Getting a new site page indexed and ranked are two things everyone should take into account. With all the competing web sites out there the importance of page rank becomes a top priority so that you can get free traffic and thus make money online.
There is no use to have the most informative website & unfortunately no one knows about it. Have you ever thought why your competitors always on the top positions and your website every time getting into the flux.
What is Page Rank?
Page ranks are defined numerically, from 1 through 10 - 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very well. There are many factors that determine a page's rank, but the main variable seems to be based on how many websites link to your page.
Search engines rank Websites based on two major factors:
• Very exclusive content with related keywords in the body
• Link popularity - number of back links on your Website.
Importance of Page Rank:
Page rank is extremely important, in that it determines how high you get on search engine results. And just as it's helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to.
The higher your page ranking, the more desirable a link from your page will be to others - Including those willing to pay for said link.
Various ways to increase your page rank:
• Build more pages: Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.
• How To Generate More At Cost: Getting a high ranking site to link to you isn't always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads.
• Create Internal Links: Not only are you creating another link for the crawler, you're also making it convenient for your guest to find that page right then and there, if they so desire.
• Utilize Free Directory listings: They may not always be big high ranking sites, but they are an easy way to get your name out there.
• Avoid Dead-end Links: Make sure every page has a door out, other than a back button
Google uses a number of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers.
Other important factors that determine your ranking are the architecture of the site, relevant keywords, title, underlying code and content of the site for making your site more appealing to the search engines.
Page rank is not the be all and end all, and people should not become too angry if they are not able to for example obtain a page rank five straight away. I believe hard work pays off and that a website should be seen as a long term project.
Page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chance of being found easily on search engines is compromised. With it, you'll be on your way to a highly successful website.
Steve Buchanan writes articles on many topics including Website Submission Services, Article Submission Services, and Honda Generators.
http://www.articles-hub.com/Article/140452.html
Thursday, June 14, 2007
The Real Value Of Link Builhttp://www.blogger.com/post-create.g?blogID=509534821990831325ding
The biggest misconception of link building is that it is solely intended to increase your rank within the search engines. The majority of us who use this train of thought would then proceed to get as many links for their site from any sources available, without understanding the real value behind carrying out this time consuming project. Not only do you obtain a large number of irrelevant links that will not benefit you, but you have wasted precious time and missed out on a lot of targeted traffic.
So what is the true value of link building? First and foremost, it should be intended to generate quality traffic for your business. If you keep this thought in mind when carrying out your assignment, then you are most certainly going to obtain relevant links along the way that will help to boost your exposure within the search engines, making it a win / win situation.
A good example would be this article. Once it is submitted to several article directories, people who are searching for information on link building will most likely read this information posted. At the bottom is a link to my site which is based on offering search engine marketing services and link building campaigns. If a reader was interested in finding out more, there is a high chance that they will follow through on my link and read up about my services. In this case, not only have I generated a quality lead, but I have also attained a relevant link from the article directory. If twenty people read my article each day and ten people where to click through to my website, then you can obviously see that the link building has done its job in attracting targeted visitors.
However, if I was to write up an article on the latest mobile phones and provided a link to my website, then there is a very high chance that a reader will not follow through on the link. A search engine works in the same respect. Just like a human visitor, why should it read up on marketing services if it's currently reading an article on mobile phones? From this a search engine can see that the link was placed for the sole purpose of link building and has no genuine relationship. As a result, no targeted traffic will come through to my site and the link will not benefit me in any way.
At the end of the day it all boils down to the quality of the link. Another good example is: if you were to have two restaurants to choose from and two different people recommending which one to eat at, you are most likely to take the advice of the person who has more authority on the subject of restaurants. In a similar manner, a search engine will follow and count the relevance of a link based on where the link to you is coming from and if there is a common factor between the sites.
The key to developing good linking strategies that will help your site's performance in the search engines is to ask yourself the following: will my link entice someone to click on it, which in turn generates quality traffic? Answering "yes" and using this methodology when carrying out your task will attract visitors interested in what you have to offer as well as collect you valuable links.
Every now again there are new methods on how to develop a successful link building campaign. At the same time, new loop holes are being found on how to exploit these methods. Eventually it will come to a point where these loop holes cease to exist. So to avoid getting caught up in the confusion, working toward a campaign that is totally focused on generating quality traffic is the best way to ensure that you are not wasting your time and hard earned dollars with attaining pointless links.
David Touri works for http://www.seosydney.com.au/ SEO Sydney providing search engine marketing services. His current projects include CargoWise, the world’s largest http://www.cargowise.com/ Logistics Software provider.
http://www.articles-hub.com/Article/140672.html
So what is the true value of link building? First and foremost, it should be intended to generate quality traffic for your business. If you keep this thought in mind when carrying out your assignment, then you are most certainly going to obtain relevant links along the way that will help to boost your exposure within the search engines, making it a win / win situation.
