Why You Should Archive Your Ezines and Newsletters Online

As a publisher of ezines and newsletters, you know that customers always want more from your services. One way to provide customers a good service while increasing your search engine rankings is to place your ezine archives online. By placing these online you are giving your readers a value added service that will set you apart from other ezines and newsletters. Not only will this provide value to your customers, but also by placing your archives online, the search engine spiders are able to "see" your unique combination of content. Ultimately, having your ezine archives online will give you higher search rankings and additional keyword phrase variations that everyone so desperately wants.

There are some things to consider when putting your archives online. The first consideration is whether or not your ezine model is a paid subscription or a free subscription. If your ezine is a pay subscription, you probably do not want to place all of your archives online where someone can access them for free. If you were to do this there would be no need for readers to actually pay for a subscription. However, you may want to consider placing a couple of archived issues on a website so that potential customers and advertisers can see what it is your publication has to offer them. Then you can keep the remaining archives in a member's only website that is only accessible to your paying subscribers.

If you offer a free ezine or newsletter, there is little reason not to offer all of your archives for free online. The reason that people will want to go ahead and subscribe to your ezine or newsletter is that they can get the issue as soon as it comes out. You may want to consider only offering archives online that are at least a few months old. In other words, do not offer this month's issue in the archive for a few more months, so that people will still want to subscribe to your publication to see it when it is first made available.

Search engine spiders love content on websites. Not only do spiders like the generic content, but they really like valuable content such as articles. Quality content is one of the primary things that search engines look for when providing rankings and the level of importance of a website. The articles that are included in your archive will boost your search engine ranking. Having a higher search engine ranking means that potential subscribers are able to find you much easier. Being easy to find and offering a service such as free ezine with archives gives potential subscribers many reasons to choose your ezine or newsletter to land in their email box over your competitors.

Having your publications placed in an online archive will automatically provide you with a good amount of keyword optimization. For example, if you are publishing an ezine that mainly talks about home improvement, there is a high likelihood that many of the articles in your publication will contain the words "home improvement". Now when a potential subscriber searches on the Internet for "home improvement," they are much more likely to be directed to your website and learn that you provide a valuable subscription on this very topic. If you do not have your archives online, chances of picking up these new visitors and subscribers are greatly diminished.

Simply put, having your ezine archives online is probably the easiest way to increase your search engine optimization and the easiest way to increase your ezine's subscriber base for free. It is very inexpensive to provide your archives online, and it can improve your subscriber's experience letting him or her feel good about the service that you are providing to them.

People may have a desire to read your publication, but your ezine can easily get overlooked due to the excessive number of publications currently arriving in the subscriber's email box. A day will come when an individual feels overwhelmed by the number of publications arriving in their mailbox each day or week. When this starts to happen, they start canceling subscriptions because it is simply too much hassle to go through and delete these newsletters and ezines every week or every month. I have found myself in that position, so I eliminated the ones that bored me and only kept one or two subscriptions that really seemed to offer me the quality content that I wanted in an easy to read format. It was getting to be annoying to go through my email on a regular basis to filter out the excess ezines and newsletters that I did not read anyway.

So if you want to set yourself apart from your competitors and offer a value added service to your customers, you seriously need to consider placing your archives online. It is likely that you will be surprised at the change in your search engine rankings as well. Again, if you provide a pay subscription consider offering a few issues in a free archive so that you can show potential subscribers and advertisers the quality of the product you provide.

About the Author

Trey Pennewell is one of several ghost writers making his work available at: http://thePhantomWriters.com. thePhantomWriters is known for their ability to get your reprint articles distributed to 17.000+ publishers and webmasters looking for quality content. Now, they have a program available that allows you to purchase the rights to use an article for the promotion of your online business, from their Catalog of Pre-Written Ghost Articles. http://thephantomwriters.com/x.pl/tpw/forsale/articles/index.html

Link to get traffic - not search engine rankings!

Copyright 2004 Jack HumphreyThere have been a lot of changes on the web since I wrote the first edition of "Power Linking Your Way to 1 Million Hits" in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign.

In fact, the people best able to withstand major changes and shifts in the search engines that affect their rankings are the people who have a broad, multi-faceted marketing campaign.

In order to weather any drops from single-sources of traffic to your site, you must have a lot of irons in the fire (links). People you have targeted as your best prospects should be able to find your site virtually everywhere they surf.

