webmaster know, search engine optimization is a tedious job and process for a long term goal. Creating or optimizing site to rank high is a challenge. Different and thousands of questions left unanswered like how can one maintain the rank on search engines. As for thoughts on seo do's and dont's here are some points to consider. DO's on SEO 1.Natural Link Buil-Up. Creating links on natural way means having links to your site on a long term not in a thousand link on a snap or a blink in of an eye. 2. Creating a search engine friendly url or links. This clearly indicates good points where search engine bots can easily crawl your site without those long url or session id attached to the page being optimized. 3. Quality backlinks or related backlinks. Meaning if your site is about food, webmaster should have links pointing to their site that is related or close to related on food topic. 4. Avoid linking to sites you think and considered to be spam sites. 5. On links pointing to your site. Be sure that your site is on the page where links are enough and cannot be more than 100 site on one page. 6. Links signature should be the keyword you want your site to be optimized. 7. On the issue of keyword.
A varying keywords also helps on site optimization. Not just a single word for keyword but a phrase help. Say you want your site to be optimize for word "actress", you can try combination that have actress on it, taking an example like, "site for actress" or the like. 8. Be sure that sitemap is accessible on your site on both grounds. From search engine bots view and human view. Site should be accessible by bots meaning bots can crawl your site without a blockage unless you want your site not to be crawled. Human readable sitemap helps on visitors navigation to your site. 9.Utilize the power of article submission. 10. A descriptive title of your site or pages that meets the quality guidelines of search engine like title not greater than 30 characters. 11.On content. A fresh and relevant content is basically a must have on a site. Sites not updated for a long time make it look like dead on human view and on search engine view. 12. On site description. Be constructive on your site description. Having your keyword on your site description repetitively can hurt your site on search engines.
DONT's on SEO
1. Building links in a glance. Too early links like a thousand links in a short span of time can put your site on the sandbox of penalized. 2. Avoiding link farms. 3. Redirect site to other pages can also hurt site integrity. 4. Hidden text to fool search engines to rank high is also being pick up by bots thus considering your site out of their quality guidelines 5. Avoid submitting your site using automatic submission service. 6. DONT SPAM.
You can check my site here ituloy angsulong
About the Author
I have in the internet for some reasons. ituloy angsulong this is my entry to Ituloy Angsulong seo contest in cooperation with Article Submission and ituloy angsulong.
Wednesday, June 27, 2007
Search Engine Marketing - An All-Inclusive Service - ePurple Media's Perspective
Age old Marketing Concepts of reaching the potential customer, communicating and striking a deal in the most interesting manner hold true in today's Online Business too, though the traditional means of sales promotion have evolved in-to new ones. Here we will explore what are these new marketing methodologies and how can one adapt oneself to the upcoming marketing challenges.
Search Engine Marketing is an umbrella term which covers various aspects of Online Marketing. Better design and development of the site, theme based Promotion of the brand, conceptualising and synthesising each element of developing your website are crucial aspects of Optimising it for Search Engines. Search Engine Optimisation is not limited to just keywords, it is more about developing a quality product which comes up in top rankings of the Search Engine. A site measuring up to the criterion of promising and relevant content useful for the person who might be inquisitive about a particular product or who may be looking for some information will appear in top listings even if it is not sponsored.
Having perfected a website to meet various design and development criterion, one is ready to launch it for the world to see. It is always better to get your website developed by professionals like ePurple Media who will provide all the essentials of Website Design and Development under one roof. Apart from saving through economies of scale you will get a uniformly developed website. Outsourcing different elements like content, graphics etc. of your website to different developers is taking the risk of getting an end product which may look like patch work!
The second aspect of Search Engine Marketing Services(after creating an excellent website) is to make it popular. Given the limited time and resources at hand, one may invest in making the site more visible by sponsoring the link. The key strength lies in doing the ground work of developing a product worth promoting and locating the target audience who would plug in certain Keywords or keyphrases which would lead them to your site. Whether it is affiliate marketing where merchants join Affiliates Networks, that bring sales and charge a commission for every sales you get through them or a Pay Per Click model or Paid Search, an integral element would be pay for performance. Interestingly, one pays only for actual sales made or for the number of people actually referred to you who may be potential customers. This makes this kind of Marketing Pro-Merchant and a low-risk venture as Merchants just have to share a part of the pie only if there are actual results achieved by the Marketing Professionals.