A good example would be this article. Once it is submitted to several article directories, people who are searching for information on link building will most likely read this information posted. At the bottom is a link to my site which is based on offering search engine marketing services and link building campaigns. If a reader was interested in finding out more, there is a high chance that they will follow through on my link and read up about my services. In this case, not only have I generated a quality lead, but I have also attained a relevant link from the article directory. If twenty people read my article each day and ten people where to click through to my website, then you can obviously see that the link building has done its job in attracting targeted visitors.
However, if I was to write up an article on the latest mobile phones and provided a link to my website, then there is a very high chance that a reader will not follow through on the link. A search engine works in the same respect. Just like a human visitor, why should it read up on marketing services if it's currently reading an article on mobile phones? From this a search engine can see that the link was placed for the sole purpose of link building and has no genuine relationship. As a result, no targeted traffic will come through to my site and the link will not benefit me in any way.
At the end of the day it all boils down to the quality of the link. Another good example is: if you were to have two restaurants to choose from and two different people recommending which one to eat at, you are most likely to take the advice of the person who has more authority on the subject of restaurants. In a similar manner, a search engine will follow and count the relevance of a link based on where the link to you is coming from and if there is a common factor between the sites.
The key to developing good linking strategies that will help your site's performance in the search engines is to ask yourself the following: will my link entice someone to click on it, which in turn generates quality traffic? Answering "yes" and using this methodology when carrying out your task will attract visitors interested in what you have to offer as well as collect you valuable links.
Every now again there are new methods on how to develop a successful link building campaign. At the same time, new loop holes are being found on how to exploit these methods. Eventually it will come to a point where these loop holes cease to exist. So to avoid getting caught up in the confusion, working toward a campaign that is totally focused on generating quality traffic is the best way to ensure that you are not wasting your time and hard earned dollars with attaining pointless links.
David Touri works for http://www.seosydney.com.au/ SEO Sydney providing search engine marketing services. His current projects include CargoWise, the world’s largest http://www.cargowise.com/ Logistics Software provider.
http://www.articles-hub.com/Article/140672.html
Get massive directory submissions for better search engine rankings
Web directories are the website that content human made categories and sub categories. Directory provides an inbound links to the website. It’s no secret that search engines, especially Google, value quality inbound links to a website for higher search engine rankings.
Link building is a process of creating relevant and quality inbound links to a website with the intention of increasing the website’s importance resulting to an increase in page rank and thus generating more traffic and return of investment. If you are part of a very good link directory then you can be sure that the other websites listed in that directory quality sites to and are bound to give you quality links.
Link popularity is a major stepping stone for any online presence. Link exchanges could greatly up your site on search engines, therefore, drive more traffic to your site
Never participate in an automated link exchange program. These programs are useless. There are several link exchange scripts that allow build many good, relevant back links within a very short amount of time. Diversify your link portfolio. As well as submitting to thousands of web directories will brings you a huge amount of traffic.
Does not use search engine submission software to submit the site. Most quality search engines will see this as spamming the site and penalize you for it. These products are good for working on your page; they are not good for actually doing the submitting. You'll find that the path to affordable search engine optimization, and even professional search engine optimization, offers no short cuts.
For more information visit at www.mywebsiterankings.com
http://www.articles-hub.com/Article/140737.html
Link building is a process of creating relevant and quality inbound links to a website with the intention of increasing the website’s importance resulting to an increase in page rank and thus generating more traffic and return of investment. If you are part of a very good link directory then you can be sure that the other websites listed in that directory quality sites to and are bound to give you quality links.
Link popularity is a major stepping stone for any online presence. Link exchanges could greatly up your site on search engines, therefore, drive more traffic to your site
Never participate in an automated link exchange program. These programs are useless. There are several link exchange scripts that allow build many good, relevant back links within a very short amount of time. Diversify your link portfolio. As well as submitting to thousands of web directories will brings you a huge amount of traffic.
Does not use search engine submission software to submit the site. Most quality search engines will see this as spamming the site and penalize you for it. These products are good for working on your page; they are not good for actually doing the submitting. You'll find that the path to affordable search engine optimization, and even professional search engine optimization, offers no short cuts.
For more information visit at www.mywebsiterankings.com
http://www.articles-hub.com/Article/140737.html
The 5 Elements of a Search Engine Optimized Page in 2007
One my favorite attributes of the Internet is that, if you know where to look, you can find tips, a 'how-to' or advice on just about any subject. This is certainly a valuable resource for anyone with an internet connection, and can work out very well for fairly static subjects like lawn care.
