There is no foolproof way to please the search engines but there are different things that you can do to make sure that they don’t ignore you. Here is a breakdown of just a few of a search engine spider’s favorite things –
A site that has a generous amount of content. The more loaded your site is the more attractive it will be to the search engines. A site with unique content, which means that it is not stale or plagiarized. If the content has never been seen on the Internet at all then that is all the better. Sites that are user-friendly and well organized – this tells the spiders that you are up and running for business.
Sites that contain indexes to links that contain information from other popular sites (that are not in competition with you.) Sites that consistently refresh or change their content. If your site is consistently evolving that will be noted by the search engine spiders and raise your rankings in the search engine page. Sites that have pages that are easily read. This means sites that are well designed and that do not contain pages full of javascript, flash animation, too many photos or graphics or banners. Sites that have a niche.
These types of tightly themed sites also show the search engine spiders that you mean business as you are offering unique information or a product that nobody else has. If you can make your site seem like it has expert content that is all the better.
Keep in mind that the more of the above principles to do with search engine optimization that you adopt the better off you will be in the long run when it comes to looking attractive to the big search engine bots that determine how your site will be ranked.
Anthony Gregory is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com
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