About the Author
The author is a business writer with expertise in Online Marketing Services, and has written authoritative articles on different Mareting Services. You can visit his webiste, where you will find a great deal of free information onOnline Marketing Solution, Website Promotion Services, Affiliate Marketing Network etc .
Search Engine Marketing is an umbrella term which covers various aspects of Online Marketing. Better design and development of the site, theme based Promotion of the brand, conceptualising and synthesising each element of developing your website are crucial aspects of Optimising it for Search Engines. Search Engine Optimisation is not limited to just keywords, it is more about developing a quality product which comes up in top rankings of the Search Engine. A site measuring up to the criterion of promising and relevant content useful for the person who might be inquisitive about a particular product or who may be looking for some information will appear in top listings even if it is not sponsored.
Having perfected a website to meet various design and development criterion, one is ready to launch it for the world to see. It is always better to get your website developed by professionals like ePurple Media who will provide all the essentials of Website Design and Development under one roof. Apart from saving through economies of scale you will get a uniformly developed website. Outsourcing different elements like content, graphics etc. of your website to different developers is taking the risk of getting an end product which may look like patch work!
The second aspect of Search Engine Marketing Services(after creating an excellent website) is to make it popular. Given the limited time and resources at hand, one may invest in making the site more visible by sponsoring the link. The key strength lies in doing the ground work of developing a product worth promoting and locating the target audience who would plug in certain Keywords or keyphrases which would lead them to your site. Whether it is affiliate marketing where merchants join Affiliates Networks, that bring sales and charge a commission for every sales you get through them or a Pay Per Click model or Paid Search, an integral element would be pay for performance. Interestingly, one pays only for actual sales made or for the number of people actually referred to you who may be potential customers. This makes this kind of Marketing Pro-Merchant and a low-risk venture as Merchants just have to share a part of the pie only if there are actual results achieved by the Marketing Professionals.
About the Author
The author is a business writer with expertise in Online Marketing Services, and has written authoritative articles on different Mareting Services. You can visit his webiste, where you will find a great deal of free information onOnline Marketing Solution, Website Promotion Services, Affiliate Marketing Network etc .
Sales Force Automation System - A System to Save Time and Money!
Sales Force Automation System - A System to Save Time and Money!. Sales Force Automation is a part of a company's CRM (customer relationship management) system; A system which automatically records all the stages in a sales process known as a Sales Force Automation System (SFA). A contact management system of SFA tracks all contact that has been made customer wise, the purpose of the contact, and any follow up that might be required. The contact management system ensures that sales efforts won't be duplicated eliminating the risk of annoying customers. The sales lead tracking system of SFA lists potential customers through paid phone lists, or customers of related products. Many more elements of SFA system can include sales forecasting, order management and product knowledge to make your business more effective and profitable.
Goal of Sales Force Automation System The sales force automation system is developed to streamline the entire sales process to make businesses more efficient, improve customer interactions, increase overall customer satisfaction, and save time and money. Sales force automation system is used by all the major industries as per their requirements and it means different things to different people. Mostly, Sales force automation includes all the technologies, techniques, and strategies on which successful sales are built. It's just like an activity that improves communications and productivity and brings you together with your customers.
Advantages of Sales Force Automation System The sales force automation(SFA) system has so many of advantages for different-different people. It's very helpful for sales and marketing professionals' including sales personnel, sales managers and marketing managers in improving their productivity and saving their time, by that the sales staff will use their time more efficiently and more effectively. Successful sales force automation (SFA) strategy helps minimise administrative work and cut down on operational costs while optimising productivity and enhancing customer-focused processes and SFA systems could increase customer satisfaction if they are used with wisdom.
For further information please visit us at: www.olivecanada.ca
http://www.articles-hub.com/Article/133948.html
Goal of Sales Force Automation System The sales force automation system is developed to streamline the entire sales process to make businesses more efficient, improve customer interactions, increase overall customer satisfaction, and save time and money. Sales force automation system is used by all the major industries as per their requirements and it means different things to different people. Mostly, Sales force automation includes all the technologies, techniques, and strategies on which successful sales are built. It's just like an activity that improves communications and productivity and brings you together with your customers.
