Make News! Draft a brief press release about something newsworthy at your company. It can be the announcement of a new location, landing a big new contract, speaking at a prestigious conference, or even just announcing a new hire. Then fax or e-mail your press release to all relevant newspapers, to the attention of the Business Editor. You can do a free search at www.gebbieinc.com for the contact information of the newspapers in your region and/or industry. Most newspapers today have a companion Web site and your article will often end up online, adding another new link to your site each time a press release is published. (Susan J. O’Neil with @Web Site Publicity, Inc.)
Write letters to the editor of your local newspaper(s). Just make sure you aren't saying nasty controversial things! Many newspapers are mirrored online nowadays. (Don Hammond at DonOmite.com)
If you belong to professional organizations, your local Chamber of Commerce, etc., see if they will give you a link. (Bill Gentry with Look Sharp Designs)
Contact your local radio and television stations and offer your expert knowledge as a source. This may get you a link on their site. If you get the gig – get the link. (Debra Paynter with Promotion Strategies)
Set aside a certain amount of money to use to join associations within your industry. Make sure they have a good site with great PR and that they list links to their members sites. See if they accept articles, teaser articles, or are interested in using you as a source in exchange for additional links. (Debra Paynter with Promotion Strategies)
Put your URL on your stationary, business cards, off-the-Web advertising, invoices, statements, print publications, T-shirts, promotional items, anywhere you can think of. The more times that people see your URL or business name, the better chance you’ll have at their remembering and recognizing your site and eventually visiting. (Robin Nobles of Search Engine Workshops, Online Search Engine Marketing Courses, and the TNT-Guides for Successful Web Sites.
http://www.searchengineworkshops.com/articles/leglinkpop.html