After all, the properties of Kentucky Blue are fairly constant. But what if you walked out your front door one summer morning to a yard full of dead grass, and upon questioning your neighbor about why it died he told you, "You didn’t hear? Grass started drinking olive oil yesterday instead of water without telling anyone. Ain’t that a stinker?" Now, what if this happened every six months or so?
Such is the landscape of search engine optimization, where the search engines are constantly changing the game, and the advice you find online, dating all the way back to 2005, may no longer be relevant. With that in mind, it is important to update your knowledge base. So here are 2007’s most important elements for a Search Engine Optimized Page:
1.) The Title Tag: An oldie but goodie, the title tag is not only what ultimately gets the user to your site from the SERPs (because it is what the search engines use when linking to your page), but its one of the most important pieces of every search engine’s ranking algorithm.
Remember to place only a few closely related keywords inside this tag, and to put your keyword before your company name. Search users are impatient and looking for fast information. They’re not looking to be branded. A search user may never even get past your company name in the title if the listing below it catches their eye first.
2.) Keyword Density: Believe it or not, keyword density is still important. You may hear some SEOs tell you that keyword density is dead and they can get your site ranked using links alone. The latter half of this statement is true, the former is not. Think of it this way: Dieting alone can make you lose your gut, but dieting and exercise will get you there twice as quick. The right keyword density will give your pages the same positive result that exercise has on dieting.
Many Search Engine Optimizers will tell you that optimum keyword density is between 3-6%. That’s true, but difficult to measure (for example: are we taking into account navigational, header and footer text or just the main content?). As a rule of thumb, I try to use the keyword once every other paragraph. That is by no means a hard science, but it works for me.
3.) Latent Semantic Indexing (LSI): Here’s one that wasn’t around last year. For those unfamiliar with LSI, it is a way for Google to better determine the relevancy of a page. By using LSI, Google can automatically calculate which terms are used most often along with any given keyword and score pages based upon whether or not those complimentary keywords appear on a page.
By deploying LSI into their algorithm, Google is now able to tell the difference between the animal and the automobile "Jaguar" by identifying words and phrases like "ferocious cat" or "moon roof" on the page with it.
Google can also thwart spammers who are using phrases like "Keyword is the best solution on the market to meet your needs and for more information on keyword, look no further." Spammers could previously mass produce pages with optimum keyword density but without any actual relevance by using templated phrases like these.
4.) Link Text: Onsite and off, the text which appears in a hyperlink pointing to your page is of great importance. Link text or anchor text should contain your keyword or some variation of it for best results.
Obviously, you won’t have control over your link text in every situation. You can’t control the way a blogger who finds your site will link to you. However, you can use suggestive language in your press releases or on your pages pointing others in the right direction. If you state on your page that "Dogsforeveryone.com is a Dog Health Site dedicated to…" your linker may use the same "dog health" lingo in their link.
5.) Page Focus: One of the biggest mistakes that SEOs make when optimizing a web page (especially the homepage) is trying to optimize for too much at once. My rule of thumb here is unless the words are all closely related, not only in meaning but in spelling too (like web design company and web designer companies), break them up into separate pages. I try to, at most, use three non-directly related keywords per page.
People are often drawn into optimizing one page, which they have noticed has considerable ranking power, for too many phrases. The draw is obvious, and the intent is to rank for as many keywords as possible. Unfortunately, by attempting to get to number one for too many key phrases, you’ll end up getting there for none. In the eyes of the search engines, the focus of your page will be diluted, and a more laser targeted competitor will prevail.
There you have it. These are the most important elements to optimizing a page. The rest is mostly up to original content and link building. If you successfully follow these 5 tips, you will find yourself racing up the SERPs, acquiring more visitors and more impressions, clicks, sales, sign-ups or whatever it is that you’re after.
This article was written by Mike Bradbury. Mike is an SEO Analyst for Objectware Inc, an Atlanta Web Development, Atlanta Search Engine Optimization, and Washington DC Web Design Company.
http://www.articles-hub.com/Article/140888.html
After all, the properties of Kentucky Blue are fairly constant. But what if you walked out your front door one summer morning to a yard full of dead grass, and upon questioning your neighbor about why it died he told you, "You didn’t hear? Grass started drinking olive oil yesterday instead of water without telling anyone. Ain’t that a stinker?" Now, what if this happened every six months or so?
Such is the landscape of search engine optimization, where the search engines are constantly changing the game, and the advice you find online, dating all the way back to 2005, may no longer be relevant. With that in mind, it is important to update your knowledge base. So here are 2007’s most important elements for a Search Engine Optimized Page:
1.) The Title Tag: An oldie but goodie, the title tag is not only what ultimately gets the user to your site from the SERPs (because it is what the search engines use when linking to your page), but its one of the most important pieces of every search engine’s ranking algorithm.