Web site owners who rely solely on search engine ranking are leaving 90% of the marketing pie on the plate! For long-term stability and steady, predictable traffic, you simply must broaden your reach and utilize a host of different publicity tactics in order to keep sales up.

One of the most effective tactics I talk about is article publishing. It is also one of the most misunderstood and abused tactics I teach. If you don't get it, don't do it. Below is my explanation of why we write articles and other short publications in the first place.

Publishing and Syndication of Your Articles
A lot of people miss the boat on this one. And it's too bad that many people see that articles and other published works are important, but they don't produce quality work, therefore their work doesn't get picked up by big web sites and newsletter owners.

You see, most people focus on article publishing as a way to get a link published to their site. (Solely for search engines to find) Problem is, once they have syndicated their article to tons of free content sites, all they have at the end of the day is a link pointing to their site.

No one is READING the articles! Why? Because, honestly, they are terrible. Or they are just short of being blatant ads. People pick up on an amateur article within the first sentence or two and move on. Didn't you write your article to get traffic?

Produce shoddy work and there is no click on the link. There is no traffic produced. The webmasters who focus totally on getting links as a tool to increase their pagerank in Google are missing the point entirely.

The point of Power Linking and all the tactics in the system was never to get high search engine rankings. Getting ranked well in the search engines was and still is a BY-PRODUCT of a properly executed Power Linking campaign.

When I talk to my clients about getting links, what I am talking about is getting links placed in places where human beings will see them and click on them. Not just link directories which are created solely for boosting link popularity with Google.

So when you publish an article, take the time to think about what people in your market need or want to know and give it to them. And write a GOOD article!

Linking is not just something that looks like this:
www.power-linking-profits.com. Real linking is networking and making connections with future customers on an emotional level through your publicity pieces.

Linking is about respect. You gain respect by being published and being seen as the expert in your field. And it goes without saying that your published work needs to stand up to basic quality expectations of savvy readers in your target market.

Come off looking like a hack who is only interested in getting a link published at the end of their cruddy article, and you lose all respect. So even if someone does click on your link, they have reservations about you right off the bat before they even get to your site. This is no way to sell products and services.

If you remember nothing else, please remember this: No matter what linking method you work on this week, keep in mind that the most important links of all are the links intended for real people to see and click on!

Get linked in content directories and on web pages that get hit by as many of your target prospects as possible. And link to get traffic, not search engine rankings!

People focus too much on search engine marketing. If you do your job as a marketer, you will naturally rank high in the search engines. There is no need whatsoever to focus your marketing campaign on search engines entirely.

Focus your marketing efforts on people, your customers, and you will have what I call "Natural Search Engine Rankings." You see, Google wants the most relevant results. That's where their bread is buttered. Well, what I have been trying teach thousands of customers all this time is that you need to focus your marketing campaign on your customers so that you are the MOST relevant site on the net in your market.

Don't worry about Google. They WANT you to be #1 if you deserve to be. How to be #1? By marketing to your customers directly on sites they surf the most and being the natural relevant result in their search.

Good search engine rankings will follow a great marketing campaign. By the time you get your #1 position on Yahoo though, you should have so much traffic and sales because of a properly implemented marketing campaign that you hardly notice you finally made it!

That's the REAL power of linking.

About the Author

Jack Humphrey is the author of Power Linking 2: Evolution, now in it's 4th revision at http://power-linking-profits.comHe is also the CEO of http://EquipMint.com,a membership site for anyone who sells anything online.

SEO, Article Writing, and the search for the Google Grail

You want more potential customers to your website. You want more back links to your website. You want better position in the natural search engine results. You want your products or services to become better know and your brand name to be recognized. All of these things are possible with a little work and the right knowledge. SEO (Search Engine Optimization) techniques fill countless books being sold on the Internet and there are hundreds of companies and individuals who make a living selling their expertise in this area.

The SEO experts will tell you about on-page optimization, meta tags, keyword density and internal link structure. They will also tell you about off-page optimization, back links, relevant links, reciprocal links, high PR links. All of this information is important and should be addressed in your overall SEO endeavors. You want to cover all the bases in your goal to reach the front page of search results in the big 3 search engines (Google, Yahoo and MSN) for your most important keywords.

But of all the techniques used for SEO, the most important today, are the back links or incoming links you have to your website. Your SEO endeavors will succeed or fail depending on how many other sites on the internet link back to your site. So how do you get other sites to link to your site? Write articles!

