Tuesday, August 28, 2007

Suicide in Cyberspace -Your Outward Links Can Kill Your Rankings

Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. Whilst most people understand that links are important, they generally don't understand why this is so. In a nutshell, a link to your site has traditionally been accepted by Search Engines as a vote for your site. A link from a topic or theme-related site to yours is better than a link from a site having a completely different topic. An important site's link to yours carries more weight - for example from The Open Directory, or Yahoo Directory. All pretty straightforward...

BUT... the rules have changed... significantly! All the thinking webmasters worked diligently to build links - willy-nilly - in order to subvert the search engine rankings and gain an advantage to themselves at the expense of everyone else. For a long time, there have been mutterings about this, and comments from Google staffers about possible penalties from linking to "bad neighbourhoods'" and - heaven forbids it - buying links! Google et al simply don't approve of willy-nilly link-building schemes, and have recently tightened the screws a bit more, in two notable ways...

Bad Links

Some links are bad... for example, if you are a car sales company and you've got dozens of completely irrelevant links to international hotel sites... yeah, YOU know the ones! in Prague, Munich, Shanghai etc! That's a BAD neighbourhood over there! That IS going to put a world of hurt on you! And as for the Free For All link sites, web rings, and 3 way link schemes... that's just suicide in cyberspace! Why? Coz its a blatant and completely indefensible attempt at cheating the system!

Reciprocal Links - Almost a Waste of Effort

Reciprocal links are still of some value, providing the link titles are explicit, and if the page they link to you from has a higher Page Rank than the page from which you link to them. The concept of a link to you being a vote for you, and being added to your site's Total Vote Count has a flip side. A link from you to someone else essentially deducts one vote from your total vote count... meaning its value is minimal when compared to a 1-way incoming back-link!

1-way Outward Links Are Toxic

Ok, lets assume you are a service provider, maybe a health clinic, and you deal with hospitals, other doctors, specialists, nurses, laboratories. So, as a benefit to your visitors, you place direct links to their web resources on your links page. Is that clever?

Most certainly it is NOT! Transfusion time, because you'll be haemorrhaging Page Rank with nothing in return! Do it, but be smart about it, because there is NOTHING to be gained (by you) from linking to any site that does not link back. So make sure your links include the "nofollow" attribute that tells SE's that the link is NOT a vote by your site for that site!

Link Content Is Mission Critical

This is mission critical because Google and other have decided that they can't trust you to be honest about your site! Basically, it seems like there are two web tribes - those who know not so much about how things work, and those who know more than they should. There should also be a flourishing third tribe, who just build great sites with lots of terrific content that automatically ranks highly - but nobody's seen nuthin' from those guys for ages!

The tribe who know more than they should ruthlessly manipulate every available loophole to dominate search engine rankings, at the expense of those who have yet to read SEO For Dummies. Therefore, Google decided that its essential that there is some external correlation between what YOU say your site is about, and what OTHER people say your site is about... This is done by analysing the words in the Link Title on all links pointing to your site. Bottom line here is - if a keyword phrases does NOT appear on links to your site, you ain't gonna rank for that phrase!

For many established sites, this is the main reason they might have experienced a noticeable decline in rankings in the last few months. Most older sites will have a majority of incoming links based on their business name, and NOT on their activities / products / services / location etc. To use the common "widgets" analogy - if you are selling "widgets" and all your incoming link Titles have your only business name e.g. Smiths Manufacturing Co Ltd, its now very difficult for you to rank for "widgets"!

Backlink analysis reveals this shortcoming rather quickly and, lucky for you, it is possible to remedy this by building 1-way incoming back-links using multiple Title / Description combinations that contain a good spread of relevant keywords. It does require some keyword research, and it is tedious - but if you don't do it, you are certainly not going forwards! But
your competitors might be...


http://www.1articleworld.com/Article/Suicide-in-Cyberspace--Your-Outward-Links-Can-Kill-Your-Rankings/130702

Surviving Online Through Link Building

When you are maintaining your own website, website marketing is most probably one of the biggest things that you worry about. A website can only be as effective as the marketing that you put into it and one of the most effective yet least expensive way that you can market your website is through link building.

In its most basic form, link building is simply you asking someone else to put up a link to your website in their website. By reciprocation, you could also add a link to that someone's website to your website as well.

The main purpose of link building is to encourage people who visit a website to follow a link for another website with, presumably, related content to the one they were last on. In the contemporary sense, link building is analogous to how doctors refer a patient to other doctors for the purpose of medicine and health.