Remember to place only a few closely related keywords inside this tag, and to put your keyword before your company name. Search users are impatient and looking for fast information. They’re not looking to be branded. A search user may never even get past your company name in the title if the listing below it catches their eye first.
2.) Keyword Density: Believe it or not, keyword density is still important. You may hear some SEOs tell you that keyword density is dead and they can get your site ranked using links alone. The latter half of this statement is true, the former is not. Think of it this way: Dieting alone can make you lose your gut, but dieting and exercise will get you there twice as quick. The right keyword density will give your pages the same positive result that exercise has on dieting.
Many Search Engine Optimizers will tell you that optimum keyword density is between 3-6%. That’s true, but difficult to measure (for example: are we taking into account navigational, header and footer text or just the main content?). As a rule of thumb, I try to use the keyword once every other paragraph. That is by no means a hard science, but it works for me.
3.) Latent Semantic Indexing (LSI): Here’s one that wasn’t around last year. For those unfamiliar with LSI, it is a way for Google to better determine the relevancy of a page. By using LSI, Google can automatically calculate which terms are used most often along with any given keyword and score pages based upon whether or not those complimentary keywords appear on a page.
By deploying LSI into their algorithm, Google is now able to tell the difference between the animal and the automobile "Jaguar" by identifying words and phrases like "ferocious cat" or "moon roof" on the page with it.
Google can also thwart spammers who are using phrases like "Keyword is the best solution on the market to meet your needs and for more information on keyword, look no further." Spammers could previously mass produce pages with optimum keyword density but without any actual relevance by using templated phrases like these.
4.) Link Text: Onsite and off, the text which appears in a hyperlink pointing to your page is of great importance. Link text or anchor text should contain your keyword or some variation of it for best results.
Obviously, you won’t have control over your link text in every situation. You can’t control the way a blogger who finds your site will link to you. However, you can use suggestive language in your press releases or on your pages pointing others in the right direction. If you state on your page that "Dogsforeveryone.com is a Dog Health Site dedicated to…" your linker may use the same "dog health" lingo in their link.
5.) Page Focus: One of the biggest mistakes that SEOs make when optimizing a web page (especially the homepage) is trying to optimize for too much at once. My rule of thumb here is unless the words are all closely related, not only in meaning but in spelling too (like web design company and web designer companies), break them up into separate pages. I try to, at most, use three non-directly related keywords per page.
People are often drawn into optimizing one page, which they have noticed has considerable ranking power, for too many phrases. The draw is obvious, and the intent is to rank for as many keywords as possible. Unfortunately, by attempting to get to number one for too many key phrases, you’ll end up getting there for none. In the eyes of the search engines, the focus of your page will be diluted, and a more laser targeted competitor will prevail.
There you have it. These are the most important elements to optimizing a page. The rest is mostly up to original content and link building. If you successfully follow these 5 tips, you will find yourself racing up the SERPs, acquiring more visitors and more impressions, clicks, sales, sign-ups or whatever it is that you’re after.
This article was written by Mike Bradbury. Mike is an SEO Analyst for Objectware Inc, an Atlanta Web Development, Atlanta Search Engine Optimization, and Washington DC Web Design Company.
http://www.articles-hub.com/Article/140888.html
Wednesday, June 13, 2007
Software Outsourcing to Canada for greater efficiency and good customer services
Converging technologies and global connectivity have redefined the way modern enterprises do business, and international giants like IBM, Microsoft, General Electric, British Aerospace, and General Motors have thrived further -- thanks to the bottom-line benefits of successful offshore outsourcing to Canada. The competitive advantages bestowed by some of the companies offering offshore outsourcing services in Canada results into reduced development & maintenance costs, greater efficiency, quicker time-to-market, and better focus on core functions. You, too, can benefit immensely from a successful offshore outsourcing strategy that will help build highly efficient, flexible business models and add value to your business.
Outsourcing to Canada is rapidly becoming a management strategy, as international corporations recognize its multiple benefits. The outsourcing budget of global leaders has increased significantly and the worldwide expenditure on outsourcing services is expected to reach $151 billion. Most importantly, corporate giants in the USA, Europe, and Japan prefer Canada for cost-effective and high-quality software development solutions. According to National Association for Software and Services Companies (NASSCOM), the outsourcing industry is heading towards $1.2 trillion in 2006. And India, as one of the biggest outsourcing services providers, is likely to gain the most from this market trend.