Advantages of Sales Force Automation System The sales force automation(SFA) system has so many of advantages for different-different people. It's very helpful for sales and marketing professionals' including sales personnel, sales managers and marketing managers in improving their productivity and saving their time, by that the sales staff will use their time more efficiently and more effectively. Successful sales force automation (SFA) strategy helps minimise administrative work and cut down on operational costs while optimising productivity and enhancing customer-focused processes and SFA systems could increase customer satisfaction if they are used with wisdom.
For further information please visit us at: www.olivecanada.ca
http://www.articles-hub.com/Article/133948.html
Pay-Per-Click VS Search Engine Optimization
There are heaps of Websites that are being found through search engine. Traffic for one's site can be done if there is search engine visibility. But what type of search engines to be use?
There are two categories of search engines. And these are the natural search engine optimization and the pay-per-click search engine. . Natural search engine is a search engine that bases its rankings or a ranking algorithm. And this algorithm engages an amount of criteria and parameters, all connecting to the content of the site, the site's size, the amount of links to the site.
One should hire search engine optimization specialist to optimize the website in order for it to obtain the top ranking. The objective here is for the website to appear on the first or second page of the search engines when the target user searches the keywords or keyword phrases.
And the advantage of the natural search engines is that you'll be ranking for free. But to achieve that, one has to give its time and effort to be in the top ranking.
There have been some recent studies that shown that natural search engine advertising has several distinct advantage than the pay-per-click advertising. Some studies have shown that the level of trust is higher in natural search engine than to the pay-per-click.
Let us move on to what is pay-per-click is, it is a search engine that bases its rankings on a bid for position kind of basis. One should bid for the price in order to be in that ranking for the particular search keyword or phrases. If you have the ability to bid high then the ranking will be greatly positioned of course.
Pay-per-click can enhance one site's ranking and traffic rapidly. It can punctually determine the ability of the site to convert visitors to make purchase. In both position and cost, it provides complete control of the search engine campaign.
But a lot of people do disapprove pay-per-click because of the costs concerned.
Now, as a lot of people turn to the Internet for necessary information they needed, many searchers are now aware of paid results as a Marketing tool. There is a study that showed that about 38 percent of users are aware of the difference between the paid and unpaid results, and about 54 percent are aware of the distinction on Google which is known as the most popular search engine.
Pay-per-click advertising is instant, but the natural search engine optimization takes about three months or more. In this case, pay-per-click is beneficial for those who wanted to promote in just a short period of time or maybe to those business which are seasonal who just have limited time for promotions.
Now, which ever type of search engine you will come up with, it s actually depends on your needs and budget. And it certainly takes planning. Planning and deciding about a certain budget will be a great help. Think of how much you're willing to pay just to outrank others, and how much you're willing to do just to promote your website.
What really important here is that, you could provide the greatest information and the best products and services to your clients.
About the Author
Article Author Eliza Maledevic from Jump2top.com, a SEO Company. Visit our websites at http://www.jump2top.com, http://www.7seo.com & http://seo.xon.us
There are two categories of search engines. And these are the natural search engine optimization and the pay-per-click search engine. . Natural search engine is a search engine that bases its rankings or a ranking algorithm. And this algorithm engages an amount of criteria and parameters, all connecting to the content of the site, the site's size, the amount of links to the site.
One should hire search engine optimization specialist to optimize the website in order for it to obtain the top ranking. The objective here is for the website to appear on the first or second page of the search engines when the target user searches the keywords or keyword phrases.
And the advantage of the natural search engines is that you'll be ranking for free. But to achieve that, one has to give its time and effort to be in the top ranking.
There have been some recent studies that shown that natural search engine advertising has several distinct advantage than the pay-per-click advertising. Some studies have shown that the level of trust is higher in natural search engine than to the pay-per-click.
Let us move on to what is pay-per-click is, it is a search engine that bases its rankings on a bid for position kind of basis. One should bid for the price in order to be in that ranking for the particular search keyword or phrases. If you have the ability to bid high then the ranking will be greatly positioned of course.
Pay-per-click can enhance one site's ranking and traffic rapidly. It can punctually determine the ability of the site to convert visitors to make purchase. In both position and cost, it provides complete control of the search engine campaign.
But a lot of people do disapprove pay-per-click because of the costs concerned.
Now, as a lot of people turn to the Internet for necessary information they needed, many searchers are now aware of paid results as a Marketing tool. There is a study that showed that about 38 percent of users are aware of the difference between the paid and unpaid results, and about 54 percent are aware of the distinction on Google which is known as the most popular search engine.