In terms of cost, link building is ideally free. The main thinking behind link building is to increase the exposure of your website. So, you approach another website, probably one whose products and services complement your products and services, and ask him or her to put up a link in his website to yours. In return, he or she also asks for you to put up a link in your website pointing to his or her website. The net effect of this would be that visitors to his or her website can potentially visit your website through the link he or she provided in his or her website. Your visitors can also potentially link to his or her website via the same process. It is a win-win scenario which a lot of websites have employed time and again with great success.

Because of the nature of link building, it would be more beneficial for you if your link is placed in a website where a huge traffic is generated daily. A huge traffic translates to an increased possibility that a person browsing from that web page will link to yours. Thus, it is best if you can link build towards a large website with a large volume of traffic. One drawback to this is that, since the website is already established and enjoys a lot of online prestige, there is a possibility that they would ask for a fee in exchange for putting up a link to your site.

Of course, when you are link building, try to link build only to websites who have complementary content with yours. This would be the practical way to go. Thus, if you are selling computers, then you would be well served if you added a link to a web page whose product is computer tables.

Finally, you can enhance your link building options by making sure that you conform to the online adage that content is king. Thus, make sure that your website has interesting and engaging content. This will increase interest in your website, make more people constantly visit your website and also increase your likelihood of receiving link building requests thus increasing your website's exposure.



http://www.1articleworld.com/Article/Surviving-Online-Through-Link-Building/132198

The Benefits of Using a Quality Web Directory

A quality web directory is the perfect place to advertise your website. Visitors to web directories come looking for websites of a particular category or topic. By advertising your website in its proper directory category you can drive targeted traffic to your website. Thus increasing traffic to your site and increasing the likelihood of more sales.

A quality web directory, such as the AuthorityDirectory.com, is without a doubt the perfect place to advertise a website. Where else can you get such highly targeted traffic? Plus, that is only one of the benefits you receive.

Submissions to quality web directories have become a vital part of any websites search engine optimization. Not only does it pass traffic to its listings, it also passes the strength of its page rank to listings to help improve search engine results. A quality directory provides relevant links to your site to help raise you higher in search engine results. That means increased organic traffic to your site. If you have a new site, listing it in a quality web directory will help your site get indexed faster.

When you're submitting to a web directory it is very important that you choose a quality web directory for your submission. Without a quality web directory you will be just wasting your time. We all know that quality has a price. Would you rather have a BMW or a skateboard? That is the gap between a quality directory and a free directory.

With free directories it is not uncommon to wait for months or even a year to hear back on your submission. Even with DMOZ, one of the most powerful free directories, you can go for a year or more and never hear back on your submission. Plus, ask yourself how a free directory can drive traffic or page rank to your website when they have no funds to generate either through promotion. It is a truth in life that quality comes with a price and it is no different when looking for a quality directory to help you achieve your online marketing goals.



http://www.1articleworld.com/Article/The-Benefits-of-Using-a-Quality-Web-Directory/132426

Which Helps More, One Way Links Or Link Exchanges

Link exchange is very helpful when building link popularity for your website, it also helps in building contacts and getting better search engine results. There are many free link exchange sites on the internet. Link exchange is beneficial but one way links are more valuable to your website. Reciprocal Link Exchange is still a very valuable practice. Everybody is always looking for the next big thing to bring more links to their websites.

Quality is better than quantity. As everyone knows by now links that grow to quickly do not look natural to search engines, so when search engines see this they become suspicious. Getting quality links are more important than getting quantity of links. One link from a page rank 8 can push you to the top of the search engines rankings compared to getting 100 page rank 0.

Getting links from web pages that contain your main keyword in the page title is extremely powerful and is something many people often overlook. Your link title should be brief and free of long sentences.

When optimizing your site you should optimize around the researched keywords that you chose. Remember content is king. Search engines love links and if these links are natural within the content search engines see the benefit and use them. Plus the rapidly changing content is another reason the search robots love the new content. Having good quality content is what brings reader to your site. Since the internet is about information content improve the quality of your website and by improving the quality this will bring people to your site. The site should be optimized for your chosen keyword or keywords. The first recommended way to get links is to develop useful, unique and original content. The way to get links to your site is to create well thought out meaningful content, when webmasters visit your website will read this information become interested and link to it from their website.

Manual link exchange is slow. However, link exchange done manually can be very, very time consuming. When placing the link in text body of the content, you are basically letting the visitor know that you are recommending the other website, the visitor might not be conscious of this, but this is basically what you are doing. Many people believe that Google and Yahoo have already started penalizing web sites that does link exchange in a large scale but we do not know the extend of it.

