for the given target keywords. So it is highly scored into rankings when present within low to medium levels, but less significant among high competitive terms. So keep this in mind, according to your market.
User Friendliness.
Site structure and overall navigation are being considered by search engines increasingly when ranking websites. So what are search engines looking for to determine and weight user friendliness? Coding errors, broken internal or when outbound links are bad. Fast loading pages, contextual links between pages, links
to authoritative sites or resources within related topics are good.
Article Writing.
Quality content still rules" Content that is topic centered, and highly focused on your target keywords is really what search engines are looking for. So when this is applied on multiple pages across your site, you get results. Because of this, context, not content, is king.
Link Popularity.
"Tell me who links to you and I will tell you who you are" is how search engine scoring works on link popularity. Just like content, the quality factor is very important. This is the most important element to consider when your site is on a highly competitive market. So make sure you have applied all the previous elements, in order to achieve link popularity from related sites, avoid links from bad neighborhoods, and make sure to never link to sites not indexed by Google.
http://www.website-articles.net/Article/Search-Engine-Ranking-Components/9929
Thursday, September 27, 2007
Role of On Page Optimization in SEO
What is Search Engine Optimization?
Search Engine Optimization is the process of enhancing the visibility of a website on search engine listings. It refers to a list of marketing tools required to arrange a website in order to increase its rankings in the context of the result of pages of search engines and directories.
There are two main types of factors in search engine optimization:
1. On page Optimization
2. Off Page Optimization
On Page Optimization:
On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, google MCN etc. On page factors are directly related to the content and structure of the website.
Features of On Page Optimization:
Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results.
Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking.
Meta Tag Keywords: Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.
Keyword Density: A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization.
URL Structure: If you want your website to rank well then your URL of website must be related to the context of the website.
Benefits of On Page Search Engine Optimization:
When creating or updating a commercial website it should be taken into consideration that the products are made more attractive for the viewers. At the same time it must be taken into account that the ability o gain more exposure with a broader target audience has its own benefits. Most websites need to reach out to a larger target audience in order to enhance their business. On Page Optimization allows a higher page ranking and based on a specific keyword or phrases they enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched.
Most searchers only use first page displayed websites on their searches because this is where the pages with higher page rankings are displayed, which translates into these pages find the highest relevance to their keyword searches. This makes it even more vital that each website comprehends the significance and the knowledge necessary to adapt their websites to benefit from Search Engine Optimization.
An understanding of Search Engine Optimization provides the website a higher ranking in the world of search engines. By taking advantage of optimization techniques, more searchers will gain faster access to the particular website. If the website has something worthwhile to offer then this strategy that should be implemented immediately.
REPRINT RIGHTS statement: This article is free for republishing by visitors provided the Author Bio box is retained as usual so that all links are Active/Linkable with no syntax changes.
http://www.website-articles.net/Article/Role-of-On-Page-Optimization-in-SEO/9947
Search Engine Optimization is the process of enhancing the visibility of a website on search engine listings. It refers to a list of marketing tools required to arrange a website in order to increase its rankings in the context of the result of pages of search engines and directories.
There are two main types of factors in search engine optimization:
1. On page Optimization
2. Off Page Optimization
On Page Optimization:
On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, google MCN etc. On page factors are directly related to the content and structure of the website.
Features of On Page Optimization:
Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results.
Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking.
Meta Tag Keywords: Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.
Keyword Density: A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization.
URL Structure: If you want your website to rank well then your URL of website must be related to the context of the website.
Benefits of On Page Search Engine Optimization:
When creating or updating a commercial website it should be taken into consideration that the products are made more attractive for the viewers. At the same time it must be taken into account that the ability o gain more exposure with a broader target audience has its own benefits. Most websites need to reach out to a larger target audience in order to enhance their business. On Page Optimization allows a higher page ranking and based on a specific keyword or phrases they enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched.
Most searchers only use first page displayed websites on their searches because this is where the pages with higher page rankings are displayed, which translates into these pages find the highest relevance to their keyword searches. This makes it even more vital that each website comprehends the significance and the knowledge necessary to adapt their websites to benefit from Search Engine Optimization.
An understanding of Search Engine Optimization provides the website a higher ranking in the world of search engines. By taking advantage of optimization techniques, more searchers will gain faster access to the particular website. If the website has something worthwhile to offer then this strategy that should be implemented immediately.
