Monday, August 20, 2007
How to optimize 1,000 pages with Javascript or Flash (that will get indexed quickly)...
Sitemap Programs with Google
Here's what to do:
* Create a text site map that lists all the web pages. Place a plain text link to the site map on the index page.
* Search engines check the beginning of a page for sitemaps. A site map won't be found if it's at the end of a long page. Place the site map link at the top of the index page.
* Since you have more than the baseline 30+ pages, use Google's site maps tool. This allows you to submit a list of all URLs to the Google search engine.
* Create and account here https://www.google.com/webmasters/sitemaps/login and get started. Google's webmaster tools provide you with a free and easy way to make your site more Google friendly.
* Scan your site with this free tool and build your sitemap.xml file: http://www.auditmypc.com/free-sitemap-generator.asp. Place that file in the root of your site. (ex: mysite.com/sitemap.xml)
Thousands of Pages
Since you may have thousands of pages, and only see a few pages indexed, a site map program will definitely be worthwhile. Some companies spend a lot of money on PPC campaigns, realizing that SEO solutions can help them immensely. You should build a search engine friendly crawling environment by building a keyword rich site map. You would allow the major search engines to quickly find and index the pages, thus increasing the index counts at Google and other search engines.
Time to Ramp up
Initially, this will take a long time. You may see your conversions increase weekly, albeit slowly. Then, after a period of time, several months likely, you should see conversions increase to hundreds or thousands per week on a sizable web site. If your site is fairly new, Google places it in what they call the Google sandbox. It is done to make sure you do not spam and it is a valid site. For new web sites you won't rank high for many months - from two to five months. You will still gain from providing a clean site navigation with good content and backlinks. Tip: Make sure when you register a domain to apply with at least 5 years exclusivity. It shows you are serious (to the search engines).
Next Steps
Natural SEO and link building is still very valid - and building incoming links is always critical, especially when the engines have not yet indexed your page. You should go out soliciting high quality inbound links with the combination of deep interior links from niche sites and top-level links from directories. Additionally you may consider looking at URL and filenames page titles and metadata set ups. The site map configuration, the on page content and internal site linking. Google uses the site maps program and Yahoo has recently launched the site Explorer program at: http://siteexplorer.search.yahoo.com/
http://www.microsaw.com/articles/javascript-flash-seo.htm
Best Practices: How blogs can break or make your SEO strategy...
You don't have to be an MBA-accredited author by any means. However, there are some rules to play by, and I'll break those out below. We will talk about the top blogs, practicalities around blogs and creative ways to get started, including how you could possibly ruin your good-standing ranking and having to change your Search Engine Optimization strategy.
Blogs - Structure and Layout
I work in the field of Search Engine Optimization. It has a wide range of options, from the technical to the more strategic. Tons of discussions are found on off-page and on-page factors, latent semantic analysis, content scope, quality, HTML/CSS development, site navigational structure, spamdexing, 301 redirects, plagiarism, link strategies, directories, blogs, search engine news, email marketing tips & online (internet) marketing. Most all of the top 10 SEO firms out there agree that blogs are a "must" for driving traffic and get established in the Internet community.
There is a right way, and a wrong way. We'll discuss these below.
Be warned - too many folks out there are thinking about "how to outbeat the search engines" and use the latest-and-greatest (blogs) to elevate their rankings, essentially via content and blog spam. Blogs are a powerful way to get seen by the search bots. Blogger (Google's own) is an important key to the puzzle, but there are many.
THE UN-OFFICIAL TOP 7
BLOGGING BEST PRACTICES FOR SEO
1. Start here, begin a quick review of the world's top blogs:
(the gorilla blog listings - updated daily)
(this guy makes 16,000 USD / monthly)
(web 2.0 blogs and news)
2. Get an account - it's free. log in - and - don't start! What? No, you must first continue by scanning the list above and get a sense for what people are writing about. This could be more generic at first, but start looking to yourself. What do you know? What do people come to you for? Anything that you specialize in? (Hint: don't think "how can I sell this" - but "how can I share this?") You'll also learn how to use trackback functions to allow other people to be notified. Permalinks are great for SEO and should be used where appropriate. So, now you learned something big: be yourself!
3. Think about an interesting headline. You don't need to be copywriter, but you should think about your headline and the topic at hand. More importantly, is it something that you are passionate about, or can contribute something to? It's ok to spend some time here, writer's block can come up. Think about other sites, can you re-write their UVP (unique value proposition)? How would you write yours (thinking theme here). What I've found to work is simply sit back and start talking as if you were discussing a (hot) topic with a friend, and then breaking it out into sub-groups from there.