Software Outsourcing helps companies to:
1. Cut application development and maintenance costs.
2. Deal effectively with the peaks and valleys of software demands.
3. Focus on more strategic work.
Canada offers vendor sophistication, as more than 200 companies are quality accredited and serve more than three hundred Fortune 500 companies. Canadian outsourcing firms meet stringent international standards and comply with the ISO & SEI-CMM (Capability Maturity Model) standards. Three out of every four SEI-CMM 5 companies worldwide are located in Canada.
Substantial cost-saving can be achieved by IT outsourcing to Canada, as compensation packages are much lower. Studies and analyses suggest that outsourcing business processes to Canada saves as much as 70%.
Apply for outsourcing services in Canada please apply at www.olivecanada.ca
http://www.articles-hub.com/Article/140961.html
Outsourcing to Canada is rapidly becoming a management strategy, as international corporations recognize its multiple benefits. The outsourcing budget of global leaders has increased significantly and the worldwide expenditure on outsourcing services is expected to reach $151 billion. Most importantly, corporate giants in the USA, Europe, and Japan prefer Canada for cost-effective and high-quality software development solutions. According to National Association for Software and Services Companies (NASSCOM), the outsourcing industry is heading towards $1.2 trillion in 2006. And India, as one of the biggest outsourcing services providers, is likely to gain the most from this market trend.
Software Outsourcing helps companies to:
1. Cut application development and maintenance costs.
2. Deal effectively with the peaks and valleys of software demands.
3. Focus on more strategic work.
Canada offers vendor sophistication, as more than 200 companies are quality accredited and serve more than three hundred Fortune 500 companies. Canadian outsourcing firms meet stringent international standards and comply with the ISO & SEI-CMM (Capability Maturity Model) standards. Three out of every four SEI-CMM 5 companies worldwide are located in Canada.
Substantial cost-saving can be achieved by IT outsourcing to Canada, as compensation packages are much lower. Studies and analyses suggest that outsourcing business processes to Canada saves as much as 70%.
Apply for outsourcing services in Canada please apply at www.olivecanada.ca
http://www.articles-hub.com/Article/140961.html
The Deadly Myth about Search Engine Optimization and Google.
In the present time, we are so obsessed with Search Engine Optimization and Google Page Rank that many of the webmasters tend to think that SEO and Top Positions in Google would lead them to a hidden treasure and would immediately result in Tens of Thousands of dollars of business flowing into their bank.
They are wrong, Top Rankings wouldn’t be your best bet always, I’ve seen websites in Top Positions in Google for the worlds most competitive keywords, sustaining there for a considerable time and then eventually, falling down, changed their business methodology, or changing their business plans altogether.
Apologies for my Grammatical Errors, but I’m only a techie trying to share my experience but not a Web Copywriter or a linguistic.
I wouldn’t name the website here, but I know well about them because I was trying to compete with them for two most competitive keywords “web design company” and “web designing company” If you doubt that these keywords are so competitive, I would like you to have a look at this great tool which would tell you how competitive a keyword and a phrase is, it’s fun to play with.
This website was on top for a long time, their portfolio was nice, their site design and layout was brilliant and there prices were very competitive, but suddenly one fine day I saw their business methodology totally changed, they were now selling an online casino package and have shut down their web design operations and kept them on a low profile (at least on their website it seems that way). After a month their rankings fell and they were virtually non existent on that keyword term, but of course they are on prominent position for their targeted keywords now once again, but the keywords are different obviously.
So why did they do that, If they were willing to foray into a different field, why did they leave their existent business, I would think because their existent business was not very profitable so they decided to shut it down and do something which is more worthwhile for them to do.
So, Top Rankings do not guarantee Mind Blowing Profits, If your Industry is over saturated, then you can’t count on Top Rankings for a pool of money flowing in to your business.
The idea is that Webmasters should not keep trying to compete on competitive keywords and spend all their valuable time and resources there, Top Rankings could help your business grow but it’s not the only way where you can grow your business, I was able to get top rankings on keywords “web design company” in Yahoo & MSN, so did it help my business?? The answer is – Not Much. Much of the Business (90% of it), I’m generating is from direct marketing, emailing and other traffic building activities. This is not good considering that 40% of Search Traffic comes from Yahoo & MSN, 50% from Google, and 10% from other search engines, so where did I go wrong. The answer is no where, I didn’t do anything wrong, It’s a fact that only 10-20% of your customers come from Search Engines by searching your most optimized keywords even if you are on Top 10 Positions on them. Of course if you solely don’t rely on Search Engines for your Business.
Opt in E-Mail Marketing is the cheapest media to grow your business, Currently I’m getting 150-200 inquiries from customers interested in my products and services, out of which only 5% of these inquires are coming from Yahoo & MSN Searches, so if I somehow manage to get top positions on my favorite keywords on Google also, would my inquiries increase considerably? I doubt that, it would surely help, but it’s not worth the sleep less nights I was devoting earlier for SEO.