REPRINT RIGHTS statement: This article is free for republishing by visitors provided the Author Bio box is retained as usual so that all links are Active/Linkable with no syntax changes.
http://www.website-articles.net/Article/Role-of-On-Page-Optimization-in-SEO/9947
Intelligent Search Engines Update
With all the advances and artificial intelligence applications Google has done in the last years, it is agreed they have set the standard to follow by other companies, in the challenge of developing the smartest search engine. So... What is next? Were do we go from here? The application of new techniques of Artificial Intelligence such as query expansions, object recognitions, and new natural language selections, will definitely impact how searches are performed and the capacity of the retrieval engines of learning even more based on stats info, therefore improving even further the machine learning process.
Keyword reliance on text based content ranking is not the only indexable content new comers are targeting. Images and video are areas were recognition, classification and scoring are maturing, opening many new optimization opportunities levels we didn't think possible in the past. So there is going to be more in the future of search results than just clusters of words in a document connected by links to other clusters. Also in the applications, object recognition like images would invaluable just to give an example to law enforcement, to find positive matches on open cases.
The biggest obstacle commercial search engines need to overcome is scaling given all the computational requirements of these technologies. That is why Latent Semantic Indexing (LSI) and other methods are simply impractical to implement, despite the incorrect believe of many SEOs outhere that they are actually in effect today.
http://www.website-articles.net/Article/Intelligent-Search-Engines-Update/10036
Keyword reliance on text based content ranking is not the only indexable content new comers are targeting. Images and video are areas were recognition, classification and scoring are maturing, opening many new optimization opportunities levels we didn't think possible in the past. So there is going to be more in the future of search results than just clusters of words in a document connected by links to other clusters. Also in the applications, object recognition like images would invaluable just to give an example to law enforcement, to find positive matches on open cases.
The biggest obstacle commercial search engines need to overcome is scaling given all the computational requirements of these technologies. That is why Latent Semantic Indexing (LSI) and other methods are simply impractical to implement, despite the incorrect believe of many SEOs outhere that they are actually in effect today.
http://www.website-articles.net/Article/Intelligent-Search-Engines-Update/10036
Search Engine Optimization- Ensuring the Best Results for your Business
In last, today every site wants to be featured in the top ten list of the search engine. Therefore, to reach such cliff, you need to understand the algorithm of the search engines and you should implement changes according to the search engines. In order to achieve the benefits of search engine optimization, an effective SEO strategy is necessary. One of the biggest SEO strategies is link popularity, keyword research and website marketing.
Doing the proper research and finding the correct keyword combination will bring you're the proper rankings in the search engines and a traffic that is targeted to your site, and the added benefit is that it is free traffic. As you heard many time before content is king, your content should be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease. All the other pages on your site should revolve around a central theme and all be related in some way.
When visitors come to your website the text on the home page should explain and reflect the theme of your site and all of the other pages should relate to it. Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Your investment in the future of your website will be worth while. The reason you need to optimize your site is to get rankings in the search engines, by concentrating on search phrases and by promoting these keywords you will begin to build your rankings in the search engines.
Billions of sites are updated daily and they all need to be crawled on a daily basis. You can purchase high PR links and shorten the waiting period of getting your site in the serps. Check you site for broken links, not having links that work will have a negative effect on your sites ranking if the links stay broken for a period of time.
High quality articles are quickly snapped up and published prolifically. Every time you write an article and you get it published you receive another link pointing back to your site which will in turn increase your link popularity. Traffic is generated to your website from your signature box. This article can be freely published on a website as long as. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The natural listing depends on the optimization techniques employed on and off the web site. A single article can be reprinted hundreds of times, and each time is another link back to your site. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made.
Getting more traffic is pointless if your site isn't an efficient sales machine. Since there are only a "handful" of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. If you encourage them to link to your site, join your newsletter, read your articles, and so on, then the traffic will increase your search engine popularity. If you only sell product, then that is what you get money for products. Traffic is a must if any online business is to succeed.
http://www.website-articles.net/Article/Search-Engine-Optimization--Ensuring-the-Best-Results-for-your-Business/10075
Doing the proper research and finding the correct keyword combination will bring you're the proper rankings in the search engines and a traffic that is targeted to your site, and the added benefit is that it is free traffic. As you heard many time before content is king, your content should be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease. All the other pages on your site should revolve around a central theme and all be related in some way.
