Blogging has been around for over 10 years originally used for visitors to leave comments on WebPages. It began as the opportunity to leave single sentences evolving into websites in their own right.
Because of the growth of the popularity of blogging and the simplicity internet marketers have tapped into the marketing potential of blogs. So her are 5 reasons you should be using a blog to market your business or products.
1. Dose not need technical know how! Creating and running a blog is as simple as using a word-process and surfing the net. Because of this internet marketers find it quick and easy to build a blog and market their products services though it.
2. Surfers trust blogs. It has been discovered through market research that the average internet user believes what they read in a blog much more than the marketing put out by big organisations. This has to do with the belief that a blog is run by a individual who has not corporate allegiance. This is not always the case but the vast majority of blogs are like this.
3) You can start a blog for Zero cost. Creating a blog is a cheep as chips and by using online hosts you can create on for free. While if you intend to make money from blogging it is better to pay for your own hosting and buy a URL its still much cheaper than setting up a business off line.
4. Authors become experts. A blogs audience can turn an author in to an expert almost over night. If he or she writes a piece of content that becomes a standard within a niche he or she is raised very quickly by their audience to the level of guru. Once there they command an almost unbelievable sway over their readers.
5. A blog builds an audience. Because a blog is like a magazine it builds an audience. While most blogs often have a audience of 1 or 2 , you and you mate, a good blogger builds his readership through smart marketing such as.
Email marketing, a smart blogger uses their daily emails to market their blog through the use of email signatures. These are the short "ads" you can automatically place at the end of all the emails you send. Most email services offer this for free.
Put a subscribe form on your blog to a email newsletter. Send your fans emails when you update the blog and if you have any interesting news to tell the. They do say the money is in the list.
Run a newsletter from your blog. Buy having a newsletter and a subscribe form on your blog you encourage loyalty in your readership bringing them back time and time again to visit your blog.
List your blog in as many blog networks as you can. A blog network is a directory of bloggs where bloggers of like mind can link together and help each other out.
Invite visitors to subscribe to your RSS feeds and ask other bloggers to include your RSS feed on their blogs in return for you doing the same for them. This will get your content and links spread all over the net.
I hope this article has helped you understand why blogging is such a great marketing tool.
http://www.articlenetworks.com/Article/5-reasons-why-blogging-has-become-the-hot-for-internet-marketing/13960