4. Writing tips: casual, friendly and interesting (meaning you have something to write and you don't copy others) works well in blogs. Make sure you stay on topic and that you are truthful. Would you lie to your mother? Of course not - then think about this when you are writing online (and she will not come after you). Yahoo's blogging policy is a good one: "Be respectful of your colleagues, get your facts straight, provide context to your argument, and engage in private feedback." Also, make sure to include images (flickr) and video (youtube, google video) where you can. Make the images rich and colorful, don't worry about sizing too much.
5. Committment, persistence and disciplin. Sound like an extract from Jim Rohn or Anthony Robbins? Well, they probably are - but it applies to most of the things you do in life. So be it with blogging. Carve out 1/2-1 hour every day to nurture to your blog business. Think of it as your morning ritual - right after you have attended to your family and other duties. Plus, often you are not going to be in writing mode - but rather, maintenance mode - reviewing and responding to other blogger's input.
6. Search engines start picking up your blog, and traffic increases. Be prepared and if it gets out of hand, be able to manage that too. I'm not simply talking about traffic, but as others join and comment, you may need to defend your stance, including admitting mistakes if / when you make them. Folks appreciate other folks who are big enough to admit mistakes if it gets there. For example, you may have folks who don't like you - even if you're Bill Gates. This guy created a Corporate Weblog Manifesto that I found interesting.
7. Run and host your own blog service. More expensive, but this could have a large impact on your ability to control not only the content, but custom HTML layouts, code and information architecture that are important to search engines. You can offer this as a service to others in your niche market. http://businesslogs.com/ is a great resource to use for starting this process, and more hands-on development companies like http://www.leveltendesign.com/ can be an option for you. Keep in mind that the market has developed niche-companies, from real-estate to healthcare, and you should research those specifically.
If you have writer's block - make sure to read the next section, content is important for Search Engine Optimization - be on top of it.
How To Be Creative RE: Blogs (and SEO)
Here are some tips about being creative with blogs. Funny, but poignant.
(Taken from http://www.gapingvoid.com/)
* Ignore everybody.
* The idea doesn't have to be big. It just has to change the world.
* Put the hours in.
* If your biz plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail.
* You are responsible for your own experience.
* Everyone is born creative; everyone is given a box of crayons in kindergarten.
* Keep your day job.
* Companies that squelch creativity can no longer compete with companies that champion creativity.
* Everybody has their own private Mount Everest they were put on this earth to climb.
* The more talented somebody is, the less they need the props.
* Don't try to stand out from the crowd; avoid crowds altogether.
* If you accept the pain, it cannot hurt you.
* Never compare your inside with somebody else's outside.
* Dying young is overrated.
* The most important thing a creative person can learn professionally is where to draw the red line that separates what you are willing to do, and what you are not.
* The world is changing.
* Merit can be bought. Passion can't.
* Avoid the Watercooler Gang.
* Sing in your own voice.
* The choice of media is irrelevant.
* Selling out is harder than it looks.
* Nobody cares. Do it for yourself.
* Worrying about "Commercial vs. Artistic" is a complete waste of time.
* Don?t worry about finding inspiration. It comes eventually.
* You have to find your own schtick.
* Write from the heart.
* The best way to get approval is not to need it.
* Power is never given. Power is taken.
* Whatever choice you make, The Devil gets his due eventually.
* The hardest part of being creative is getting used to it.
* Remain frugal.
Voila - that's it, there you have it. Watch how the search engines will start picking up your content. You can run tools to see how you are ranking, how often you are showing up in the search engines. We like www.UrlTrends.com as a simple beginner starting point. However, it's not 100% accurate, other SEO tools can provide more detail.
Keep your content fresh, updates daily is preferred - and definitely once a week and your search engine marketing (which includes search engine optimization) will become more visible than it was just last week. Then, use http://pingomatic.com/ to alert search engines that you have made updates. It's a free service, and will help your visibility.
About This Author
Jon Rognerud is a recognized authority on the subject of SEO, and has spent over 10 years developing websites and marketing solutions at companies like Overture and Yahoo. His Web 2.0 site, Los Angeles Search Marketing, provides a wealth of informative articles, resources and complimentary email courses on everything you will ever need to know about SEO and Search Marketing. He lives with his family in Southern California.