When visitors come to your website the text on the home page should explain and reflect the theme of your site and all of the other pages should relate to it. Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Your investment in the future of your website will be worth while. The reason you need to optimize your site is to get rankings in the search engines, by concentrating on search phrases and by promoting these keywords you will begin to build your rankings in the search engines.
Billions of sites are updated daily and they all need to be crawled on a daily basis. You can purchase high PR links and shorten the waiting period of getting your site in the serps. Check you site for broken links, not having links that work will have a negative effect on your sites ranking if the links stay broken for a period of time.
High quality articles are quickly snapped up and published prolifically. Every time you write an article and you get it published you receive another link pointing back to your site which will in turn increase your link popularity. Traffic is generated to your website from your signature box. This article can be freely published on a website as long as. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The natural listing depends on the optimization techniques employed on and off the web site. A single article can be reprinted hundreds of times, and each time is another link back to your site. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made.
Getting more traffic is pointless if your site isn't an efficient sales machine. Since there are only a "handful" of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. If you encourage them to link to your site, join your newsletter, read your articles, and so on, then the traffic will increase your search engine popularity. If you only sell product, then that is what you get money for products. Traffic is a must if any online business is to succeed.
http://www.website-articles.net/Article/Search-Engine-Optimization--Ensuring-the-Best-Results-for-your-Business/10075
Branding through SEO
What brand is all about?
Though many things are considered to be part of a brand, a brand is essentially the perception of the customers towards a product. This perception is much more important than the tangible attributes that are commonly associated to a brand, like the name, logo, packaging and things that symbolically represent a product. The perception of the users is responsible for the equity of a brand or a brand value.
How exactly brands help to sell?
According to Davis Aaker, the Vice Chairman of Prophet, creator of the Aaker Model™, and an eminent teacher and writer on branding and marketing, brands have equity because they have high awareness, many loyal customers, and a high reputation for perceived quality. It is a general trend that consumers prefer high-equity brands because they find it easier to interpret what benefits the brand offers, feel more confident of it and get more satisfaction from using it. This brand equity or perception about a product cannot be developed overnight. It takes considerable amount of time and conscious efforts to establish a brand in the consumers’ psyche.
Why it’s a different ball game when it comes to World Wide Web?
Advertising and other marketing efforts are the most widely used mediums for establishing a brand and building brand value. Much like the conventional process of brand building, online business or e-commerce is also heavily dependent on advertising and online marketing campaigns.
Why search engines are so important for online brand building?
As major portion the online buyers depend on the search engine results to find the product or services they are looking for, search engines are undoubtedly the most powerful medium for building a brand in the online business.
According to a recent study, 62% of search engine users look no further than the first page of the search results and 90% of them do not go beyond the first three pages of the search engine result to select a site for making purchase. Moreover, 36% of search engine users believe that the top ranking companies at the search engine result pages are top companies in that respective industry.
How does SEO benefit the online brand building process?
• Be at the top - It quite evident that if you are looking to build a brand at the World Wide Web, your site must feature at the top result pages of the leading search engine and most likely in the first result page itself. It will not only guarantee increase of traffic to your site but also effectively build your brand image. To get that coveted top ranking at the organic search results of the leading search engines like Google, Yahoo, and MSN, search engine optimization is the most viable solution you have got.
• Break the digital divide - A successful SEO campaign will not only improve your search engine ranking but also put you in the same bracket with the best and largest players in your industry. Being at the same platform with biggest names in your industry will surely increase your brand value.
• Leverage from your ranking - With the top ranking at the leading search engines, it is quite evident that traffic to your site will significantly increase. The best part of this traffic is that most of them are pre-qualified customers and hence major part of these leads will convert in sales. So, with a search engine ranking your customer base will increase rapidly. This increase in the sales will not only give you a financial gain but also build an interest and reputation of your brand thanks to the recent trends of blogs and online reviews and of course word of mouth that spreads like fire in the consumer market.
• Improve the page rank - With more visitors, greater sales volume, the importance of your site is improved significantly. With this improving reputation at the online world, your site is all set for a top ranking for longer period of time that will result is a sharper increase in the brand value.