Pay-per-click advertising is instant, but the natural search engine optimization takes about three months or more. In this case, pay-per-click is beneficial for those who wanted to promote in just a short period of time or maybe to those business which are seasonal who just have limited time for promotions.
Now, which ever type of search engine you will come up with, it s actually depends on your needs and budget. And it certainly takes planning. Planning and deciding about a certain budget will be a great help. Think of how much you're willing to pay just to outrank others, and how much you're willing to do just to promote your website.
What really important here is that, you could provide the greatest information and the best products and services to your clients.
About the Author
Article Author Eliza Maledevic from Jump2top.com, a SEO Company. Visit our websites at http://www.jump2top.com, http://www.7seo.com & http://seo.xon.us
Optimizing for MSN? Is It Worth the Effort?
Whenever you need to find something on the web, you "Google" it. Most of the web surfers do this, and the percentage of those who "Yahoo" or "MSN" for information is considerably lower.
Google has imposed itself as the "top-notch" search engine on the market, leaving little room for others. Little, but enough, some would say. Among the search engines, Microsoft's MSN comes third, after Google and Yahoo. So, how do you approach search engine optimization nowadays? Where should your site rank better?
Ideally, optimization for the web should satisfy all major search engines, but each and every one of them has its own likes and dislikes. Most of the SEO is done for Google, because what they advertise is quality, relevance and low spam content. Given that Google's brand is so strong, is MSN search engine optimization worth the effort?
MSN vs. Google
Opinions vary. Everybody knows that it's rather hard to get Google to rank your site high in the search results. Most of the search engine optimization techniques used nowadays are meant to be relevant almost exclusively for Google. Every webmaster is concerned with code structure, sitemaps, keyword density, anchor texts, links and so on. Google is rather hard to please, especially when it comes to newly created sites.
The much-feared "sandbox" is a side-product of Google, where the new pages end up until Google considers them mature enough to be ranked in the search results. It's a drawback, and there's not much anybody can do about it, because one of the things that are valued by Google is the age of a web page.
What about MSN? In this case, things tend to be a little smoother. MSN seems to really like new pages, and it has no sandbox. It doesn't use an "age filter" and classifies sites much faster.
Therefore, it is highly probable that the amount of results that a web user might get for a given search to be significantly higher than the one obtained from Google. Also, it appears that the search speed is higher with MSN than with Google. This may be because their index is considerably smaller than Google's.
Reports show that Google is already a saturated search engine. Its users see so many websites that they don't have the patience to spend much time on any given site, but still want to visit others as quickly as possible. On the other hand, it appears that MSN users are more likely to produce conversions (sales). This probability is 48% higher for MSN users than for any other Internet users.
This can be a factor that might influence the adoption of some MSN marketing strategies. The conversion ratio is paramount for any commercial website, and such indicators could most probably lead to actions meant to improve the MSN ranking for this type of sites.
MSN Optimization? How?
It is almost impossible to get it right from the start. Much of the SEO process is based on trial and error. There are no precise criteria for each search engine. Basically, what is good for one might be good (or better, or even worse) for the other.
Experts say that, in order to get as much MSN traffic as possible, it's enough to follow the basic guidelines with, of course, some adjustments that will differentiate your MSN marketing strategies from the ones you might use for Google ranking.
MSN is dedicated to satisfying the visitors. Therefore, MSN wants to make sure that they can offer web surfers a high probability of finding what they want on your site. A well-developed site, with many pages and homogenous content will rank much better than a smaller site with poorly organized content (supposing that these two sites apply the ranking factors in a similar manner).
Creating a good, easy-to-navigate sitemap will not only help the search engine's spiders crawl your site, but it will also add to its value for the visitors.
Microsoft's search engine has a great response to an increased keyword density (as opposed to Google, which is quite quick at identifying and penalizing sites that, according to its algorithm, are clearly spamming - and sometimes it is not far from the truth). This orientation towards quantity rather than quality makes MSN more spam oriented. But the criteria for choosing the right keywords for your site remain, basically, the same.
Therefore, the more back-links you have, the better. Bear in mind though that the quality of the links is a plus, as well as their relevance to the optimization aiming website. This will help spiders to completely index the website, thus leading to an improved visibility among search results. The logical approach is to focus on building high-quality links towards the site and its content, which will eventually help you rank well in other search engines too.