Reciprocal link exchange is not dead, if you provide links for the benefit of your visitors. Linking for the sake of visitors is a win-win scenario. Every link on your site is an official business contact exposure. So when opting to exchange links make sure the partner you are exchanging with is motivated to put the link on his site and you will need to do the same. One of the best ways to get links is using directories, blogs and articles. Yes link exchange is still worthwhile to do but your directive should be to get one way links, since these will really boost your search engine results. When acquiring one way links make sure you are using keywords in your anchor text, this will help with the one way link. Many web directories require you to pay for a one way link or exchange links with the directory.



http://www.1articleworld.com/Article/Which-Helps-More--One-Way-Links-Or-Link-Exchanges/133026

Choosing a Web Host- Beware Marketing Tricks

Web hosting market is very competitive. The competition is becoming more and more aggressive every day. Web hosts are offering wide range of attractive plans. Some web hosts use marketing tricks to attract (or sometimes deceive) customers. How to avoid this situation?
Read Terms and Conditions

A lot of customers ignore reading the details of host's terms and conditions. They depend on the brief and attractive write up of the hosting plan. Most web hosts are able to deceive customers because of this. To avoid being tricked or deceived by these marketing tricks, take your time reading the terms and conditions carefully.

Unlimited Space and Bandwidth
A lot of hosts offer "unlimited" space and/or bandwidth in their plans. This is the most widely used marketing trick. In reality, there is no such "unlimited" space or bandwidth. Any person with a little background about web hosting must know that a web host is actually a computer, similar to the PC you are using now. No matter how powerful the web host is, its hard drive space is limited, and it can only transfer limited amount of data during a given period of time.
Whenever you see a hosting plan offering "unlimited" features you must remember it's not real. This, however, does not always mean that those hosts are bad. First thing you should do is to read their terms and condition. If they claim they are providing "unlimited" features without any conditions then avoid registering with them, they are lying to you.

Most hosts that offer "unlimited" space and bandwidth will put restrictions on some file types and sizes. For example, they will disallow you to put video, audio or executable files on your site. In other cases they will allow any file type given it's not exceeding certain size (e.g. 500KB). Sometimes they use a generic condition to prevent consuming their resources. An example condition will be: "we may find a customer to be using server resources to such an extent that he or she may jeopardize server performance and resources for other customers. In such instances, we reserve the right to suspend that site immediately".

Unmetered Space and Bandwidth
The term "unmetered" is closer to reality. They imply to you that the offered space/bandwidth is limited but not watched. This is, however, not 100% true. It's just another way to attract you to their plans. In most cases terms and conditions will be more or less similar to those of "unlimited" space and bandwidth.

Unlimited Websites
Or sometimes it's called "unlimited domains". This probably is the most honest marketing phrase, although it's sometimes confuses naïve customers. It simply means that you can point as many domain names as you want as long as you are within the space and bandwidth limits. This is good if you plan to have more than one website, but if you are intending to build only a single website then you do not need this feature.

$1 hosting plan
Sometimes you might see a hosting plan that offer plenty of space and bandwidth (usually cost $10 or more) for very low prices such as $2 or less. This is not a marketing trick, because you will get the space and bandwidth stated in the plan, but you should not expect the same level of support and reliability. Cheaper web host usually means more customers sharing the same server, which means less performance and reliability.

Uptime
A lot of hosting companies claim their servers' uptimes are 99.99%, while in reality they are not. You can test this by using an uptime monitoring service for a week or two. Some websites (such as netcraft) provide free monitoring for a list of hosts.
These are some of the tricks used to attract customers, of course there are more. Reading terms and conditions carefully, reading customer reviews and consulting experts will help you avoid being deceived by these tricks.

http://www.1articleworld.com/Article/Choosing-a-Web-Host--Beware-Marketing-Tricks/133151

SEO And Sophisticated Doorway Pages Generators

Doorway pages are used to reform the ranking of web-pages in search results. The doorway page can be a keyword filled page primarily for the search engines. They are also known by the terms jump pages, portal pages, bridge pages, internet doorway pages, gateway pages and entry pages since the cloaking scripts in the doorway pages redirects the user to the content page that the search engine has missed.

Adult doorway is the skill of creating adult related keyword well-defined search engine cloaking pages, to redirect a user to an adult-content website through the search result link. Doorway domain is the system of search engine optimizing with the creation of a fresh website with links and redirecting scripts to the content page. Powerful doorway page software and prominent doorway page script can produce multiple doorway pages.