I would now rather create a great looking website, launch brilliant products, develop more and more stuff in Flash, of course if it’s user friendly to my visitors and loads quickly, develop better advertising channels and wouldn’t care a damn about Search Engine Rankings, It would be better if I concentrate to convert my traffic better than creating textual ordinary looking pages for Search Engines or pray for Google’s Mercy on my website and awake countless nights for it, at least I learned the Lesson Quick.
The Lesson learned by me is to concentrate more on bringing visitors to your site and converting them well by giving them a sense of personal touch and value rather then only try and compete on Google Rankings and Page Rank.
Give them stuff for free, which is useful for them, provide them resources which are lying with you on your website for free, create a nice looking website, which interacts with your clients well, show your skills and the customers would love you, Merely getting a Top Ranking in Google and a Page Rank 7 won’t do wonders.
I have seen Page Rank 7 websites getting less than 50 visitors per day and Page Rank 4 Websites getting more than 500 visitors per day, So if you concentrate only giving your customers a value, it will automatically allow people to talk about you and give you your desired position, if you create a new site, provide valuable services, links will automatically flock to you and so do the visitors by word of mouth. It’s better to create a valuable site for your visitors then compete for the Page Rank 7.
Websites like Paypal.com, myspace.com, cnn.com, orkut.com etc didn’t have to spend very heavily on Search Engine optimization, where they did spend was on advertisements, pay per click, News and convert their customers well by providing exceptionally valuable and unique services, which lead to natural link building.
I doubt any link Building or SEO company would have built the 363, 000 links to paypal.com, or Yahoo would have hired 50 Search Engine Professionals to build their mammoth 1,990,000 links.
These companies concentrated on bringing more visitors to their site from every known channel and making them stick to their business rather than compete for Page Rank and top positions on a given keyword and they succeeded well.
While many sites which achieved Page Rank 7, by only competing for keyword position fail in the end, since they didn’t have an alternate sustainable business model or were not able to get their customers to buy their products.
One more myth that many people have is that if a given keyword is getting X amount of searches a month on Overture, they would perhaps receive the same amount of visitors on ther site too if they succeed in getting top rankings. That’s a myth.
For an example, my website is ranking No. 8 most of the times for the keyword “web design company” on Yahoo Search, According to Overture Keyword research tool the monthly searches done on this keyword are 13,000 for the month of January, 2007.
But according to my Webalizer stats, I’m getting not more than 100-120 visits per month from the given keyword, which is far less compared to the total number of visitors coming on my site ever month which is currently around 9000.
I wouldn’t be concluding anything here, since it’s up to the readers to decide how they want to perceive and act upon my experience, However I welcome everyone reading this article to contact me anytime if they think I’m not correct on some facts, or if they wish to clarify their doubts, Please feel free to contact me my clicking the below link and filling the feedback form on my website.
I would be more than happy to assist you.
The Author is the owner of a web site design Company, and providing Web Design and Development Solutions to clients across USA and UK for affordable and sensible prices.
http://www.articles-hub.com/Article/142411.html
They are wrong, Top Rankings wouldn’t be your best bet always, I’ve seen websites in Top Positions in Google for the worlds most competitive keywords, sustaining there for a considerable time and then eventually, falling down, changed their business methodology, or changing their business plans altogether.
Apologies for my Grammatical Errors, but I’m only a techie trying to share my experience but not a Web Copywriter or a linguistic.
I wouldn’t name the website here, but I know well about them because I was trying to compete with them for two most competitive keywords “web design company” and “web designing company” If you doubt that these keywords are so competitive, I would like you to have a look at this great tool which would tell you how competitive a keyword and a phrase is, it’s fun to play with.
This website was on top for a long time, their portfolio was nice, their site design and layout was brilliant and there prices were very competitive, but suddenly one fine day I saw their business methodology totally changed, they were now selling an online casino package and have shut down their web design operations and kept them on a low profile (at least on their website it seems that way). After a month their rankings fell and they were virtually non existent on that keyword term, but of course they are on prominent position for their targeted keywords now once again, but the keywords are different obviously.
So why did they do that, If they were willing to foray into a different field, why did they leave their existent business, I would think because their existent business was not very profitable so they decided to shut it down and do something which is more worthwhile for them to do.
So, Top Rankings do not guarantee Mind Blowing Profits, If your Industry is over saturated, then you can’t count on Top Rankings for a pool of money flowing in to your business.