MSN will give credit to the new content and to the inbound links quite quickly. You should not forget about clean code. It is a major factor for site indexing, and even MSN, which is not as demanding as Google, will rank poorly sites with badly written code.
The TITLE tags are among the most important code elements which you can rely on if you want to improve your MSN traffic. They occupy a top position in the algorithm used by MSN. Consider it your exhibition room. When somebody is looking at the SERP (Search Engine Results Page), the first thing they see is the title of your page. In order to encourage a web user to click on it, it has to be as descriptive and as "appealing" as possible. But don't exaggerate; about 80 characters should be more than enough.
One of MSN's drawbacks is represented by its robots, used for page indexing, so keep them in mind. They have difficulties in indexing pages that contain frames, pictures, flash elements, Java script or dynamic URLs. If your site uses image or script based navigation, it is advisable to use text links as well, both within the content and at the bottom of the page. Text links are easier to follow and, more importantly, they give you the opportunity to link to your home page thanks to the anchor texts.
So... Should We?
To make a long story short, MSN is more permissive than Google. Adopt the right tactics, and you can be riding the MSN wave in no time (as compared to Google, where you have to wait in the sandbox for a painfully large - for your business, mostly - amount of time). But there is the risk of dropping from that high position in the MSN ranking as quickly as you got there. This is because your MSN SEO tips can be overthrown by those newly arrived sites that MSN likes so much to welcome. Such an inconvenience can be quite easily avoided by keeping the content constantly fresh.
There can't be a "Yes" or "No" answer to the question above. Yet, there could be a "Why not?" MSN does what Google avoids, and likes what Google frowns upon or regards with suspicion. And then there's also Microsoft's potential marketing power that they can bring to the search engine business. So, the value of MSN should not be underestimated. Of course, it is a rather feeble match for Google now, but this situation can change dramatically overnight.
Similar situations have been seen before, and Microsoft has the financial power to make enough changes and adjustments relatively quickly so as to turn the tables in MSN's favor. Bottom line, if you have already optimized your site for Google, it can't hurt to do some MSN optimization as well.
About the Author
Read more free software marketing articles.
Google has imposed itself as the "top-notch" search engine on the market, leaving little room for others. Little, but enough, some would say. Among the search engines, Microsoft's MSN comes third, after Google and Yahoo. So, how do you approach search engine optimization nowadays? Where should your site rank better?
Ideally, optimization for the web should satisfy all major search engines, but each and every one of them has its own likes and dislikes. Most of the SEO is done for Google, because what they advertise is quality, relevance and low spam content. Given that Google's brand is so strong, is MSN search engine optimization worth the effort?
MSN vs. Google
Opinions vary. Everybody knows that it's rather hard to get Google to rank your site high in the search results. Most of the search engine optimization techniques used nowadays are meant to be relevant almost exclusively for Google. Every webmaster is concerned with code structure, sitemaps, keyword density, anchor texts, links and so on. Google is rather hard to please, especially when it comes to newly created sites.
The much-feared "sandbox" is a side-product of Google, where the new pages end up until Google considers them mature enough to be ranked in the search results. It's a drawback, and there's not much anybody can do about it, because one of the things that are valued by Google is the age of a web page.
What about MSN? In this case, things tend to be a little smoother. MSN seems to really like new pages, and it has no sandbox. It doesn't use an "age filter" and classifies sites much faster.
Therefore, it is highly probable that the amount of results that a web user might get for a given search to be significantly higher than the one obtained from Google. Also, it appears that the search speed is higher with MSN than with Google. This may be because their index is considerably smaller than Google's.
Reports show that Google is already a saturated search engine. Its users see so many websites that they don't have the patience to spend much time on any given site, but still want to visit others as quickly as possible. On the other hand, it appears that MSN users are more likely to produce conversions (sales). This probability is 48% higher for MSN users than for any other Internet users.
This can be a factor that might influence the adoption of some MSN marketing strategies. The conversion ratio is paramount for any commercial website, and such indicators could most probably lead to actions meant to improve the MSN ranking for this type of sites.
MSN Optimization? How?
It is almost impossible to get it right from the start. Much of the SEO process is based on trial and error. There are no precise criteria for each search engine. Basically, what is good for one might be good (or better, or even worse) for the other.