• Be consistent in your SEO objectives - With a consisting ranking at the leading search engine result pages, you create a long lasting and strong influence on the mind of your customers. This will guarantee the brand loyalty of the customers. Therefore, it is important that instead of one time SEO campaign to take a long time program for your SEO initiative that will definitely contribute to your brand equity.
• Brighten your online image - Online reputation management that is the buzz in the present context can be successfully done with the help of SEO. By providing better ranking of pro brand sites and eventually lowering the ranks of the ‘boycott’ or ‘flame’ sites you can achieve better brand management through SEO.
http://www.website-articles.net/Article/Branding-through-SEO/10090
Though many things are considered to be part of a brand, a brand is essentially the perception of the customers towards a product. This perception is much more important than the tangible attributes that are commonly associated to a brand, like the name, logo, packaging and things that symbolically represent a product. The perception of the users is responsible for the equity of a brand or a brand value.
How exactly brands help to sell?
According to Davis Aaker, the Vice Chairman of Prophet, creator of the Aaker Model™, and an eminent teacher and writer on branding and marketing, brands have equity because they have high awareness, many loyal customers, and a high reputation for perceived quality. It is a general trend that consumers prefer high-equity brands because they find it easier to interpret what benefits the brand offers, feel more confident of it and get more satisfaction from using it. This brand equity or perception about a product cannot be developed overnight. It takes considerable amount of time and conscious efforts to establish a brand in the consumers’ psyche.
Why it’s a different ball game when it comes to World Wide Web?
Advertising and other marketing efforts are the most widely used mediums for establishing a brand and building brand value. Much like the conventional process of brand building, online business or e-commerce is also heavily dependent on advertising and online marketing campaigns.
Why search engines are so important for online brand building?
As major portion the online buyers depend on the search engine results to find the product or services they are looking for, search engines are undoubtedly the most powerful medium for building a brand in the online business.
According to a recent study, 62% of search engine users look no further than the first page of the search results and 90% of them do not go beyond the first three pages of the search engine result to select a site for making purchase. Moreover, 36% of search engine users believe that the top ranking companies at the search engine result pages are top companies in that respective industry.
How does SEO benefit the online brand building process?
• Be at the top - It quite evident that if you are looking to build a brand at the World Wide Web, your site must feature at the top result pages of the leading search engine and most likely in the first result page itself. It will not only guarantee increase of traffic to your site but also effectively build your brand image. To get that coveted top ranking at the organic search results of the leading search engines like Google, Yahoo, and MSN, search engine optimization is the most viable solution you have got.
• Break the digital divide - A successful SEO campaign will not only improve your search engine ranking but also put you in the same bracket with the best and largest players in your industry. Being at the same platform with biggest names in your industry will surely increase your brand value.
• Leverage from your ranking - With the top ranking at the leading search engines, it is quite evident that traffic to your site will significantly increase. The best part of this traffic is that most of them are pre-qualified customers and hence major part of these leads will convert in sales. So, with a search engine ranking your customer base will increase rapidly. This increase in the sales will not only give you a financial gain but also build an interest and reputation of your brand thanks to the recent trends of blogs and online reviews and of course word of mouth that spreads like fire in the consumer market.
• Improve the page rank - With more visitors, greater sales volume, the importance of your site is improved significantly. With this improving reputation at the online world, your site is all set for a top ranking for longer period of time that will result is a sharper increase in the brand value.
• Be consistent in your SEO objectives - With a consisting ranking at the leading search engine result pages, you create a long lasting and strong influence on the mind of your customers. This will guarantee the brand loyalty of the customers. Therefore, it is important that instead of one time SEO campaign to take a long time program for your SEO initiative that will definitely contribute to your brand equity.
• Brighten your online image - Online reputation management that is the buzz in the present context can be successfully done with the help of SEO. By providing better ranking of pro brand sites and eventually lowering the ranks of the ‘boycott’ or ‘flame’ sites you can achieve better brand management through SEO.
http://www.website-articles.net/Article/Branding-through-SEO/10090
Google Ranking SEO Tips
Many webmasters overlook an important part of search engine optimization: if you over-optimize your web pages, chances are that your website rankings might drop because your site has been designed for search engines and not for web surfers. Experienced PowerScribe team reveal some tricks of their experienced experts.