Saturday, August 18, 2007
Directory Service Mumbai - Know Your City Like The Back Of Your Hand
Nowadays it is also possible to find online websites that offer the directory service Mumbai for the convenience of users across the world. The directory service Mumbai is perhaps the easiest way to locate any business establishment or common facility around the city. Even if you are a newcomer to the city of Mumbai, you can rest assured that finding your way around Mumbai will no longer be a problem. The directory service Mumbai has a comprehensive list of detailed address and contact numbers for many establishments like a hospital, a cinema hall, restaurants and other offices, manufacturers and service providers who have registered with the website.
Directory service Mumbai can prove to be a crucial tool for the citizens of Mumbai keeping in mind the life stopping condition that grips the city every time there is heavy rainfall. It is not easy to forget the terrible condition that was faced by the residents of Mumbai during July 2005 when the city was almost besieged under water for three days. Life had come to a standstill and an almost similar situation was witnessed even this year. Directory service Mumbai can atleast assure the people that the emergency numbers and address details are now within their reach at all times. Individuals who stay alone or are completely new to the city can also gain additional confidence through the fact that they can reach any place they need simply by referring to the directory service Mumbai.
A person who visits Mumbai just as a tourist can also take complete advantage of directory service Mumbai as it eliminates the need to ask around for directions which at times are way off the mark. Self dependency is another crucial benefit of using directory service Mumbai. Now no matter where you are located, you can easily find your way around Mumbai simply with the help of the directory service. The online directory service Mumbai is also available on the mobile handsets. The users of this service can now simply send a sms to the website and receive an instant reply to their query regarding any location in Mumbai. The convenience of having information at your fingertips makes the directory service Mumbai a popular option with the internet users.
Amit Bhalla works to help all those who want information about the latest and the best, most happening places in the city. To know more about local search services delhi,Yellow Pages India, Local Search Service, Search Service Delhi, Movies in Delhi, Local Search India Directory service Mumbai visit www.myquest.in
http://ezinearticles.com/?Directory-Service-Mumbai---Know-Your-City-Like-The-Back-Of-Your-Hand&id=691654
Search Engine Traffic And Advertising
Traffic through the search engines continue to be the most effective means by which marketers receive traffic to their sites. Now, as in the past, search engine traffic from the likes of Google, MSN, and Yahoo have been the only game in town when it comes to PPC advertising for traffic.
I'm here to share with you a new type of search engine where you can and will receive massive amount of traffic for free and not have to pay any money for PPC type inclusion into their campaigns.
It's a radical notion actually, the way this system is set up. first off, you own your own search engine and never have to pay to have your campaigns running. Not too engines provide such a means of ownership. This is tremendous because now, you own your very own search engine. You can place the code on any site you own, as well as in your emails to gain additional exposure. You are guaranteed top search engine placement.
The second aspect of this incredible concept is that you will receive additional exposure from those who sign up under you to receive their very own search engine. Your campaigns get to be displayed on their search engine site. You will have the ability to have a logo, banner ad, billboard ad, or banner exchange on your affiliates' sites and display all on your site. The more you use it to do basic searches, the more exposure your ads will have.
The third aspect of this awesome program is that it can become an additional income stream for you if you have affiliates that upgrade their membership from free to pro. Although you will pay a monthly fee, the amount that you get in return from those who upgrade will be well worth it. What other search engine will pay you to promote your own advertising? The earnings potential is incredible!
The founders call this engine Search Estate. It is a great concept that is taking over the internet as more and more people sign up for, initially, their search engine and eventually upgrading to pro to take advantage of the additional features and income stream. There's a video presentation that explains this in greater detail. View the resource box for the video link.
Reginald Sinevet is "The Internetwork Marketer." He is The owner of Plug In Profit Center a website dedicated to showing people the fastest way to be successful in network marketing via the internet. Visit the site for a FREE ebook.
http://ezinearticles.com/?Search-Engine-Traffic-And-Advertising&id=466108Profitable Search Engine Marketing - Intermediate Ways to Get Started With Search Engine Marketing
Engaging in search engine marketing does not simply involve inclusion in search results. Securing significant profits involve either Search Engine Optimization, Pay Per Click Advertising, Pay for Inclusion, or combinations of the three. It may take a while before you become proficient in applying these strategies but knowing the basics will definitely get you started.
The most basic search engine marketing strategy is Search Engine Optimization (SEO). This involves practices that enhance your ranking in search results pages. This is especially important because the higher your website’s ranking is, the more traffic you will receive and thus maximizing the profits you can gain online.