Now let's talk about writing articles to increase the incoming links to your site. While this method is still not widely known or used by the vast majority of website owners, it is one of the best ways to increase the incoming links to your site. First, it's free! If you can write even a little, you can produce an article that will increase your links and make your products, services or website more visible on the web. You don't want to write a sales letter. You want to write an article that is somehow related to what you sell or the service you offer. You should write an article that shares your knowledge in a particular area and provides valuable information to your reader.

If you can't write a lick or would rather spend your time doing other things, there are many places on the Internet where you can hire a writer to do the job for you. One of the better sites out there is elance.com, but there are many other sites you can chose from. You'll be surprised at how inexpensively you can have an article written for you. The going rate seems to be $10 to $20 an article. Of course you'll have to chose your writer carefully. Get some examples of the work they have done for others and pay close attention to the ratings they have from past customers. Make sure they understand you are looking for a ghost writer and that the articles must be original work. Also make sure it is understood that you will have exclusive rights to the article and they may not use this article for another client. After you have selected a writer to write your article, you must convey the subject and the kind of article you want him or her to write. Be as specific as possible to get the best results. The writer should also be willing to make changes if the first draft isn't exactly what you wanted. This is pretty standard but worth mentioning before the writing begins. Payment is usually made when the job is finished and you are satisfied with the results.

Ok, now you have an article or 10, what do you do with them? You submit your articles to Article Directories. There are hundreds of Article Directories on the Internet. They provide a service to writers and publishers. For article writers they will list your articles for free and provide a bio box at the bottom of the article where you can promote your product, service or website with links back to your site. These articles are then syndicated to publishers of blogs, ezines, newsletters and websites who are looking for content. Each time a publisher picks up your article they must agree to publish it with the bio box and the links back to your site. Over time, one well written article can bring you hundreds of back links to your site. This is a viral method of site promotion. Your article will spread like a virus over the Internet, giving you name and brand recognition and those most important incoming links.

About the Author

Christianna Mansfield has been an Internet entrepreneur and business woman for over 10 years. For more information on Articles and Article Directories visit ArticleObsession.com

The What, How, And Why Of Keyword Densities

Keyword density is an important concept for website owners to understand. Keyword density, in today's Internet, is what will ultimately improve your search engine optimization (SEO) ranking. The importance of having a high SEO rating is absolutely critical if you wish to have high volumes of traffic to your website.

Let's talk first about SEO and what it does. If you type a search into google, yahoo, MSN, or any other major search engine there are likely to be thousands to hundreds of thousands of results come up on the search engine. So let us imagine that you sell ceramic dolls on your website. Now someone types "ceramic dolls" into a search engine, where in those thousands of website results does your website fall? Does your website rank on the first page? If you are like most websites, your ranking is probably somewhere in the depths of the results ranking well over number 1,000. Imagine a customer seeking what you sell, but not being able to find your business. Do you really think that someone is going to sift through the first 1,000 results to find yours?

Search engine optimization (SEO) simply means that you are going to employ methods that will move your website up in the search engines results for "ceramic dolls" or your own personal keywords. Research and common sense tells us that if a potential website visitor/customer does not find your website within the first 20 results, he or she will move on and try a new search or simply use one of the first 20 websites that he or she has found. This is where keyword density comes into play.

In years past I can remember finding web pages that had hundreds of words listed at the bottom of the page, this was a common practice. The reason for this was so that the search engines would place this website on the results page if a web surfer typed in any of those hundreds of words. Times have changed and so have search engines. Today the search engines are much more sophisticated in how they locate websites to list in their results.

Keyword articles (adhering to certain keyword densities) dramatically improve a websites SEO ranking. Going back to our ceramic dolls example, this site would want a keyword article written with the keywords "ceramic dolls" inside the article. This way when a web surfer types in "ceramic dolls," the site will come up much higher in the Search Engine Result Pages (SERP's).

The search engines use certain algorithms that "read" these keywords for the surfer. If you go and type in any phrase into a search engine you will notice that the results show those keywords highlighted in bold. They show you how the keywords are listed in those web pages. Placing articles on your website that contain the keywords your customers are looking for will help your search engine ranking for these specific keywords.

Now, you cannot simply type the "ceramic dolls" over and over again on the same web page. With the sophistication of today's search engines, doing that would actually harm your search engine ranking. You need to provide articles that not only contain the keywords, but articles that also contain some relevant information as well.

