Saturday, August 4, 2007

The No-No’s in Search Engine Optimization

Outsourcing simply means handing over the work that you do to a third party. Every business these days is being dominated by this and search engine optimization or SEO is no exception. Among the many

destinations for outsourcing, SEO outsourcing in India has emerged as the most illustrious destinations in the world. True there are several countries in the world, that provide SEO outsourcing, but due to certain advantages India has emerged as the hottest destination for SEO outsourcing.

There are several advantages of SEO outsourcing from India. Among the countries that are in the outsourcing work, India has the highest number of English speaking professionals. Proper knowledge of the language is a huge bonus as this helps in proper interaction with clients. After all if professionals working for SEO outsourcing are just not able to understand what their client wants, there will be chaos all around and needless to say that the work will not at all be done in a proper manner.


SEO is all about undertaking various strategies that will help an online site to rank at the top of search engine find results. One of the strategies for SEO is writing lots of articles and content and distributing them on the web. So to write good articles one needs proper knowledge of English and also knowledge about the subject on
which they are writing. This along with several other advantages has enabled Indian professionals to do excellent work for SEO for businesses that are operating outside.


India also has a huge number of professionals who are very highly qualified in the technical field. Technical qualification of professionals is one of the benchmark for successfully doing SEO for any online business site. Another great advantage of doing SEO outsourcing from India is that you will end up saving huge amounts of money. This is the one aspect that is driving more and more companies towards undertaking outsourcing SEO for their business.

Imagine if you can hire someone who can do the work for you in less then half the rate that you used to pay, then it surely is a huge advantage to you. Suppose you used to pay eight dollars to get certain SEO work done, you will now have to pay less then half say about three dollars if you outsource the same work. That is not all the SEO work for you will be done by highly qualified professionals, so you will also get top quality work done from them.

Many companies hSearch engine optimization is the activity that can shoot your search engine rankings to unbelievable heights. However, it can also prove to be the nemesis of your Internet marketing campaign. Adopt the wrong approach and you can be in dire straits.

When you embark on an aggressive campaign to promote your web business, SEO can be a very beneficial investment. But, the use of wrong techniques can see your website being supplemented, blacklisted or even banned by search engines like Google, Yahoo!, MSN, et al.

There are a few strict No-Nos that need to be adhered to when it comes to Search Engine Optimization Services. Try and stay away from the following activities:

1) Meta tag stuffing - Do not use an overdose of title tags or keywords in your Meta tags' list. This will prove that you are desperate to improve your rankings without using 'fair' means.
2) Hidden text – Quite often, optimizers use keywords in hidden text of their web pages. This kind of text is not visible to the user, but is crawled by search engines, hence optimizing the site for better results.
3) Unrelated keywords – You should always use keywords that form the core of your site's content. Although this might not be caught by search engines instantly, sooner or later, you might have to face the axe.
4) Link farms – When you get into off-page optimization, try and avoid being linked to 'bad neighbourhoods'. If a link farm establishes links to your website, you will not be penalised. However, if you link your site to a link farm, there are chances that the search engine bans you.
5) Penalised websites – Try to stay away from link exchange with penalised or blacklisted sites. Even though you might not have done anything wrong on your site, you can be blacklisted by linking your website with banned ones.

As an optimizer, you should always remember that your competitor cannot really get your website blacklisted, despite using negative tactics. A wrong move on your part will be solely responsible in case you land up in such a situation.ave earned huge profit by undertaking SEO outsourcing India, when there are so many advantages, and one can earn only profit from this. There is absolutely no chance of incurring losses of any kind if you work with the right people.So just make sure that you are working

with the right kind of people to get your SEO outsourcing in India done in just the perfect way. After all you are undertaking this task for the progress of your business and you will undoubtedly want the best for your business.


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