Another basic concept in search engine marketing is Pay Per Click (PPC) Advertising. This involves bidding on keywords relevant to the contents of your web pages. Through this, you minimize the costs of advertising by paying only when a user is directed to your site upon searching your keyword. Also, Pay Per Click Advertising can be used for further augmenting profits by getting paid each time a user clicks on links that you advertise.
Lastly, Pay For Inclusion in web directories is also important. Although this does not directly involve search engine marketing, it helps enhance your search engine results ranking as web directories are common targets for crawlers that build search engine databases. The more inclusions your website has, the more traffic you are likely to gain.
Through search engine marketing, sellers gain by increasing the visibility of their products and services to potential buyers while others benefit from higher advertising rates. No matter what type of website you own, search engine marketing is imperative in gaining considerable amounts of profit.
Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.
Do you want to learn how to build a massive list fast? Click here: Email List Building
Want to learn more about driving traffic like I do? Download my free traffic guide here: Traffic Generation
http://ezinearticles.com/?Profitable-Search-Engine-Marketing---Intermediate-Ways-to-Get-Started-With-Search-Engine-Marketing&id=689432
Why Search Engines Are Not so Successful?
Let us suppose that you want to buy a jean and you approach a stranger. There are major possibilities that the stranger would guide you either to the cloth store they are known to or either he will refer you to the last one he just went through. But it is sure that you didn’t mention that you want to buy only Lee jeans and you will land in up some kid store who definitely will not be selling the branded product.
What are the circumstances that lead to this situation?
It is very simple, most of us think that search engines are very smart and they will understand whatever we will type. Nevertheless a computer is a machine and it is only going to function as it has been instructed and this could be the result why sometimes we are not able to get the desired results. It was much easier in the earlier times when there was not much content on the internet but now it is not the same as you can get a majority of results for one single keyword. Being particular in what your search will only assist you in getting rich results. The search engines easily recognize significant keywords and provide you with the results accordingly. The search engines are only designed to provide with adequate results.
Not every word is so simple, and while searching for plural or singular version of something then you are provided with varied results. It is the way you put the keyword and the search engines only act upon the way you have mentioned the keyword. If you have mentioned a word that when used together has different meaning then the search engine will show you the results accordingly. And if you have made slight alterations in that particular word then the search engine will show you the results according to that the new word (after the alterations are made to the word).
What is the reason behind this?
As earlier discussed the search engines are very intelligent and they are designed to assist and provide you with the best results possible for a particular keyword. The whole procedure for finding the suitable results for a particular keyword is very complex. Every recognized keyword is dealt with the same procedure and this is the reason why there is a differentiation in the results shown by the search engine.
What is the method to make a ranking for the identical keywords?
Proximity factor is the most important element for getting the suitable keyword. Making use of a particular keyword in a rather coherent way will make a major difference. The search engine will still show you the results considering the fact that after making the alterations the word still makes sense. As there are other ways also but these were some of the essential and effective measures that could be discussed.
Avinesh Prahladi is a professional content writer having proficiency in writing on diverse topics at webartsoftech Visit: http://www.linkdiary.com
http://ezinearticles.com/?Why-Search-Engines-Are-Not-so-Successful?&id=679336
Social Network Marketing Expands Your Network and Online Business
Give importance to referrers for profitable social network marketing. With referrals you get value addition and relation with other members. Give due respect and value to other members. This will make you more influential member in the network and more people will take interest and part in your activities. This can inspire more and more people to visit your webpage. Later on it can assist in the expansion of your online business also. People will come to you when you have something to offer.
Try to increase connections to make a strong, good and wide network. This will benefit you in many ways. Provide solutions to other members who visit your profile. This will induce people to think about you as an expert. Share experiences with others by writing in blogs, postings in forums etc. Share your skill, tools and knowledge with other members on the network. Leave messages and comments to other members to make them feel good and in the long run build good relationships. Always create better and attractive pages. Visitors can get impressed by your pages. Try to add useful and relevant content in your page.
Thus you can get more people connected to you by using these social network marketing concepts to promote business oriented connections. As an entrepreneur and business man in the social networking website you can get many clients. There may be other business associates who will get your business. Thus it would result in productive social networking. By participating in other people discussion you can get more business contacts. So online businessman think social networking as a good base to advertise and market their products and services.
Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. For Search Engine Marketing, Search Engine Optimization and Social Network Marketing visit www.nddw.com
http://ezinearticles.com/?Social-Network-Marketing-Expands-Your-Network-and-Online-Business&id=682654