There is great debate over what density to use in a keyword article. Suppose you want a 500-word article written on ceramic dolls. What percentage of the time (density) should the phrase "ceramic dolls" be used? Should it be in there 4% (20 times) of the time, 7%, or 12%? You must be careful because using the keywords too often hurts your rankings, while using too little doesn't improve your ranking enough. So what is the answer? The answer is that only those that develop the algorithms for the search engine companies actually know.........and they aren't talking. Most people use anywhere from 3%- 15% keyword densities. Some people believe that having the keyword phrase in the title and as the first word of every paragraph helps. Some believe that using "dolls that are ceramic" 18 times and "ceramic dolls" 2 times in a 500-word article with 4% density will work.

Here is what everyone does know, if you are not utilizing keyword rich articles on your website (regardless of the density you choose) you will not be very highly ranked in any of the search engines. Keyword rich articles are one of the best ways to advertise your site. If you want more visitors to your website, who translate into more customers, you must utilize keyword articles to improve your search engine rankings so that people can find your website.

About the Author

Matthew Rotterman is a writer and editor at: KeywordText.com "Keyword Text" managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content, Reprint Articles, and Newsletter Creation and Development services. Volume Discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html

Why Writing Articles Is Much Better Than Search Engine Optimization

This article is dedicated to those that are afraid to challenge themselves and go out on the edge and prove that if they can do it so can I.

While, no one manual can teach anyone affiliate marketing or how to market a business successfully online, there is one method that can.

And that is: The method of trial and error, where failure is not an option.

So with that said, I would like to prove without a doubt;
Why Writing Articles Is Much Better Than Search Engine Optimization.

There Is No Competition When It Comes To Writing Articles.

Do you know that one keyword rich article can bring you thousands of hits for years to come?
To discover this, I jumped into the article publishing business and started reading every article I could find on how to write and publish articles online.

Well, this is not easy for newcomers, but I had to prove that if they could do it so could I. So, I wrote my first article and kept checking the search engines. The increase in traffic grew steadily and my article started a life on its own. That one article was being distributed all over the net.

I had absolutely no one competing with me only websites picking up my article and adding it to their article directories. My life as publisher began, and every week I wrote another article, getting more exposure for free.

Search Engine Optimization Is For Experts, Articles Don't Have Changing Algorithm.

While Search Engine optimization is the best method for getting free traffic from the search engine, you have to be a SEO expert to remain in the top ten for highly competitive keywords. The search engines are constantly changing and updating their algorithm, making it more difficult to maintain top positions.

Now, with article writing on the hand, I don't worry about any algorithm changes, all I have to focus on is keyword rich content and quality information that readers will be happy to get their hands on.

You Don't Have To Exchange Links To Increase Your Ranking.

Would you believe me if I told you that your ranking will increase with all the back links you get from one top article.

Yes, it's true. If you can get one hot article online, you will be amazed to see how many article directories will post this article on high PR pages (yes, pages with PR6 or higher).
All these links will be pointing back to your site, giving you a boost in your ranking.

Now, as for Search Engine Optimization, you will have to come up with a great internet marketing strategy to get high PR sites to add your link to their site. You will have to do some Join venture deals or give them one of your own products for free, or just try plain old fashion email, and hope you will get a response.

All It Takes Is A little About Box At the Bottom Of Your Article.

This is often over looked by many affiliate marketing article publishers. You wrote such a great article and there is no link back to your website, so your name is spreading all over the Internet, but your sight is suffering from lack of traffic.

If your going to write articles, please don't ever forget to add your signature file in the about box. If they don't have one just append it to the end of your article. Make sure that the about box is allowing HTML, if not just add your website link.

I have to admit, that my first couple of articles got my name out there, but the about box had no link back to my site.

Now for Search Engine optimization, there are many factors you have to consider and I must admit that your better off purchasing a SEO-Book that will teach you the proper way to optimize your pages. Don't overlook this fact, but you need a little of both to make thing just perfect. So, Search Engine Optimization and Article writing go hand in hand.

Anyway, I do hope that you see the importance of article writing and that you will be bold enough to venture out into cyber space and publish your first article. It only takes one, to see the effect.

About the Author

Alexander Marlin, Ebenezer St. Maarten A.N. Has been actively marketing on the Internet for over 3 years, he knows how to how to build a website that the search engines loves. One of his many websites can be found at http://how-to-build-website.com/

Increase Page Rank with Search Engine Optimization (SEO)

Utilizing effective search engine optimization techniques will improve the page rank of your website.

Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to increase their website’s popularity. Given that the internet has grown so rapidly over the past decade, the competition for the best search engine position has created an enormous market focused on how best to position a website for better rankings on Google, Yahoo and other prominent search engines. Therefore, understanding the fundamental elements of SEO is critical to online business’ success.