The doorway pages employ techniques like doorway cloaking or page cloaking to redirect a visitor to the respective website. IP cloaking is the procedure of showing the search engine spiders a keyword rich page and showing yet another content page to the users. The search engine cloaking prevents the search engine from seeing the real intended page. Cloaking software and cloaking script used in doorway pages are intelligent enough to flash unusual pages to search engines and users.

Sophisticated Doorway pages generators like the TrafficBoosterProV2 employ the most advanced skill in cloaking and redirection that is explicitly stealth from search engines and humans. TrafficBoosterPro for case has managed to generate a redirection set of rules that can be ajusted to your needs. A set of rule could be like this: You have for example created 10,000 pages in your server but you want only to redirect visitors from a certain country, or visitors that have installed a certain language in their browser, then you will have only these visitors to be redirected and no one else. If you want to redirect Japanese visitors from Japan, but also Japanese visitors who lives in Europe and have installed Japanese browsers in their computers then this is the result you will turn. If you want to redirect only visitors that have installed windows 98 operator system in their PC's then only those visitors will be redirected. The same if they have MAC computers or Linux.

Now you can set rules that can redirect Japanese visitors that come from Japan and have windows 98 and MAC computers and not any Japanese visitor with Windows XP system. I could go on with examples to infinite but I think that you get the general picture here. You can set your own rules and sets and of course you can choose to apply those rules in any number of single pages or again folders or to the whole domain by using also wildcards like * for reference *domain.com* or domain.com/folder/index*

Of course not after all one rule will be applied if the visitor's IP is a search engine cause of the IP cloaking protection. This way the domain will not be banned. The software I mentioned furthermore can also merge new IP's in it's database as soon as it spots them. So Search engines bots like Googlebot if it comes to your pages from a new IP it will be logged (as well if it hides the user agent). This is a protection measure called ARGM (Advanced Robot Guard Mechanishm) and it is a TrafficBoosterProV2 invention.

Doorway pages created by doorway pages generator wizard or cloaking script and the appropriate application of doorway cloaking techniques can act in favor of improved search engine rankings.

Doorway pages and/or your web-pages must to have to be search engine optimized to get maximum exposure.

James Saunders is the owner of Traffic Booster Pro at TrafficBoosterPro.com, the SEO Tool and Marketing Tool that turns any web site into a Self managing unit! Self Growing Intelligence Web Sites builder at TrafficBoosterProV2.com


http://www.articlesnetwork.com/Article/SEO-And-Sophisticated-Doorway-Pages-Generators/31151

Multilingual SEO Services, SEO in different Languages

SEO or search engine optimizations are the search bots that enable a site to become more popular with the regular online visitors by increasing the web ranking of the concerned site. Multilingual SEO services offer a varied and new way to the SEO services. It offers new dimensions as to make your website popular with not only the people from your region and your language, but throughout the people of the world speaking and understanding any language. Multilingual SEO services successfully optimize websites in English, French, Spanish, and German etc. SEO follows the same rules in all languages, thus making it easier and convenient for various users who would want to check in and have a look in your website.

Many people get surprised to know that everything in the Internet is not in English. So, that can be a problem for many non-English speaking countries. At first a list or a collection of search terms are gathered that people use the most often. This is not as simple as simply translating to English or other languages. Many terms are a mixture of English and other languages. People also might be searching for various synonyms & words in other languages too via the SEO services. The fact that the sample sizes are much smaller than English, makes it harder to optimize the language into other suitable languages. So, the same principles are used to maintain success in that website for a long period of time. Link building, another important part of the optimizing process, is also another such aspect that touches in the non-English parting the internet making it tougher s there are fewer number of directories and article banks available.

Business owners seek to market strategies that will gain maximum amount of customer attention thus making a regular traffic to the relevant website. They want to operate not to only their own native country but attain a worldwide appeal. Translating and optimizing them thus offers an exponential and faster growth by removing the lingual barriers often out up by websites showcasing material in some specific language, alien to many. Thus this increases the understanding and interest of the customer to your site as well. The customers must be aware of the site that meet all their needs and so an effective SEO strategy helps a business owner to take his or her business beyond localization to a specific area and optimizes it for major search engines thus making the site not only more popular but also a website with higher search or web ranking.

Thomas H. Lindblom has written hundreds of amazing articles on various topics ranging from music to politics to the Internet. His main area of writing is SEO and multilingual SEOhere he has written some interesting and informative articles, which can be understood by, even the common man. He has also helped a lot of websites and other aspiring writers by his expertise thus making him not only a great author but also helpful to many who are indebted to him for their success.


http://www.articlesnetwork.com/Article/Multilingual-SEO-Services--SEO-in-different-Languages/31994