If you are intended to implement the right onpgae technique on your website,you have to adopt a complete change of focus for the copy. Rather than “we“ and “us“ the copy would be directed toward the visitor while still communicating important benefits about buying from the company.
Organic searchers who click your pages are highly qualified visitors to your site. They are much more likely to make a purchase than some other kinds of visitors you receive.
Besides knowing that a page contains the words in a search query, isn‘t it important to know where they appear on the page? You better believe it. All other things being equal, pages where query terms appear in important places, such as the page title, tend to rank higher than pages where the terms are buried at the page bottom. Pages that feature query words in titles and initial paragraphs are said to have high keyword prominence, because the keywords appear in more prominent places than on other pages.
The title of your page is the most important part of the Web page to a search engine. The title is what displays in the search results page, and it is also shown in the window title for the browser. You can think of a Web page‘s title as similar to the title of a magazine article, which usually strongly indicates what the entire article is about.
Therefore most search engines give more weight to terms found in bold headings, and to italicized or colored text, assuming that these are more important occurrences of the terms. Headings are most similar to bold section headings inside a magazine article that break up the running text and indicate what the paragraphs below are about.
Body text includes all the words that appear on the page, but body text that appears closer to the top of the page is considered more important than text found in the middle or at the bottom of the page. Pictures on the page also contain alternate text that search engines use to “learn“ what each picture is about.
Web pages generally contain a summary that some search engines still show under the title in the search results. Most search engines, however, no longer show the description nor give it any more weight than body text.
The overall goal you may have is to increase conversions for your site and you can achieve good results in the SERP if at the beginning of your seo efforts you take care of the code structure of your site.
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