The idea is that Webmasters should not keep trying to compete on competitive keywords and spend all their valuable time and resources there, Top Rankings could help your business grow but it’s not the only way where you can grow your business, I was able to get top rankings on keywords “web design company” in Yahoo & MSN, so did it help my business?? The answer is – Not Much. Much of the Business (90% of it), I’m generating is from direct marketing, emailing and other traffic building activities. This is not good considering that 40% of Search Traffic comes from Yahoo & MSN, 50% from Google, and 10% from other search engines, so where did I go wrong. The answer is no where, I didn’t do anything wrong, It’s a fact that only 10-20% of your customers come from Search Engines by searching your most optimized keywords even if you are on Top 10 Positions on them. Of course if you solely don’t rely on Search Engines for your Business.
Opt in E-Mail Marketing is the cheapest media to grow your business, Currently I’m getting 150-200 inquiries from customers interested in my products and services, out of which only 5% of these inquires are coming from Yahoo & MSN Searches, so if I somehow manage to get top positions on my favorite keywords on Google also, would my inquiries increase considerably? I doubt that, it would surely help, but it’s not worth the sleep less nights I was devoting earlier for SEO.
I would now rather create a great looking website, launch brilliant products, develop more and more stuff in Flash, of course if it’s user friendly to my visitors and loads quickly, develop better advertising channels and wouldn’t care a damn about Search Engine Rankings, It would be better if I concentrate to convert my traffic better than creating textual ordinary looking pages for Search Engines or pray for Google’s Mercy on my website and awake countless nights for it, at least I learned the Lesson Quick.
The Lesson learned by me is to concentrate more on bringing visitors to your site and converting them well by giving them a sense of personal touch and value rather then only try and compete on Google Rankings and Page Rank.
Give them stuff for free, which is useful for them, provide them resources which are lying with you on your website for free, create a nice looking website, which interacts with your clients well, show your skills and the customers would love you, Merely getting a Top Ranking in Google and a Page Rank 7 won’t do wonders.
I have seen Page Rank 7 websites getting less than 50 visitors per day and Page Rank 4 Websites getting more than 500 visitors per day, So if you concentrate only giving your customers a value, it will automatically allow people to talk about you and give you your desired position, if you create a new site, provide valuable services, links will automatically flock to you and so do the visitors by word of mouth. It’s better to create a valuable site for your visitors then compete for the Page Rank 7.
Websites like Paypal.com, myspace.com, cnn.com, orkut.com etc didn’t have to spend very heavily on Search Engine optimization, where they did spend was on advertisements, pay per click, News and convert their customers well by providing exceptionally valuable and unique services, which lead to natural link building.
I doubt any link Building or SEO company would have built the 363, 000 links to paypal.com, or Yahoo would have hired 50 Search Engine Professionals to build their mammoth 1,990,000 links.
These companies concentrated on bringing more visitors to their site from every known channel and making them stick to their business rather than compete for Page Rank and top positions on a given keyword and they succeeded well.
While many sites which achieved Page Rank 7, by only competing for keyword position fail in the end, since they didn’t have an alternate sustainable business model or were not able to get their customers to buy their products.
One more myth that many people have is that if a given keyword is getting X amount of searches a month on Overture, they would perhaps receive the same amount of visitors on ther site too if they succeed in getting top rankings. That’s a myth.
For an example, my website is ranking No. 8 most of the times for the keyword “web design company” on Yahoo Search, According to Overture Keyword research tool the monthly searches done on this keyword are 13,000 for the month of January, 2007.
But according to my Webalizer stats, I’m getting not more than 100-120 visits per month from the given keyword, which is far less compared to the total number of visitors coming on my site ever month which is currently around 9000.
I wouldn’t be concluding anything here, since it’s up to the readers to decide how they want to perceive and act upon my experience, However I welcome everyone reading this article to contact me anytime if they think I’m not correct on some facts, or if they wish to clarify their doubts, Please feel free to contact me my clicking the below link and filling the feedback form on my website.
I would be more than happy to assist you.
The Author is the owner of a web site design Company, and providing Web Design and Development Solutions to clients across USA and UK for affordable and sensible prices.
http://www.articles-hub.com/Article/142411.html
Link Popularity Strategies
Link popularity is also known as link building, link exchanging, inbound links etc. It refers to the quality and quantity of incoming links to your site. It is a very important part of the search engine optimization process and plays an important role for getting high search engine rankings on specific keywords.
It is not enough to go for quantity of inbound links when building high link popularity. The quality of inbound links is much more important than quantity for getting that high link popularity. In other words, having a lower number of quality inbound links is more valuable than having a large quantity of poor links in for SEO.
Generally there are three types of link exchanging – one way link, reciprocal link and triangular. One way linking is the process of getting inbound links without having to give a link back. Free directory submission, article submission, blogs, and forums are the best sources of getting one way links to your sites. Reciprocal linking is the process of both giving and receiving a link. In a reciprocal link exchange, you put your link partner’s link on a page within your web site, and in return, your link partner will also link to you from his or her web site.