Search engines are sophisticated pieces of technology that allow users to quickly find relevant websites by searching for a simple word or phrase (e.g. “day spas”). While there are many tricks that can be used to increase page rank, the most effective methods must include providing consistently high quality online articles. This seems like a simple concept, but there are many websites that fail to provide content that visitors find interesting. If you can set your website apart from these boring, lifeless sites, then you’re already a step closer to achieving high page rank via search engine optimization. Sites that provide articles that are informative, well-written, and regularly updated create highly engaged online visitors who are more likely to return to the site I the future.

The second critical component of effective search engine optimization is to include key words and phrases within your articles. These keyword phrases should mirror the phrases that website visitors use when traversing the web. Visit your site’s traffic report to determine what keywords are drawing visitors to your site already, and make an effort to incorporate those words into your articles. Alternatively, study your competitors’ websites to determine what words they use to attract traffic. Be sure to use simple titles that clearly state what the article is about, and try to include a keyword or two in the title if possible. The more key words you use in your articles, the more likely it is that visitors will find your site when they conduct a search with those words. If you are consistent with these methods, your overall search engine optimization will increase, which will in turn boost your page rank.

Next, when writing articles to post on your site, make sure you develop a clear means of organizing their content. This can often be done by simply adding a new page to your site. This will allow room for more articles to be added as you write them, and allow you to develop an archive of articles that will continue to draw unique visitors. Be sure to include your archived articles in a directory that is near the root web of your site, to ensure that search engines effectively index your online articles. Don’t forget to add the pages to your site navigation, and include links to and from the main page and the articles page. Creating an articles page that is easy to find not only makes your content more readily accessible, but also allows spiders searching the web to tag a larger percentage of your sites’ information.

Finally, consider allowing others to link to your website. Not only does this provide free advertising for your site, but it creates the impression that your site is important because of its affiliated links. Just be sure that you avoid linking to pages that have a lower page rank than your own; it actually could reduce your site’s popularity within the rankings.

Search engine optimization strategies are important in developing your site’s popularity. Therefore, write high quality, keyword rich content and link your site to and from a strategic family of other sites. In so doing, you will help improve your site’s popularity and, hopefully, drive increased business through your online business.

About the Author

John Doetsch is the editor of Websition.com where you will find additional articles and web content written by the Internet's most gifted authors. Authors are encouraged to submit articles to boost web site traffic and link popularity by presenting your articles to thousands of targeted publishers, ezine editors, and webmasters. http://www.websition.com/

How to get your traffic to take off in a hurry without paying a dime

The desire of every webmaster and in fact anybody with some sort of web presence, it to increase their traffic in a hurry. Higher traffic automatically means more revenue for the website, it hardly matters what the websites’ business is. Increasing traffic is hard work and usually takes time. One can however work hard at doing the following things and speed up the process.

Submission to online directories
Many online directories have an option for free submission of sites. Despite this there are still many webmasters who do not take advantage of this. Submission to directories definitely improves search engine rankings which are the key to high traffic coming in the direction of your websites. The trick is to allocate some time every day for this search engine optimization task.

Articles writing and posting
Articles really work miracles when it comes to increasing traffic in a hurry. This is mainly because they efficiently accomplish two important traffic tasks. Articles are very effective search engine optimization tools and they are also effective in getting any site immediate traffic. Search engine rankings are greatly influenced by the number of quality links pointing to your site. Well written informative articles posted all over the net instantly create links to your site, but there is something else that happens automatically and constantly. And that is, if the article is any good, it will get re-posted often and a viral effect will take over that will increase links to your site further. Only this time without any effort on your side. This is also something that will continue forever and can reach a point where it will be rapid and end up giving a single site hundreds of thousands of links. This will dramatically improve your search engine ranking and thus the traffic you receive from the search engines. Informative articles will also tend to act very quickly in getting traffic to a site once they have been posted in just a few high traffic article directories and sites.

Give incentives for current visitors to refer others
The next thing to do is to build up on the traffic that you are already receiving. Go out of your way to encourage your visitors to refer their friends and acquaintances to your site. There are various viral marketing techniques that can be used here. One of the ones that has proved to be extremely effective is the idea of starting an affiliate program. That is exactly how giant sites like Amazon grew into their current size. Carefully study other sites similar to yours and decide what the most effective viral marketing technique for you will be.

About the Author

About the author: S. Rosendahl is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.