Paid links
Google considers buying links to be outside of their guidelines and they might take strong actions against that in the future. Matt Cutts indicated that "Google might take action" if webmasters buy links anyway.
What are unnatural links?
Unnatural linking is linking that wouldn't happen if search engines didn't exist. Unnatural links are links that are built purely to increase the search engine rankings of a website. These links don't have topical relevancy.
The impact of spammy domains that are owned by the same person
SEO experts Rob Lawley and Kaloyan Banev indicated that a webmaster who owns many duplicated websites might get trouble with his other websites.
PageRank is just one of many factors
While PageRank was very important when Google was new, Google now uses many more factors to determine the rankings of web pages:
"PageRank is but one signal. Some signals are on Web pages — like words, links, images and so on. Some are drawn from the history of how pages have changed over time. Some signals are data patterns uncovered in the trillions of searches that Google has handled over the years."
There are many factors that influence the ranking of a web page on Google. If you want to get high Google rankings for your website, then you have to work on all of these factors.
What is a sitemaps XML file?
The big search engines (Google, Yahoo, MSN and Ask) introduced the Sitemaps protocol earlier this year.
In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL: when it was last updated, how often it usually changes, how important it is, relative to other URLs in the site, etc.
That information helps search engines to more intelligently crawl your site. The Sitemap sprotocol is a standard that makes it easier to create a sitemap that can be parsed by all search engines.
3 tips to get indexed on Google within 48 hours
Tip 1: Get a link from an existing site
Links are very important for high rankings on Google. The more (quality) links you have, the higher Google will rank your pages.
Tip 2: Create an external blog
Google likes blogs and many blogs are indexed very quickly. Use Google's Blogger.com service to create a blog that is related to your business.
Tip 3: Get as many links as you can
The more other websites link to your website, the sooner Google will find your site. Using software will make progress quicker.
Evidence of success
PowerScribe Internet Solutions is a leading SEO and Internet Marketing and in addition provide with high end web design worldwide. We are working over 80 SEO project and all reach top 10 results in major search engines. Part of results are available at our SEO portfolio page.
http://www.website-articles.net/Article/Google-Ranking-SEO-Tips/10170
Paid links
Google considers buying links to be outside of their guidelines and they might take strong actions against that in the future. Matt Cutts indicated that "Google might take action" if webmasters buy links anyway.
What are unnatural links?
Unnatural linking is linking that wouldn't happen if search engines didn't exist. Unnatural links are links that are built purely to increase the search engine rankings of a website. These links don't have topical relevancy.
The impact of spammy domains that are owned by the same person
SEO experts Rob Lawley and Kaloyan Banev indicated that a webmaster who owns many duplicated websites might get trouble with his other websites.
PageRank is just one of many factors
While PageRank was very important when Google was new, Google now uses many more factors to determine the rankings of web pages:
"PageRank is but one signal. Some signals are on Web pages — like words, links, images and so on. Some are drawn from the history of how pages have changed over time. Some signals are data patterns uncovered in the trillions of searches that Google has handled over the years."
There are many factors that influence the ranking of a web page on Google. If you want to get high Google rankings for your website, then you have to work on all of these factors.
What is a sitemaps XML file?
The big search engines (Google, Yahoo, MSN and Ask) introduced the Sitemaps protocol earlier this year.
In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL: when it was last updated, how often it usually changes, how important it is, relative to other URLs in the site, etc.
That information helps search engines to more intelligently crawl your site. The Sitemap sprotocol is a standard that makes it easier to create a sitemap that can be parsed by all search engines.
3 tips to get indexed on Google within 48 hours
Tip 1: Get a link from an existing site
Links are very important for high rankings on Google. The more (quality) links you have, the higher Google will rank your pages.
Tip 2: Create an external blog
Google likes blogs and many blogs are indexed very quickly. Use Google's Blogger.com service to create a blog that is related to your business.
Tip 3: Get as many links as you can
The more other websites link to your website, the sooner Google will find your site. Using software will make progress quicker.