One-way links are more valuable in terms of page rank than reciprocal links, but it is very hard to get one-way links from web sites with a high Google Page Rank. Although directory submission is the easiest way to get one-way links, they do not hold the kind of value as receiving a one-way link from a site with a high Page Rank. The reason for this mostly has to do with the fact that in order to submit your web site to a category that is relevant to your site’s contents, you have to bury your link more than 2 categories deep in the directory. For example, if you have “USA based SEO sites”, you would submit your site in: main/ computer/ internet/ word wide web / SEO/ USA. This means your link is not indexed until after 5 clicks from the directory’s main page. The further away your link is from the directory’s main page, the harder it will be for search engine spiders to crawl and index it. This drawback is not experienced with reciprocal link exchanging though, which is the reason most webmasters generally suggest reciprocal link exchanges in addition to one-way link exchange.
It is important to consider some basic things during reciprocal link exchanging in order to truly capitalize on the potential benefits. The following are some tips to consider when it comes to reciprocal link exchanging:
1) Link exchanging must be between relevant sites. Link exchange between non related sites might negatively affect the ranking of your websites in the Search Engine Result Pages (SERPs)
2) Avoid triangular, or 3- way link exchanges.
3) Link pages should not be more than 2 clicks from the site’s index page.
4 ) The reciprocating page must be indexed in Google as well as other search engines.
5) Pay careful consideration to the meta tags of your links page. The links page should have proper meta tags and must be related to the your site’s keywords.
6) Use appropriate anchor text with relevant keywords when exchanging links with other sites.
7) Also check “no index, no follow” tag on the reciprocating page’s meta tags. If you find such this type of tag being used in the meta tags, then avoid exchanging links with those sites.
Vision Media Corporation is a Las Vegas & Nevada based search engine optimization, software, design, and business development firm specializing in new approaches to information technology and it’s relationship to marketing strategies and business models. For more information regarding search engine optimization services offered by Vision Media Corporation, browse to our site: Search Engine Optimization Phoenix
http://www.articles-hub.com/Article/142819.html
It is not enough to go for quantity of inbound links when building high link popularity. The quality of inbound links is much more important than quantity for getting that high link popularity. In other words, having a lower number of quality inbound links is more valuable than having a large quantity of poor links in for SEO.
Generally there are three types of link exchanging – one way link, reciprocal link and triangular. One way linking is the process of getting inbound links without having to give a link back. Free directory submission, article submission, blogs, and forums are the best sources of getting one way links to your sites. Reciprocal linking is the process of both giving and receiving a link. In a reciprocal link exchange, you put your link partner’s link on a page within your web site, and in return, your link partner will also link to you from his or her web site.
One-way links are more valuable in terms of page rank than reciprocal links, but it is very hard to get one-way links from web sites with a high Google Page Rank. Although directory submission is the easiest way to get one-way links, they do not hold the kind of value as receiving a one-way link from a site with a high Page Rank. The reason for this mostly has to do with the fact that in order to submit your web site to a category that is relevant to your site’s contents, you have to bury your link more than 2 categories deep in the directory. For example, if you have “USA based SEO sites”, you would submit your site in: main/ computer/ internet/ word wide web / SEO/ USA. This means your link is not indexed until after 5 clicks from the directory’s main page. The further away your link is from the directory’s main page, the harder it will be for search engine spiders to crawl and index it. This drawback is not experienced with reciprocal link exchanging though, which is the reason most webmasters generally suggest reciprocal link exchanges in addition to one-way link exchange.
It is important to consider some basic things during reciprocal link exchanging in order to truly capitalize on the potential benefits. The following are some tips to consider when it comes to reciprocal link exchanging:
1) Link exchanging must be between relevant sites. Link exchange between non related sites might negatively affect the ranking of your websites in the Search Engine Result Pages (SERPs)
2) Avoid triangular, or 3- way link exchanges.
3) Link pages should not be more than 2 clicks from the site’s index page.
4 ) The reciprocating page must be indexed in Google as well as other search engines.
5) Pay careful consideration to the meta tags of your links page. The links page should have proper meta tags and must be related to the your site’s keywords.
6) Use appropriate anchor text with relevant keywords when exchanging links with other sites.
7) Also check “no index, no follow” tag on the reciprocating page’s meta tags. If you find such this type of tag being used in the meta tags, then avoid exchanging links with those sites.
Vision Media Corporation is a Las Vegas & Nevada based search engine optimization, software, design, and business development firm specializing in new approaches to information technology and it’s relationship to marketing strategies and business models. For more information regarding search engine optimization services offered by Vision Media Corporation, browse to our site: Search Engine Optimization Phoenix
http://www.articles-hub.com/Article/142819.html
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