Web optimization has as a main purpose the attraction of a number as big as possible of visitors and their conversion into clients. The conversion rate of the visitors that entered your site through a search engine is much bigger than the conversion rate of users who come from CPC and CPM campaigns. So, as a result of web optimization, a certain page of a site will be ‘found’ in search engines with the help of some expressions called keywords or key phrases. These are the target words for which a web page is optimized. Generally it is recommended that every page should be optimized for 1 or 3 keywords or key phrases.
The web optimization process can imply radical transformations in the structure and the content of your site. Web optimization is realized in the same time with the site, because every aspect of the website and every step in its realization is very important and it is connected to the optimization process.
Also, web optimization implies the processation of the listed information (this process is called web copy writing) which has as a purpose to increase the relevance level of a text from a page, related to the keywords for which it is optimized.
The results of this process are influenced by a lot of variables. In the first place it is very important how much is optimized the category of web sites in which are included the words for which you want to optimize the page.
The optimization process begins with a careful evaluation of the site for which the optimization is made and of the sites from the same category. These sites help very much a specialist during the optimization process. Also these sites could be sites that offer the same type of services or products. After these sites are examined the key words for which optimization are done can be established.
The next step is the reorganization of the site structure and the content, according to your necessities. In order to make an optimization of a site, its content has to be unique and full of key words. To maximize the effects of the optimization make sure that you optimize the words that can bring you a large number of visitors
Web optimization can bring fantastic results which can increase even ten times your number of visitors and clients but also can ‘destroy’ your business because it can affect the visibility of your site on the internet. In most cases, a gradually web optimization brings you results and stability. Through unorthodox techniques some companies or ‘professionals’ in web optimization can give in a short period of time a good position of your site in search engines, but also this site will be immediately eliminated from the data bases of the search engines because of the optimization techniques used. The most frequent method of forced optimization is to introduce a huge amount of hidden text in web pages, most often with small relevance or without any relevance regarding the content of the page. This technique is called SEO spam and it can make a site to be banned in the searches of search engines.
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