Experts say that, in order to get as much MSN traffic as possible, it's enough to follow the basic guidelines with, of course, some adjustments that will differentiate your MSN marketing strategies from the ones you might use for Google ranking.
MSN is dedicated to satisfying the visitors. Therefore, MSN wants to make sure that they can offer web surfers a high probability of finding what they want on your site. A well-developed site, with many pages and homogenous content will rank much better than a smaller site with poorly organized content (supposing that these two sites apply the ranking factors in a similar manner).
Creating a good, easy-to-navigate sitemap will not only help the search engine's spiders crawl your site, but it will also add to its value for the visitors.
Microsoft's search engine has a great response to an increased keyword density (as opposed to Google, which is quite quick at identifying and penalizing sites that, according to its algorithm, are clearly spamming - and sometimes it is not far from the truth). This orientation towards quantity rather than quality makes MSN more spam oriented. But the criteria for choosing the right keywords for your site remain, basically, the same.
Therefore, the more back-links you have, the better. Bear in mind though that the quality of the links is a plus, as well as their relevance to the optimization aiming website. This will help spiders to completely index the website, thus leading to an improved visibility among search results. The logical approach is to focus on building high-quality links towards the site and its content, which will eventually help you rank well in other search engines too.
MSN will give credit to the new content and to the inbound links quite quickly. You should not forget about clean code. It is a major factor for site indexing, and even MSN, which is not as demanding as Google, will rank poorly sites with badly written code.
The TITLE tags are among the most important code elements which you can rely on if you want to improve your MSN traffic. They occupy a top position in the algorithm used by MSN. Consider it your exhibition room. When somebody is looking at the SERP (Search Engine Results Page), the first thing they see is the title of your page. In order to encourage a web user to click on it, it has to be as descriptive and as "appealing" as possible. But don't exaggerate; about 80 characters should be more than enough.
One of MSN's drawbacks is represented by its robots, used for page indexing, so keep them in mind. They have difficulties in indexing pages that contain frames, pictures, flash elements, Java script or dynamic URLs. If your site uses image or script based navigation, it is advisable to use text links as well, both within the content and at the bottom of the page. Text links are easier to follow and, more importantly, they give you the opportunity to link to your home page thanks to the anchor texts.
So... Should We?
To make a long story short, MSN is more permissive than Google. Adopt the right tactics, and you can be riding the MSN wave in no time (as compared to Google, where you have to wait in the sandbox for a painfully large - for your business, mostly - amount of time). But there is the risk of dropping from that high position in the MSN ranking as quickly as you got there. This is because your MSN SEO tips can be overthrown by those newly arrived sites that MSN likes so much to welcome. Such an inconvenience can be quite easily avoided by keeping the content constantly fresh.
There can't be a "Yes" or "No" answer to the question above. Yet, there could be a "Why not?" MSN does what Google avoids, and likes what Google frowns upon or regards with suspicion. And then there's also Microsoft's potential marketing power that they can bring to the search engine business. So, the value of MSN should not be underestimated. Of course, it is a rather feeble match for Google now, but this situation can change dramatically overnight.
Similar situations have been seen before, and Microsoft has the financial power to make enough changes and adjustments relatively quickly so as to turn the tables in MSN's favor. Bottom line, if you have already optimized your site for Google, it can't hurt to do some MSN optimization as well.
About the Author
Read more free software marketing articles.
SEO Ranking Factors
Introducing SEO Ranking Factors
What will make me top? Or more precisely "What are the factors that determine my position in the natural listings for a specific key phrase and what is their relative importance?"
Wow! Those are the questions that everyone involved in SEO, from clients to agencies, wants and needs to know. So let's work through some answers.
Unfortunately, the number of people who can definitively answer these questions by concisely explaining the hundreds of factors, and the way they work with one another, is strictly limited to the engineers who work for the search engines.
However, through combining the experience of the authors, the review team and disclosure from the search engines and expert commentators, we have compiled a comprehensive list of the most important factors which determine position in the listings.
What determines ranking position in the natural listings? The position or ranking in the natural listings for a particular key phrase is dependent on a search engine's ranking algorithm.
For the search query entered into the search engine, the algorithm uses rules or heuristics to identify the most relevant pages, based on the page's text content and its context (which can be indicated by links from other pages and sites).