Evidence of success
PowerScribe Internet Solutions is a leading SEO and Internet Marketing and in addition provide with high end web design worldwide. We are working over 80 SEO project and all reach top 10 results in major search engines. Part of results are available at our SEO portfolio page.
http://www.website-articles.net/Article/Google-Ranking-SEO-Tips/10170
10 Golden Rules of SEO
1. Keyword Research – Keyword research is the basic and primary requirement of any SEO campaign. The success of the SEO campaign largely depends on the selection of the right set of keywords that will be optimized for a site. Selecting wrong keywords might bring traffic to your site but that lead will not convert into sales.
2. Title – Title of the page should ideally contain the keyword and clearly state what that particular page is all about. The title should be brief, specific, ideally contain 6 – 8 words and create interest of the readers.
3. Description – Description of the page should be ideally of 25 to 30 words, contain the keyword for the page in an unbroken manner and should present the essence of that page in a concise way.
4. Meta Keywords – Meta keywords is another area that makes the content of the pages search engine friendly. It is effective to put the keyword of that particular page along with two or three other relevant keywords in the meta keywords.
5. Content – Content of a web page that is written with the objective of search engine optimization should always support dual purpose. It should be search engine friendly as well as grab the interest of the reader to ultimately convert a visitor to a customer. To make the page search engine friendly the keyword density of the page should be maintained to its optimum level that is determined after considering host of factors including popularity of the keyword, size of the content and so on.
6. Alt Tags – Alt Tags of the images that are placed in the page should ideally contain keyword of that page. It is a great way to trigger the search engine spiders.
7. Site Architecture – Architecture of the site should be carefully planned. To get maximum benefit from SEO point of view, the home page or the index page must have links to the optimized pages. The optimized pages should ideally contain links to other pages of the site.
8. Site Map – Site Map is another aspect that can induce the search engine spiders. Site Map must contain links to all the optimized pages of the site.
9. Link Popularity – Link Popularity or the number of incoming links to a site is a deciding factor for the popularity or importance of the site in the world wide web. This technique of determining the popularity of the site was first introduced by Google and it is still the most important criteria for the ranking of a website in the Google search engine.
10. Search Engine Submission – Manual submission to the leading search engines will ensure faster indexing of the web pages in the search engine database that will quicken the ranking of the website in the search engines.
Author BIO – With over 100 clients, SEOguru Technologies, a SEO, SEM and web development agency, delivers measurable returns of your marketing investment through its various solutions.
http://www.website-articles.net/Article/10-Golden-Rules-of-SEO/10212
2. Title – Title of the page should ideally contain the keyword and clearly state what that particular page is all about. The title should be brief, specific, ideally contain 6 – 8 words and create interest of the readers.
3. Description – Description of the page should be ideally of 25 to 30 words, contain the keyword for the page in an unbroken manner and should present the essence of that page in a concise way.
4. Meta Keywords – Meta keywords is another area that makes the content of the pages search engine friendly. It is effective to put the keyword of that particular page along with two or three other relevant keywords in the meta keywords.
5. Content – Content of a web page that is written with the objective of search engine optimization should always support dual purpose. It should be search engine friendly as well as grab the interest of the reader to ultimately convert a visitor to a customer. To make the page search engine friendly the keyword density of the page should be maintained to its optimum level that is determined after considering host of factors including popularity of the keyword, size of the content and so on.
6. Alt Tags – Alt Tags of the images that are placed in the page should ideally contain keyword of that page. It is a great way to trigger the search engine spiders.
7. Site Architecture – Architecture of the site should be carefully planned. To get maximum benefit from SEO point of view, the home page or the index page must have links to the optimized pages. The optimized pages should ideally contain links to other pages of the site.
8. Site Map – Site Map is another aspect that can induce the search engine spiders. Site Map must contain links to all the optimized pages of the site.
9. Link Popularity – Link Popularity or the number of incoming links to a site is a deciding factor for the popularity or importance of the site in the world wide web. This technique of determining the popularity of the site was first introduced by Google and it is still the most important criteria for the ranking of a website in the Google search engine.
10. Search Engine Submission – Manual submission to the leading search engines will ensure faster indexing of the web pages in the search engine database that will quicken the ranking of the website in the search engines.
Author BIO – With over 100 clients, SEOguru Technologies, a SEO, SEM and web development agency, delivers measurable returns of your marketing investment through its various solutions.
http://www.website-articles.net/Article/10-Golden-Rules-of-SEO/10212
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