Each search engine has a different set of algorithms created by engineers who strive to produce the best relevance for its users.
However, the ranking of natural listings has evolved as a science over the past ten years, based on an even longer history of document indexing and retrieval history. As with all sciences, there are fundamental principles which apply. So to deliver relevance search engines tend to use common search engine ranking factors.
Enough with the science: get with the ranking factors...
We will soon enough. But before we do here's a word to the wise: understanding some of the most common ranking factors is straightforward. Keyword: 'straightforward'.
Over the past few years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is about wearing a black hat, doing the search voodoo, etc. But there is no need for any smoke or mirrors. If your agency refuses to reveal its techniques to you then our advice would be to move on. Immediately!
Despite the mystique perpetuated about SEO it really isn't terribly difficult to grasp the concepts. The difficulty lies in managing your keywords and optimization over the long term. Not in understanding the ranking factors.
Who in my organization needs to know about this stuff? It is essential for your technology team / agencies to understand these ranking factors. It is also imperative that all content owners / authors / stakeholders understand how good quality content can improve search rankings. Authors need to know which key phrases to use, otherwise you won't have a joined up strategy.
Applying simple 'house style' rules can help generate visits from qualified visitors. In fact let's coin a phrase: 'house strategy'. You need to develop a 'house strategy guide' for your authors and editors.
So I can ditch my SEO agency, right? It depends, is the honest answer. You might be able to, but it is more likely that this guide will inform your search strategy, with you making the calls. But you will still need somebody to manage it (either in-house or outsourced). Ultimately this guide to search marketing is about increasing ROI and maximising rankings, not about saving costs.
There remains a great need for solid, ethical SEO agencies. Management and optimization is an ongoing task. The bigger your company / market / website, the bigger that task is going to be. High volume search-terms and intense competition means that applying specific optimization techniques is required to rank well. Ethical SEO agencies can help you with this.
The holy grail of SEO is to achieve a high, stable and long-term presence at the top of the SERPs for phrases which have both high volume and which convert well.
Agencies can also help by putting the brakes on your own enthusiasm, as over-optimization is a leading cause of search engine penalties. Equally, after reading this guide, you should be able to determine if your existing agency is over-egging the SEO cake, or feeding you unsound advice.
Remember that search engines also use ranking penalties for websites / pages. They employ filters within their algorithms that penalize websites for search engine spamming (such as over-optimization of a phrase or non-natural links from other sites ).
Now for the six key ranking factors...
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (internal and external).
5. SEO process.
6. Conversion efficiency.
Of these six areas, those at the heart of search engine ranking are success factors 2, 3 and 4. Why? Well, if your pages are not included within the index then you cannot expect to gain any search engine referrals. Once included, results are dependent on the combination of on-page optimization and link-building.
When we talk about link-building we're mainly considering third party links, but a solid internal linking structure should be adopted within your own website/s. There are proven benefits.
The hundreds of factors used by the search engines to determine relevance can be simplified into the two most important factors which are essential for good ranking positions:
About the Author
Rajamanickam
WEBSITE DESIGN
Search Engine Optimization
What will make me top? Or more precisely "What are the factors that determine my position in the natural listings for a specific key phrase and what is their relative importance?"
Wow! Those are the questions that everyone involved in SEO, from clients to agencies, wants and needs to know. So let's work through some answers.
Unfortunately, the number of people who can definitively answer these questions by concisely explaining the hundreds of factors, and the way they work with one another, is strictly limited to the engineers who work for the search engines.
However, through combining the experience of the authors, the review team and disclosure from the search engines and expert commentators, we have compiled a comprehensive list of the most important factors which determine position in the listings.
What determines ranking position in the natural listings? The position or ranking in the natural listings for a particular key phrase is dependent on a search engine's ranking algorithm.
For the search query entered into the search engine, the algorithm uses rules or heuristics to identify the most relevant pages, based on the page's text content and its context (which can be indicated by links from other pages and sites).
Each search engine has a different set of algorithms created by engineers who strive to produce the best relevance for its users.
However, the ranking of natural listings has evolved as a science over the past ten years, based on an even longer history of document indexing and retrieval history. As with all sciences, there are fundamental principles which apply. So to deliver relevance search engines tend to use common search engine ranking factors.
Enough with the science: get with the ranking factors...
We will soon enough. But before we do here's a word to the wise: understanding some of the most common ranking factors is straightforward. Keyword: 'straightforward'.
Over the past few years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is about wearing a black hat, doing the search voodoo, etc. But there is no need for any smoke or mirrors. If your agency refuses to reveal its techniques to you then our advice would be to move on. Immediately!
Despite the mystique perpetuated about SEO it really isn't terribly difficult to grasp the concepts. The difficulty lies in managing your keywords and optimization over the long term. Not in understanding the ranking factors.
Who in my organization needs to know about this stuff? It is essential for your technology team / agencies to understand these ranking factors. It is also imperative that all content owners / authors / stakeholders understand how good quality content can improve search rankings. Authors need to know which key phrases to use, otherwise you won't have a joined up strategy.
Applying simple 'house style' rules can help generate visits from qualified visitors. In fact let's coin a phrase: 'house strategy'. You need to develop a 'house strategy guide' for your authors and editors.
So I can ditch my SEO agency, right? It depends, is the honest answer. You might be able to, but it is more likely that this guide will inform your search strategy, with you making the calls. But you will still need somebody to manage it (either in-house or outsourced). Ultimately this guide to search marketing is about increasing ROI and maximising rankings, not about saving costs.
There remains a great need for solid, ethical SEO agencies. Management and optimization is an ongoing task. The bigger your company / market / website, the bigger that task is going to be. High volume search-terms and intense competition means that applying specific optimization techniques is required to rank well. Ethical SEO agencies can help you with this.
The holy grail of SEO is to achieve a high, stable and long-term presence at the top of the SERPs for phrases which have both high volume and which convert well.
Agencies can also help by putting the brakes on your own enthusiasm, as over-optimization is a leading cause of search engine penalties. Equally, after reading this guide, you should be able to determine if your existing agency is over-egging the SEO cake, or feeding you unsound advice.
Remember that search engines also use ranking penalties for websites / pages. They employ filters within their algorithms that penalize websites for search engine spamming (such as over-optimization of a phrase or non-natural links from other sites ).
Now for the six key ranking factors...
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (internal and external).
5. SEO process.
6. Conversion efficiency.
Of these six areas, those at the heart of search engine ranking are success factors 2, 3 and 4. Why? Well, if your pages are not included within the index then you cannot expect to gain any search engine referrals. Once included, results are dependent on the combination of on-page optimization and link-building.
When we talk about link-building we're mainly considering third party links, but a solid internal linking structure should be adopted within your own website/s. There are proven benefits.
The hundreds of factors used by the search engines to determine relevance can be simplified into the two most important factors which are essential for good ranking positions:
About the Author
Rajamanickam
WEBSITE DESIGN
Search Engine Optimization
Designing Your Web Site for SEO
When designing your web site with search engine optimization in mind, you must remember to leave plenty of room for keyword relevant content.
What is keyword relevant content you ask? Keyword relevant content is content that has keywords relevant to your companies business that people are searching for in the search engines spread through out it.
The search engines crawl web sites continuously looking for sites with the most relevance keyword content to index and place in the top positions. When you do a search for a product, you expect the most relevant results to show up and the only way search engines stay in business is by providing the best possible results available.
About the Author
By Shawn Hickman - Internet Marketing Manager source: Fresh Web Solutions
What is keyword relevant content you ask? Keyword relevant content is content that has keywords relevant to your companies business that people are searching for in the search engines spread through out it.
The search engines crawl web sites continuously looking for sites with the most relevance keyword content to index and place in the top positions. When you do a search for a product, you expect the most relevant results to show up and the only way search engines stay in business is by providing the best possible results available.
Go to your competitor's web site that is placing well for a particular keyword you are trying to place with. Count how many times you see that keyword listed throughout the web site. Most of the time you will see the sites with more keyword content doing better than sites with little to no content.
Also, make sure you use the same keywords in your metatags and page content. This will confirm the relevancy with the engines as they count your keywords in your title and description tags along with the keywords in your page content together.
Remember the most important rule about optimizing for your site. If your customers don't understand what you services are, then getting traffic to your web site is completely meaningless. Add enough content to make your site relevant to the search engines but make sure it makes since to your visitors, after all that is what your in business for.
Have fun and be original.About the Author
By Shawn Hickman - Internet Marketing Manager source: Fresh Web Solutions
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